General Motors

What General Motors does

General Motors Company (NYSE: GM) is a Detroit-headquartered global automotive manufacturer founded in 1908 by William C. Durant. The company designs, produces, markets, and distributes vehicles and vehicle parts through four core brands — Chevrolet (mass-market), GMC (professional-grade trucks and SUVs), Cadillac (luxury), and Buick (near-luxury) — across more than 25 countries via a network of 4,000+ U.S. dealerships and international subsidiaries including Korea GM and the SAIC-GM joint venture in China. GM employs approximately 90,000 workers in the U.S. across more than 150 facilities and reported Q1 2026 quarterly revenue of $43.62B and full-year 2025 free cash flow of $17.564B.

GM's product portfolio spans internal-combustion vehicles, hybrids (notably the China-market Cadillac XT5 PHEV), and a growing EV lineup (Chevrolet Equinox EV, Blazer EV, Silverado EV; GMC Sierra EV, HUMMER EV; Cadillac LYRIQ, OPTIQ, VISTIQ, Escalade IQ). Its technology stack is anchored by Super Cruise, a hands-free ADAS operating on a 600,000+ mile road network in the U.S. and Canada using sensor fusion across cameras, radar, GPS, and LiDAR maps; OnStar connected services (~$3.1B annualized run-rate in Q1 2026); and a forthcoming Google Gemini AI-powered infotainment system replacing Apple CarPlay and Android Auto by ~2028. CEO Mary Barra disclosed that AI now generates roughly 90% of the code for GM's autonomy team, validated through simulations equivalent to about 100 years of human driving per day.

The business model is a vertically integrated mix of vehicle sales (the dominant revenue line), GM Financial captive financing and leasing, ACDelco parts and aftermarket service, OnStar subscription connectivity, GM Defense military mobility, and GM Energy bidirectional charging and home energy products. Distribution is largely franchised through independent dealers, supplemented by specialty channels such as GMSV UK. Strategic capital deployment is broadening the addressable market beyond light vehicles into defense manufacturing (Lockheed Martin MOU, June 2026), grid-scale stationary energy storage (Peak Energy sodium-ion partnership), raw battery materials (38% stake in Lithium Americas' Thacker Pass project), and motorsport (Cadillac Formula 1 team from March 2026, via the GM Performance Power Units LLC JV with TWG Motorsports).

Name

General Motors

Legal name

General Motors Company

Website

https://gm.com

Company type

Public

Founded year

1908

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

General Motors is a Detroit-based global automaker founded in 1908 that designs, produces, and markets vehicles through four core brands — Chevrolet, GMC, Cadillac, and Buick — and captures additional revenue through GM Financial, OnStar, GM Defense, and GM Energy across 25+ countries.

Ownership category

akta.pro rank

Product category

Automotive Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Passenger Vehicle Transmission & Drivetrain Systems Manufacturing (ICE) (IMACAAAG)

Keywords

• Passenger vehicles
• Electric vehicles
• Automotive manufacturing
• Vehicle financing
• Connected car services

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

General Motors designs, manufactures, markets, and distributes passenger vehicles, trucks, SUVs, and electric vehicles through four core brands (Chevrolet, Buick, GMC, Cadillac) sold via a global dealer network. Beyond vehicles, GM offers connected vehicle services (OnStar), home/grid energy products (GM Energy), consumer and commercial vehicle financing and leasing (GM Financial), defense mobility solutions (GM Defense), and aftermarket parts (ACDelco).

Differentiator

Problem solved

Functional benefit

Brands

• Chevrolet: Mass-market and performance vehicle brand offering trucks, SUVs, sedans, sports cars (Corvette), and EVs across a broad portfolio including Silverado, Equinox, Blazer, Bolt, Traverse, Suburban, and Tahoe.
• Buick
• GMC
• Cadillac
• GM Specialty Vehicles (GMSV)
• GM Defense
• BrightDrop
• ACDelco

Products and services

• Chevrolet GM's volume-facing mass-market vehicle brand in the U.S., offering trucks, SUVs, sedans, performance vehicles including the Corvette family, and EVs.
• Buick GM's near-luxury brand offering SUVs and sedans such as the Enclave and Envista, positioned as accessible luxury with technology like ultrawide dashboard screens.
• GMC GM's professional-grade truck and SUV brand including the Sierra, Sierra EV, Yukon, Yukon XL, Acadia, Canyon, and HUMMER EV models, pairing rugged capability with premium craftsmanship.
• Cadillac GM's luxury vehicle brand, including Escalade and Escalade IQ full-size SUVs, CT5 and CT4 sedans, LYRIQ and OPTIQ EVs, VISTIQ, XT5, and the hand-built Celestiq; will also field the Cadillac Formula 1 Team from March 2026 with GM-built power units.
• OnStar

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Ford Motor Company: Closest U.S. peer — also a legacy Detroit automaker with mass-market (F-Series, Mustang), luxury (Lincoln), and emerging EV (F-150 Lightning, Mustang Mach-E) portfolios competing directly against Chevrolet, GMC, and Cadillac.
• Stellantis: Global automaker owning Jeep, Ram, Dodge, Chrysler, Fiat — directly comparable product overlap with Chevrolet/GMC trucks and SUVs, plus similar legacy-ICE-to-EV transition challenges and North American manufacturing footprint.
• Toyota Motor Corporation: World's largest automaker with comparable broad-line portfolio (mass market, trucks via Tundra/Tacoma, luxury via Lexus) and similar global manufacturing scale; directly competes with GM across nearly every region.
• Honda Motor Co. Mass-market automaker with strong global manufacturing footprint and an emerging EV and hybrid portfolio; competes directly with Chevrolet, Buick, and GMC across North America, Asia, and emerging markets.
• Hyundai Motor Group: Parent of Hyundai, Kia, and Genesis — broad-line global competitor with rapidly improving EV/hybrid lineup (Ioniq, EV6, EV9) directly challenging Chevrolet, GMC, and Cadillac in the U.S. and globally.
• Volkswagen Group: Global multi-brand automaker (VW, Audi, Porsche, Lamborghini) with similar legacy-to-EV transition challenges and overlapping premium/luxury positioning versus Cadillac.
• BMW Group: Luxury automaker (BMW, MINI, Rolls-Royce) directly competing with Cadillac in the premium/luxury segment globally and pursuing its own electrification and ADAS roadmaps.

Broad incumbents

• Tesla: EV pure-play leader that is GM's primary competitor in the battery-electric space (Equinox EV, Blazer EV, Lyriq, Silverado EV vs. Model 3/Y/S/X/Cybertruck), and a major force in ADAS/autonomy that GM Super Cruise is positioned against.

Emerging players

• Rivian: U.S.-based EV startup focused on electric trucks (R1T) and SUVs (R1S, EDV) plus Amazon delivery vans — directly overlaps with GMC Sierra EV and Chevrolet Silverado EV product positioning.
• Lucid Motors: U.S. luxury EV maker (Lucid Air, Gravity SUV) competing with Cadillac Celestiq, Escalade IQ, and Lyriq at the top of the premium electric segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GM
• Facebookfacebook.com/generalmotors
• LinkedInlinkedin.com/company/general-motors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries16 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments45 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Motors