Acko

What Acko does

Acko is an India-based digital-first insurance company founded in 2016 by Varun Dua, operating as a direct-to-consumer insurer selling motor (car and bike), health, term life, and travel insurance products through its website and mobile app without agent commissions. The company serves 78M+ individual consumers (with 12M+ app downloads and a 4.8 App Store rating) and an enterprise business unit serving 400+ brands including Amazon Pay, Ola, CRED, Zepto, Urban Company, Tesla, and major automotive OEMs. Its core technology stack is cloud-native with a Zero Trust security model, AI-driven automation across underwriting, pricing, and claims, and 99.99% platform uptime.

Acko's revenue model is anchored on subscription-style insurance premiums across general insurance (motor, health, travel) and life insurance (term protection only), supplemented by embedded insurance revenue through 50+ platform partnerships and enterprise API distribution. Pricing is transparent and publicly disclosed (e.g., car insurance starting at ₹2,094/year, bike insurance from ₹457/year, health insurance from ₹600/month), with cost savings of up to 85% versus traditional insurers passed through from the zero-commission model. The company achieved FY25 operating revenue of ₹2,887 crore (~$340M, +35% YoY), reduced net loss from ₹670 crore to ₹424 crore, and reached profitability in FY26 with ₹43.6 crore net profit, driven by a renewals-driven model targeting 25-30% return on equity.

The business is organized under ACKO General Insurance Limited (IRDAI Reg. No. 157) and ACKO Technology & Services Private Limited, with subsidiaries ACKO Life Insurance, Parentlane (maternal/child health, acquired 2023), and OneCare (chronic care, acquired 2024). As of 2026, Acko has appointed Morgan Stanley, ICICI Securities, and Kotak Securities as book-running lead managers for an IPO targeting a $2-2.5 billion valuation, supported by cumulative funding of ~$600 million from General Atlantic, Multiples, Accel, CPPIB, Amazon, and Elevation Capital.

Name

Acko

Legal name

ACKO Technology & Services Private Limited

Website

https://acko.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Acko is an India-based digital-first direct-to-consumer insurance company offering motor, health, life, and travel insurance via its app and embedded partnerships, serving 78M+ consumers and 400+ enterprise brands without agent commissions.

Ownership category

akta.pro rank

Product category

Digital Insurance

NAICS

Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Digital insurance platform
• Direct-to-consumer insurance
• Embedded insurance products
• Group health insurance
• Term life insurance

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. General Insurance Premiums: Revenue from motor insurance (car and bike), health insurance, and travel insurance products sold directly to consumers and through enterprise partnerships
2. Life Insurance Premiums: Term life insurance products under ACKO Life Insurance, exclusively focusing on pure protection products without investment-linked offerings
3. Enterprise Insurance Solutions: Custom insurance products for businesses including group health insurance, gig worker coverage, fintech loan protection, and electronic device protection sold to 400+ enterprise clients
4. Embedded Insurance Partnerships: Insurance products distributed through platform partners like Amazon Pay, generating premiums from mobility, travel, and consumer platform integrations

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Acko is a digital-first direct-to-consumer insurance company that sells motor (car and bike), health, term life, and travel insurance products through its website, mobile app, and embedded platform partnerships. The company also offers enterprise insurance solutions including group health, fintech loan protection, gig worker coverage, and electronic device protection through its ACKO for Business division serving 400+ brands.

Product overview

ACKO is a digital-first insurance company operating as a direct-to-consumer platform offering motor insurance (car and bike), health insurance, term life insurance, and travel insurance products. The company sells insurance directly to customers without intermediary commissions, passing savings to consumers through lower premiums. ACKO also operates enterprise solutions for business partners including group health, credit protection, travel, and gig worker insurance. The ACKO Drive sub-brand provides automotive services including vehicle management tools. The product portfolio spans individual consumer products (car, bike, health, life, travel insurance) and B2B enterprise offerings (group health, fintech loan protection, electronic device insurance), unified by a digital-first, direct distribution model with no agent commissions.

Differentiator

Problem solved

Functional benefit

Brands

• ACKO Drive: Automotive content, reviews, awards, and vehicle purchase assistance platform
• ACKO Airpass
• ACKO Drive (Enterprise)

Quantifiable outcome

• 98.8% claims settled within 1 week
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Morgan StanleycoreOthers · 27 April 2026Book-running lead manager appointed for ACKO's proposed IPO targeting $2-2.5 billion valuation.
• ICICI SecuritiescoreOthers · 27 April 2026Book-running lead manager appointed for ACKO's IPO alongside Morgan Stanley and Kotak Securities.
• Kotak SecuritiescoreOthers · 27 April 2026Book-running lead manager appointed for ACKO's IPO alongside Morgan Stanley and ICICI Securities.
• Amazon PaycoreChannel Partner/ Reseller/ Distributor · 23 March 2026Amazon Pay expanded vehicle insurance services in India through partnerships with HDFC ERGO, ACKO, and ICICI Lombard. ACKO products available on Amazon app reaching 280 million vehicle owners with cashless claims at 9,000+ garages nationwide.
• Grant Thornton BharatminorOthers · 22 December 2025Knowledge Partner for TOTM (The One That Matters) automotive awards, ACKO Drive's 4th edition awards event.
• MS Dhoni (Midas Deals)coreGTM or Marketing Partner · 30 July 2025MS Dhoni's family office Midas Deals invested in ACKO and Dhoni serves as brand ambassador with plans for deeper automobile industry collaboration.
• Tesla IndiacoreChannel Partner/ Reseller/ Distributor · 17 July 2025Insurance partner for Tesla vehicles in India along with Liberty General Insurance, providing coverage for electric vehicles.
• Urban CompanycoreStrategic or Co-development Partner · 11 February 2025Partnership to insure Urban Company service employees with health insurance coverage, expanding protection for gig economy workers.
• Lohum CleantechminorStrategic or Co-development Partner · 1 May 2023Partnership for recycling and repurposing electric vehicle batteries covered by extended warranty insurance, aiming to streamline claim processes and minimize environmental impact.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Others

• Acko Life Insurance: Acko's own wholly-owned life-insurance subsidiary selling pure term products. Included as ecosystem participant since several peers (e.g., Digit Life) bundle life and health alongside general insurance.

Broad incumbents

• Zurich Kotak General Insurance: Recently rebranded Indian private general insurer backed by Zurich Insurance Group. Competes with Acko in motor and health while bringing global underwriting expertise and balance-sheet depth.
• ICICI Lombard General Insurance: Top-three Indian private general insurer competing with Acko across motor, health, and travel both directly and through Amazon Pay. Listed incumbent with extensive agent and bancassurance channels.
• Bajaj Allianz General Insurance: Large private Indian general insurer with deep motor, health, and travel books and a strong two-wheeler franchise that overlaps with Acko Drive's bike insurance focus.
• Tata AIG General Insurance: Established Indian general insurer with broad product suite including motor, health, and travel. Competes with Acko for retail and group health customers across India.
• HDFC ERGO General Insurance: One of India's largest private general insurers and a direct competitor to Acko on Amazon Pay's vehicle-insurance marketplace. Brings scale, capital, and a broad product portfolio that dwarfs Acko's newer book.

Direct peers

• Digit Insurance: India's other leading born-digital general insurer, also IRDAI-licensed and selling motor, health, and travel insurance directly via app with zero/low commission. Closest one-to-one competitor to Acko in the D2C Indian insurtech space.
• Lemonade: US-listed AI-native, mobile-first, zero-commission insurer using behavioral economics and embedded partnerships. Closest global analog to Acko's D2C, tech-led, mission-driven insurance model.
• PolicyBazaar (PB Fintech): India's largest online insurance marketplace, aggregating multiple carriers including Acko. Competes for the same digitally native Indian consumer buying motor, health, and life insurance online, although via a comparison model rather than direct underwriting.

Emerging players

• Coverfox Insurance Broking: Indian digital insurance broker aggregating multiple carriers online. Overlaps with Acko in motor and health but operates as an intermediary rather than an underwriter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/acko
• Instagraminstagram.com/acko
• Xx.com/AckoInsurance
• Facebookfacebook.com/ackoinsurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds11 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acko