Bitwise
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Bitwise firmographics
Firmographics- Name
- Bitwise
- Legal name
- Bitwise Asset Management, Inc.
- Website
- https://bitwiseinvestments.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Bitwise industry classification
Industry- Product category
- Cryptocurrency Asset Management
- NAICS
- Open-End Investment Funds (525910), Securities and Commodity Exchanges (5232), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Vehicles (525990)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Index-Tracking Funds, ETPs & Structured Index Products (Crypto) (FSADAHAC)
- akta.pro secondary industries
- Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM), Treasury Management & Corporate Crypto Yield Programs (FSADAHAL)
Keywords
Where Bitwise is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bitwise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- ETF Management Fees: Bitwise earns expense ratios on its ETF products, ranging from 0.19% to 0.50% annually depending on the product. ETFs include Bitcoin (BITB), Ethereum (ETHW), Solana Staking (BSOL), Hyperliquid (BHYP), XRP, Chainlink, Avalanche, Dogecoin, and various option income and strategy ETFs.
- Private Fund Management: Management fees from separately managed accounts (SMAs), private funds, and hedge fund strategies for institutional investors and high-net-worth clients.
- Index Fund Management: Fees from index fund products including the Bitwise 10 Crypto Index ETF (BITW), Blue-Chip NFT Index Fund, DeFi Crypto Index Fund, and sector-specific funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | XRP ETF - 0.34% annual management fee, 0% for first month on $500M in assets |
| Subscription | Annual | Solana Staking ETF (BSOL) - 0.20% annual management fee, 0% for first three months on first $1B |
| Subscription | Annual | Hyperliquid ETF (BHYP) - 0.34% annual management fee |
| Subscription | Annual | XRP ETF (Franklin Templeton competitor) - 0.19% annual fee, cheapest option |
| Subscription | Annual | Bitwise Crypto Carry Fund (USCC) - 0.75% management fee, approximately 4% net annualized yield |
| Subscription | Monthly | Option Income Strategy ETFs - Distribution rates ranging from 7.44% to 22.36%, all 100% return of capital |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Bitwise product offering
Product offeringCore offering
Bitwise is a crypto-specialist asset manager that provides professionally managed investment exposure to digital assets through a broad suite of products, including spot and staking crypto ETFs, crypto index funds, option income strategy ETFs, separately managed accounts (SMAs), private funds (including the tokenized Bitwise Crypto Carry Fund), and institutional staking infrastructure via its Bitwise Onchain Solutions division. The firm distributes its products to institutional investors, financial advisors, RIAs, family offices, banks, and broker-dealers across U.S. and European markets, with assets under management exceeding $15 billion and a product count above 70.
Differentiator
Problem solved
Functional benefit
Brands
- Bitwise Onchain Solutions: Bitwise's onchain infrastructure division offering staking services, non-custodial vault curation, and blockchain infrastructure solutions across 30+ proof-of-stake networks.
- Bitwise Crypto Carry Fund (USCC)
- The Parrot
Products and services
- Bitwise Bitcoin ETF (BITB) Spot Bitcoin ETF providing investors with direct, regulated exposure to Bitcoin through a standard brokerage account on NYSE Arca. Designed for institutional investors, financial advisors, RIAs, and retail investors.
- Bitwise Ethereum ETF (ETHW) Spot Ethereum ETF offering regulated exposure to Ether for institutional and retail investors on NYSE Arca.
- Bitwise Solana Staking ETF (BSOL) Spot Solana ETF that stakes 100% of assets in-house via Helius to maximize Solana staking rewards, with a 0.20% annual expense ratio. Trades on NYSE.
- Bitwise Hyperliquid ETF (BHYP) Spot Hyperliquid ETF providing exposure to the HYPE token of the onchain derivatives exchange Hyperliquid, with staking rewards passed through to investors. Trades on NYSE.
- Bitwise XRP ETF Spot XRP ETF providing exposure to the XRP token on NYSE; built around modernizing global payments.
- Bitwise Chainlink ETF (CLNK) Spot Chainlink ETF providing exposure to the LINK token of the leading blockchain oracle network.
- Bitwise Avalanche ETF (BAVA) Spot Avalanche ETF including in-house staking to maximize staking rewards and operational oversight.
- Bitwise Dogecoin ETF (BWOW) Spot Dogecoin ETF providing exposure to the DOGE token on NYSE.
- Bitwise 10 Crypto Index ETF (BITW) Crypto index ETF tracking the Bitwise 10 Crypto Index, providing diversified exposure to the ten largest crypto assets by market capitalization.
- Bitwise Bitcoin Standard Corporations ETF (OWNB) ETF tracking publicly traded companies that hold at least 1,000 BTC on their balance sheets, providing indirect Bitcoin exposure through corporate treasuries.
- Bitwise Crypto Industry Innovators ETF (BITQ) ETF providing exposure to publicly traded companies operating in the crypto industry, including miners, exchanges, and infrastructure providers.
- Bitwise Proficio Currency Debasement ETF (BPRO) Actively managed ETF combining Bitcoin, gold, miners, and precious metals exposure as a currency-debasement hedge, co-managed with Proficio Capital Partners.
- Bitwise Option Income Strategy ETF Suite (ICOI, IMRA, IMST, ICRC, IETH, IGME) Six covered-call option income ETFs generating monthly distributions on underlying crypto-linked equities and assets (COIN, MARA, MSTR, CRCL, ETH, GME), with stated distribution rates ranging from 7.44% to 22.36%.
- Bitwise Crypto Carry Fund (USCC) Tokenized private fund structured as a Delaware Statutory Trust employing a market-neutral basis trade strategy, targeting ~4% net annualized yield for institutional and accredited crypto-native investors. 0.75% management fee.
- Bitwise Onchain Solutions (Staking Services) In-house staking infrastructure division providing direct staking of proof-of-stake assets across 30+ networks (Solana, Avalanche, Sui, Ethereum, etc.) with direct validator oversight; supports Bitwise ETF products and external institutional clients.
- Bitwise Separately Managed Accounts (SMAs) Direct crypto holding SMAs offered to financial advisors via the Eaglebrook platform, with multiple strategy options for client portfolio customization.
- Bitwise Private Funds Private placement funds (including index-style and hedge fund strategies) for accredited investors, structured as Delaware Statutory Trusts; includes the Blue-Chip NFT Index Fund and DeFi Crypto Index Fund.
- Bitwise Model Portfolios (The Parrot) Curated crypto-themed model portfolios distributed to retail investors via the Parrot Finance platform, providing professional portfolio construction in a turnkey format.
Quantifiable outcome
- Client assets grew from $5 billion in late 2024 to over $15 billion, a 200% increase
- +2 more outcomes
Companies that use Bitwise
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Bitwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bitwise partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Parrot FinanceminorParrot Finance partnered with Bitwise to make Bitwise's crypto model portfolios available to retail investors on Parrot's platform, which serves clients holding over $200 million in collective assets. The offering provides access to digital asset class through curated crypto-themed ETPs for different investor profiles and risk preferences.
- Galaxy DigitalminorGalaxy Digital launched institutional OTC prediction markets offering from its trading desk, with Bitwise among issuers whose prediction market ETF applications prompted SEC review alongside Roundhill and GraniteShares.
- SuperstatecoreBitwise assumed portfolio management of the Superstate Crypto Carry Fund (renamed Bitwise Crypto Carry Fund/USCC), a tokenized fund with $259 million in AUM employing a market-neutral basis trade strategy. Superstate transitioned to a sub-advisory role while continuing to provide FundOS infrastructure and technical architecture. Digital assets are held in custody by Anchorage Digital.
- Chorus OnecoreBitwise acquired Chorus One, a leading institutional staking provider managing over $2.2 billion in staked assets across 30+ proof-of-stake networks. The acquisition brought 50 technology professionals into Bitwise Onchain Solutions, expanding in-house staking capabilities to include Solana, Avalanche, Sui, and other PoS chains. This follows Bitwise's earlier acquisition of Attestant in 2024 and significantly scales its onchain infrastructure business.
- ING GermanyminorING Germany partnered with Bitwise to offer crypto ETPs through German brokerages, representing part of Bitwise's aggressive European expansion following the ETC Group acquisition.
- iCapitalminorBitwise joined the iCapital marketplace to expand access to investment opportunities in crypto for institutional investors, leveraging iCapital's platform infrastructure for alternative investments.
- AttestantcoreAttestant partnered with Bitwise to advance blockchain ventures, emphasizing shared values of open source development and community service. Attestant continues to support its existing software products and service commitments to customers.
- ETC GroupcoreBitwise acquired ETC Group, a London-based crypto ETP issuer managing over $1 billion in assets and operating Europe's largest physical Bitcoin ETP (BTCE). The acquisition expanded Bitwise into European markets, adding nine European-listed crypto ETPs and increasing total AUM to over $4.5 billion.
Scale indicators11 records
Recent moves9 records
Expansion highlights7 records
Bitwise competitors and assessment
Company assessmentDirect peers
- Grayscale Investments: Largest crypto-focused asset manager, operating the Grayscale Bitcoin Trust (now ETF), Ethereum Trust, and many altcoin trusts/ETFs. Direct competitor in nearly every spot crypto ETF category where Bitwise competes, including Bitcoin, Ethereum, and Hyperliquid (HYPG).
- 21Shares: Swiss-based crypto ETP issuer with a broad suite of single-asset ETPs (Bitcoin, Ethereum, Solana, Hyperliquid THYP, and others). Closely comparable to Bitwise on European distribution depth and altcoin ETP breadth, particularly relevant as a THYP competitor to Bitwise's BHYP.
- CoinShares: European crypto ETP and asset manager offering a broad altcoin ETP lineup. Comparable to Bitwise's European ETC Group franchise in product breadth and institutional distribution across the UK, Switzerland, and broader EU.
- Galaxy Digital: Public crypto-focused financial services firm spanning asset management, trading, and staking. Directly comparable to Bitwise on institutional crypto asset management and the prediction-markets/ETF initiatives where Galaxy and Bitwise both have SEC-pending applications.
- Hashdex: Crypto asset manager offering index-style crypto ETFs in the U.S. and Europe (including the Nasdaq Crypto Index US ETF). Closely comparable to Bitwise's index methodology heritage and Bitwise 10 Crypto Index ETF (BITW) positioning.
- Valkyrie Funds: Crypto-native asset manager with spot Bitcoin and Ethereum ETFs plus several altcoin and thematic funds. Comparable mid-sized competitor in the crypto-specialist ETF space where Bitwise competes for early product launches and advisor shelf space.
Broad incumbents
- Franklin Templeton (Digital Assets): Major traditional asset manager with a growing crypto ETF suite including EZPZ, Bitcoin (EZBC), Ethereum (EZET), and XRPZ. Directly competes on fee and scale, using incumbency to undercut crypto-native managers like Bitwise on expense ratios.
- VanEck: Traditional ETF issuer with a meaningful digital assets lineup (Bitcoin, Ethereum, Solana ETFs and crypto-themed equity ETFs). Broad incumbent competitor that uses scale and brand to challenge crypto-native firms like Bitwise on fee and distribution.
- ProShares: Established ETF issuer with crypto-linked strategies (Bitcoin Strategy ETF, Ethereum ETFs, and novel structure products). A broad incumbent against whom Bitwise competes on crypto ETF share, particularly for advisor-driven allocation flows.
- WisdomTree (Digital Assets): Traditional asset manager operating crypto ETPs in Europe and the U.S. (Bitcoin, Ethereum). Comparable to Bitwise as an incumbent crossing into crypto-native ETP distribution, particularly relevant on European ETP competitive dynamics post-ETC Group acquisition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bitwise social profiles
Digital presenceBitwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitwise leadership team
Management profileNumber of profiles
Profiles7 records
Bitwise subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bitwise funding detail
Funding detailFunding overview
Funding rounds6 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitwise M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitwise
What does Bitwise do?
Bitwise is a crypto-specialist asset manager that provides professionally managed investment exposure to digital assets through a broad suite of products, including spot and staking crypto ETFs, crypto index funds, option income strategy ETFs, separately managed accounts (SMAs), private funds (including the tokenized Bitwise Crypto Carry Fund), and institutional staking infrastructure via its Bitwise Onchain Solutions division. The firm distributes its products to institutional investors, financial advisors, RIAs, family offices, banks, and broker-dealers across U.S. and European markets, with assets under management exceeding $15 billion and a product count above 70.
Is Bitwise a public or private company?
Bitwise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bitwise founded?
Bitwise was founded in 2017. It employs 101 to 250 people.
Where is Bitwise based?
Bitwise is headquartered in San Francisco, United States, in the North America region.
How does Bitwise make money?
Three revenue lines are on record. ETF Management Fees are the primary driver. The others are private Fund Management and index Fund Management.
Who are Bitwise's main competitors?
Direct peers on record are Grayscale Investments, 21Shares, CoinShares, Galaxy Digital, Hashdex and Valkyrie Funds. Broad incumbents are Franklin Templeton (Digital Assets), VanEck, ProShares and WisdomTree (Digital Assets).
Does Bitwise have an API?
No public API is recorded for Bitwise.
What industry is Bitwise in?
Bitwise's product category is Cryptocurrency Asset Management. Its primary akta.pro industry code is FSADAHAC, Index-Tracking Funds, ETPs & Structured Index Products (Crypto), with a secondary code of FSADAHAM, Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto). Its NAICS code is 525910 and its SIC code is 6200.