What Dude Perfect does

Dude Perfect is a sports-and-entertainment creator brand that originated in 2007 from five college friends filming trick shots and has scaled into a multi-surface media and entertainment business anchored by a ~62 million-subscriber YouTube channel. The company's core product is a portfolio of recurring YouTube video series — Overtime (flagship long-form stunts), Almost Athletes (sports commentary), Squad Games (multi-sport competitions), Dude Perfect Outdoors, Quest!, DP Gaming, Trick Shots, Battles, Stereotypes, and Bucket List — which it monetizes through YouTube advertising, brand-sponsored content, and an expanding ecosystem of adjacent products. Distribution spans owned digital surfaces (Dude Perfect mobile app, podcast, Shopify-powered merchandise store at dudeperfect.store, official YouTube channels) and physical experiences (the Dude Perfect Squad Games Tour 2026 across 25+ U.S. arenas, the Dude Perfect Trick-Shot Suite at Omni PGA Frisco Resort, the co-owned Rollertown Beerworks venue, and an in-development $100 million theme park and production facility at Frisco, Texas headquarters).

The business generates revenue from four principal streams: YouTube ad-share and platform revenue; sponsored content and brand-ambassador deals with a deep advertiser roster including Bass Pro Shops, EA Sports/Apex Legends, Chipotle, Dr. Pepper, SoFi, BODYARMOR, Walmart, ESPN, BMW, Nike, State Farm, Goodyear, AT&T, Best Buy, Home Depot, and PepsiCo; direct-to-consumer merchandise and books (the "Dude Perfect + Panda" middle-grade fiction series published via Tommy Nelson/HarperCollins Christian Publishing); and ticketed live events plus co-branded consumer products (e.g., PepsiCo creator-led snack line on TikTok Shop, Nex Playground gaming integration). Pricing across merchandise, books, and tour tickets is unit-based and publicly disclosed via Shopify, publishers, and Ticketmaster/AXS; sponsorship economics are not publicly disclosed. The company is privately held, raised $100 million from Highmount Capital in early 2024 to fund the theme park and broader entertainment build-out, and is operationally expanding headcount from 50 to roughly 75 employees while professionalizing content leadership through the March 2026 hire of its first Chief Content Officer.

Name

Dude Perfect

Legal name

Dude Perfect

Website

https://dudeperfect.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. YouTube advertising & ad-share revenue: Core ad-supported revenue from a ~62 million-subscriber YouTube channel, sitting within an ecosystem in which YouTube generated $40.4B in global ad revenue (referenced industry context). Recurring content flywheel — each Overtime, Squad Games, Almost Athletes, Trick Shots, and Outdoors episode drives long-tail views.
2. Branded content & sponsorships: Sponsored YouTube videos, in-store events, and brand-ambassador deals with Bass Pro Shops (370M+ collective views over 5 years), Apex Legends, Chipotle, Dr. Pepper, SoFi (2-year ambassador, 30,000+ app downloads in 7 days during Super Bowl campaign), BODYARMOR, Walmart, ESPN, BMW, Nike, US Olympic Team, State Farm, Goodyear, EA Sports, and AT&T.

Pricing tiers

Go-to-market motion4 records

Core offering

Dude Perfect is a sports entertainment creator brand that produces and distributes digital video content centered on trick shots, stunts, sports challenges, and lifestyle experiments. Its core flywheel is a YouTube channel with approximately 62 million subscribers, augmented by a podcast, a proprietary mobile app, branded merchandise sold through a Shopify storefront, a national live touring show (Squad Games Tour 2026), a children's book series with Tommy Nelson/HarperCollins, and an in-development $100 million theme park and production facility at its Frisco, Texas headquarters.

Product overview

Dude Perfect operates as a sports-and-entertainment creator brand built around a single core product — its YouTube video content franchise — that fans access across multiple surfaces rather than as one unified SaaS platform. The core content offering is anchored on a portfolio of named YouTube video series including Overtime (flagship long-form stunts/experiments), Almost Athletes (sports commentary), Squad Games (multi-sport competitions, which also underpins the live tour), Dude Perfect Outdoors, Quest!, DP Gaming, Trick Shots, Battles, Stereotypes, and Bucket List. Around that core, Dude Perfect has layered a set of brand-extension products and revenue lines: a Shopify-hosted merchandise store (dudeperfect.store), the DP App mobile application, an audio podcast (podcast.dudeperfect.com), the Dude Perfect + Panda children's book series published with Tommy Nelson/HarperCollins, the official "Backstage Pass" documentary, and the Squad Games national live tour. The company is also building a $100 million theme park and production facility at its Frisco, Texas headquarters, and holds co-ownership in Rollertown Beerworks — extending the brand beyond digital content into physical entertainment, publishing, hospitality, and retail. Major partnerships (Bass Pro Shops, SoFi, Chipotle, Dr. Pepper, EA Sports, Best Buy, Home Depot, PepsiCo, Nex, Omni PGA Frisco, Tommy Nelson) are organized through a dedicated partnerships program.

Differentiator

Problem solved

Functional benefit

Brands

• Dude Perfect + Panda: Middle grade fiction book series for ages 8-12 published in partnership with Tommy Nelson (an imprint of HarperCollins Christian Publishing), launching in May 2026.
• DP App

Products and services

• DP App Official Dude Perfect mobile application providing direct fan engagement, content access, and member experiences alongside the company's broader digital ecosystem.
• Dude Perfect Podcast Long-form audio podcast hosted by the Dude Perfect personalities, distributed through podcast.dudeperfect.com and major podcast networks as an owned-channel engagement surface for fans.
• Dude Perfect Merchandise Store Branded e-commerce storefront hosted on Shopify, selling apparel and accessories across collections including The Splash Zone, Soccer Jersey, Starting Lineup new arrivals, fan favorites, youth, and adult lines, with free 60-day returns.
• Dude Perfect Squad Games Tour (Live Tour) National live touring show featuring larger-than-life battles, 360-degree arena seating, battle-zone format, and tiered VIP packages (Diamond, MVP, Premium) plus general admission, running through U.S. arenas in summer 2026.
• Dude Perfect + Panda Book Series Middle-grade fiction book series published in partnership with Tommy Nelson (HarperCollins Christian Publishing), targeting readers ages 8-12, featuring Dude Perfect personalities in global sports-related mysteries with comic-style illustrations.
• Dude Perfect Brand Partnerships Brand partnership and sponsorship program producing sponsored YouTube videos, in-store events, ambassador integrations, and co-branded experiences for major advertisers seeking access to Dude Perfect's engaged audience.
• Dude Perfect Theme Park (Frisco, TX) Announced $100 million theme park being built at Dude Perfect's Frisco, Texas headquarters alongside a new production facility, designed as the centerpiece of the company's expansion into a Disney-style entertainment empire.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• MrBeast: MrBeast (Jimmy Donaldson) is the largest individual YouTube creator and a direct peer: a YouTube-native entertainment brand with a massive subscriber base, signature stunt/competition content, and rapid expansion into physical products (Feastables), merch, and consumer brands. Most directly comparable to Dude Perfect on scale, audience, and diversification trajectory.
• Mythical Entertainment (Rhett & Link): Mythical Entertainment is the production company of YouTube creators Rhett & Link, operating Good Mythical Morning and a portfolio of content, consumer products, and live shows. It is the most mature example of a YouTube creator brand evolving into a multi-vertical entertainment company, providing a strong precedent for Dude Perfect's Disney-style expansion.
• Smosh: Smosh is a YouTube creator-led comedy and entertainment brand with a long-running channel, sketch and gaming content, and consumer products. Like Dude Perfect, it is a creator-driven entertainment company that has expanded beyond pure YouTube into live shows and merchandise.

Others

• Jellysmack: Jellysmack is a creator-economy technology company that helps digital creators optimize, distribute, and monetize video content across platforms. It is comparable as an ecosystem participant serving the same creator economy that Dude Perfect operates in, though it is a service provider rather than a direct competitor.

Broad incumbents

• Whistle Sports: Whistle Sports is a sports-focused digital media company and creator network. It is comparable to Dude Perfect as a sports-content media brand monetized through social video, brand partnerships, and digital distribution, though broader and more network-oriented.
• Barstool Sports: Barstool Sports is a digital-first, sports-and-lifestyle media brand built on personality-driven content, social video, live events, and merchandise. While broader and more sports-betting oriented than Dude Perfect, it is comparable as a creator-led digital media business monetized via ads, content, and live experiences.
• Fullscreen: Fullscreen is a digital media company and MCN that has helped creators build multi-platform audiences. It is comparable as a creator-economy incumbent operating adjacent to Dude Perfect's content and brand-deal flywheel.

Emerging players

• Airrack: Airrack is a large YouTube creator focused on stunts, challenges, and brand-deal content. It is a smaller but direct peer in the YouTube creator-stunt/experiments format and competes for brand sponsorship dollars in the same category as Dude Perfect.
• Good Good Golf: Good Good Golf is a YouTube-native sports creator brand (golf focus) that Dude Perfect has directly faced in its 'Squad Games' competition series. It is a niche, emerging player in the sports-creator economy intersecting Dude Perfect's audience.
• Savannah Bananas: Savannah Bananas is a touring entertainment baseball phenomenon that Dude Perfect has directly featured in its Squad Games series. It is comparable as a creator-led, social-video-driven live entertainment brand, though primarily sports-touring rather than digital video.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/corycotton
• Xx.com/DudePerfect
• Facebookfacebook.com/DudePerfect

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dude Perfect