NetApp

What NetApp does

NetApp is a publicly traded (NASDAQ: NTAP) enterprise data infrastructure company founded in 1992 and headquartered in San Jose, California, with an international headquarters in Cork, Ireland. The company designs and sells a unified data storage portfolio built on its proprietary ONTAP operating system, which spans on-premises, hybrid cloud, and public cloud environments and supports file, block, and object storage protocols. Core products include the AFX disaggregated AI storage system, AFF A-Series and AFF C-Series all-flash arrays, FAS hybrid-flash arrays, ASA all-flash block storage, E-Series/EF-Series high-performance systems, StorageGRID object storage, FlexPod converged infrastructure (co-developed with Cisco), Cloud Volumes ONTAP for AWS/Azure/Google Cloud, and the AI Data Engine and NetApp Console data services.

NetApp monetizes through multiple streams: on-premises hardware system sales (AFX, AFF, FAS, ASA, E-Series, StorageGRID, FlexPod), subscription-based Keystone Storage as a Service, ONTAP software licensing, Cloud Volumes ONTAP usage-based cloud deployments, and technical support, professional services, and training. Distribution is primarily enterprise-direct, supplemented by the global Partner Connect reseller and system integrator network, cloud marketplaces, an inside sales team, and the Instaclustr open-source infrastructure platform acquired in 2021. Customers span AI/ML, enterprise data center, healthcare, financial services, media and entertainment, manufacturing, life sciences, government, oil and gas, and EDA, with named enterprise logos including NVIDIA, DreamWorks Animation, Porsche Motorsport, S&P Global, Kyndryl, and T-Systems. Pricing is quote-based with multi-year contracts, and NetApp has been positioned as a Leader in the Gartner Magic Quadrant for Enterprise Storage Platforms.

Name

NetApp

Legal name

NetApp, Inc.

Website

https://netapp.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NetApp is a publicly traded enterprise data storage and infrastructure company that sells the unified ONTAP operating system, all-flash and hybrid storage arrays, AI-optimized storage, cloud data services, and the Keystone subscription offering to large enterprises across AI, financial services, healthcare, media, government, and manufacturing verticals.

Ownership category

akta.pro rank

Product category

Enterprise Data Storage

NAICS

Computer Storage Device Manufacturing (334112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (513210)

SIC

Computer Storage Devices (3572), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Storage Arrays (SAN/NAS/Object Storage) (HDACACAB)

akta.pro secondary industries

Object Storage Platforms (HDABAEAC), Cloud Storage Core Services (Object/Block/File Storage as a Service) (HDABAAAK)

Keywords

• Enterprise storage systems
• Hybrid cloud storage
• Data infrastructure management
• All-flash storage arrays
• Storage as a service

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Storage Systems: Sale of on-premises storage hardware including AFX, AFF A-Series, AFF C-Series, FAS, ASA, E-Series, StorageGRID, and FlexPod converged systems. Revenue recognized upon hardware delivery with potential maintenance contracts attached.
2. Keystone Storage as a Service: Subscription-based storage-as-a-service model offering flexible, pay-as-you-grow consumption with common multi-protocol storage OS across on-prem and public cloud. Delivered as OPEX alternative to capital expenditure.
3. ONTAP Software Licenses: Software licensing for ONTAP data management software with perpetual or subscription options for hybrid cloud data management capabilities.
4. Technical Support and Services: Technical support contracts, professional services, managed services, and training/certification offerings. Includes 24/7 support options with different service tiers.
5. Cloud Volumes ONTAP: Cloud-based storage deployment for AWS, Azure, and Google Cloud with consumption-based or subscription pricing models.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

NetApp fundamentally sells enterprise data storage hardware systems (AFX, AFF A-Series, AFF C-Series, FAS, ASA, E-Series/EF-Series, StorageGRID) and the ONTAP unified data storage operating system, with cloud deployments (Cloud Volumes ONTAP), subscription-based Keystone storage-as-a-service, and managed open-source infrastructure via Instaclustr. These offerings are sold to large enterprises managing data across on-premises, hybrid, and public cloud environments for mission-critical workloads including AI, databases, and VMware.

Product overview

NetApp is an enterprise data storage company offering a unified data storage platform portfolio spanning on-premises, hybrid cloud, and public cloud environments. The core offering is built on ONTAP, a unified data storage operating system that spans hybrid cloud natively. The product lineup includes: AFX (disaggregated AI storage), AFF A-Series and C-Series (all-flash arrays), FAS (hybrid-flash), ASA (all-flash block), E-Series/EF-Series (high-performance storage), StorageGRID (object storage), and FlexPod (converged infrastructure with Cisco). Cloud services include Cloud Volumes ONTAP for AWS/Azure/Google Cloud and Keystone Storage as a Service. AI capabilities are delivered through the AI Data Engine integrated with ONTAP, while NetApp Console provides unified management across the hybrid multicloud estate. The portfolio is designed for any data type, any workload, anywhere.

Differentiator

Problem solved

Functional benefit

Brands

• ONTAP: The data storage OS that natively spans hybrid cloud environments, providing unified data management across on-premises and cloud storage.
• AFF A-Series
• AFF C-Series
• FAS
• ASA
• StorageGRID
• FlexPod
• Keystone
• NetApp AI Data Engine
• NetApp Console
• Instaclustr

Products and services

• NetApp AFX Disaggregated storage system engineered for AI workloads, delivering up to 4 TB/s throughput and 1+ EB scale in a single cluster with native support for pNFS, NFS, SMB, S3, and NFS/RDMA protocols. Targeted at enterprises running AI-intensive workloads.
• AFF A-Series High-performance all-flash storage systems delivering security, scalability, and intelligent data management for file, block, and object workloads. Provides up to 40M IOPs and 1TB/s throughput with 99.9999% availability for mission-critical workloads including VMware, databases, and AI applications.
• AFF C-Series Capacity-optimized all-flash storage ideal for modernizing HDD or hybrid environments, significantly reducing datacenter footprint while providing flash performance. Designed for enterprises seeking cost-effective all-flash storage.
• FAS Hybrid-flash arrays delivering efficient and secure secondary storage, ideal for tiering, backup, and disaster recovery workloads. Targeted at enterprises with secondary storage and data protection needs.
• ASA Simple, resilient, and secure all-flash block storage delivering advanced data management features at accessible price points for various budgets. Targeted at enterprises seeking affordable all-flash SAN solutions.
• E-Series / EF-Series Reliable, high-performance storage solutions for demanding workloads including AI, HPC, and enterprise databases. Available in both hybrid and all-flash configurations. Targeted at enterprises with compute-intensive workloads.
• StorageGRID Industry-leading, software-defined object storage platform optimized for AI, analytics, data retention, and large-scale object use cases. All-flash option available. Targeted at enterprises with massive object data requirements.
• FlexPod Converged infrastructure solution combining NetApp storage with Cisco computing and networking, designed to accelerate private cloud and modernize data centers with validated, feature-rich architecture. Targeted at enterprises modernizing data center infrastructure.
• Cloud Volumes ONTAP Cloud-based storage deployment solution for AWS, Azure, and Google Cloud, enabling consistent data management and storage deployment across hybrid environments. Targeted at enterprises deploying hybrid cloud architectures.
• Keystone Storage as a Service offering flexible subscription-based model for leveraging NetApp's data infrastructure across on-premises and public cloud environments. Pay-as-you-grow scalability eliminates upfront capital expenditure. Targeted at enterprises seeking OPEX consumption models.
• ONTAP Core data storage operating system that natively spans hybrid cloud, providing unified data management, security, and storage efficiency across all NetApp platforms with support for file, block, and object protocols. Available via perpetual or subscription licenses.
• NetApp AI Data Engine ONTAP-integrated data service providing real-time curation, vectorization, and semantic search with zero-copy access for AI data pipelines. Targeted at enterprises running AI/ML workloads requiring efficient data preparation and retrieval.
• NetApp Console Single console for managing NetApp data services and storage across hybrid multicloud environments, providing operational simplicity and security-first approach. Targeted at enterprises managing distributed storage infrastructure.
• Instaclustr Open-source infrastructure platform providing managed services for Apache Kafka, Cassandra, PostgreSQL, Elasticsearch, and other open-source data technologies. Targeted at enterprises deploying open-source data infrastructure.

Quantifiable outcome

• Up to 4 TB/s throughput and 1+ EB capacity in single AFX cluster
• +4 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• NVIDIAflagshipTechnology or IntegrationNetApp AFX and AFF A90 certified for NVIDIA DGX SuperPOD, purpose-built for AI Centers of Excellence. Partnership delivers performance, scalability, and intelligent data management for demanding AI workloads through integrated ONTAP and NVIDIA infrastructure.
• VultrcoreStrategic or Co-development PartnerCloud alliance partnership where Vultr offers NetApp AFX as part of their cloud infrastructure for AI workloads. Vultr customers require storage supporting demanding AI operations, and AFX brings performance and enterprise data services needed for production AI workflows.
• CiscocoreStrategic or Co-development PartnerFlexPod converged infrastructure solution combining NetApp storage with Cisco computing and networking. Proven, validated, and feature-rich converged infrastructure designed to accelerate private cloud and modernize data centers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/netapp
• Facebookfacebook.com/NetApp
• LinkedInlinkedin.com/company/netapp
• Instagraminstagram.com/netapp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A29 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetApp