What Novi Labs does

Novi Labs is an Austin, Texas-based AI-first energy analytics company founded in 2014 that provides machine learning-driven well planning and production forecasting software to the upstream oil and gas industry. The platform combines proprietary operator-reported data with public datasets to deliver well-level production forecasts, basin-level breakeven curves, and undrilled inventory economics across 11 North American shale plays, supporting over $50 billion in annual capital allocation decisions according to company materials. Core customers include major and independent E&P operators (Devon, Civitas, Coterra, Continental Resources, Crescent Energy), mineral and royalty owners (Sitio Royalties, Elk Range Royalties), and financial institutions (Fidelity Investments, Mercuria, Hite Hedge, Goehring & Rozencwajg).

The product architecture comprises six integrated modules: Data Engine (data ingestion, cleaning, and joining), Model Engine (self-serve ML without exposing raw data to peers), Forecast Engine (ML-based well-level forecasts with P10/P50/P90 probabilistic scenarios), Novi Data Network (a consortium aggregating operator-reported well-level data), Upstream Data (public and licensed well-level datasets including completions, spacing, and target zones), and Novi Intelligence (forward-looking research and economics). Novi Insights serves as the unified visualization layer. Recent acquisitions have materially extended the platform's scope: ShaleProfile (December 2021) underpins Novi Insights; Turing Analytics (April 2026) added the EVA platform used by clients representing over 50% of Canada's oil and gas production, enabling cross-border North American evaluation; and RBN Energy (May 2026) added midstream infrastructure and commodity market intelligence, creating a unified upstream-to-midstream decision environment. A September 2025 strategic data partnership with Wood Mackenzie distributes Novi's licensed production data and lease-to-well algorithms across 25,000+ US Lower 48 wells into the Lens Lower 48 solution.

Novi operates a subscription-based enterprise SaaS model with quote-based pricing and a direct enterprise field sales motion targeting E&P operators, mineral owners, and financial institutions. Revenue is not publicly disclosed. The company has raised approximately $42 million in disclosed funding across three rounds, most recently a $35 million growth investment from Invictus Growth Partners in June 2025 earmarked for product development, go-to-market expansion, and strategic acquisitions, with management explicitly citing AI-driven energy demand from data center buildouts as a tailwind.

Name

Novi Labs

Legal name

Novi Labs

Website

https://novilabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Novi Labs is an Austin-based AI-first energy analytics company that provides ML-driven well-level production forecasting and capital allocation analytics to E&P operators, mineral owners, and financial institutions across North American shale markets.

Ownership category

akta.pro rank

Product category

Energy Analytics Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)

Keywords

• Energy analytics software
• Upstream production forecasting
• Well planning platform
• Oil and gas machine learning
• Shale data analytics

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Analytics Platform Subscription: Subscription-based access to the Novi analytics platform providing well-level forecasting, data visualization, and intelligence tools. Platform supports operators, mineral owners, and financial institutions with tiered access to different analytical capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Novi Labs sells an AI-driven energy analytics SaaS platform that delivers machine-learning-based well-level production forecasting, type curve generation, lease-to-well allocation, and basin-level economics for upstream oil and gas investment decisions. The platform combines a proprietary operator-reported data consortium (Novi Data Network) with public datasets and is offered as six integrated modules (Data Engine, Model Engine, Forecast Engine, Novi Data Network, Upstream Data, and Novi Intelligence) unified through the Novi Insights visualization layer. It targets E&P operators, mineral and royalty owners, oilfield services firms, and financial institutions evaluating upstream capital allocation across North American shale plays.

Product overview

Novi Labs is an AI-first energy analytics platform delivering a unified, modular product architecture for upstream capital allocation decisions. The core portfolio comprises six integrated modules: Data Engine (data ingestion and processing), Model Engine (self-serve ML), Forecast Engine (ML-driven production forecasting), Novi Data Network (proprietary operator-reported data consortium), Upstream Data (well-level public and licensed datasets), and Novi Intelligence (forward-looking research and economics). Novi Insights serves as the unified visualization layer. Three acquisitions have expanded the platform: ShaleProfile (2021, foundational to Novi Insights), EVA from Turing Analytics (2026, adding Canadian upstream datasets), and RBN Energy (2026, extending into midstream and commodity market intelligence). A Wood Mackenzie data partnership distributes Novi data through Lens Lower 48.

Differentiator

Problem solved

Functional benefit

Brands

• Novi Insights: Energy data visualization platform providing upstream data insights
• Novi Intelligence
• Forecast Engine
• Data Engine
• Model Engine
• Novi Data Network (NDN)
• EVA (from Turing Analytics)

Products and services

• Novi Insights Energy data visualization dashboard providing unified access to upstream datasets including well-level production, completions, and lease-to-well allocation across major North American basins, delivered as a single integrated interface replacing multiple BI tools. For E&P operators, mineral owners, and financial institutions.
• Data Engine Data management and processing module that handles data ingestion, cleaning, standardizing, and integrating from public and proprietary sources, enabling teams to build analysis-ready datasets without manual ETL. For energy analytics teams at operators, mineral owners, and investors.
• Model Engine Self-serve machine learning platform enabling users to build and train ML models on proprietary upstream data without coding, with models that are fully auditable, clearly documented, and customizable. For energy analytics teams at E&P operators, mineral owners, and financial institutions.
• Forecast Engine AI-powered energy production forecasting platform delivering ML-based well-level predictions by analyzing production histories, geological data, completion designs, and market conditions to generate dynamic type curves and probabilistic P10/P50/P90 forecasts. For E&P operators and financial institutions evaluating upstream capital allocation.
• Novi Data Network (NDN) Proprietary data consortium that combines public well-level data with exclusive, operator-reported datasets (production, completions, spacing, target zones) from network participants, covering 11 shale plays across North America with well-level daily production and detailed frac design parameters. For E&P operators contributing data and accessing enriched consortium datasets.
• Novi Intelligence Energy research platform delivering decision-ready forward-looking analysis using actual (not estimated) well-level data, providing corporate analysis, basin research, undrilled inventory economics, and basin-level breakeven curves with ML-powered forecasting and economic modeling. For E&P operators, mineral/royalty owners, and energy investors.
• Upstream Data Well-level data and completions coverage providing production data, well header data, lease-to-well allocation, completion stages, proppant data, subsurface and landing zones, acreage maps, well tests, well permits, fluid data, directional survey data, well spacing, target formations, and formation tops across major U.S. and Canadian basins. For E&P operators, mineral owners, and energy investors.
• EVA Platform Upstream analytics platform acquired from Turing Analytics in April 2026, used by clients representing over 50% of Canada's oil and gas production. Provides Canadian datasets for cross-border asset evaluation alongside U.S. portfolio analysis within a unified analytical environment. For energy investors, E&P operators, and financial institutions with North American portfolios.
• RBN Energy Intelligence Acquired midstream and commodity market intelligence capability covering natural gas, LNG, NGLs, crude oil, refined products, and renewable energy markets across North America, enabling a unified upstream-to-midstream decision-making platform. For energy traders, midstream operators, and integrated energy companies.

Quantifiable outcome

• 43% fewer allocation errors than competitors
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature10 records

Partnerships

One partnership is on record.

• Wood MackenziecoreStrategic or Co-development Partner · 23 September 2025Strategic data partnership to enhance Wood Mackenzie's Lens Lower 48 solution with Novi's proprietary well-level production data and advanced lease-to-well algorithms covering more than 25,000 wells in the US Lower 48. The collaboration provides Wood Mackenzie customers access to Novi's licensed production data for oil, gas, and water across major supply-driving states including Texas, Oklahoma, and Louisiana.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enverus: Enverus (formerly DrillingInfo) is the dominant SaaS analytics platform for US upstream oil & gas, offering well-level data, production forecasting, A&D tools, and economic modeling. It is Novi's closest direct competitor across the operator, mineral owner, and financial services buyer set.
• Wood Mackenzie: Wood Mackenzie is a global energy research and data provider offering upstream analytics (Lens), basin studies, and asset valuation. It is both a competitor in upstream analytics and a distribution partner through the September 2025 Lens Lower 48 deal.
• Rystad Energy: Rystad Energy is an independent energy research house offering upstream databases, well economics, and global supply/demand analytics. Comparable to Novi for customers seeking independent, data-driven E&P investment intelligence and forecasts.

Broad incumbents

• S&P Global Commodity Insights: S&P Global Commodity Insights (formerly IHS Markit) provides enterprise upstream data, planning software, and commodity market intelligence used by operators and trading desks worldwide. It competes with Novi at the high end of the market with broader but less specialized coverage.
• SLB (Schlumberger): SLB's DELFI and Exploration & Production software portfolios offer domain digital E&P platforms, well planning, and reservoir analytics. Comparable as a broad incumbent offering integrated upstream workflows alongside Novi's specialized ML forecasting layer.
• Halliburton / Landmark Solutions: Halliburton, through Landmark Solutions (DecisionSpace), provides subsurface, drilling, and production analytics software to operators globally. Overlaps with Novi on well planning and production optimization workflows inside operator engineering teams.

Emerging players

• Kimmeridge Energy Management: Kimmeridge is an energy-focused investment manager and research firm with proprietary shale analytics. Comparable to Novi as a niche, data-driven intelligence provider serving investors in US upstream assets.
• Energy Aspects: Energy Aspects is an independent commodity research firm covering oil, natural gas, LNG, NGLs, and refined products. Directly comparable to the RBN Energy capability Novi just acquired, with overlap in midstream and commodity market intelligence.

Regional players

• TGS (Well Data Solutions): TGS is a global geoscience and well data provider offering multi-client subsurface data, well logs, and production data across international basins. Comparable to Novi in well-level data coverage but oriented toward seismic/subsurface rather than ML capital allocation analytics.

Others

• Bakken Energy Intelligence / Novi-adjacent niche analytics: Includes smaller US shale analytics specialists such as DrillingEdge, GoFrac, and TGS Well Data that operate in adjacent upstream data niches. Included as an 'others' placeholder where comparable products sit within broader Enverus/TGS suites rather than as standalone competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/novilabs
• YouTubeyoutube.com/channel/UCnr_04yFToEs5zjGsSj9QJA
• LinkedInlinkedin.com/company/novi-labs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novi Labs