Zoovu

What Zoovu does

Zoovu is an AI-native ecommerce product discovery platform that unifies search, recommendations, personalization, guided selling, configuration, bundling, and conversational AI on a single engine for both B2C brands and B2B manufacturers. The platform is built around a proprietary product ontology and data enrichment pipeline that processes 57 million+ SKUs daily, powering features including AI Search, the Zoe generative-AI shopping assistant, visual product configurators, CPQ/RFQ tooling, BOM management, product bundling, and automated data cleansing and tagging. Headquartered in Boston with a German office, the company sells through enterprise direct sales, product-led growth via no-code design tools, and channel partnerships — including listings on Microsoft Azure and AWS Marketplaces and syndication through Microsoft to 100+ retail partners and Euronics to 27 retailers across 35 countries.

Zoovu operates a subscription-based SaaS model with quote-based pricing that scales with catalog size, SKU volume, and feature scope, supplemented by professional services for enterprise deployments. Its customer base spans consumer electronics, sports and outdoors, tools and equipment, fashion and luxury, healthcare and medical equipment, industrial manufacturing, and home appliances, with named customers including Microsoft, Canon, Trek, Bosch/BSH, GE Healthcare, Drager, KitchenAid, Valentino, Ferragamo, Honeywell, Sonos, Under Armour, Columbia, Gardena, Dick's Sporting Goods, and Noble Knight Games. In May 2026 Zoovu acquired XGEN AI to consolidate the previously fragmented vendor stack into a single AI-native engine, backed by lead investor FTV Capital which led the $169 million Series C in June 2022 bringing total funding above $200 million at a $400 million pre-money valuation.

Name

Zoovu

Legal name

Zoovu

Website

https://zoovu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Zoovu is an AI-native ecommerce product discovery platform that unifies search, guided selling, configuration, bundling, and conversational AI on a single engine for enterprise B2C brands and B2B manufacturers, processing 57 million+ SKUs daily.

Ownership category

akta.pro rank

Product category

Ecommerce Product Discovery Software

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• AI product discovery
• Ecommerce personalization platform
• Guided selling software
• Visual product configurator
• B2B product data enrichment

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Platform Subscription: Zoovu operates on a subscription-based SaaS model providing access to its AI-powered product discovery platform, including search, guided selling, configurators, and data enrichment capabilities. Pricing is quote-based and varies by enterprise size, catalog complexity, and feature requirements.
2. Professional Services: White-glove implementation services included for enterprise deployments to help with data integration, platform configuration, and launch support.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Zoovu sells an AI-native ecommerce product discovery platform that unifies AI search, guided selling, visual product configurators, configure-price-quote (CPQ), self-service RFQ, product bundling, AI shopping assistants (Zoe), and product data enrichment into a single engine. It is offered to enterprise B2C brands/retailers and B2B manufacturers/distributors on a quote-based SaaS subscription with professional implementation services, processing 57M+ SKUs daily across 10,000+ ecommerce experiences.

Product overview

Zoovu is an AI-native ecommerce revenue engine that unifies product discovery on one platform for both B2C and B2B. The platform offers a comprehensive suite of interconnected products including AI Search (site search, conversational search, B2B site search), Guided Selling (assistant, product finders, quizzes), Product Configuration (visual configurator, visual CPQ, complex configurator, self-service RFQ, BOM software), AI Shopping Assistants (Zoe AI shopping assistant, Gen-AI Product Advisor), and Data Management (data cleansing, product data enrichment, product content optimization, automated tagging, catalog management, product data syndication, zero party data platform). The platform processes data on 57 million SKUs daily and powers over 10,000 ecommerce experiences for customers.

Differentiator

Problem solved

Functional benefit

Brands

• Zoe: Zoovu's generative AI shopping assistant that acts as a personal product expert, powering conversational product discovery experiences across B2C and B2B ecommerce.

Products and services

• AI Search (Conversational and Site Search) AI-powered site and conversational search platform that interprets natural language queries, understands shopper intent, synonyms, misspellings, and context, and delivers accurate, context-specific product results across B2C and B2B catalogs.
• B2B Site Search AI search solution for B2B manufacturers and distributors that understands complex product relationships, part numbers, and industry-specific terminology to deliver precise product discovery results.
• Guided Selling Assistant Conversational AI-powered product discovery experience that transforms static catalogs into interactive journeys, using generative AI and enriched product data to deliver personalized recommendations based on shopper needs and preferences.
• Product Recommendation Engine AI-powered recommendation system that asks customers about their needs and preferences and guides them to matching products, bundles, and accessories using zero-party data and collaborative filtering to increase conversions, AOV, and loyalty.
• Product Finders Interactive product research tools that ask shoppers about needs, preferences, and lifestyle and deliver personalized product recommendations based on their responses.
• Product Quizzes AI-powered product recommendation quizzes that use generative AI to deliver personalized recommendations through interactive Q&A flows.
• Visual Product Configurator (Product Customizer) Interactive 3D product configuration tool that lets customers explore, customize, and visualize complex products in real time with conditional logic and dynamic pricing.
• Visual CPQ Visual Configure, Price, Quote software for B2B that helps buyers and salespeople configure complex products in minutes with real-time cost visibility and automated quote generation.
• Complex Product Configurator Guided selling configurator for complex product bundles that delivers personalized recommendations for customizations and bundles with upsell and cross-sell capabilities.
• Self-Service RFQ Self-service Request for Quote software for B2B manufacturing that lets buyers configure products and request accurate quotes in minutes, reducing time-to-quote and sales costs.
• Bill of Materials (BOM) Software BOM builder and management software that helps B2B buyers and sellers create accurate bills of materials to exact specs, enabling precise cost estimation and faster sales cycles.
• Product Bundling AI-powered intelligent product bundling that automatically recommends compatible and complementary products, cross-sells, and upsells using dynamic rules and intelligent product matching.
• Zoe AI Shopping Assistant Generative-AI powered enterprise shopping assistant (sub-brand Zoe) that turns shopper questions into confident purchases via AI Dynamic Questions, AI Compare, AI Personalized Product Descriptions, AI Chat with citations, and AI Attributes.
• Gen-AI Product Advisor Generative-AI product advisor for enterprise ecommerce that matches customer needs to ideal product recommendations using dynamic question flows.
• Product Data Enrichment AI-powered platform that transforms raw, inconsistent product information into structured, contextualized content powering intelligent search, product discovery, and personalized experiences, processing 57 million SKUs daily.
• Data Cleansing Product data cleansing services that correct errors, incomplete data, and spelling mistakes, and normalize measurements across product catalogs.
• Product Content Optimization Platform that turns product specs into needs-based attributes powering high-performing Product Detail Pages, Collection Pages, and improved search rankings.
• Automated Tagging AI-powered automated product tagging that uses machine learning to classify and tag products with needs-based attributes automatically.
• Catalog Management Product catalog management system that centralizes, organizes, and maintains product information across all channels with automated updates.
• Product Data Syndication Product data syndication solution that maintains consistent product feeds across ecommerce storefronts, distributor catalogs, and retail partners.
• Zero-Party Data Platform Platform for collecting and leveraging zero-party data from direct customer interactions to personalize shopping experiences and produce actionable insights.
• Attribute Enrichment AI-powered attribute enrichment that transforms technical product specs into customer-friendly attributes and use-case-based tags.
• Zoovu MCP Server API-first, headless MCP Server launched in December 2025 that gives AI agents and assistants programmatic access to Zoovu's product intelligence for agentic commerce use cases.

Quantifiable outcome

• 200% increase in conversion rate (Trek)
• +11 more outcomes

Named customers23 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• XGEN AIcoreStrategic or Co-development Partner · 19 May 2026Acquired XGEN AI to create unified AI-native engine for ecommerce product discovery. Combined entity integrates search, recommendations, personalization, guided selling, bundling, and conversational AI on single platform. Transaction backed by FTV Capital.
• EuronicsflagshipStrategic or Co-development Partner · 8 January 2025Partnership with Euronics (27 member retailers across 35 countries) to deploy AI-powered product discovery solutions including intelligent search, guided selling, and generative AI product advisors across Europe and Middle East. Early results show 66% increase in customer engagement and 25% average increase in online conversion rates.
• SAPcoreTechnology or IntegrationIntegration with SAP commerce platforms including SAP CX for seamless product discovery and data synchronization
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce Commerce Cloud and CRM for customer data and product experience synchronization
• ShopifycoreTechnology or IntegrationIntegration with Shopify Plus for ecommerce product discovery deployment
• Adobe CommercecoreTechnology or IntegrationIntegration with Adobe Commerce (Magento) platform
• MicrosoftcoreTechnology or IntegrationMicrosoft Azure Marketplace listing and deep integration. Microsoft uses Zoovu across 100+ retail channels. Zoovu available in Microsoft Azure Marketplace.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zoovu
• LinkedInlinkedin.com/company/zoovu
• Facebookfacebook.com/zoovu.company

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoovu