VERSATILE

Construction Technology Softwareversatile.ai

Company typePrivate
Founded2016
HeadquartersLos Altos, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

VERSATILE firmographics

Firmographics

Name: VERSATILE
Legal name: Versatile, Inc.
Website: https://versatile.ai
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

VERSATILE industry classification

Industry

Product category: Construction Technology Software
NAICS: Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
SIC: Construction, Mining & Materials Handling Machinery & Equip (3530)
akta.pro primary industry: Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)
akta.pro secondary industry: Overhead (Bridge) Cranes (IMAHAJAC)

Keywords

Construction technology solutions
Crane intelligence software
AI construction analytics
Construction progress reporting
Jobsite productivity tools

Where VERSATILE is headquartered

Location

Headquarters

HQ city: Los Altos
HQ country: United States
HQ region: North America

Offices3 records

Markets served

VERSATILE business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

Hardware Sale (Upfront): One-time nominal upfront cost for the Versatile/CraneView under-the-hook device, which is shipped ready-to-go and installed on customer cranes.
Recurring Service Subscription: Monthly service fee charged for the duration of the contract, covering the data platform, daily digest reports, cellular connectivity, AI analytics, and a dedicated Customer Success Manager. Offered in project-level and enterprise tiers.
Enterprise / Multi-Site Licensing: Enterprise-level tier for organizations rolling out across multiple projects and business units, providing organization-wide visibility and data aggregation.

Pricing tiers

Model	Billing	Price
Hybrid	Monthly	Project-tier subscription with upfront hardware + monthly service fee
Subscription	Multi-year contract	Enterprise-tier subscription with upfront hardware + monthly service fee

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

VERSATILE product offering

Product offering

Core offering

Versatile sells an AI-powered crane intelligence platform that pairs a patented under-the-hook multi-sensor hardware device (CraneView®), built with Crosby Straightpoint loadcell technology, with cloud-based analytics, 4D BIM modeling, and automated progress reporting delivered over cellular connectivity. The solution passively captures thousands of data points per crane pick and surfaces them through web and mobile dashboards for steel erectors and general contractors. Revenue combines a nominal upfront hardware fee with a recurring monthly subscription covering the data platform, daily digest reports, cellular connectivity, AI analytics, and a dedicated Customer Success Manager.

Product overview

Versatile offers a unified hardware-plus-software solution for AI-powered crane intelligence on construction sites. At the core is the Versatile Device — a multi-sensor, under-the-hook lifting accessory built with Crosby Straightpoint loadcell technology and Crosby rigging hardware that passively captures crane pick data. This device feeds the CraneView Platform (also branded simply 'Versatile Platform'), a cloud-based web and mobile software system with cellular connectivity that turns pick-cycle data into AI-generated insights. The platform surfaces these insights through the Versatile Control Center and the Versatile Dashboard for Steel Project Managers, alongside specialized modules including Versatile Steel Tracker, 4D BIM Crane Scheduling, Automated Progress Reporting, Mobile Alerts, Outlier Reports, and Operational Records. The portfolio is tailored for steel erection, cast-in-place, and precast construction workflows used by top North American contractors such as Turner Construction, Gilbane, Cooper Steel, Red Cedar Steel, SME Steel, and Hawaiian Dredging.

Differentiator

Problem solved

Functional benefit

Brands

Versatile®: AI-powered crane intelligence hardware and software solution for the construction industry, capturing crane pick data and providing analytics dashboards.
CraneView®

Products and services

Versatile Device (Under-the-Hook Hardware) Patented multi-sensor lifting accessory that mounts under the crane hook and passively captures thousands of data points per pick cycle (weight, time-on-hook, sequence, motion, video) without requiring crew workflow changes. Built with Crosby Straightpoint loadcell and rigging hardware.
Versatile Platform (CraneView Platform) Cloud-based AI platform (web + mobile apps) that turns passive crane pick data into AI-driven analytics, 4D BIM progress models, automated daily digest reports, and operational insights. Delivered under a recurring service subscription.
Versatile Control Center Centralized dashboard within the Versatile Platform providing crews and project managers a single view to track progress, stay ahead of delays, monitor crane utilization, and make quicker adjustments without chasing updates.
Versatile Dashboard for Steel Project Managers Dedicated dashboard product for steel erection project managers providing project visibility and progress tracking; announced via ENR's Tech Roundup.

Quantifiable outcome

1 day improvement for each steel erection sequence
+5 more outcomes

Companies that use VERSATILE

Customer profile

Named customers12 records

Segments6 records

Ideal customer profiles3 records

VERSATILE technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature6 records

VERSATILE partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered flagship / core strategic partnership, standard analytics integration and standard marketing analytics integration.

The Crosby Groupflagship / core strategic partnershipStrategic or Co-development PartnerStrategic partnership combining Crosby's industry-leading rigging, lifting, and material-handling hardware with Versatile's smart site technology. At the core is Versatile's below-the-hook device, which integrates Crosby Straightpoint's advanced loadcell technology and Crosby's trusted rigging hardware to bring 'a new level of safety, reliability, and performance to construction sites.' Co-branded press releases and Ask the Experts video content support the alliance.
Google (Google Analytics)standard analytics integrationTechnology or IntegrationVersatile uses Google Analytics across the Site and the CraneView System to analyze user interactions, including IP address, time of visit, returning-visitor status, and referring site/app.
LinkedIn (Insight Tag)standard marketing analytics integrationTechnology or IntegrationVersatile uses the LinkedIn Insight Tag to analyze site interactions and enable retargeting; LinkedIn provides pseudonymous reports and alerts about the Site audience.

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

VERSATILE competitors and assessment

Company assessment

Direct peers

OpenSpace: OpenSpace provides AI-powered jobsite capture and progress tracking using 360° cameras and computer vision for general contractors. Directly comparable as a construction AI platform turning passive jobsite data into progress reports and analytics for the same enterprise GC buyer.
Buildots: Buildots applies AI/computer vision to compare site progress against BIM models, producing automated progress reports for general contractors. Closely comparable to Versatile's 4D BIM and automated progress reporting modules, with a similar vision-to-insights workflow on construction sites.
Reconstruct: Reconstruct offers a digital twin platform that combines reality capture with BIM to deliver progress monitoring and predictive analytics for construction and facility management. Comparable to Versatile on BIM-driven progress reporting and AI analytics for enterprise GC customers.
Dusty Robotics: Dusty Robotics builds autonomous layout robots that print BIM models directly onto construction floors, addressing field-to-BIM accuracy for trade contractors. Comparable as a construction AI/automation company bringing digital precision to traditional jobsite workflows and serving similar GC and trade contractor buyers.
ALICE Technologies: ALICE Technologies offers AI-driven construction scheduling and optimization software for general contractors on complex infrastructure and commercial projects. Comparable as an AI platform that optimizes crane and resource scheduling — directly overlapping Versatile's 4D BIM and crane utilization modules.

Broad incumbents

Procore Technologies: Procore is the dominant construction management SaaS platform for general contractors, offering project management, financials, and field collaboration. Comparable as a broad incumbent serving the same enterprise GC buyer; while Procore does not specialize in crane intelligence, it represents the platform layer that could absorb or partner with Versatile's functionality.
Autodesk Construction Cloud: Autodesk Construction Cloud (including BIM 360 and Assemble) provides BIM collaboration, project management, and analytics for the construction industry. Comparable as the incumbent BIM backbone that Versatile's 4D BIM module integrates with, and a potential competitive bundler of crane-level analytics.
Smartvid.io (now part of Oracle Construction & Engineering): Smartvid.io applied AI to construction photo and video libraries for safety and progress insights, and is now part of Oracle Construction & Engineering. Comparable as an AI-powered construction insights platform serving GCs with overlapping computer vision and risk detection capabilities.

Emerging players

Assignar: Assignar provides field operations and crew scheduling software for subcontractors in construction and infrastructure. Comparable as a digital operations platform for the same subcontractor buyer that Versatile serves, with overlapping use cases in crew workflow visibility and progress tracking on crane-intensive jobsites.
viAct: viAct uses AI and computer vision to monitor construction sites for safety, productivity, and progress, with strong presence across Asia-Pacific projects. Comparable as a vision-based construction AI platform; geographic and segment overlap is partial but product category and use cases closely align with Versatile's jobsite intelligence value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

VERSATILE compliance and trust

Trust signal

Compliance5 records

VERSATILE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

VERSATILE leadership team

Management profile

Number of profiles

Profiles5 records

VERSATILE funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

VERSATILE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERSATILE

What does VERSATILE do?

Is VERSATILE a public or private company?

VERSATILE is a private company. It is classified as venture growth investor backed and is currently operating.

When was VERSATILE founded?

VERSATILE was founded in 2016. It employs 101 to 250 people.

Where is VERSATILE based?

VERSATILE is headquartered in Los Altos, United States, in the North America region.

How does VERSATILE make money?

Three revenue lines are on record. Hardware Sale (Upfront) is the primary driver. The others are recurring Service Subscription and enterprise / Multi-Site Licensing.

Who are VERSATILE's main competitors?

Direct peers on record are OpenSpace, Buildots, Reconstruct, Dusty Robotics and ALICE Technologies. Broad incumbents are Procore Technologies, Autodesk Construction Cloud and Smartvid.io (now part of Oracle Construction & Engineering). Emerging players are Assignar and viAct.

Does VERSATILE have an API?

No public API is recorded for VERSATILE.

What industry is VERSATILE in?

VERSATILE's product category is Construction Technology Software. Its primary akta.pro industry code is IMAHAJAL, Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring), with a secondary code of IMAHAJAC, Overhead (Bridge) Cranes. Its NAICS code is 333923 and its SIC code is 3530.