VERSATILE
- Company typePrivate
- Founded2016
- HeadquartersLos Altos, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
VERSATILE firmographics
Firmographics- Name
- VERSATILE
- Legal name
- Versatile, Inc.
- Website
- https://versatile.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
VERSATILE industry classification
Industry- Product category
- Construction Technology Software
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)
- akta.pro secondary industry
- Overhead (Bridge) Cranes (IMAHAJAC)
Keywords
Where VERSATILE is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VERSATILE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sale (Upfront): One-time nominal upfront cost for the Versatile/CraneView under-the-hook device, which is shipped ready-to-go and installed on customer cranes.
- Recurring Service Subscription: Monthly service fee charged for the duration of the contract, covering the data platform, daily digest reports, cellular connectivity, AI analytics, and a dedicated Customer Success Manager. Offered in project-level and enterprise tiers.
- Enterprise / Multi-Site Licensing: Enterprise-level tier for organizations rolling out across multiple projects and business units, providing organization-wide visibility and data aggregation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Project-tier subscription with upfront hardware + monthly service fee |
| Subscription | Multi-year contract | Enterprise-tier subscription with upfront hardware + monthly service fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
VERSATILE product offering
Product offeringCore offering
Versatile sells an AI-powered crane intelligence platform that pairs a patented under-the-hook multi-sensor hardware device (CraneView®), built with Crosby Straightpoint loadcell technology, with cloud-based analytics, 4D BIM modeling, and automated progress reporting delivered over cellular connectivity. The solution passively captures thousands of data points per crane pick and surfaces them through web and mobile dashboards for steel erectors and general contractors. Revenue combines a nominal upfront hardware fee with a recurring monthly subscription covering the data platform, daily digest reports, cellular connectivity, AI analytics, and a dedicated Customer Success Manager.
Product overview
Versatile offers a unified hardware-plus-software solution for AI-powered crane intelligence on construction sites. At the core is the Versatile Device — a multi-sensor, under-the-hook lifting accessory built with Crosby Straightpoint loadcell technology and Crosby rigging hardware that passively captures crane pick data. This device feeds the CraneView Platform (also branded simply 'Versatile Platform'), a cloud-based web and mobile software system with cellular connectivity that turns pick-cycle data into AI-generated insights. The platform surfaces these insights through the Versatile Control Center and the Versatile Dashboard for Steel Project Managers, alongside specialized modules including Versatile Steel Tracker, 4D BIM Crane Scheduling, Automated Progress Reporting, Mobile Alerts, Outlier Reports, and Operational Records. The portfolio is tailored for steel erection, cast-in-place, and precast construction workflows used by top North American contractors such as Turner Construction, Gilbane, Cooper Steel, Red Cedar Steel, SME Steel, and Hawaiian Dredging.
Differentiator
Problem solved
Functional benefit
Brands
- Versatile®: AI-powered crane intelligence hardware and software solution for the construction industry, capturing crane pick data and providing analytics dashboards.
- CraneView®
Products and services
- Versatile Device (Under-the-Hook Hardware) Patented multi-sensor lifting accessory that mounts under the crane hook and passively captures thousands of data points per pick cycle (weight, time-on-hook, sequence, motion, video) without requiring crew workflow changes. Built with Crosby Straightpoint loadcell and rigging hardware.
- Versatile Platform (CraneView Platform) Cloud-based AI platform (web + mobile apps) that turns passive crane pick data into AI-driven analytics, 4D BIM progress models, automated daily digest reports, and operational insights. Delivered under a recurring service subscription.
- Versatile Control Center Centralized dashboard within the Versatile Platform providing crews and project managers a single view to track progress, stay ahead of delays, monitor crane utilization, and make quicker adjustments without chasing updates.
- Versatile Dashboard for Steel Project Managers Dedicated dashboard product for steel erection project managers providing project visibility and progress tracking; announced via ENR's Tech Roundup.
Quantifiable outcome
- 1 day improvement for each steel erection sequence
- +5 more outcomes
Companies that use VERSATILE
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
VERSATILE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature6 records
VERSATILE partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship / core strategic partnership, standard analytics integration and standard marketing analytics integration.
- The Crosby Groupflagship / core strategic partnershipStrategic partnership combining Crosby's industry-leading rigging, lifting, and material-handling hardware with Versatile's smart site technology. At the core is Versatile's below-the-hook device, which integrates Crosby Straightpoint's advanced loadcell technology and Crosby's trusted rigging hardware to bring 'a new level of safety, reliability, and performance to construction sites.' Co-branded press releases and Ask the Experts video content support the alliance.
- Google (Google Analytics)standard analytics integrationVersatile uses Google Analytics across the Site and the CraneView System to analyze user interactions, including IP address, time of visit, returning-visitor status, and referring site/app.
- LinkedIn (Insight Tag)standard marketing analytics integrationVersatile uses the LinkedIn Insight Tag to analyze site interactions and enable retargeting; LinkedIn provides pseudonymous reports and alerts about the Site audience.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
VERSATILE competitors and assessment
Company assessmentDirect peers
- OpenSpace: OpenSpace provides AI-powered jobsite capture and progress tracking using 360° cameras and computer vision for general contractors. Directly comparable as a construction AI platform turning passive jobsite data into progress reports and analytics for the same enterprise GC buyer.
- Buildots: Buildots applies AI/computer vision to compare site progress against BIM models, producing automated progress reports for general contractors. Closely comparable to Versatile's 4D BIM and automated progress reporting modules, with a similar vision-to-insights workflow on construction sites.
- Reconstruct: Reconstruct offers a digital twin platform that combines reality capture with BIM to deliver progress monitoring and predictive analytics for construction and facility management. Comparable to Versatile on BIM-driven progress reporting and AI analytics for enterprise GC customers.
- Dusty Robotics: Dusty Robotics builds autonomous layout robots that print BIM models directly onto construction floors, addressing field-to-BIM accuracy for trade contractors. Comparable as a construction AI/automation company bringing digital precision to traditional jobsite workflows and serving similar GC and trade contractor buyers.
- ALICE Technologies: ALICE Technologies offers AI-driven construction scheduling and optimization software for general contractors on complex infrastructure and commercial projects. Comparable as an AI platform that optimizes crane and resource scheduling — directly overlapping Versatile's 4D BIM and crane utilization modules.
Broad incumbents
- Procore Technologies: Procore is the dominant construction management SaaS platform for general contractors, offering project management, financials, and field collaboration. Comparable as a broad incumbent serving the same enterprise GC buyer; while Procore does not specialize in crane intelligence, it represents the platform layer that could absorb or partner with Versatile's functionality.
- Autodesk Construction Cloud: Autodesk Construction Cloud (including BIM 360 and Assemble) provides BIM collaboration, project management, and analytics for the construction industry. Comparable as the incumbent BIM backbone that Versatile's 4D BIM module integrates with, and a potential competitive bundler of crane-level analytics.
- Smartvid.io (now part of Oracle Construction & Engineering): Smartvid.io applied AI to construction photo and video libraries for safety and progress insights, and is now part of Oracle Construction & Engineering. Comparable as an AI-powered construction insights platform serving GCs with overlapping computer vision and risk detection capabilities.
Emerging players
- Assignar: Assignar provides field operations and crew scheduling software for subcontractors in construction and infrastructure. Comparable as a digital operations platform for the same subcontractor buyer that Versatile serves, with overlapping use cases in crew workflow visibility and progress tracking on crane-intensive jobsites.
- viAct: viAct uses AI and computer vision to monitor construction sites for safety, productivity, and progress, with strong presence across Asia-Pacific projects. Comparable as a vision-based construction AI platform; geographic and segment overlap is partial but product category and use cases closely align with Versatile's jobsite intelligence value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VERSATILE social profiles
Digital presenceVERSATILE compliance and trust
Trust signalCompliance5 records
VERSATILE financial estimates
Financial estimateRevenue estimate
Valuation estimate
VERSATILE leadership team
Management profileNumber of profiles
Profiles5 records
VERSATILE funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VERSATILE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VERSATILE
What does VERSATILE do?
Versatile sells an AI-powered crane intelligence platform that pairs a patented under-the-hook multi-sensor hardware device (CraneView®), built with Crosby Straightpoint loadcell technology, with cloud-based analytics, 4D BIM modeling, and automated progress reporting delivered over cellular connectivity. The solution passively captures thousands of data points per crane pick and surfaces them through web and mobile dashboards for steel erectors and general contractors. Revenue combines a nominal upfront hardware fee with a recurring monthly subscription covering the data platform, daily digest reports, cellular connectivity, AI analytics, and a dedicated Customer Success Manager.
Is VERSATILE a public or private company?
VERSATILE is a private company. It is classified as venture growth investor backed and is currently operating.
When was VERSATILE founded?
VERSATILE was founded in 2016. It employs 101 to 250 people.
Where is VERSATILE based?
VERSATILE is headquartered in Los Altos, United States, in the North America region.
How does VERSATILE make money?
Three revenue lines are on record. Hardware Sale (Upfront) is the primary driver. The others are recurring Service Subscription and enterprise / Multi-Site Licensing.
Who are VERSATILE's main competitors?
Direct peers on record are OpenSpace, Buildots, Reconstruct, Dusty Robotics and ALICE Technologies. Broad incumbents are Procore Technologies, Autodesk Construction Cloud and Smartvid.io (now part of Oracle Construction & Engineering). Emerging players are Assignar and viAct.
Does VERSATILE have an API?
No public API is recorded for VERSATILE.
What industry is VERSATILE in?
VERSATILE's product category is Construction Technology Software. Its primary akta.pro industry code is IMAHAJAL, Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring), with a secondary code of IMAHAJAC, Overhead (Bridge) Cranes. Its NAICS code is 333923 and its SIC code is 3530.