Porch Group
Porch Group operates a vertical software and home insurance platform serving the residential homeownership lifecycle through SaaS products for inspectors, mortgage lenders, title agents, and roofers, plus commission-based insurance distribution via the Porch Insurance Reciprocal Exchange across 22 states.
- Company typePublic
- Founded2012
- HeadquartersSeattle, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What Porch Group does
Porch Group is a Seattle-headquartered, publicly traded vertical software and home insurance platform serving the residential homeownership lifecycle (NASDAQ: PRCH, founded 2012). The company operates a portfolio of acquired software brands including Inspection Support Network (ISN) and Palmtech for home inspectors, Floify for mortgage automation, iRoofing for roofing contractors, Rynoh for title and settlement reconciliation, and HireAHelper for moving services. These products are complemented by the Homeowners of America and Porch Insurance insurance brands, which since January 2025 have been operated through the Porch Insurance Reciprocal Exchange (PIRE) — a separately capitalized insurance entity formed after the sale of the legacy HOA insurance carrier. Porch Group Media and its Home Factors property intelligence platform cover 90% of US residential properties and support both insurance underwriting and B2B data licensing.
The technology stack combines vertical SaaS applications with property intelligence and AI-powered underwriting. Home Factors aggregates and analyzes property data at national scale to support insurance underwriting and risk segmentation; AI-driven features extend into mortgage automation through Floify's Dynamic AI extraction tool and into claims handling automation, where AI has reportedly reduced claims handling costs to approximately 4% of premiums. Porch monetizes primarily through subscription-based vertical SaaS contracts (serving over 30,000 home service companies), commission and fee-based insurance distribution (through partner agencies such as Roamly, Evertree, and MassDrive, plus a 14-million-household utility concierge channel), transaction fees on consumer moving and home services via HireAHelper and MovingPlace, and data licensing to insurance carriers such as Bamboo Insurance.
Go-to-market spans three motions: enterprise field sales to home service companies and real estate agents, channel partnerships for insurance distribution and consumer reach (anchored by a flagship Lowe's partnership), and product-led growth for self-serve vertical software platforms. Revenue grew from $72M in 2020 to $482M in 2025, with 2026 guidance of $495-507M representing approximately 20% growth. The company achieved its first year of Adjusted EBITDA profitability in 2024 ($7M) and is guiding to $103-109M Adjusted EBITDA (21% margin) in 2026, reflecting the successful transition to a capital-light, commission-and-fee insurance model via PIRE. Founder Matt Ehrlichman remains CEO and Chairman.
Porch Group firmographics
Firmographics- Name
- Porch Group
- Legal name
- Porch.com, Inc.
- Website
- https://porchgroup.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Porch Group operates a vertical software and home insurance platform serving the residential homeownership lifecycle through SaaS products for inspectors, mortgage lenders, title agents, and roofers, plus commission-based insurance distribution via the Porch Insurance Reciprocal Exchange across 22 states.
- Ownership category
- akta.pro rank
Porch Group industry classification
Industry- Product category
- Vertical Software and Insurance for Residential Home Services
- NAICS
- Insurance Agencies and Brokerages (524210), Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Appraisers (53132)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)
- akta.pro secondary industries
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD), Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)
Keywords
Where Porch Group is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Porch Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Services / Fee and Commission Model: Commission and fee-based insurance model following January 2025 sale of Homeowners of America to PIRE; generates fees from insurance distribution through reciprocal exchange
- Software Subscriptions (Vertical SaaS): Subscription revenue from inspection software (ISN, Palmtech), title/closing software (Rynoh), mortgage automation (Floify), and roofing software (iRoofing)
- Consumer Services: Moving labor services through HireAHelper, utility setup services, and warranty products
- Data Licensing: Home Factors data licensing partnerships with insurance carriers like Bamboo Insurance; property intelligence data for underwriting
- Insurance Premium Revenue (Legacy): Previous model included Gross Written Premiums from Homeowners of America insurance carrier (before January 2025 restructuring)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software pricing varies by company size and modules |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
Porch Group product offering
Product offeringCore offering
Porch Group operates a vertical software platform for residential environments, combining SaaS products for home inspectors, title agents, mortgage lenders, roofers, and moving companies with a homeowners insurance distribution business run through the Porch Insurance Reciprocal Exchange (PIRE). Its Home Factors property intelligence platform provides AI-driven data on 90% of U.S. homes, underwriting the company's insurance risk models and powering data licensing to carriers. Revenue comes from enterprise software subscriptions, insurance commissions and fees, data licensing, and consumer transaction services such as moving and utilities.
Product overview
Porch Group operates as a new kind of home insurance company with a platform-plus-modules architecture. The core offerings include the Porch Insurance Reciprocal Exchange (PIRE) managing insurance operations through Homeowners of America and Porch Insurance brands, complemented by vertical software products serving the home services ecosystem: Inspection Support Network (ISN) and Palmtech for inspections, Floify for mortgage automation, iRoofing for roofing contractors, and Rynoh for title and closing services. The company also operates Porch Group Media with its Home Factors data platform providing property intelligence on 90% of U.S. homes, and consumer-facing services including Porch.com marketplace, HireAHelper moving platform, Porch Utilities, Residential Warranty Services, and the MovingPlace marketplace. The integrated ecosystem serves homeowners across the lifecycle from pre-move (insurance, inspections) through move-in (utilities, security) to maintenance and improvement.
Differentiator
Problem solved
Functional benefit
Brands
- Porch Insurance: Home insurance products offered through the Porch Insurance Reciprocal Exchange, expanding into states like Texas and Michigan
- Homeowners of America
- Home Factors
- MovingPlace
- Porch Utilities
Products and services
- Porch.com Consumer Marketplace
- Inspection Support Network (ISN)
- Palmtech Inspection Report Writer
Quantifiable outcome
- 40% of US home inspections powered by Porch software
- +3 more outcomes
Companies that use Porch Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Porch Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature4 records
Porch Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Roamly Insurance GroupcoreRoamly Insurance Group appointed as insurance distribution partner in 19 states to expand Porch Insurance distribution through the Porch Reciprocal Exchange
- Evertree Insurance ServicescoreEvertree Insurance Services appointed as insurance distribution partner in 15 states to expand Porch Insurance distribution through the Porch Reciprocal Exchange
- MassDrive Insurance GroupcoreMassDrive Insurance Group (owned by Bindable) partnered to offer Porch home insurance products across its digital distribution network
- Bamboo InsurancecoreHome Factors data licensing partnership providing property intelligence data for insurance underwriting and risk assessment
- Lowe'sflagshipStrategic partnership with Lowe's for consumer reach and home services marketing; major retail partner for expanding nationally
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Porch Group competitors and assessment
Company assessmentBroad incumbents
- Zillow Group: Public PropTech company operating Zillow, Zillow Homes, and follow-up mortgage services. Comparable to Porch as a consumer-facing real estate marketplace that has expanded into adjacent services (mortgage, listings) and uses property data as a core asset.
- CoStar Group: Public data and analytics platform for commercial real estate with Homes.com residential expansion. Comparable to Porch as a property data intelligence incumbent, though CoStar focuses on commercial and brokerage workflows whereas Porch's Home Factors targets insurance underwriting.
- Opendoor Technologies: Public iBuyer and residential real estate platform using data analytics for instant offers. Comparable to Porch in using property data at scale to reshape residential transactions, though Opendoor's model is balance-sheet heavy whereas Porch stays asset-light via vertical SaaS and fee income.
- Redfin: Public residential real estate brokerage with integrated title, mortgage, and home warranty services. Comparable to Porch in bundling software-enabled services across the home transaction lifecycle and serving similar real estate agent and homebuyer customers.
- Compass: Public residential real estate brokerage with proprietary technology platform for agents. Comparable to Porch in offering software + services to real estate professionals and adjacent verticals, though Compass focuses on agent productivity rather than insurance distribution.
Direct peers
- Hippo Holdings: Public InsurTech focused on homeowners insurance with embedded smart home and agent distribution. Directly comparable to Porch's insurance ambitions and PIRE platform, with similar tech-driven underwriting thesis and reliance on agency partnerships for distribution.
- Lemonade: Public AI-native insurance carrier using behavioral data and digital UX for underwriting. Comparable to Porch Insurance on the AI-driven customer acquisition and risk segmentation playbook, though Lemonade is a balance-sheet carrier rather than a fee-based Reciprocal Exchange.
- Blend Labs: Public mortgage technology SaaS provider offering point-of-sale and loan origination software to banks and lenders. Most directly comparable to Porch's Floify subsidiary on mortgage POS automation, with similar customers (lenders, loan officers) and AI-driven data extraction roadmap.
Emerging players
- MediaAlpha: Public customer acquisition platform for insurance carriers, focused on vertical search and lead generation. Comparable to Porch's V12 subsidiary and the broader insurance distribution data-licensing model Porch is building through Home Factors and Bamboo Insurance.
- HomeLight: Private real estate technology platform offering agent matching, mortgage, and title services. Comparable to Porch in bundling software-enabled services for the home transaction workflow and targeting similar agent and homebuyer segments, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Porch Group social profiles
Digital presencePorch Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Porch Group leadership team
Management profileNumber of profiles
Profiles19 records
Porch Group subsidiaries and ownership
Company hierarchySubsidiaries15 records
Porch Group funding detail
Funding detailFunding overview
Funding rounds12 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Porch Group M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Porch Group
What does Porch Group do?
Porch Group operates a vertical software platform for residential environments, combining SaaS products for home inspectors, title agents, mortgage lenders, roofers, and moving companies with a homeowners insurance distribution business run through the Porch Insurance Reciprocal Exchange (PIRE). Its Home Factors property intelligence platform provides AI-driven data on 90% of U.S. homes, underwriting the company's insurance risk models and powering data licensing to carriers. Revenue comes from enterprise software subscriptions, insurance commissions and fees, data licensing, and consumer transaction services such as moving and utilities.
Is Porch Group a public or private company?
Porch Group is a public company. It is classified as public and is currently operating.
When was Porch Group founded?
Porch Group was founded in 2012. It employs 1,001 to 5,000 people.
Where is Porch Group based?
Porch Group is headquartered in Seattle, United States, in the North America region.
How does Porch Group make money?
Five revenue lines are on record. Insurance Services / Fee and Commission Model is the primary driver. The others are software Subscriptions (Vertical SaaS), consumer Services, data Licensing and insurance Premium Revenue (Legacy).
Who are Porch Group's main competitors?
Broad incumbents on record are Zillow Group, CoStar Group, Opendoor Technologies, Redfin and Compass. Direct peers are Hippo Holdings, Lemonade and Blend Labs. Emerging players are MediaAlpha and HomeLight.
Does Porch Group have an API?
No public API is recorded for Porch Group.
What industry is Porch Group in?
Porch Group's product category is Vertical Software and Insurance for Residential Home Services. Its primary akta.pro industry code is FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics, with a secondary code of FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals. Its NAICS code is 524210 and its SIC code is 6411.