Maven
Maven is a cohort-based online learning marketplace offering live, expert-led courses in AI, product, engineering, design, marketing, and leadership to individual professionals and enterprise teams via Maven for Business, with a 90/10 instructor revenue share and 400+ live courses.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Maven does
Maven (legal entity Maven Learning, Inc.) is a cohort-based online learning platform headquartered in Austin, Texas, that operates a two-sided marketplace connecting individual learners and enterprise teams with practitioner-instructors. The platform delivers live, multi-session courses, one-day hands-on workshops, and free 'Lightning Lessons' across seven primary content categories: AI, Product, Engineering, Design, Marketing, Leadership, and Founders. The company also operates Maven for Business, a B2B training portal providing enterprise organizations with discounted access to 400+ expert-led live courses, hands-on course selection support, impact tracking, and facilitation of private team trainings.
The platform is built on integrated infrastructure combining Stripe payment processing (with B2B invoice support), Zoom and calendar scheduling, student analytics, an instructor-facing landing page builder, and email marketing automation. Maven's revenue model is bifurcated: a 10% marketplace commission on consumer course sales (with instructors retaining 90%), and annual quote-based enterprise subscriptions through Maven for Business targeting HR and L&D buyers. Reported scale includes 100,000+ course alumni, 500,000+ marketplace learners, a 4.7/5 average course rating, and 85–90% completion rates for cohort courses (versus 10–15% reported for self-paced alternatives). Notable enterprise customers include Microsoft, OpenAI, Meta, Visa, Lattice, and Blue Origin.
Maven was founded in 2020–2021 by Gagan Biyani (co-founder of Udemy) and Shreyans Bhansali, and is led by CEO Gagan Biyani. The company is venture-backed, having raised a $20 million Series A led by Andreessen Horowitz in May 2021, with prior seed and pre-seed funding from First Round Capital, Bossa Invest, Dunce Capital, and Tet Ventures. Maven serves a global learner base and positions AI-related skills (Agentic AI, Claude Code, Vibe Coding, AI Evals, RAG & Search) as a central and growing content vertical.
Maven firmographics
Firmographics- Name
- Maven
- Legal name
- Maven Learning, Inc.
- Website
- https://maven.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maven is a cohort-based online learning marketplace offering live, expert-led courses in AI, product, engineering, design, marketing, and leadership to individual professionals and enterprise teams via Maven for Business, with a 90/10 instructor revenue share and 400+ live courses.
- Ownership category
- akta.pro rank
Maven industry classification
Industry- Product category
- Online Learning Marketplace
- NAICS
- Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Live Class & Webinar Marketplaces/Directories (EDAFAIAE)
- akta.pro secondary industries
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Learning Experience Marketplaces (Workshops, Mentorships, Projects) (EDAFAIAL), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Group & Class-Based Live Tutoring Platforms (EDANAGAB)
Keywords
Where Maven is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maven business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace commission on course sales: Maven operates a marketplace where instructors sell cohort-based courses and workshops. Instructors keep 90% of all sales; Maven retains 10% as platform commission. Course prices are set by individual instructors.
- Enterprise / B2B team training: Maven for Business offers organizations discounted bulk access to 400+ courses plus facilitation of private team trainings. This is a B2B revenue stream targeting HR and L&D departments at enterprise companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Instructor revenue share - experts keep 90% of all sales |
| Subscription | Annual | Enterprise team access - custom pricing via sales inquiry |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Maven product offering
Product offeringCore offering
Maven operates a cohort-based online learning marketplace where expert practitioners (executives, authors, and thought leaders) sell live, multi-session courses, one-day workshops, and free Lightning Lessons to working professionals across AI, product, engineering, design, marketing, leadership, and founder topics. The marketplace operates on a 90/10 revenue share where instructors retain 90% of course sales and Maven retains a 10% platform commission. Maven for Business extends the offering as a B2B corporate training solution, providing enterprises discounted access to 400+ expert-led live courses with hands-on course selection support and private team training facilitation.
Product overview
Maven is a cohort-based online learning platform that operates as a marketplace connecting learners with expert instructors. The platform consists of three core offerings: Cohort-based Courses (guided multi-session programs), 1-day Workshops (hands-on skill sprints), and Free Lightning Lessons (free introductory sessions). Additionally, Maven for Business provides enterprise training solutions with 400+ courses and private team training options. The platform spans multiple categories including AI, Product, Engineering, Design, Marketing, Leadership, and Founders, and features over 100,000 course alumni with a 4.7/5 average rating.
Differentiator
Problem solved
Functional benefit
Products and services
- Cohort-based Courses In-depth live courses delivered over multiple sessions (typically several weeks), taught by real-world expert practitioners. Designed for working professionals seeking practical skill development across AI, product, engineering, design, marketing, leadership, and founder topics. The primary offering with the highest margin potential for instructors, offered via maven.com/courses.
- 1-day Workshops
Quantifiable outcome
- 85-90% course completion rates for cohort-based courses vs. 10-15% for self-paced alternatives
- +5 more outcomes
Companies that use Maven
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Maven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Maven partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Maven competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maven social profiles
Digital presenceMaven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maven leadership team
Management profileNumber of profiles
Profiles3 records
Maven funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maven
What does Maven do?
Maven operates a cohort-based online learning marketplace where expert practitioners (executives, authors, and thought leaders) sell live, multi-session courses, one-day workshops, and free Lightning Lessons to working professionals across AI, product, engineering, design, marketing, leadership, and founder topics. The marketplace operates on a 90/10 revenue share where instructors retain 90% of course sales and Maven retains a 10% platform commission. Maven for Business extends the offering as a B2B corporate training solution, providing enterprises discounted access to 400+ expert-led live courses with hands-on course selection support and private team training facilitation.
Is Maven a public or private company?
Maven is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maven founded?
Maven was founded in 2021. It employs 1 to 10 people.
Where is Maven based?
Maven is headquartered in Austin, United States, in the North America region.
How does Maven make money?
Two revenue lines are on record. Marketplace commission on course sales are the primary driver. The others are enterprise / B2B team training.
Does Maven have an API?
No public API is recorded for Maven.
What industry is Maven in?
Maven's product category is Online Learning Marketplace. Its primary akta.pro industry code is EDAFAIAE, Live Class & Webinar Marketplaces/Directories, with a secondary code of EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 611430 and its SIC code is 8200.