Chewy

What Chewy does

Chewy is an online retailer of pet food and pet-related products in the US. The company also offers pet food, treats, hard goods, pharmacy categories, over-the-counter medications, medical prescription fulfillment, and hard goods, like crates, leashes, and bowls. It also provides pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its retail websites and mobile applications.

Name

Chewy

Legal name

Chewy, Inc

Website

https://www.chewy.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Chewy is a pet store that offers products, services, supplies, and prescriptions for pet parents and partners with online services.

Ownership category

akta.pro rank

Product category

Online Pet Retail

NAICS

Pet and Pet Supplies Retailers (459910), Veterinary Services (54194), Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Toys & Enrichment Retail (CRALAHAE)

Keywords

• Pet e-commerce
• Online pet supplies
• Pet pharmacy
• Veterinary services
• Retail media network

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Core revenue from selling pet food, treats, supplies, and medications through Chewy's e-commerce platform. Autoship customers represent 84.4% of net sales, with net sales per active customer at $597.
2. Veterinary Services: Revenue from Chewy Vet Care clinics (physical veterinary services). Combined with Modern Animal, operates approximately 47-60 clinics generating embedded steady-state revenue contribution of about $290 million.
3. Prescription Pharmacy: Pet pharmacy services including prescription medications, compounded medications, and prescription fulfillment through licensed pharmacists.
4. Chewy Ads (Retail Media): Retail media advertising platform launched in May 2023. The network has doubled advertisers and campaigns from 2025 to 2026, with one in every three ad clicks converting to a sale.
5. Pet Insurance (CarePlus): Pet insurance and wellness plans offered through partnerships with Trupanion and American Pet Insurance Company.
6. Chewy+ Membership: Premium membership program offering free shipping, 5% rewards, and exclusive offers for $79/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Chewy operates a direct-to-consumer e-commerce platform selling pet food, treats, supplies, medications, and pharmacy products across multiple pet categories, anchored by the Autoship subscription recurring-delivery program (84.4% of net sales). The company has expanded into a pet healthcare ecosystem through Chewy Vet Care physical clinics, Connect with a Vet telemedicine, Chewy Pharmacy, and CarePlus pet insurance, and operates the Chewy Ads retail-media advertising platform for brand partners.

Product overview

Chewy operates as a pet-focused e-commerce platform offering a comprehensive range of products and services. The core platform (Chewy.com) provides online retail of pet food, supplies, and pharmacy products across multiple pet categories. The business is powered by the Autoship subscription program (84.4% of $10.5B FY2025 net sales) and the Chewy+ premium membership ($79/year). The company has expanded into pet healthcare services through Chewy Vet Care (in-person clinics) and Connect with a Vet (telemedicine), now operating approximately 47 locations after acquiring Modern Animal (April 2026). Additional services include CarePlus pet insurance and Chewy Ads retail media platform. Private label brands include Frisco, American Journey, and Tylee's, with recent brand partnerships for Rare Breed treats and PawCo nutrition products.

Differentiator

Problem solved

Functional benefit

Brands

• Made by Chewy: Own brand pet food and products
• Frisco
• Vibeful
• OnGuard
• Tylee's
• Dr. Lyons
• American Journey
• Tiny Tiger
• True Acre Foods
• Landmark
• Get Real
• CarePlus
• Connect with a Vet

Products and services

• Chewy.com E-commerce Platform
• Autoship
• Chewy+ Membership
• Chewy Pharmacy
• Chewy Vet Care
• Connect with a Vet (Telemedicine)
• CarePlus Pet Insurance
• Chewy Ads (Retail Media Network)

Quantifiable outcome

• 21.5 million active customers with nearly 200,000 net additions in Q1 2026
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PawCominorChannel Partner/ Reseller/ Distributor · 17 June 2026PawCo launched its science-backed dog nutrition products on Chewy, making veterinarian-formulated meals including InstaBites, Magic Bars, and Magic Cookies available nationwide.
• Link Snacks (Rare Breed)minorChannel Partner/ Reseller/ Distributor · 11 June 2026Rare Breed, a 3-ingredient, human-grade dog treat brand owned by Link Snacks, officially launched at Chewy. The treats contain only meat, flaxseed, and vinegar, positioning the brand as premium but accessible.
• Modern AnimalcoreStrategic or Co-development Partner · 8 April 2026Chewy acquired Modern Animal, a technology-forward veterinary platform operating 29 clinics with 24/7 virtual care and membership-based model. The acquisition expands Chewy's Vet Care footprint from 18 to 47 locations and adds over $125 million in annualized run rate revenue. Deal expected to be EBITDA-dollar neutral in 2026 with financial contributions beginning in 2027. Chewy also increased share repurchase program by $500 million.
• SmartPakcoreStrategic or Co-development Partner · 8 April 2026SmartPak Equine acquisition completed during Q1 2026, adding to Chewy's specialty pet product offerings for horse owners.
• Trupanion / American Pet Insurance CompanycoreChannel Partner/ Reseller/ DistributorChewy Insurance Services, LLC offers pet insurance and wellness plans through partnerships with Trupanion Managers, USA, Inc. and American Pet Insurance Company. Chewy acts as a licensed insurance producer.
• PetMDminorStrategic or Co-development PartnerPartnership with PetMD for expert pet health content and education resources available on Chewy's platform.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• PetSmart: Largest US pet specialty retailer and the entity that acquired Chewy in 2017 before Chewy's 2019 IPO. Direct competitor in pet food, supplies, and services with physical stores, online ordering, and veterinary services.
• Petco Health and Wellness: Major US pet specialty retailer directly competing with Chewy across pet food, supplies, and growing veterinary services (Vetco) and pharmacy. Operates in-store and online with similar assortment and target customer.

Broad incumbents

• Amazon: Dominant e-commerce platform with deep pet food, treat, and supplies assortment plus Subscribe & Save subscription mechanism. Direct competitor in online pet retail with Prime shipping advantage.
• Walmart: Mass retailer with substantial pet food, supplies, and pharmacy presence online and in 4,000+ US stores. Competes on price and convenience with growing private label pet brand.
• Target: Mass retailer with pet food and supplies as a meaningful category, plus Target Circle 360 subscription and same-day delivery. Competes for general pet parent wallet share.

Emerging players

• BARK (BARKBox): Subscription-based pet product company (BARKBox) competing in the treats and toys category with a direct-to-consumer subscription model similar in concept to Chewy's Autoship.
• The Farmer's Dog: Direct-to-consumer fresh pet food subscription company competing in the premium fresh/frozen dog food category sold through Chewy. Represents a DTC subscription comparable to Chewy's Autoship for fresh food.
• Ollie: Direct-to-consumer fresh dog food subscription company competing in the premium fresh pet food segment. Sells through Chewy and competes for the same health-conscious pet parent.

Others

• Trupanion: Trupanion is Chewy's pet insurance partner for CarePlus policies and a direct provider of pet medical insurance. Comparable as a pet health services player in the ecosystem Chewy is building.
• Mars Petcare (Royal Canin, Pedigree): Largest pet food manufacturer globally (Royal Canin, Pedigree, Whiskas) and one of Chewy's largest brand suppliers. Relevant as a major brand partner that competes with Chewy's private label brands and could increasingly compete direct-to-consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Chewy
• Facebookfacebook.com/chewy
• LinkedInlinkedin.com/company/chewy-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chewy