Porch Group

What Porch Group does

Porch Group is a Seattle-headquartered, publicly traded vertical software and home insurance platform serving the residential homeownership lifecycle (NASDAQ: PRCH, founded 2012). The company operates a portfolio of acquired software brands including Inspection Support Network (ISN) and Palmtech for home inspectors, Floify for mortgage automation, iRoofing for roofing contractors, Rynoh for title and settlement reconciliation, and HireAHelper for moving services. These products are complemented by the Homeowners of America and Porch Insurance insurance brands, which since January 2025 have been operated through the Porch Insurance Reciprocal Exchange (PIRE) — a separately capitalized insurance entity formed after the sale of the legacy HOA insurance carrier. Porch Group Media and its Home Factors property intelligence platform cover 90% of US residential properties and support both insurance underwriting and B2B data licensing.

The technology stack combines vertical SaaS applications with property intelligence and AI-powered underwriting. Home Factors aggregates and analyzes property data at national scale to support insurance underwriting and risk segmentation; AI-driven features extend into mortgage automation through Floify's Dynamic AI extraction tool and into claims handling automation, where AI has reportedly reduced claims handling costs to approximately 4% of premiums. Porch monetizes primarily through subscription-based vertical SaaS contracts (serving over 30,000 home service companies), commission and fee-based insurance distribution (through partner agencies such as Roamly, Evertree, and MassDrive, plus a 14-million-household utility concierge channel), transaction fees on consumer moving and home services via HireAHelper and MovingPlace, and data licensing to insurance carriers such as Bamboo Insurance.

Go-to-market spans three motions: enterprise field sales to home service companies and real estate agents, channel partnerships for insurance distribution and consumer reach (anchored by a flagship Lowe's partnership), and product-led growth for self-serve vertical software platforms. Revenue grew from $72M in 2020 to $482M in 2025, with 2026 guidance of $495-507M representing approximately 20% growth. The company achieved its first year of Adjusted EBITDA profitability in 2024 ($7M) and is guiding to $103-109M Adjusted EBITDA (21% margin) in 2026, reflecting the successful transition to a capital-light, commission-and-fee insurance model via PIRE. Founder Matt Ehrlichman remains CEO and Chairman.

Name

Porch Group

Legal name

Porch.com, Inc.

Website

https://porchgroup.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Porch Group operates a vertical software and home insurance platform serving the residential homeownership lifecycle through SaaS products for inspectors, mortgage lenders, title agents, and roofers, plus commission-based insurance distribution via the Porch Insurance Reciprocal Exchange across 22 states.

Ownership category

akta.pro rank

Product category

Vertical Software and Insurance for Residential Home Services

NAICS

Insurance Agencies and Brokerages (524210), Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Appraisers (53132)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industries

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD), Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)

Keywords

• Vertical software platforms
• Home insurance services
• Property data analytics
• Inspection software
• Mortgage automation software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Services / Fee and Commission Model: Commission and fee-based insurance model following January 2025 sale of Homeowners of America to PIRE; generates fees from insurance distribution through reciprocal exchange
2. Software Subscriptions (Vertical SaaS): Subscription revenue from inspection software (ISN, Palmtech), title/closing software (Rynoh), mortgage automation (Floify), and roofing software (iRoofing)
3. Consumer Services: Moving labor services through HireAHelper, utility setup services, and warranty products
4. Data Licensing: Home Factors data licensing partnerships with insurance carriers like Bamboo Insurance; property intelligence data for underwriting
5. Insurance Premium Revenue (Legacy): Previous model included Gross Written Premiums from Homeowners of America insurance carrier (before January 2025 restructuring)

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Porch Group operates a vertical software platform for residential environments, combining SaaS products for home inspectors, title agents, mortgage lenders, roofers, and moving companies with a homeowners insurance distribution business run through the Porch Insurance Reciprocal Exchange (PIRE). Its Home Factors property intelligence platform provides AI-driven data on 90% of U.S. homes, underwriting the company's insurance risk models and powering data licensing to carriers. Revenue comes from enterprise software subscriptions, insurance commissions and fees, data licensing, and consumer transaction services such as moving and utilities.

Product overview

Porch Group operates as a new kind of home insurance company with a platform-plus-modules architecture. The core offerings include the Porch Insurance Reciprocal Exchange (PIRE) managing insurance operations through Homeowners of America and Porch Insurance brands, complemented by vertical software products serving the home services ecosystem: Inspection Support Network (ISN) and Palmtech for inspections, Floify for mortgage automation, iRoofing for roofing contractors, and Rynoh for title and closing services. The company also operates Porch Group Media with its Home Factors data platform providing property intelligence on 90% of U.S. homes, and consumer-facing services including Porch.com marketplace, HireAHelper moving platform, Porch Utilities, Residential Warranty Services, and the MovingPlace marketplace. The integrated ecosystem serves homeowners across the lifecycle from pre-move (insurance, inspections) through move-in (utilities, security) to maintenance and improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Porch Insurance: Home insurance products offered through the Porch Insurance Reciprocal Exchange, expanding into states like Texas and Michigan
• Homeowners of America
• Home Factors
• MovingPlace
• Porch Utilities

Products and services

• Porch.com Consumer Marketplace
• Inspection Support Network (ISN)
• Palmtech Inspection Report Writer

Quantifiable outcome

• 40% of US home inspections powered by Porch software
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Roamly Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 4 June 2025Roamly Insurance Group appointed as insurance distribution partner in 19 states to expand Porch Insurance distribution through the Porch Reciprocal Exchange
• Evertree Insurance ServicescoreChannel Partner/ Reseller/ Distributor · 4 June 2025Evertree Insurance Services appointed as insurance distribution partner in 15 states to expand Porch Insurance distribution through the Porch Reciprocal Exchange
• MassDrive Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 4 June 2025MassDrive Insurance Group (owned by Bindable) partnered to offer Porch home insurance products across its digital distribution network
• Bamboo InsurancecoreTechnology or Integration · 19 November 2024Home Factors data licensing partnership providing property intelligence data for insurance underwriting and risk assessment
• Lowe'sflagshipGTM or Marketing Partner · 1 January 2014Strategic partnership with Lowe's for consumer reach and home services marketing; major retail partner for expanding nationally

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Zillow Group: Public PropTech company operating Zillow, Zillow Homes, and follow-up mortgage services. Comparable to Porch as a consumer-facing real estate marketplace that has expanded into adjacent services (mortgage, listings) and uses property data as a core asset.
• CoStar Group: Public data and analytics platform for commercial real estate with Homes.com residential expansion. Comparable to Porch as a property data intelligence incumbent, though CoStar focuses on commercial and brokerage workflows whereas Porch's Home Factors targets insurance underwriting.
• Opendoor Technologies: Public iBuyer and residential real estate platform using data analytics for instant offers. Comparable to Porch in using property data at scale to reshape residential transactions, though Opendoor's model is balance-sheet heavy whereas Porch stays asset-light via vertical SaaS and fee income.
• Redfin: Public residential real estate brokerage with integrated title, mortgage, and home warranty services. Comparable to Porch in bundling software-enabled services across the home transaction lifecycle and serving similar real estate agent and homebuyer customers.
• Compass: Public residential real estate brokerage with proprietary technology platform for agents. Comparable to Porch in offering software + services to real estate professionals and adjacent verticals, though Compass focuses on agent productivity rather than insurance distribution.

Direct peers

• Hippo Holdings: Public InsurTech focused on homeowners insurance with embedded smart home and agent distribution. Directly comparable to Porch's insurance ambitions and PIRE platform, with similar tech-driven underwriting thesis and reliance on agency partnerships for distribution.
• Lemonade: Public AI-native insurance carrier using behavioral data and digital UX for underwriting. Comparable to Porch Insurance on the AI-driven customer acquisition and risk segmentation playbook, though Lemonade is a balance-sheet carrier rather than a fee-based Reciprocal Exchange.
• Blend Labs: Public mortgage technology SaaS provider offering point-of-sale and loan origination software to banks and lenders. Most directly comparable to Porch's Floify subsidiary on mortgage POS automation, with similar customers (lenders, loan officers) and AI-driven data extraction roadmap.

Emerging players

• MediaAlpha: Public customer acquisition platform for insurance carriers, focused on vertical search and lead generation. Comparable to Porch's V12 subsidiary and the broader insurance distribution data-licensing model Porch is building through Home Factors and Bamboo Insurance.
• HomeLight: Private real estate technology platform offering agent matching, mortgage, and title services. Comparable to Porch in bundling software-enabled services for the home transaction workflow and targeting similar agent and homebuyer segments, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PorchGroup
• LinkedInlinkedin.com/company/porch

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries15 records

Funding overview

Funding rounds12 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porch Group