What Astra Tech does

Astra Tech is a UAE-based technology holding company established in 2022 that operates an integrated "ultra app" ecosystem centered on the botim platform, serving consumers, expats, and SMEs across the UAE and international corridors with a registered user base of 150-160 million across 155 countries. The company targets a portfolio of use cases including VoIP communication, digital wallets, card issuance, domestic and cross-border payments, BNPL and short-term lending, payroll, and AI-assisted services. Its core customer segments are UAE residents and expat workers (Filipino, Pakistani, Ethiopian, Chinese), underbanked gig workers, and the 557,000-plus UAE SME base targeted through fully digital payroll and WPS salary solutions.

The group's product architecture is organized around the botim super-app and a set of regulated and non-regulated subsidiaries: botim/Algento DMCC for VoIP and the underlying communications layer; botim Money Technology LLC (formerly PayBy) for stored value, card issuance, and remittances across 172 corridors; Quantix Technology Projects LLC for CBUAE-licensed consumer lending (SNPL, Easy Cash, Split Pay); and Y Finance in the Philippines for international financial services. Notable proprietary technology includes patented Palm Pay biometric authentication (May 2024, first in the region), the first CBUAE Finance Company License awarded to a UAE fintech for Quantix (July 2024), region-first integrations including AANI instant payments and Charity GPT (a Ma'an collaboration launched September 2024), and a Mastercard partnership supporting card issuance without minimum salary requirements. The company is part of the broader G42 ecosystem and has participated in the Presight AI Accelerator (2025), with site visits and mentorships through Microsoft, NVIDIA, Core42, and MBZUAI.

Astra Tech generates revenue through transaction fees on payment processing and international remittances (AED 4.99-15 plus VAT), subscription revenue from premium ad-free botim tiers, interest income from lending products at effective APRs of 36.5%-120%, and card issuance and ATM fees. Distribution is product-led and self-serve via mobile apps (iOS and Android) with strategic partnerships (Mastercard, Citi, ADIB, Jingle Pay, Commercial Bank of Ethiopia, Tencent Financial Technology) extending the platform's footprint. Funded by a $500 million G42-led round (December 2022) and supplemented by a $500 million Citi asset-backed securitization for Quantix lending, the group is positioned at the intersection of MENA consumer fintech, communication platforms, and AI-enabled underwriting - though it provides no public revenue or ARR disclosures.

Name

Astra Tech

Legal name

Astra Digital Holding Ltd

Website

https://astratech.ae

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Astra Tech is a UAE-based technology holding company operating the botim ultra-app ecosystem, integrating VoIP communication, digital payments, lending, cards, and AI services for 150+ million registered users across 155 countries, with primary monetizable engagement in the UAE.

Ownership category

akta.pro rank

Product category

Digital Mobile Payments and Fintech Super-App

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ)

Keywords

• Mobile payments
• Digital wallet
• International remittances
• Consumer lending
• Ultra app platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Payment Processing & Transaction Fees: Revenue from domestic and international money transfers, payment processing through POS and QR codes, with service fees ranging from AED 4.99-15 plus VAT for international transfers
2. Digital Wallet Services: Fees for wallet services including AANI/IBAN transfers (up to AED 2.00 or 1% above threshold), card transactions, and currency conversion
3. Premium Subscriptions: Auto-renewing one-month and one-year in-app subscriptions for premium advertisement-free experience and additional benefits
4. Lending & Credit Products: Interest income from SNPL (Send Now Pay Later), Easy Cash loans, and Split Pay facilities with APR ranging from 36.5% to 120%
5. Card Services: Revenue from card issuance fees (AED 35 for standard physical cards, AED 285 for metal cards), ATM withdrawals, and cross-border transaction fees

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Astra Tech operates the botim Ultra App ecosystem, integrating VoIP communication, digital wallets, international remittances, consumer lending, credit, e-commerce, and AI-powered services into a single mobile platform. Through subsidiaries such as botim Money (payments and remittances to 172 countries) and Quantix (CBUAE-licensed lending under botim finance), the company delivers an integrated consumer and merchant fintech experience to over 160 million users across 155 countries.

Product overview

Astra Tech is a UAE-based technology company that operates the botim ecosystem - a platform-plus-modules architecture centered on the botim super-app. The core botim App integrates fintech, e-commerce, communication, and on-demand services, serving as the primary consumer interface with over 160 million users globally. The product suite is organized into three main sub-brands: botim money (digital wallet, payments, and remittances - formerly PayBy), botim finance (lending and credit services - formerly CashNow/Quantix), and botim pay/credit/invest modules. Supporting products include WPS Salary Cards, Prepaid Cards with multicurrency support, International Money Transfers to 172 countries, and Buy Now Pay Later products (SNPL, Easy Cash, Split Pay). The company also offers specialized features like Palm Pay biometric technology, Charity GPT generative AI, and digital payroll solutions for businesses. Astra Tech subsidiaries providing regulated services include Algento DMCC (botim), botim Money Technology LLC (wallet/cards), and Quantix Technology Projects LLC (lending).

Differentiator

Problem solved

Functional benefit

Brands

• botim: Integrated platform combining fintech, e-commerce, communication, and on-demand services into one seamless digital experience.
• botim money
• botim finance
• botim pay
• botim credit
• botim invest
• botim money for business
• PayBy

Products and services

• botim App (Ultra App) Flagship mobile super-app integrating VoIP communication, fintech, e-commerce, and on-demand services into one platform, serving over 160 million users globally including 8.5 million in the UAE.
• botim money (Digital Wallet & Payments) Digital wallet and everyday finance platform offering local transfers, digital wallets, savings tools, and integrated payment services to consumers and merchants.
• botim pay (Money Transfer & Bill Payments) Service for local and international money transfers, bill payments, mobile recharge, and wallet management built for single-tap speed and transparency.
• botim credit (Instant Credit) Instant credit access for short-term borrowing or sending money before payday through simple, secure digital tools integrated within the botim app.
• botim invest (Investment Platform) Investment platform enabling users to invest directly from the botim App in gold, bonds, and digital assets with low-barrier entry, tailored for expats and everyday earners.
• botim finance (Consumer Lending / Quantix) Lending platform licensed as a Finance Company by the Central Bank of the UAE, offering personal loans, BNPL products, and microfinancing to underserved segments including gig workers and SMEs.
• botim money for business (Merchant Payments) Digital payment platform for businesses offering e-wallets, POS terminals with built-in QR codes and payment-link generation, and acquiring services across the region.
• botim Prepaid Card (Mastercard) Prepaid Mastercard linked to the botim money wallet supporting AED and USD balances, Apple Pay and Google Pay, available in Standard and Metal variants for online and in-person purchases.
• WPS Salary Card (Mastercard) Mastercard salary card linked to the botim money wallet enabling WPS-compliant electronic salary disbursement, ATM/POS/e-commerce acceptance, and Google Pay support without minimum balance requirements.
• International Money Transfer Service (botim) Cross-border remittance service from the UAE to 172 countries via bank deposit, mobile wallet, or cash pickup, with competitive FX rates and tiered fees.
• Send Now, Pay Later (SNPL) Fixed-rate unsecured personal loan in the UAE used for remittance funding, with 1-6 month terms and early repayment allowed at 1% of outstanding principal.
• Easy Cash Loan Short-term micro-loan facility offering up to AED 1,000 over a 3-month period, with a daily reducing balance rate and no processing or early settlement fees.
• Split Pay Installment Facility BNPL installment facility converting prepaid card purchases up to AED 3,000 into four equal monthly payments with a fixed 6.33% monthly interest rate.
• Palm Pay Technology Patented biometric palm-recognition payment authentication technology enabling secure, cardless payment authorization via palm scan.
• Digital Payroll Solution UAE's first fully digital payroll and wallet solution for SMEs, providing automated salary disbursements and financial management tools via botim money.
• Charity GPT Generative-AI-powered charitable giving feature on the botim platform enabling conversational donation experiences through partnerships with UAE charitable entities.

Quantifiable outcome

• Largest fintech card issuer in UAE with 100,000 cards issued in four months
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• MastercardcoreStrategic or Co-development Partner · 5 May 2026Mastercard and botim money renewed and expanded their partnership for digital payments in UAE. The collaboration enables botim money to offer cards without minimum salary requirements, supporting financial inclusion and Dubai's 90% cashless transaction target by 2026.
• PresightminorStrategic or Co-development Partner · 16 December 2025Presight AI Accelerator connects startups with G42 Group ecosystem, enterprise-grade AI infrastructure, mentorship from Microsoft and MBZUAI, and potential investment through Presight-Shorooq Fund I.
• Jingle PaymajorTechnology or Integration · 11 December 2025botim partnered with Jingle Pay to launch low-cost remittances to Pakistan, enabling 1.7 million Pakistani residents in the UAE to access competitive PKR exchange rates and multiple payout options including bank deposits, mobile wallets, and cash pickups.
• Index ExchangemajorTechnology or Integration · 29 October 2025Index Exchange partnered with botim money to launch a fully digital payroll solution in the UAE, simplifying salary disbursements and providing financial management tools for employees to enhance financial inclusion.
• G42 Ecosystem CompaniescoreStrategic or Co-development Partner · 20 August 2025Astra Tech is part of the broader G42 ecosystem including CPX, Space42, and other AI companies, participating in collaborative initiatives and accessing shared infrastructure and resources.
• Presight AI AcceleratorminorStrategic or Co-development Partner · 1 January 2025Astra Tech participated in Presight's AI-Startup Accelerator bootcamp, gaining access to mentorship from Microsoft, NVIDIA, Core42, MBZUAI, and G42 ecosystem companies, with site visits to ADNOC, AIQ, and Space42.
• Y Investment PhilippinesminorStrategic or Co-development Partner · 1 July 2023Angel investor and Y Finance founder collaborated with Astra Tech on the 90% stake acquisition of Y Finance, marking Astra Tech's expansion into international markets targeting Filipino expats.

Scale indicators13 records

Recent moves7 records

Expansion highlights8 records

Market position

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AstraTechGroup
• LinkedInlinkedin.com/company/astratechgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astra Tech