Udemy

What Udemy does

Udemy operates a two-sided online learning marketplace connecting approximately 95,000 instructors with a global learner base, offering 250,000+ video courses across 75 languages in categories spanning development, business, IT, design, marketing, finance, and personal development. The core consumer marketplace at udemy.com supports individual course purchases ($12.99-$129.99 typical range, with 37% revenue share on organic traffic), a Personal Plan monthly subscription starting at $13 for 26,000+ courses, and certification exam vouchers covering AWS, Microsoft, Cisco, CompTIA, PMI, Google Cloud, and Kubernetes credentials. The enterprise arm, Udemy Business, serves 17,000+ corporate customers with curated content collections, AI-powered learning tools, and B2B licensing that accounts for the majority of the 72% of revenue classified as subscription. The platform's proprietary technology includes AI Role Play (15,000+ instructor-built scenarios, 400,000+ simulations completed, expanded in 2026 to immersive video avatars) and Altus, an agentic AI solution for diagnosing workforce skills gaps and measuring reskilling ROI. Distribution is increasingly powered by hyperscaler partnerships, including direct embedding in OpenAI's ChatGPT interface (reaching ~800M weekly active users), a 'Learn AI with Google' subscription bundling Google AI Pro access, and end-to-end certification journeys with Microsoft and AWS. Udemy completed an all-stock merger with Coursera on May 11, 2026, valued at approximately $2.5 billion, under which Udemy became a wholly owned subsidiary, its shares were delisted from Nasdaq, and the combined entity serves 290M+ learners and 18,000 enterprise customers. The combined company has stated a target of $115 million in annual cost synergies within 24 months, and post-merger restructuring included $8-11M in severance charges and the departure of CEO Hugo Sarrazin to Avalara.

Name

Udemy

Legal name

Udemy, Inc.

Website

https://udemy.com

Company type

Public

Founded year

2010

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Udemy operates a two-sided online learning marketplace offering 250,000+ courses from 95,000 instructors to 62M+ learners and 17,000+ enterprise customers, with AI Role Play and agentic AI workforce tools; it merged into Coursera in May 2026 as a wholly owned subsidiary.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Educational Services (611), Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)

Keywords

• Online learning marketplace
• Enterprise workforce training
• Professional skill development
• Certification exam preparation
• AI-powered learning platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Course Sales: Individual course purchases on the marketplace, with Udemy taking a revenue share from instructors. Courses range from $12.99 to $129.99, with typical discounts. Revenue share is 37% on organic traffic.
2. Personal Plan Subscription: Monthly subscription service offering access to courses starting at $13/month, providing recurring revenue from individual learners seeking ongoing access to the platform's library of 250,000+ courses.
3. Udemy Business Enterprise Licensing: B2B subscription model for enterprise customers, with subscription revenue now representing 72% of total revenue. Enterprise customers include 17,000+ companies for workforce training.
4. Certification Exam Vouchers: Sale of exam vouchers for certifications (AWS, Microsoft, CompTIA, PMI, Cisco, Google Cloud, ISC) enabling end-to-end learning-to-certification journeys. Over 10 million enrollments in certification preparation over 12 months.
5. Corporate Training Content: Curated content collections for enterprise customers, including the Udemy Business collection representing the top 3% of offerings, with courses like MCIS's Low-Code/No-Code Development Management course selected for enterprise learners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Udemy operates a two-sided online learning marketplace connecting 95,000+ instructors with 62M+ learners through 250,000+ video courses across 75 languages. Revenue is generated via consumer course sales, a Personal Plan subscription starting at $13/month, enterprise licensing through Udemy Business (17,000+ corporate customers), and certification exam voucher sales. The platform is differentiated by proprietary AI features including AI Role Play for conversational skills practice and the Altus agentic AI solution for workforce skills-gap diagnosis.

Product overview

Udemy operates a two-sided online learning marketplace connecting instructors with learners through 250,000+ video courses across development, business, finance, IT, design, marketing, and personal development. The core platform is supplemented by enterprise (Udemy Business), subscription (Personal Plan), and specialized products including AI Role Play for conversational skills practice, Certification Exam Vouchers for direct exam purchasing from Microsoft/AWS/Cisco/CompTIA/PMI, and Career Accelerators for guided professional learning paths. The company completed its merger with Coursera in May 2026, creating a combined entity serving 290M+ learners. Recent AI products include Altus (agentic AI for skills gap diagnosis) and expanded AI Role Play with video avatars.

Differentiator

Problem solved

Functional benefit

Brands

• Career Accelerators: A curated set of career-focused learning paths on Udemy Personal Plan, covering roles such as Full Stack Web Developer, AI Engineer, Data Engineer, Cloud Engineer, Project Manager, UX Designer, Financial Analyst, Cybersecurity Analyst, Game Developer, and Software Engineer, with salary data and course ratings.
• Udemy Business
• AI Role Play

Products and services

• Udemy Marketplace Online learning marketplace where individual instructors publish and sell video courses directly to 62M+ learners globally across 75 languages. Learners can purchase individual courses (typically $12.99-$129.99) on demand.
• Udemy Business Enterprise learning platform providing 17,000+ corporate customers with curated courses for workforce development, employee upskilling, AI training, and certification pathways. Sold via annual subscription with admin dashboards and integration with enterprise systems.
• Personal Plan Individual subscription offering access to 26,000+ courses from real-world experts with one monthly or annual subscription starting at $13/month. Includes AI coaching and practice features for career advancement.
• Certification Exam Vouchers End-to-end certification journey solution allowing learners to purchase exam vouchers directly through Udemy for AWS, Microsoft (50+), Cisco, CompTIA, PMI, Google Cloud, Six Sigma, and ISC certifications, paired with preparation courses and practice exams.
• Career Accelerators Curated, role-based learning paths within the Personal Plan covering in-demand careers including Full Stack Web Developer, Data Scientist, Cloud Engineer, Project Manager, AI Engineer, Machine Learning Engineer, and UX Designer. Each accelerator includes curated courses, salary data, and job role information.
• Learn AI with Google Subscription Co-branded subscription plan with Google providing three career learning paths, 20+ hands-on activities, and 3 months no-cost access to Google AI Pro with industry-recognized Google credentials. Starting at $20/month.

Quantifiable outcome

• Over 10 million enrollments in certification preparation journeys in past 12 months
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• IT Systems Visualization Council (MCIS)minorStrategic or Co-development Partner · 6 July 2026MCIS launched a Low-Code/No-Code Development Management course on Udemy Business titled 'Quantitative Indicators for Low-Code/No-Code Development Management,' based on four years of research. The course was selected for the Udemy Business collection (top 3% of offerings) addressing growing demand for governance frameworks in low-code/no-code development.
• Cloud Native Computing Foundation (CNCF)coreStrategic or Co-development Partner · 18 June 2026CNCF and Linux Foundation Education partnered with Udemy to bundle instructor-led training with official Kubernetes certification exams (CKA, CKAD, CKS, CNPE) in a single purchase on Udemy's platform. The collaboration addresses global skills crisis with 29% of companies reporting cloud computing talent gaps and 47% gaps in AI engineering.
• JetBrainsminorGTM or Marketing Partner · 19 May 2026JetBrains launched Course Creators Program enabling programming course creators to embed hands-on coding exercises in JetBrains IDEs through the JetBrains Academy plugin. The program targets independent educators on platforms including Udemy, offering product access, technical guidance, and promotional support.
• MicrosoftcoreTechnology or Integration · 7 April 2026Udemy expanded its certification offering enabling learners to purchase 50+ Microsoft certification exam vouchers directly on the platform. Partnership complements existing 10,000+ Microsoft courses. Microsoft Copilot was the #1 surging business skill with 3,400% YoY consumption growth. Microsoft Power BI ranked fourth most consumed tech skill on Udemy Business.
• Amazon Web Services (AWS)coreTechnology or Integration · 24 February 2026Udemy launched end-to-end certification journey for AWS exams allowing learners to purchase exam vouchers for 12 AWS certifications directly on the platform. The offering includes courses, practice exams, and automated scheduling guidance, building on over 10 million enrollments in certification preparation journeys.
• GooglecoreStrategic or Co-development Partner · 19 February 2026Udemy launched 'Learn AI with Google' partnership providing access to Google's AI Professional Certificates through Udemy platform. The subscription includes 3 career learning paths, 20+ hands-on activities, and 3 months access to Google AI Pro. Learners can earn industry-recognized Google credentials while accessing Google's AI training content.
• OpenAIcoreTechnology or Integration · 11 February 2026Udemy embedded its learning content directly into ChatGPT, providing access to 290,000+ courses from 90,000 expert instructors to ChatGPT's 800 million weekly active users. The integration includes interactive assessments, hands-on labs, and structured learning journeys accessible through ChatGPT Free, Go, Plus, and Pro plans.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coursera: Coursera is the most directly comparable peer and is now Udemy's parent company following the May 2026 merger. Both operate online learning marketplaces serving individual learners and enterprise customers, with overlapping content in technology, business, and professional skills. Coursera skews more academic/university-partnered while Udemy skews more practitioner/instructor-led, but they directly compete for enterprise L&D budgets.
• Pluralsight: Pluralsight is a technology-focused skills development platform serving enterprise customers and individual technologists with courses on cloud, security, software development, and data. It directly competes with Udemy in tech certification prep and enterprise upskilling, especially in the developer and IT segments where Udemy has strong catalog depth.
• edX: edX (owned by 2U) is a MOOC platform offering university-level courses, professional certificates, and degrees. It competes with Udemy/Coursera in higher-quality academic and professional credentials, with stronger university brand associations but less practitioner-led breadth than Udemy's 250,000+ course marketplace.
• MasterClass: MasterClass operates a subscription-based online learning marketplace featuring celebrity and expert-led video courses. It competes with Udemy's consumer-facing Personal Plan subscription model in lifestyle, business, and creative categories. Both rely on star instructors and premium video production; MasterClass skews more entertainment/lifestyle, Udemy more skills/career.

Broad incumbents

• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) is the broad incumbent professional learning platform owned by Microsoft. It competes head-to-head with Udemy Business in the enterprise L&D market, leveraging LinkedIn's professional graph and Microsoft 365 distribution. Direct overlap on professional skills, business, and technology content; key differentiator is LinkedIn's user identity and career data layer.
• Skillsoft: Skillsoft is a long-established enterprise learning and talent management platform offering compliance training, leadership development, and technical courses through Percipio and Skillbench. It competes directly with Udemy Business in enterprise L&D, with broader compliance and leadership catalog but less consumer marketplace presence.

Emerging players

• Codecademy: Codecademy (owned by Skillsoft) focuses on interactive coding and data skills training with hands-on exercises. It competes with Udemy's development category and targets both consumers and enterprise teams. Narrower focus than Udemy but stronger interactive learning UX for programming fundamentals.
• DataCamp: DataCamp specializes in data science, AI, and analytics skills training with interactive browser-based coding environments. It competes with Udemy's data science and AI categories for individual learners and enterprise teams. Focused niche player with strong engagement on data/AI upskilling.
• Go1: Go1 is an enterprise learning content aggregator and platform that curates training content from many providers (including Udemy). It competes with Udemy Business as a one-stop enterprise L&D content hub and is a meaningful channel partner/competitor in the enterprise segment, especially in APAC.

Regional players

• Simplilearn: Simplilearn is a professional certification and digital skills training provider with strong presence in India and other emerging markets. It competes with Udemy in certification prep (PMP, AWS, Azure, Scrum) and enterprise training. Similar model to Udemy with more bootcamp/cohort-based delivery; particularly relevant comparison for Udemy's Indian enterprise business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/udemy
• YouTubeyoutube.com/user/Udemy
• Facebookfacebook.com/udemy
• LinkedInlinkedin.com/company/udemy
• Instagraminstagram.com/udemy
• TikToktiktok.com/@udemy
• Pinterestpinterest.com/udemy

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds16 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udemy