NetApp
NetApp is a publicly traded enterprise data storage and infrastructure company that sells the unified ONTAP operating system, all-flash and hybrid storage arrays, AI-optimized storage, cloud data services, and the Keystone subscription offering to large enterprises across AI, financial services, healthcare, media, government, and manufacturing verticals.
- Company typePublic
- Founded1992
- HeadquartersSan Jose, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What NetApp does
NetApp is a publicly traded (NASDAQ: NTAP) enterprise data infrastructure company founded in 1992 and headquartered in San Jose, California, with an international headquarters in Cork, Ireland. The company designs and sells a unified data storage portfolio built on its proprietary ONTAP operating system, which spans on-premises, hybrid cloud, and public cloud environments and supports file, block, and object storage protocols. Core products include the AFX disaggregated AI storage system, AFF A-Series and AFF C-Series all-flash arrays, FAS hybrid-flash arrays, ASA all-flash block storage, E-Series/EF-Series high-performance systems, StorageGRID object storage, FlexPod converged infrastructure (co-developed with Cisco), Cloud Volumes ONTAP for AWS/Azure/Google Cloud, and the AI Data Engine and NetApp Console data services.
NetApp monetizes through multiple streams: on-premises hardware system sales (AFX, AFF, FAS, ASA, E-Series, StorageGRID, FlexPod), subscription-based Keystone Storage as a Service, ONTAP software licensing, Cloud Volumes ONTAP usage-based cloud deployments, and technical support, professional services, and training. Distribution is primarily enterprise-direct, supplemented by the global Partner Connect reseller and system integrator network, cloud marketplaces, an inside sales team, and the Instaclustr open-source infrastructure platform acquired in 2021. Customers span AI/ML, enterprise data center, healthcare, financial services, media and entertainment, manufacturing, life sciences, government, oil and gas, and EDA, with named enterprise logos including NVIDIA, DreamWorks Animation, Porsche Motorsport, S&P Global, Kyndryl, and T-Systems. Pricing is quote-based with multi-year contracts, and NetApp has been positioned as a Leader in the Gartner Magic Quadrant for Enterprise Storage Platforms.
NetApp firmographics
Firmographics- Name
- NetApp
- Legal name
- NetApp, Inc.
- Website
- https://netapp.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- NetApp is a publicly traded enterprise data storage and infrastructure company that sells the unified ONTAP operating system, all-flash and hybrid storage arrays, AI-optimized storage, cloud data services, and the Keystone subscription offering to large enterprises across AI, financial services, healthcare, media, government, and manufacturing verticals.
- Ownership category
- akta.pro rank
NetApp industry classification
Industry- Product category
- Enterprise Data Storage
- NAICS
- Computer Storage Device Manufacturing (334112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (513210)
- SIC
- Computer Storage Devices (3572), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Storage Arrays (SAN/NAS/Object Storage) (HDACACAB)
- akta.pro secondary industries
- Object Storage Platforms (HDABAEAC), Cloud Storage Core Services (Object/Block/File Storage as a Service) (HDABAAAK)
Keywords
Where NetApp is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NetApp business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Storage Systems: Sale of on-premises storage hardware including AFX, AFF A-Series, AFF C-Series, FAS, ASA, E-Series, StorageGRID, and FlexPod converged systems. Revenue recognized upon hardware delivery with potential maintenance contracts attached.
- Keystone Storage as a Service: Subscription-based storage-as-a-service model offering flexible, pay-as-you-grow consumption with common multi-protocol storage OS across on-prem and public cloud. Delivered as OPEX alternative to capital expenditure.
- ONTAP Software Licenses: Software licensing for ONTAP data management software with perpetual or subscription options for hybrid cloud data management capabilities.
- Technical Support and Services: Technical support contracts, professional services, managed services, and training/certification offerings. Includes 24/7 support options with different service tiers.
- Cloud Volumes ONTAP: Cloud-based storage deployment for AWS, Azure, and Google Cloud with consumption-based or subscription pricing models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Keystone Storage as a Service - subscription-based flexible consumption |
| Usage-based | Pay-as-you-go | Cloud Volumes ONTAP - cloud deployment consumption model |
| Unit Pricing | Multi-year contract | Enterprise hardware systems - direct sales quote-based |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
NetApp product offering
Product offeringCore offering
NetApp fundamentally sells enterprise data storage hardware systems (AFX, AFF A-Series, AFF C-Series, FAS, ASA, E-Series/EF-Series, StorageGRID) and the ONTAP unified data storage operating system, with cloud deployments (Cloud Volumes ONTAP), subscription-based Keystone storage-as-a-service, and managed open-source infrastructure via Instaclustr. These offerings are sold to large enterprises managing data across on-premises, hybrid, and public cloud environments for mission-critical workloads including AI, databases, and VMware.
Product overview
NetApp is an enterprise data storage company offering a unified data storage platform portfolio spanning on-premises, hybrid cloud, and public cloud environments. The core offering is built on ONTAP, a unified data storage operating system that spans hybrid cloud natively. The product lineup includes: AFX (disaggregated AI storage), AFF A-Series and C-Series (all-flash arrays), FAS (hybrid-flash), ASA (all-flash block), E-Series/EF-Series (high-performance storage), StorageGRID (object storage), and FlexPod (converged infrastructure with Cisco). Cloud services include Cloud Volumes ONTAP for AWS/Azure/Google Cloud and Keystone Storage as a Service. AI capabilities are delivered through the AI Data Engine integrated with ONTAP, while NetApp Console provides unified management across the hybrid multicloud estate. The portfolio is designed for any data type, any workload, anywhere.
Differentiator
Problem solved
Functional benefit
Brands
- ONTAP: The data storage OS that natively spans hybrid cloud environments, providing unified data management across on-premises and cloud storage.
- AFF A-Series
- AFF C-Series
- FAS
- ASA
- StorageGRID
- FlexPod
- Keystone
- NetApp AI Data Engine
- NetApp Console
- Instaclustr
Products and services
- NetApp AFX Disaggregated storage system engineered for AI workloads, delivering up to 4 TB/s throughput and 1+ EB scale in a single cluster with native support for pNFS, NFS, SMB, S3, and NFS/RDMA protocols. Targeted at enterprises running AI-intensive workloads.
- AFF A-Series High-performance all-flash storage systems delivering security, scalability, and intelligent data management for file, block, and object workloads. Provides up to 40M IOPs and 1TB/s throughput with 99.9999% availability for mission-critical workloads including VMware, databases, and AI applications.
- AFF C-Series Capacity-optimized all-flash storage ideal for modernizing HDD or hybrid environments, significantly reducing datacenter footprint while providing flash performance. Designed for enterprises seeking cost-effective all-flash storage.
- FAS Hybrid-flash arrays delivering efficient and secure secondary storage, ideal for tiering, backup, and disaster recovery workloads. Targeted at enterprises with secondary storage and data protection needs.
- ASA Simple, resilient, and secure all-flash block storage delivering advanced data management features at accessible price points for various budgets. Targeted at enterprises seeking affordable all-flash SAN solutions.
- E-Series / EF-Series Reliable, high-performance storage solutions for demanding workloads including AI, HPC, and enterprise databases. Available in both hybrid and all-flash configurations. Targeted at enterprises with compute-intensive workloads.
- StorageGRID Industry-leading, software-defined object storage platform optimized for AI, analytics, data retention, and large-scale object use cases. All-flash option available. Targeted at enterprises with massive object data requirements.
- FlexPod Converged infrastructure solution combining NetApp storage with Cisco computing and networking, designed to accelerate private cloud and modernize data centers with validated, feature-rich architecture. Targeted at enterprises modernizing data center infrastructure.
- Cloud Volumes ONTAP Cloud-based storage deployment solution for AWS, Azure, and Google Cloud, enabling consistent data management and storage deployment across hybrid environments. Targeted at enterprises deploying hybrid cloud architectures.
- Keystone Storage as a Service offering flexible subscription-based model for leveraging NetApp's data infrastructure across on-premises and public cloud environments. Pay-as-you-grow scalability eliminates upfront capital expenditure. Targeted at enterprises seeking OPEX consumption models.
- ONTAP Core data storage operating system that natively spans hybrid cloud, providing unified data management, security, and storage efficiency across all NetApp platforms with support for file, block, and object protocols. Available via perpetual or subscription licenses.
- NetApp AI Data Engine ONTAP-integrated data service providing real-time curation, vectorization, and semantic search with zero-copy access for AI data pipelines. Targeted at enterprises running AI/ML workloads requiring efficient data preparation and retrieval.
- NetApp Console Single console for managing NetApp data services and storage across hybrid multicloud environments, providing operational simplicity and security-first approach. Targeted at enterprises managing distributed storage infrastructure.
- Instaclustr Open-source infrastructure platform providing managed services for Apache Kafka, Cassandra, PostgreSQL, Elasticsearch, and other open-source data technologies. Targeted at enterprises deploying open-source data infrastructure.
Quantifiable outcome
- Up to 4 TB/s throughput and 1+ EB capacity in single AFX cluster
- +4 more outcomes
Companies that use NetApp
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles3 records
NetApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
NetApp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- NVIDIAflagshipNetApp AFX and AFF A90 certified for NVIDIA DGX SuperPOD, purpose-built for AI Centers of Excellence. Partnership delivers performance, scalability, and intelligent data management for demanding AI workloads through integrated ONTAP and NVIDIA infrastructure.
- VultrcoreCloud alliance partnership where Vultr offers NetApp AFX as part of their cloud infrastructure for AI workloads. Vultr customers require storage supporting demanding AI operations, and AFX brings performance and enterprise data services needed for production AI workflows.
- CiscocoreFlexPod converged infrastructure solution combining NetApp storage with Cisco computing and networking. Proven, validated, and feature-rich converged infrastructure designed to accelerate private cloud and modernize data centers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
NetApp competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
NetApp social profiles
Digital presenceNetApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetApp leadership team
Management profileNumber of profiles
NetApp subsidiaries and ownership
Company hierarchySubsidiaries1 record
NetApp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetApp M&A and investment
M&A and investmentM&A29 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetApp
What does NetApp do?
NetApp fundamentally sells enterprise data storage hardware systems (AFX, AFF A-Series, AFF C-Series, FAS, ASA, E-Series/EF-Series, StorageGRID) and the ONTAP unified data storage operating system, with cloud deployments (Cloud Volumes ONTAP), subscription-based Keystone storage-as-a-service, and managed open-source infrastructure via Instaclustr. These offerings are sold to large enterprises managing data across on-premises, hybrid, and public cloud environments for mission-critical workloads including AI, databases, and VMware.
Is NetApp a public or private company?
NetApp is a public company. It is classified as public and is currently operating.
When was NetApp founded?
NetApp was founded in 1992. It employs 5,001 to 10,000 people.
Where is NetApp based?
NetApp is headquartered in San Jose, United States, in the North America region.
How does NetApp make money?
Five revenue lines are on record. Hardware Storage Systems are the primary driver. The others are keystone Storage as a Service, ONTAP Software Licenses, technical Support and Services and cloud Volumes ONTAP.
Does NetApp have an API?
Yes. NetApp offers developer resources and APIs for interacting with their platform. The developer section (https://www.netapp.com/developer/) provides access to documentation and tools for developers to build with NetApp products. NetApp Console at console.netapp.com provides storage management across hybrid environments. Developer documentation is at docs.netapp.com.
What industry is NetApp in?
NetApp's product category is Enterprise Data Storage. Its primary akta.pro industry code is HDACACAB, Enterprise Storage Arrays (SAN/NAS/Object Storage), with a secondary code of HDABAEAC, Object Storage Platforms. Its NAICS code is 334112 and its SIC code is 3572.