MX Player

What MX Player does

MX Player operates Amazon's free ad-supported video-on-demand (AVOD) streaming service in India. Originally launched in 2013 by Times Internet (Bennett, Coleman & Co. Ltd) as a mobile video playback application, the platform evolved into an OTT streaming service before Amazon acquired select assets in 2024 and merged them with Amazon miniTV to form Amazon MX Player. Following a May 2026 integration, Amazon MX Player is now unified with Prime Video, creating what Amazon positions as India's largest streaming platform for exclusive originals, combining AVOD, SVOD, TVOD, and add-on subscriptions under a single interface.

The platform serves mobile-first Indian audiences, particularly in tier-2 and tier-3 cities, with a content library spanning originals (including 'Made in India: A Titan Story', 'Bhay', 'Ab Hoga Hisaab', 'Sankalp', 'Psycho Saiyaan', and announced 'Billionaire'), regional programming across 10+ Indian languages, dubbed international content such as Korean dramas, and free micro-dramas through the Fatafat sub-brand launched in March 2026. Distribution extends across the Amazon MX Player Android app, Prime Video on iOS, web, and living-room devices, Fire TV, JioTV, Airtel Xstream, and a strategic Vi (Vodafone Idea) telecom partnership embedding content inside the Vi Movies & TV app. Originals are produced with multiple studio partners including Almighty Motion Picture, Arrè Studio, and Jio Studios & PJP Films.

The business model is primarily AVOD advertising-supported, with optional Prime subscription access to premium originals layered on top. The Indian OTT market is estimated at $4.49 billion with AVOD representing 65% of revenue, and Amazon leverages its advertising infrastructure to offer brands full-funnel reach across free and paid streaming. Following the 2024 acquisition, MX Player operates as a wholly-owned Amazon subsidiary with no separate revenue disclosure and is led by CEO Karan Bedi alongside a content, operations, revenue, and content-marketing leadership team.

Name

MX Player

Legal name

Amazon MX Player (Times Internet MX Player acquisition)

Website

https://mxplayer.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amazon MX Player is India's free ad-supported streaming service, operating as an Amazon subsidiary since the 2024 acquisition of Times Internet's MX Player assets. The platform offers originals, regional and dubbed international content, and micro-dramas to mobile-first Indian viewers, unified with Prime Video from May 2026.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)

akta.pro secondary industries

General Entertainment AVOD Platforms (MPACAAAB), Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

• Video streaming
• Ad-supported streaming
• OTT platform
• Micro-drama content
• Mobile entertainment

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising Video-on-Demand (AVOD): Free ad-supported streaming service generating revenue through advertising, combined with Prime Video's premium subscription offerings to create a unified streaming aggregation platform
2. Subscription Video-on-Demand (SVOD): Prime subscription providing access to premium global and Indian originals, combined with MX Player's free-tier content library
3. Micro-Drama Content (Fatafat): Free serialized short-form content platform attracting mobile-first audiences with snackable storytelling, monetized through advertising

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MX Player operates a free ad-supported video-on-demand (AVOD) streaming platform in India, offering original web series, micro-dramas, movies, and dubbed international content tailored for mobile-first audiences. Originally a video player utility launched by Times Internet, the platform evolved into a full streaming service and was subsequently acquired by Amazon, with select assets merged with Amazon miniTV and integrated into the Prime Video ecosystem under the Amazon MX Player brand.

Product overview

MX Player is Amazon's free ad-supported streaming platform in India, now integrated with Prime Video following the May 2026 merger. The platform encompasses Amazon MX Player as the core AVOD service (featuring originals like 'Made in India: A Titan Story', 'Ab Hoga Hisaab', 'Sankalp', and 'Psycho Saiyaan'), the Fatafat micro-drama sub-brand for short-form serialized content, and distribution partnerships including Vi Movies & TV. The unified platform offers free ad-supported viewing alongside optional premium subscriptions, serving India's diverse customer base with content across multiple languages and formats.

Differentiator

Problem solved

Functional benefit

Brands

• Fatafat: Micro-drama destination offering free serialized short-form content for mobile-first audiences in India

Products and services

• Amazon MX Player A free ad-supported video streaming platform offering original web series, movies, and dubbed international content to mobile-first Indian consumers, accessible as a standalone app and integrated within Prime Video.
• Fatafat

Quantifiable outcome

• 4.5 million views within first 5 days for 'Made in India: A Titan Story'
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Atrangii OTTminorChannel Partner/ Reseller/ Distributor · 9 May 2026Distribution partnership where Atrangii OTT partnered with Amazon MX Player for distribution, expanding MX Player's content reach.
• Vi (Vodafone Idea)coreChannel Partner/ Reseller/ Distributor · 1 September 2025Strategic partnership to expand free content library on Vi Movies & TV app, offering users free access to Amazon MX Player content, 400+ live TV channels, and news streaming at no extra cost. Collaboration aims to democratize entertainment access and help users overcome subscription fatigue by aggregating multiple OTT platforms on a single app.
• Almighty Motion PictureflagshipStrategic or Co-development PartnerContent studio led by Prabhleen Sandhu producing successful series for Amazon MX Player including 'Bhay: A Gaurav Tiwari Mystery' and 'Made in India: A Titan Story'. Studio received unprecedented access to Tata facilities including Bombay House and Titan's Hosur manufacturing plant for productions.
• Arré StudiocoreStrategic or Co-development PartnerProduced 'Ab Hoga Hisaab' revenge drama series streaming exclusively on Amazon MX Player, featuring ensemble cast including Shaheer Sheikh, Mouni Roy, and Sanjay Kapoor.
• Jio Studios and PJP FilmscoreStrategic or Co-development PartnerProduced 'Sankalp' socio-political thriller starring Nana Patekar's OTT debut, streaming exclusively on Amazon MX Player. Series inspired by Chanakya-Chandragupta legend.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mxplayer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MX Player