Beauty Health Company

What Beauty Health Company does

SkinHealth Systems, formerly The Beauty Health Company (NASDAQ: SKIN), is a global medical aesthetics company founded in 2017 and headquartered in Long Beach, California, with an installed base of more than 35,000 delivery systems across 90+ countries. Its core offering is the HydraFacial hydradermabrasion treatment platform, a device-plus-consumables system that combines cleansing, exfoliation, extraction, and serum infusion, sold to a provider network split roughly 60% beauty/spa operators and 40% medical practices. The company has expanded the portfolio with SkinStylus microneedling and HydraScalp with Keravive (a scalp health platform launched June 2026) to create an integrated ecosystem of clinically positioned skin and scalp solutions.

The business operates a razor-and-blade model: device sales build the installed base while proprietary serums and consumables (approximately 45% of net sales) generate recurring revenue tied to provider utilization. Distribution is primarily direct-to-provider via field sales, with consumer demand driven by brand websites (Hydrafacial.com, SkinStylus.com), an influencer network, and the AI-powered Glow Finder app, which reduced customer acquisition costs by 15% in 2025. FY2025 net sales were approximately $300.80 million with a 65.3% gross margin; the Americas region contributed roughly 52% of revenue, with APAC and EMEA as stated growth priorities.

The company is in an active turnaround: a new CEO (Pedro Malha) took over in October 2025, the corporate rebrand to SkinHealth Systems emphasizes a clinical positioning, multiple new independent directors have been appointed, and a shareholder derivative lawsuit related to the Syndeo device launch is heading toward a May 2026 settlement hearing. The platform is anchored by a leading brand in the professional skincare channel, a 65%+ gross margin profile, and EBITDA that turned positive in 2025, while facing top-line contraction from the 2023 peak and ongoing governance overhang.

Name

Beauty Health Company

Legal name

SkinHealth Systems Inc.

Website

https://beautyhealth.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SkinHealth Systems (formerly Beauty Health Company) is a global medical aesthetics company that sells HydraFacial hydradermabrasion devices, SkinStylus microneedling, and HydraScalp/Keravive scalp health systems to over 35,000 providers across 90+ countries, generating recurring consumables revenue.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

HydraFacial / Hydrodermabrasion Treatments (HSALADAM)

Keywords

• Professional skincare devices
• Hydradermabrasion systems
• Medical aesthetics equipment
• Skincare consumables serums
• Professional microneedling devices

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel

Revenue model

1. HydraFacial Delivery Systems (Devices): Sale and installation of HydraFacial hydradermabrasion delivery systems to provider network. Delivery systems contribute to the installed base that drives recurring consumables revenue.
2. Consumables and Serums: Proprietary serums and consumables sold to providers for use with installed HydraFacial devices. Represents approximately 45% of total net sales as of 2025. This is the recurring revenue component tied to the installed base of 35,000+ systems.
3. SkinStylus Microneedling Products: Microneedling device and related consumables complementing the core HydraFacial portfolio.
4. HydraScalp with Keravive: Scalp health treatment platform extending the HydraFacial brand into adjacent hair and scalp wellness category.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beauty Health Company (now SkinHealth Systems) designs, manufactures, and sells the HydraFacial hydradermabrasion delivery system, SkinStylus microneedling device, and HydraScalp with Keravive scalp health treatment platform to a global network of medical and beauty providers. The company also sells proprietary consumables and serums that are used with the installed device base, generating recurring revenue from treatments performed in provider locations worldwide.

Product overview

SkinHealth Systems (formerly Beauty Health Company) offers an integrated ecosystem of clinically proven skincare solutions anchored by Hydrafacial, the core hydradermabrasion treatment platform. The portfolio includes SkinStylus microneedling for enhanced skin rejuvenation and HydraScalp with Keravive for scalp health treatments. These products work together to provide comprehensive skin health experiences from facial treatments to scalp care, supported by proprietary consumables and clinical validation through an omnichannel provider network worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• HydraFacial: Pioneering hydradermabrasion treatment system and brand anchored to SkinHealth Systems ecosystem
• SkinStylus
• HydraScalp with Keravive

Products and services

• HydraFacial Delivery System Pioneering hydradermabrasion treatment system that delivers deep cleansing, exfoliation, extraction, and hydration using proprietary vortex technology. Sold to medical and beauty providers globally for in-office professional skincare treatments, supported by proprietary consumables and serums.
• SkinStylus Microneedling Device Gold standard microneedling device that complements HydraFacial treatments by creating controlled micro-injuries to stimulate collagen production and enhance skin rejuvenation. Sold to providers as part of the integrated SkinHealth Systems ecosystem.
• HydraScalp with Keravive Scalp health treatment platform that nourishes and refreshes the scalp, addressing issues like dryness and hair follicle health to support overall scalp wellness. Extends the HydraFacial brand into adjacent hair and scalp wellness category.
• Proprietary Consumables and Serums Proprietary serums and consumables sold to providers for use with installed HydraFacial devices. Represents approximately 45% of total net sales as of 2025 and serves as the recurring revenue component tied to the installed base of 35,000+ systems.

Quantifiable outcome

• Over 35,000 HydraFacial delivery systems installed globally as of late 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Galderma: Large global aesthetics and skincare company (Restylane, Sculptra, Cetaphil) that competes with Beauty Health across both injectable aesthetics and professional skincare channels.
• SkinCeuticals (L'Oréal): L'Oréal-owned professional skincare brand distributed through physicians and med-spas — comparable channel strategy and physician-dispensed model to HydraFacial and complementary to its consumables/serums business.
• Merz Aesthetics: Global aesthetics player behind Belotero, Xeomin, Ultherapy, and Cellfina — broad incumbent selling into the same dermatologist and plastic-surgery channels as HydraFacial delivery systems.
• AbbVie (Allergan Aesthetics): Diversified aesthetics leader behind Botox, CoolSculpting, Juvederm, and SkinMedica — broader portfolio incumbent competing for the same provider's treatment-room real estate and patient share of wallet as HydraFacial.

Direct peers

• Cutera: Public aesthetic device company (CUTR) selling truSculpt, excel V, and Secret RF microneedling systems to medical providers — directly competes with HydraFacial devices and SkinStylus microneedling in the same provider offices.
• Crown Aesthetics (SkinPen): Sells the SkinPen microneedling system, the most prominent direct competitor to Beauty Health's SkinStylus, targeting the same medical aesthetics providers with a similar device-plus-cartridge consumables model.
• InMode: Public aesthetic device company (INMD) whose Morpheus8 microneedling RF platform is a direct competitor to SkinStylus, also selling body/face contouring devices through the same medical and med-spa channels as HydraFacial.
• Cynosure: Aesthetic device manufacturer (Hologic subsidiary) selling Potenza microneedling RF, PicoSure, and TempSure among others — overlapping with Beauty Health's professional aesthetics device footprint and provider channel.
• Solta Medical: Aesthetic medical device company (subsidiary of Bausch + Lomb) selling professional treatment systems like Fraxel, Clear+Brilliant, and Thermage plus consumables to dermatologists and med-spas — the closest analog to Beauty Health's device-plus-consumables professional skincare model.

Emerging players

• Evolus: Emerging aesthetics company (EOLS) behind Jeuveau, a competing neuromodulator targeting medical aesthetics providers — a newer entrant competing for the same med-spa and dermatology treatment menu real estate as HydraFacial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beautyhealthco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Health Company