PensionBee
PensionBee is a publicly traded (LSE: PBEE) consumer retirement platform that lets individuals consolidate old workplace pensions, 401(k)s, and IRAs into a single digital plan, generating recurring asset-based fee revenue across UK and US markets with 315,000 customers and £7.5bn AUA.
- Company typePublic
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PensionBee does
PensionBee is a publicly traded consumer retirement platform (LSE: PBEE) founded in 2014 and headquartered in London, with a secondary US headquarters in New York. The company operates a direct-to-consumer digital platform that enables individuals to consolidate multiple old workplace pensions, defined contribution pots, 401(k)s, and IRAs into a single managed plan. Its core technology combines a cloud-hosted platform, automated pension-transfer orchestration that compresses traditional multi-month transfers into a five-minute smartphone flow, AI-driven search algorithms for locating orphaned retirement assets (the Find & Transfer Service), and an AI-powered NLP customer service assistant (BeeBot) launched in April 2026. The platform supports a menu of investment plans — including the Global Leaders Plan, 4 Plus Plan, Climate Plan, and US products such as Traditional, Roth, SEP, and Safe Harbor IRAs — with US portfolios powered by State Street ETFs.
The business is asset-based: revenue is generated as a recurring percentage fee on assets under administration, billed monthly via a single annual wrap fee that covers rollovers, account management, and dedicated BeeKeeper human support. A complementary 1% match program on US rollovers and contributions functions as a customer acquisition incentive rather than a revenue stream. PensionBee earns additional distribution leverage from its SS&C RolloverCentral partnership, which provides access to 120,000 retirement plans. As of Q1 2026, the company reported £7.5bn in AUA (up 29% YoY), 315,000 invested customers (up 15% YoY), £52m in annual run-rate revenue (up 43% YoY), and UK adjusted EBITDA profitability of £0.7m against a £1.1m prior-year loss. Long-term management guidance targets >£100m in group revenue by year-end 2029 and >£250m by 2034.
PensionBee firmographics
Firmographics- Name
- PensionBee
- Legal name
- PensionBee Group plc
- Website
- https://pensionbee.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PensionBee is a publicly traded (LSE: PBEE) consumer retirement platform that lets individuals consolidate old workplace pensions, 401(k)s, and IRAs into a single digital plan, generating recurring asset-based fee revenue across UK and US markets with 315,000 customers and £7.5bn AUA.
- Ownership category
- akta.pro rank
PensionBee industry classification
Industry- Product category
- Consumer Retirement Services
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital Retirement Platforms (IRA/401(k), Pension & Decumulation) (FSAGAEAF)
- akta.pro secondary industries
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where PensionBee is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
PensionBee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Asset-based fees (AUM fees): Recurring revenue model driven by growing customer base and their retirement account balances. Revenue is generated as a percentage of assets under administration, making it directly tied to both customer count growth and account balance growth.
- Contribution and rollover fees: 1% match on all rollovers and contributions as incentive for customers to consolidate retirement savings. While this represents a cost to acquire assets, the company generates revenue from the larger asset base over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One annual wrap fee covering all services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
PensionBee product offering
Product offeringCore offering
PensionBee is a direct-to-consumer digital retirement platform that enables individuals to combine old workplace pensions and 401(k) accounts into a single managed plan, make contributions, and withdraw retirement funds through a mobile app and website. The company offers UK pension plans (including Global Leaders, 4 Plus, Climate Plan, and self-employed options) and US retirement accounts (Traditional IRA, Roth IRA, SEP IRA, and Safe Harbor IRA) with investment portfolios powered by State Street ETFs, charging a single annual wrap fee based on assets under administration.
Differentiator
Problem solved
Functional benefit
Products and services
- UK Pension Plans Digital pension plans available to UK consumers for consolidating workplace pensions, with named plans including Global Leaders Plan and 4 Plus Plan. Plans include investment options and are managed online through the PensionBee platform.
- Climate Plan UK pension plan weighted towards lower carbon emissions, designed for savers who want their retirement investments aligned with companies actively reducing carbon emissions.
- Self-Employed Pension Flexible pension product designed for self-employed UK workers who lack access to employer-sponsored workplace pension schemes. Enables flexible contributions and retirement savings management without an employer.
- Traditional IRA US Individual Retirement Account offering tax-deferred retirement savings for American consumers, available through PensionBee's US platform with consolidation of old 401(k) accounts.
- Roth IRA US Individual Retirement Account offering tax-free withdrawals in retirement for American consumers, available through PensionBee's US platform with contributions and rollovers from old 401(k) accounts.
- SEP IRA US Simplified Employee Pension IRA designed for self-employed individuals and small business owners, enabling tax-advantaged retirement contributions outside of employer-sponsored plans.
- Safe Harbor IRA US Safe Harbor IRA product designed to address orphaned 401(k) accounts and reduce the fee drain that affects small-balance retirement accounts in default Safe Harbor arrangements.
Quantifiable outcome
- 5-minute pension transfer process vs traditional multi-month transfers
- +4 more outcomes
Companies that use PensionBee
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
PensionBee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
PensionBee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SS&C TechnologiescoreExpanded partnership to launch PensionBee on SS&C's RolloverCentral platform, enabling customers to securely transfer old 401(k) accounts into PensionBee IRAs. SS&C's Automated Rollover Program is used by 120,000 plans, streamlining and automating the process of mandatory rollovers for plan sponsors. Addresses the documented pain point where over 40% of individuals abandon the 401(k) rollover process mid-completion due to complexity.
- Madison Square GardenminorOfficial College Hoops Partner providing digital signage during college basketball games. Collaboration aims to raise financial awareness about orphaned 401(k) assets among fans. First global brand campaign 'When your pension's in a good place, you're in a good place' launched featuring six adverts.
- State Street Investment ManagementcorePensionBee investment portfolios are powered by State Street ETFs including SPY (S&P 500) and MDY (S&P MidCap 400). State Street is one of the world's largest asset managers. PensionBee's US operations launched in collaboration with State Street.
- WTW (Willis Towers Watson)minorCreative Pension Trust was recently acquired by WTW from Natwest. PensionBee analysis found some UK pension providers (including those regulated by TPR rather than FCA) are taking 47-90 days to process transfers, causing delays in the industry.
Scale indicators13 records
Recent moves10 records
Expansion highlights6 records
PensionBee competitors and assessment
Company assessmentDirect peers
- Betterment: US-based robo-advisor offering IRA, 401(k) rollover, and goal-based investing directly to consumers. Most directly comparable to PensionBee's US business given similar D2C digital retirement platform model, though Betterment has broader investing scope beyond pensions.
- Wealthfront: US robo-advisor providing automated investment management, IRAs, and 401(k) rollover services to consumers. Comparable on product (digital retirement accounts), target market (mass-affluent US consumers), and asset-based revenue model, though Wealthfront is broader than pensions only.
- Moneybox: UK consumer fintech offering ISAs, pensions, and savings via a mobile app with an asset-based fee model. Directly comparable D2C retirement platform in the UK market with similar target customer (mass-market savers) and digital-first value proposition.
- Penfold: UK digital pension provider focused on workplace and personal pensions for self-employed and employees. Comparable on product (digital workplace/personal pension), geography (UK), and D2C motion, though smaller scale than PensionBee.
- Smart Pension: UK workplace pension provider with a digital platform serving employers and employees. Comparable on UK pension market focus and digital delivery, though Smart Pension leads with employer channels rather than PensionBee's D2C approach.
Broad incumbents
- Vanguard Personal Advisor / Vanguard Digital Advisor: Largest US asset manager offering IRA, 401(k) rollover, and managed accounts to retail consumers at scale. Overlaps directly with PensionBee's IRA and rollover proposition but operates across the full retail wealth spectrum with much larger AUM.
- Schwab Intelligent Portfolios: Charles Schwab's robo-advisor offering automated IRA and brokerage portfolios. Comparable on digital retirement/IRA accounts and asset-based fees, but operates as part of a much larger brokerage with institutional scale and brand.
- Fidelity Go / Fidelity IRA: US incumbent offering IRA accounts, 401(k) rollovers, and managed portfolios directly to consumers. Overlaps with PensionBee's US proposition but with vastly larger AUM, brand recognition, and product breadth.
- Aviva (UK pensions): One of the UK's largest life insurers and pension providers offering workplace pensions, personal pensions, and drawdown. Comparable as a UK pension provider but operates across traditional and digital channels with vastly larger legacy book.
- Legal & General (UK pensions): Major UK life insurer and pension provider with workplace and personal pension offerings. Comparable UK pension market presence but operates as a large incumbent rather than a digital-first disruptor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PensionBee social profiles
Digital presencePensionBee financial estimates
Financial estimateRevenue estimate
Valuation estimate
PensionBee leadership team
Management profileNumber of profiles
Profiles15 records
PensionBee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PensionBee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PensionBee
What does PensionBee do?
PensionBee is a direct-to-consumer digital retirement platform that enables individuals to combine old workplace pensions and 401(k) accounts into a single managed plan, make contributions, and withdraw retirement funds through a mobile app and website. The company offers UK pension plans (including Global Leaders, 4 Plus, Climate Plan, and self-employed options) and US retirement accounts (Traditional IRA, Roth IRA, SEP IRA, and Safe Harbor IRA) with investment portfolios powered by State Street ETFs, charging a single annual wrap fee based on assets under administration.
Is PensionBee a public or private company?
PensionBee is a public company. It is classified as public and is currently operating.
When was PensionBee founded?
PensionBee was founded in 2014. It employs 101 to 250 people.
Where is PensionBee based?
PensionBee is headquartered in London, United Kingdom, in the Europe region.
How does PensionBee make money?
Two revenue lines are on record. Asset-based fees (AUM fees) is the primary driver. The others are contribution and rollover fees.
Who are PensionBee's main competitors?
Direct peers on record are Betterment, Wealthfront, Moneybox, Penfold and Smart Pension. Broad incumbents are Vanguard Personal Advisor / Vanguard Digital Advisor, Schwab Intelligent Portfolios, Fidelity Go / Fidelity IRA, Aviva (UK pensions) and Legal & General (UK pensions).
Does PensionBee have an API?
No public API is recorded for PensionBee.
What industry is PensionBee in?
PensionBee's product category is Consumer Retirement Services. Its primary akta.pro industry code is FSAGAEAF, Digital Retirement Platforms (IRA/401(k), Pension & Decumulation), with a secondary code of FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 5251 and its SIC code is 6282.