Sitetracker
- Company typePrivate
- Founded2013
- HeadquartersMontclair, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Sitetracker firmographics
Firmographics- Name
- Sitetracker
- Legal name
- Sitetracker, Inc.
- Website
- https://sitetracker.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Sitetracker is headquartered
LocationHeadquarters
- HQ city
- Montclair
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sitetracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sitetracker Platform Subscription: Recurring SaaS subscription revenue from licensing the core Asset Lifecycle Management platform (built on Salesforce) to enterprise customers across telecom, energy, utilities, EV charging, real estate, and other critical infrastructure industries. Subscription typically includes the project, financial, field work, and site & asset management modules.
- Professional Services and Implementation: Revenue from implementation, configuration, integration, change management, training, and Sitetracker Certification programs. The Fontur customer story notes Sitetracker's "professional implementation team" and the BT case mentions starting with best practice processes and automation.
- Partner-Enabled Solutions / Co-Delivery: Co-delivered solutions with global SIs (e.g., Capgemini built an asset management tool on Sitetracker for INWIT), which combines platform subscriptions with delivery services and may generate channel/partner-sourced revenue.
- Scout AI Add-On: Scout AI is positioned as a separate AI product that operates on top of the Sitetracker platform, providing an additional revenue stream (likely per-seat, per-agent, or consumption-based) for AI agents and Missions that augment operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise quote (demo required) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Sitetracker product offering
Product offeringCore offering
Sitetracker is a cloud-based Asset Lifecycle Management (ALM) platform built natively on Salesforce that serves as the system of record for planning, building, operating, and maintaining critical infrastructure assets. The platform centralizes projects, sites, and assets across telecom, fiber, wireless, tower, renewable energy, EV charging, utility, and data center customers, and is augmented by Scout, an agentic AI layer that automates operational workflows. Customers license the platform via multi-year SaaS subscriptions, complemented by professional services for implementation, configuration, and training.
Product overview
Sitetracker offers a unified Asset Lifecycle Management platform with a platform-plus-modules architecture built natively on Salesforce. The core Sitetracker Platform serves as the single system of record for planning, building, operating, and maintaining critical infrastructure, and is complemented by named modules including Project Management, Financial Management (now including the new Finance Central module), Field Work Management, Site & Asset Management, Reporting & Analytics, Sitetracker GIS Link, and Sitetracker Mobile, along with solution modules for Planning & Development, Construction Management, Operations & Maintenance, and Asset Management. Layered on top of this foundation is Scout, an agentic AI platform composed of three layers — the Data Layer (Connectors and Intel), the Intelligence Layer (Compass contextual engine and Watch), and the Execution Layer (Scout UI conversational interface and specialized Agents) — that operates within Sitetracker data and workflows to automate work. The 2024 acquisition of ATLAS from FTC Solar extends the offering into renewables, while Services Overview, Integrations, and the Sitetracker Certified training program round out the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Scout: Agentic AI platform purpose-built for critical infrastructure; operates within Sitetracker data and workflows to surface risks, connect project and asset information, and execute operational work via AI agents and a conversational UI.
- Sitetracker Mobile
Products and services
- Sitetracker Platform Cloud-based Asset Lifecycle Management platform built natively on Salesforce that centralizes every project, site, and asset in a single collaborative workspace; serves as the system of record for planning, building, operating, and maintaining critical infrastructure across telecom, fiber, wireless, tower, renewable energy, EV charging, utilities, and data center customers.
- Scout Agentic AI platform built for critical infrastructure, composed of three layers — a Data Layer (Connectors and Intel) ingesting data from apps, APIs, databases, documents, and internal knowledge; an Intelligence Layer (Compass contextual engine and Watch observability module); and an Execution Layer (Scout UI and specialized Agents running Missions) — that turns operational context into automated action.
- ATLAS Software platform for renewables project management acquired from FTC Solar, used by leading renewable energy companies for over a decade to standardize processes and improve data accuracy across energy projects; now part of Sitetracker's renewable energy offering.
- Sitetracker Mobile Mobile field-execution application enabling technicians and foremen to receive work, check in/out, complete tasks with dynamic forms, capture photos, document safety acknowledgments, scan QR/barcodes, use geofencing, track time, and submit closeout packages from the field.
- Sitetracker GIS Link Integration that brings geographic information system (GIS) data, network designs, and permitting jurisdictions directly into the operational platform so spatial plans connect to capital, permitting, risks, and execution workflows.
- Sitetracker Project Management Module that lets infrastructure teams plan, execute, and deliver complex projects using a standardized process with Intelligent Project Templates and complete visibility from start to finish.
- Sitetracker Financial Management (with Finance Central) Module that controls project budgets, monitors spend, and forecasts financial performance, including the Finance Central module launched in 2025 to deepen financial and operational visibility across the asset lifecycle.
- Sitetracker Field Work Management Module for scheduling, dispatching, and empowering field teams with the tools and information they need anywhere, supporting geofencing, dynamic forms, mobile checklists, time tracking, and standardized closeout packages.
- Sitetracker Site & Asset Management Module that centralizes every detail of sites and assets to track progress, performance, and compliance in one place, including an external vendor portal and Live Trackers for cross-stakeholder collaboration and accountability.
- Sitetracker Reporting & Analytics Module that produces accurate and timely management reports, real-time dashboards, and analytics for internal stakeholders and customer project meetings to support decision-making and project steering.
- Sitetracker Professional Services Professional implementation, configuration, integration, change management, training, and support services for customers deploying Sitetracker across their organizations.
- Become Sitetracker Certified Certification and training program providing Sitetracker skill mastery for individuals and partners performing mission-critical work on the platform.
Companies that use Sitetracker
Customer profileNamed customers50 records
Segments6 records
Ideal customer profiles3 records
Sitetracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability14 records
Feature8 records
Sitetracker partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship — platform foundation, core strategic partner, core — strategic acquisition partner, core — ai infrastructure partner and core — industry association partner.
- Salesforceflagship — platform foundationSitetracker is built natively on Salesforce, and Salesforce.com, inc. hosts the Services and supporting systems. The platform inherits Salesforce's machine learning, enterprise-grade security, and user experience; BT Sites' case study explicitly calls out Sitetracker's reliance on the Salesforce platform. Privacy Policy discloses that information submitted to the Services may be stored and maintained in accordance with Salesforce's Privacy Statement.
- Capgeminicore strategic partnerCapgemini developed an asset management tool based on Sitetracker to optimize INWIT's operational data and Tower-as-a-Service business model. The collaboration delivered end-to-end services including design, development, implementation, and change management. The integrated system is being implemented for INWIT (Italian tower operator).
- FTC Solarcore — strategic acquisition partnerSitetracker acquired the ATLAS software platform from FTC Solar in December 2024. ATLAS is a software platform used by leading renewables companies for over a decade, and the acquisition expands Sitetracker's market leadership in renewables by integrating ATLAS features into the Sitetracker platform.
- Amazon Web Services (AWS)core — ai infrastructure partnerPer the Privacy Policy, Sitetracker's AI Product (Scout) accesses LLMs and other language models exclusively through Amazon Bedrock, a managed AI service from AWS. No data is transmitted to AI model providers directly; all AI processing occurs within AWS infrastructure, subject to AWS's Acceptable Use Policy, Responsible AI Policy, and applicable third-party model provider terms.
- NATE (National Association of Tower Erectors)core — industry association partnerSitetracker regularly exhibits and sponsors NATE Unite, the wireless infrastructure industry's premier annual conference. The 2024 event in Memphis, TN brought together over 2,500 attendees and nearly 200 sponsors/exhibitors; Sitetracker also delivered an industry panel ('Good Tech Stays Out of the Way').
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Sitetracker competitors and assessment
Company assessmentDirect peers
- Procore: Leading construction management SaaS for general contractors and specialty trades. Directly comparable as a vertical SaaS platform managing the lifecycle of construction projects, with overlap in telecom/utility/infrastructure construction customers served by Sitetracker.
- Oracle Primavera Unifier: Capital project portfolio management platform used by large owners and EPCs across infrastructure, utilities, and energy. Closely comparable to Sitetracker's project, financial, and asset modules for capital-intensive infrastructure programs.
- Autodesk Construction Cloud: Unified construction lifecycle platform (BIM 360, PlanGrid, Assemble) spanning design, planning, and construction. Comparable as a multi-module SaaS for infrastructure and capital project execution, with overlap in construction & engineering customer segment.
- Accruent: Asset and facility lifecycle management SaaS for utilities, higher education, healthcare, and real estate. Direct peer in the asset management and O&M portion of Sitetracker's platform, particularly relevant for utility and real estate customers.
- Nuvolo: Workplace, asset, and facility management platform built natively on ServiceNow for healthcare, utilities, and manufacturing. Directly comparable in vertical asset lifecycle workflows, especially for the O&M and asset management modules Sitetracker sells to utilities and large enterprises.
Broad incumbents
- ServiceNow: Broad enterprise workflow and IT/OT management platform with Now Assist AI agents and growing field service, asset, and operations capabilities. Competes indirectly across Sitetracker's asset management, O&M, and AI automation use cases as a much larger incumbent platform.
- Trimble: Diversified construction technology and geospatial software (Trimble Unity, Viewpoint, e-Builder) used across infrastructure, energy, and utilities. Comparable as a broader incumbent offering asset, project, and field data capabilities that overlap with Sitetracker's scope.
- Microsoft Dynamics 365 Project Operations: Microsoft's ERP-anchored project operations suite (with Copilot AI) targeting project-driven enterprises. Competes for the same enterprise IT, project, and field management wallet, with particular overlap in mid-market fiber and utility customers.
- Bentley Systems: Infrastructure engineering software platform (iTwin, AssetWise, OpenUtilities) serving utilities, transportation, and public infrastructure. Comparable as a broader incumbent in infrastructure asset performance and digital twin, with overlap in utility and renewables customers.
Others
- Salesforce Industries (Vlocity): Vertical CRM and process automation layer within the Salesforce platform (communications, energy & utilities, media). Functions as both a tightly aligned platform partner and an indirect competitor for vertical workflows adjacent to Sitetracker's core asset lifecycle scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Sitetracker social profiles
Digital presenceSitetracker compliance and trust
Trust signalCompliance5 records
Sitetracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitetracker leadership team
Management profileNumber of profiles
Profiles13 records
Sitetracker funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitetracker M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitetracker
What does Sitetracker do?
Sitetracker is a cloud-based Asset Lifecycle Management (ALM) platform built natively on Salesforce that serves as the system of record for planning, building, operating, and maintaining critical infrastructure assets. The platform centralizes projects, sites, and assets across telecom, fiber, wireless, tower, renewable energy, EV charging, utility, and data center customers, and is augmented by Scout, an agentic AI layer that automates operational workflows. Customers license the platform via multi-year SaaS subscriptions, complemented by professional services for implementation, configuration, and training.
Is Sitetracker a public or private company?
Sitetracker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sitetracker founded?
Sitetracker was founded in 2013. It employs 251 to 500 people.
Where is Sitetracker based?
Sitetracker is headquartered in Montclair, United States, in the North America region.
How does Sitetracker make money?
Four revenue lines are on record. Sitetracker Platform Subscription is the primary driver. The others are professional Services and Implementation, partner-Enabled Solutions / Co-Delivery and scout AI Add-On.
Who are Sitetracker's main competitors?
Direct peers on record are Procore, Oracle Primavera Unifier, Autodesk Construction Cloud, Accruent and Nuvolo. Broad incumbents are ServiceNow, Trimble, Microsoft Dynamics 365 Project Operations and Bentley Systems. Salesforce Industries (Vlocity) is listed as an others.
Does Sitetracker have an API?
Yes. Sitetracker does not publish a separate public developer API, but its platform is built on Salesforce, exposing the full Salesforce platform capabilities including APIs, automation, and extensibility. The Scout AI platform ingests data from external systems through Connectors that consume operational data from applications, APIs, and databases. Salesforce.com, inc. and its subsidiaries host Sitetracker's Services, including systems used to store and process information from sites, visitors, attendees, and individuals interacted with via email, messaging, or telephone.