Developer docs
API playgroundTry for free, no card

Search company profiles

Pelion Venture Partners

Full company profile

uuid00005i8

Namestring
Pelion Venture Partners
Websiteurl
http://pelionvp.com
Company typeenum
Private
Founded yearint
1986
Descriptiontext

Pelion Venture Partners is a Salt Lake City-based venture capital firm founded in 1986 that invests in early-stage B2B software companies. The firm focuses on technology startups across sectors including artificial intelligence, fintech, cybersecurity, and commerce technology, with a particular emphasis on companies in non-traditional startup hubs such as Utah, Texas, Georgia, and Nevada, as well as emerging international markets in Latin America and Australia.

The firm operates a multi-stage investment strategy, deploying capital from seed through Series C, with active investments spanning checks as small as $7 million (Cactus, ECCO, Agree.com) to $100 million rounds (Kapital Series C). Pelion's documented portfolio of 18+ companies includes unicorns and near-unicorns such as Kapital ($1.3 billion valuation), Redo ($1.25 billion valuation), and Jump (a financial advisor AI platform serving 27,000+ advisors processing assets estimated at $12 trillion). The firm has demonstrated particular deal leadership in AI-native companies, participating in or leading rounds for Brandlight, Primitive, Woodrow AI, ECCO, Valinor, and Mojo AI during 2025-2026.

As a venture capital firm, Pelion generates revenue through management fees on committed capital and carried interest on investment returns, rather than through product or service sales. The firm is led by Managing Partner Blake Modersitzki, CFO Steve Glover, VP of Finance Trevor Lund, and Principal Susannah Duke, and maintains relationships with tier-1 co-investors including Insight Partners, Battery Ventures, CRV, First Round Capital, Springcoast Partners, and Y Combinator. Geographic reach extends across the United States with concentration in Utah, New York, and San Francisco, plus portfolio exposure to Mexico (Kapital) and Australia (UpGuard).

Short descriptiontext

Pelion Venture Partners is a Salt Lake City-based venture capital firm founded in 1986 that invests in early-stage B2B software companies across AI, fintech, cybersecurity, and commerce technology, with portfolio exposure across the US, Latin America, and Australia.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSalt Lake City, United States
HQ citystring
Salt Lake City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
venture capital funding, early-stage investing, technology startups, growth equity capital, B2B software investing
Industry2 codes
1Sector-Focused Venture Capital (Vertical Specialists)
CodeFSANAAADPrimaryYes
2Multi-Sector / Generalist Growth Equity
CodeFSANACAOPrimaryNo
NAICS code3 codes
  • Portfolio Management and Investment Advice52394
  • All Other Financial Investment Activities52399
  • Other Investment Pools and Funds5259
SIC code1 code
  • Investment Advice6282
Product category
Venture Capital
Social media profiles2 records
Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Pelion Venture Partners is a Utah-based venture capital firm founded in 1986 that invests in early-stage and growth-stage B2B software-based technology companies. The firm deploys capital across multiple funds into startups in sectors including AI, fintech, cybersecurity, commerce technology, and enterprise software, providing growth capital alongside strategic guidance and network access. Pelion actively participates in Series A through Series C rounds, often co-investing alongside other VC firms and strategic angels.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Pelion Venture Partners is a venture capital firm that invests in technology startups. The company does not offer technology products or services in the traditional sense; rather, it provides investment capital, strategic guidance, and support to early-stage and growth-stage technology companies. The firm's portfolio spans various sectors including fintech, AI, cybersecurity, commerce technology, and enterprise software.

Product and service3 records
1Pelion Venture Capital Funds
CategoryVenture Capital Investment
2AI and Fintech Growth Capital
CategoryVenture Capital Investment
3Non-Traditional Hub Startup Funding
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Foundry Group
TypeDirect peer
Description

Boulder, Colorado-based early-stage VC focused on B2B software, sharing Pelion's non-Silicon Valley thesis and early-stage software focus. Strong match on stage and sector.

2Drive Capital
TypeEmerging player
Description

Midwest-anchored growth-stage VC investing in B2B software and fintech, sharing Pelion's non-coastal geographic thesis. Comparable in stage and sector, though with broader sector reach.

3SignalFire
TypeDirect peer
Description

Data-driven early-stage VC investing in B2B software and AI, with comparable sector focus and check-size discipline. Direct competitor for early-stage AI deals.

4Next Frontier Capital
TypeRegional player
Description

Montana-based early-stage VC investing in tech-enabled companies outside the coastal hubs. Comparable thesis of funding founders in non-traditional geographies, similar to Pelion's emerging-hub focus.

5Mercato Partners
TypeDirect peer
Description

Utah-based growth equity firm investing in tech-enabled businesses across the Mountain West. Comparable in stage (growth) and Utah-centric sourcing strategy.

6Costanoa Ventures
TypeDirect peer
Description

Early-stage B2B software investor with a focus on enterprise infrastructure, similar in stage and sector tilt to Pelion. Comparable in check size and lead-investor posture.

7Peterson Ventures
TypeDirect peer
Description

Salt Lake City-based early-stage VC investing in software-enabled businesses, with a similar geographic anchor and stage focus. Competes with Pelion for the same Utah founder ecosystem.

8Kickstart Fund
TypeDirect peer
Description

Utah-based early-stage VC focused on enterprise software and emerging tech, sharing Pelion's geographic and stage thesis. Directly comparable in fund size, deal profile, and Utah-centric deal sourcing.

9EPIC Ventures
TypeDirect peer
Description

Salt Lake City-based venture capital firm investing in early and growth-stage technology companies. Highly comparable to Pelion in sector focus, stage, and regional deal flow.

10Norwest Venture Partners
TypeBroad incumbent
Description

Large, multi-stage venture and growth equity firm with broad sector exposure including software, fintech, and AI. Operates at a much larger fund size than Pelion but overlaps in sector and stage.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment262 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pelion Venture Partners

Venture Capitalpelionvp.com

Pelion Venture Partners is a Salt Lake City-based venture capital firm founded in 1986 that invests in early-stage B2B software companies across AI, fintech, cybersecurity, and commerce technology, with portfolio exposure across the US, Latin America, and Australia.

What Pelion Venture Partners does

Pelion Venture Partners is a Salt Lake City-based venture capital firm founded in 1986 that invests in early-stage B2B software companies. The firm focuses on technology startups across sectors including artificial intelligence, fintech, cybersecurity, and commerce technology, with a particular emphasis on companies in non-traditional startup hubs such as Utah, Texas, Georgia, and Nevada, as well as emerging international markets in Latin America and Australia.

The firm operates a multi-stage investment strategy, deploying capital from seed through Series C, with active investments spanning checks as small as $7 million (Cactus, ECCO, Agree.com) to $100 million rounds (Kapital Series C). Pelion's documented portfolio of 18+ companies includes unicorns and near-unicorns such as Kapital ($1.3 billion valuation), Redo ($1.25 billion valuation), and Jump (a financial advisor AI platform serving 27,000+ advisors processing assets estimated at $12 trillion). The firm has demonstrated particular deal leadership in AI-native companies, participating in or leading rounds for Brandlight, Primitive, Woodrow AI, ECCO, Valinor, and Mojo AI during 2025-2026.

As a venture capital firm, Pelion generates revenue through management fees on committed capital and carried interest on investment returns, rather than through product or service sales. The firm is led by Managing Partner Blake Modersitzki, CFO Steve Glover, VP of Finance Trevor Lund, and Principal Susannah Duke, and maintains relationships with tier-1 co-investors including Insight Partners, Battery Ventures, CRV, First Round Capital, Springcoast Partners, and Y Combinator. Geographic reach extends across the United States with concentration in Utah, New York, and San Francisco, plus portfolio exposure to Mexico (Kapital) and Australia (UpGuard).

Pelion Venture Partners firmographics

Firmographics
Name
Pelion Venture Partners
Website
http://pelionvp.com
Company type
Private
Founded year
1986
Operating status
Operating
Headcount range
11–50 employees
Short description
Pelion Venture Partners is a Salt Lake City-based venture capital firm founded in 1986 that invests in early-stage B2B software companies across AI, fintech, cybersecurity, and commerce technology, with portfolio exposure across the US, Latin America, and Australia.
Ownership category
akta.pro rank

Pelion Venture Partners industry classification

Industry
Product category
Venture Capital
NAICS
Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399), Other Investment Pools and Funds (5259)
SIC
Investment Advice (6282)
akta.pro primary industry
Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
akta.pro secondary industry
Multi-Sector / Generalist Growth Equity (FSANACAO)

Keywords

  • Venture capital funding
  • Early-stage investing
  • Technology startups
  • Growth equity capital
  • B2B software investing

Where Pelion Venture Partners is headquartered

Location

Headquarters

HQ city
Salt Lake City
HQ country
United States
HQ region
North America

Markets served

Pelion Venture Partners business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Pelion Venture Partners product offering

Product offering

Core offering

Pelion Venture Partners is a Utah-based venture capital firm founded in 1986 that invests in early-stage and growth-stage B2B software-based technology companies. The firm deploys capital across multiple funds into startups in sectors including AI, fintech, cybersecurity, commerce technology, and enterprise software, providing growth capital alongside strategic guidance and network access. Pelion actively participates in Series A through Series C rounds, often co-investing alongside other VC firms and strategic angels.

Product overview

Pelion Venture Partners is a venture capital firm that invests in technology startups. The company does not offer technology products or services in the traditional sense; rather, it provides investment capital, strategic guidance, and support to early-stage and growth-stage technology companies. The firm's portfolio spans various sectors including fintech, AI, cybersecurity, commerce technology, and enterprise software.

Differentiator

Problem solved

Functional benefit

Products and services

  • Pelion Venture Capital Funds
  • AI and Fintech Growth Capital
  • Non-Traditional Hub Startup Funding

Companies that use Pelion Venture Partners

Customer profile

Segments3 records

Ideal customer profiles3 records

Pelion Venture Partners technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pelion Venture Partners partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Pelion Venture Partners competitors and assessment

Company assessment

Direct peers

  • Foundry Group: Boulder, Colorado-based early-stage VC focused on B2B software, sharing Pelion's non-Silicon Valley thesis and early-stage software focus. Strong match on stage and sector.
  • SignalFire: Data-driven early-stage VC investing in B2B software and AI, with comparable sector focus and check-size discipline. Direct competitor for early-stage AI deals.
  • Mercato Partners: Utah-based growth equity firm investing in tech-enabled businesses across the Mountain West. Comparable in stage (growth) and Utah-centric sourcing strategy.
  • Costanoa Ventures: Early-stage B2B software investor with a focus on enterprise infrastructure, similar in stage and sector tilt to Pelion. Comparable in check size and lead-investor posture.
  • Peterson Ventures: Salt Lake City-based early-stage VC investing in software-enabled businesses, with a similar geographic anchor and stage focus. Competes with Pelion for the same Utah founder ecosystem.
  • Kickstart Fund: Utah-based early-stage VC focused on enterprise software and emerging tech, sharing Pelion's geographic and stage thesis. Directly comparable in fund size, deal profile, and Utah-centric deal sourcing.
  • EPIC Ventures: Salt Lake City-based venture capital firm investing in early and growth-stage technology companies. Highly comparable to Pelion in sector focus, stage, and regional deal flow.

Emerging players

  • Drive Capital: Midwest-anchored growth-stage VC investing in B2B software and fintech, sharing Pelion's non-coastal geographic thesis. Comparable in stage and sector, though with broader sector reach.

Regional players

  • Next Frontier Capital: Montana-based early-stage VC investing in tech-enabled companies outside the coastal hubs. Comparable thesis of funding founders in non-traditional geographies, similar to Pelion's emerging-hub focus.

Broad incumbents

  • Norwest Venture Partners: Large, multi-stage venture and growth equity firm with broad sector exposure including software, fintech, and AI. Operates at a much larger fund size than Pelion but overlaps in sector and stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Pelion Venture Partners social profiles

Digital presence

Pelion Venture Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pelion Venture Partners leadership team

Management profile

Number of profiles

Profiles4 records

Pelion Venture Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pelion Venture Partners M&A and investment

M&A and investment

M&A

Investments262 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelion Venture Partners

What does Pelion Venture Partners do?

Pelion Venture Partners is a Utah-based venture capital firm founded in 1986 that invests in early-stage and growth-stage B2B software-based technology companies. The firm deploys capital across multiple funds into startups in sectors including AI, fintech, cybersecurity, commerce technology, and enterprise software, providing growth capital alongside strategic guidance and network access. Pelion actively participates in Series A through Series C rounds, often co-investing alongside other VC firms and strategic angels.

Is Pelion Venture Partners a public or private company?

Pelion Venture Partners is a private company. It is classified as unknown and is currently operating.

When was Pelion Venture Partners founded?

Pelion Venture Partners was founded in 1986. It employs 11 to 50 people.

Where is Pelion Venture Partners based?

Pelion Venture Partners is headquartered in Salt Lake City, United States, in the North America region.

Who are Pelion Venture Partners's main competitors?

Direct peers on record are Foundry Group, SignalFire, Mercato Partners, Costanoa Ventures, Peterson Ventures, Kickstart Fund and EPIC Ventures. Drive Capital is listed as an emerging player. Next Frontier Capital is listed as a regional player. Norwest Venture Partners is listed as a broad incumbent.

Does Pelion Venture Partners have an API?

No public API is recorded for Pelion Venture Partners.

What industry is Pelion Venture Partners in?

Pelion Venture Partners's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists), with a secondary code of FSANACAO, Multi-Sector / Generalist Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
FinSMEsVendelux Raises $50M in Series B FundingVendelux, a NYC-based AI-powered B2B event intelligence platform, raised $50M in Series B funding led by Tribeca Venture Partners. The round brings total capital to $71M, to be used for AI infrastructure, product development, and global sales expansion. The company serves enterprise clients including Ramp, Intel, and the USPS.BitlyThis startup raised $50 million to help marketers figure out which events are actually worth attendingVendelux, a live events information platform that uses AI to help B2B brands determine which events to attend and measure ROI, has raised $50 million in Series B funding led by Tribeca Venture Partners, with participation from S3, Pelion Ventures, HubSpot Ventures, FirstMark, and Cervin Ventures. The company has now raised $71 million total and plans to roughly double its staff from 85 employees this year as it targets Fortune 500 enterprise customers. Vendelux competes with companies like Jifflenow and Chili Piper in the B2B events space, where organizations on average spend more than one-fourth of their marketing budgets on events.TechStartupsVenture Capital & Startup Funding Roundup, June 25, 2026On June 25, 2026, venture capital focused on AI infrastructure, reliability, and regulated workflow automation, with major rounds including Alan's €480M Series G and Runpod's $100M Series A. Investors backed companies solving compute bottlenecks, hallucinations, and healthcare operations, signaling a shift toward AI's operating layer.TechbuzznewsRedo Closes $81 Million Series B at $1.25 Billion Valuation, Eyes Global Commerce PlatformRedo raised $81 million in a Series B at a $1.25 billion valuation, led by Smash Capital. The funds will support product development, AI initiatives, and international expansion, including the acquisition of ReturnBear. The company aims to become an all-in-one platform for direct-to-consumer brands to compete with Amazon.FinSMEsRedo Raises $81M in Series B FundingRedo, a Draper, UT-based commerce technology company, raised $81M in Series B funding at a $1.25B valuation. The round was led by Smash Capital with participation from Pelion Venture Partners and Cervin Ventures. The funds will support product development, AI initiatives, and international expansion.Venture Capital Access OnlineRedo Announces $81 Million Series B to Support Commerce Technology ExpansionRedo raised $81 million in Series B funding at a $1.25 billion valuation, led by Smash Capital. The funds will support AI-driven commerce tools and international expansion, with over 4,100 brands using its platform. The company also acquired ReturnBear to expand returns capabilities.PrtimesThe home care brand "Pulio," loved by Korean idols, is holding an event at A:PERS! This is the 9th pop-up event.Pulio, a Korean home care brand, will hold a pop-up event at A:PERS in Tokyo from June 5 to June 24. The event features its calf and leg massagers, plus exclusive gifts and a lottery for followers. It is the ninth pop-up event for the brand.FinTech FuturesPrimitive launches AI agent operating systemUtah-based start-up Primitive has officially launched with an AI agent operating system backed by Fin Capital and Pelion Venture Partners, designed to help businesses deploy governed, auditable, traceable, and scalable AI agents with embedded risk and compliance. The company, founded by former Galileo Financial Technologies CEO Derek White, has partnered with Microsoft, NVIDIA, and Google for ecosystem access and technology integration, and launched its first product Growth Agent in partnership with MX. Primitive's product suite includes Commercial Lending Agent, Consumer Lending Agent (claiming 60-80% processing time reduction), and Fraud and Risk Agent (claiming 20-40% reduction in false positives), targeting regulated financial institutions.FintechUS firms dominated the global WealthTech market, completing half of all deals in Q1Global WealthTech deal activity in Q1 2026 reached 238 transactions raising $2.6bn, representing a 10% year-over-year increase in volume despite a 27% sequential decline in funding from Q4 2025. US firms captured 53% of all deals with 125 transactions, up sharply from 38% a year earlier, while the UK held second place with 20 deals (8%) and India remained third with 19 deals (8%). AI platform Jump raised $80m in a Series B round led by Insight Partners with participation from F-Prime, Allianz Life Ventures, TIAA Ventures, Peterson Partners, Battery Ventures, Sorenson Capital, Pelion Venture Partners, and Citi Ventures, bringing its total funding to $105m as it scales toward an AI-native operating system for advisory firms.SecSEC FORM DPelion Ventures VIII-C, L.P., a venture capital fund managed by Pelion Venture Partners VIII, L.L.C., filed a Form D notice with the SEC disclosing the completion of an exempt securities offering under Rule 506(b). The $12.9 million offering was fully subscribed by a single investor, with the first sale occurring on April 26, 2024, and the filing signed on January 28, 2025. The fund, based in Salt Lake City, Utah, claimed exemptions under Sections 3(c)(1) and 3(c)(7) of the Investment Company Act.