Jones Lang LaSalle

What Jones Lang LaSalle does

Jones Lang LaSalle Incorporated (NYSE: JLL) is a Fortune 500 commercial real estate services and investment management firm headquartered in Chicago and operating across more than 80 countries through over 300 offices and a workforce of more than 113,000 employees. Formed from the 1999 merger of heritage firms tracing commercial real estate lineage over 200 years, JLL is organized around five business segments (Capital Markets, Leasing Advisory, Real Estate Management Services, Work Dynamics, and Project and Development Services) plus the LaSalle Investment Management subsidiary, and serves enterprise occupiers, institutional investors, sovereign wealth funds, developers, and a private investor practice covering 100,000 high-net-worth individuals and 4,000 family offices globally. In FY2025 the firm reported revenue of $26.1 billion (up 11% year-over-year), adjusted EBITDA of approximately $1.45 billion (up 22%), and free cash flow of approximately $1.0 billion, while holding roughly 10% of the global CRE services market behind CBRE.

The company's core technology platform is JLL Falcon, a proprietary AI system that the company describes as the first AI platform built specifically for commercial real estate, integrating billions of proprietary data points spanning building operations, sustainability metrics, lease transactions, and market intelligence with generative AI and purpose-built agentic applications. JLL Falcon powers named products including Azara (workplace insights), Property Assistant (AI property management), Asset Beacon (AI asset management), Blackbird (agentic AI co-pilot for global location decisions), and Prism by Building Engines (building operations), and is augmented by acquired technology assets such as Frame Financial Systems (derivatives platform), Envio Systems (sustainable building hardware/software), SKAE Power Solutions (data center power management), and Javelin Capital (renewable energy investment banking). Engineering services are aligned with ISO 55001 and ISO 41001 standards, and the firm holds GDPR and CCPA-compliant privacy programs alongside ISO/IEC-aligned certification posture.

JLL's revenue model is a hybrid of transaction fees, recurring managed services, and asset management fees. Capital Markets (3,000+ specialists across nearly 50 countries) generates transaction-based revenue across investment sales, debt advisory, M&A and corporate finance, loan sales, equity and fund placement, net lease, derivative advisory, and energy and infrastructure advisory; Leasing Advisory and Agency Lending ($140 billion loan servicing portfolio, #2 Freddie Mac / #5 Fannie Mae in 2024) earn transaction fees; Real Estate Management Services delivers integrated facilities management, property management, and engineering across approximately 2.8 billion square feet under management on annuity-like managed services contracts; LaSalle Investment Management earns asset management fees on private real estate funds and publicly traded real estate securities (including the Encore+ flagship, with an incremental €100 million commitment in Q1 2026); and Advisory services (up 17% in Q1 2026) and Project and Development Services contribute professional services revenue. Pricing is quote-based and tailored per engagement, with multi-year contracts anchoring the recurring base.

Name

Jones Lang LaSalle

Legal name

Jones Lang LaSalle IP, Inc.

Website

https://jll.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jones Lang LaSalle is a Fortune 500 commercial real estate services and investment management firm operating across 80+ countries, serving enterprise occupiers, investors, developers, and family offices with advisory, capital markets, leasing, facilities management, and proprietary AI technology through the JLL Falcon platform.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

akta.pro secondary industries

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Commercial real estate services
• Investment management
• Capital markets advisory
• Property management
• Leasing advisory

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Management Services: Integrated facilities management, property management, engineering, and project & development services delivered on recurring contracts and managed services agreements; large annuity-like revenue stream that management expects to grow at high single to low double-digit organic rates.
2. Capital Markets investment sales and advisory: Transaction-based revenue from investment sales, debt advisory, M&A and corporate finance, loan sales, equity & fund placement, net lease, derivative advisory, and energy & infrastructure advisory, with 3,000+ specialists across nearly 50 countries.
3. Leasing Advisory: Transaction-based agency leasing and tenant representation fees across office, industrial, retail, and other property types; leasing revenue grew 17% in local currency in Q1 2026.
4. LaSalle Investment Management: Asset management fees from private real estate investment funds and publicly traded real estate securities on a global basis, including flagship funds such as the LaSalle Encore+ Fund which received an incremental €100 million commitment in Q1 2026.
5. Advisory services: Strategic consulting, location strategy, portfolio strategy, valuation, and sustainability services delivered on a project or retainer basis; Advisory revenue grew 17% in Q1 2026.
6. Agency lending and loan servicing: Origination and servicing revenue from government-sponsored enterprise (Freddie Mac, Fannie Mae, FHA) multifamily and seniors housing loans; ranked #2 on Freddie Mac's top lender list and #5 on Fannie Mae's DUS lender list in 2024, with $140 billion in loan servicing.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

Jones Lang LaSalle is a global commercial real estate services and investment management firm delivering integrated advisory, capital markets, leasing, real estate management, project and development services, and investment management through LaSalle Investment Management. With more than 113,000 employees across 80+ countries and 300+ offices, JLL manages approximately 2.8 billion square feet of real estate globally and operates five core business segments serving investors, occupiers, and developers.

Product overview

JLL operates a platform-plus-modules architecture rather than a single unified product. Its core AI backbone is JLL Falcon, a proprietary AI platform that integrates industry-leading CRE datasets with latest-generation AI models and powers a suite of named AI applications: Azara (workplace insights), Property Assistant (AI property management), Asset Beacon (AI asset management), Blackbird (agentic AI co-pilot for location decisions) and Prism by Building Engines (building operations). These AI modules sit alongside JLL's broader service portfolio organized into five business segments, including Capital Markets, Leasing Advisory, Real Estate Management Services, Work Dynamics, and Project & Development Services, supported by specialized offerings such as Debt Advisory, Agency Lending (Freddie Mac/Fannie Mae/FHA), Green Leasing, Portfolio Management, Private Investor Services, and Engineering Services aligned with ISO 55001/41001. JLL also operates LaSalle Investment Management (including the LaSalle Encore+ Fund), the JLL Spark technology venture arm, and the JLL Foundation (a climate-startup non-profit), with strategic acquisitions such as Kensington Capital Advisors/Frame Financial Systems (2023), Envio Systems (2022), SKAE Power Solutions (2024) and Javelin Capital (2025) extending its technology and advisory capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• JLL Falcon: JLL's proprietary AI platform integrating commercial real estate data with generative AI and purpose-built agents
• Azara
• Property Assistant
• Prism (by Building Engines)
• Asset Beacon
• Blackbird
• JLL Spark
• JLL Foundation
• LaSalle Investment Management
• Tétris
• Jones Lang LaSalle Securities

Products and services

• JLL Falcon AI Platform Proprietary AI platform integrating billions of global CRE data points with latest-generation AI models to power advisory, capital markets, leasing, operations, and workplace strategy applications across the asset lifecycle for enterprise occupiers, investors, and developers.
• Property Assistant AI-powered property management solution delivering insights and recommendations to elevate CRE portfolio financial and operational performance for property managers and asset owners.
• Asset Beacon AI-powered CRE asset management platform consolidating operational, financial, and leasing data into one centralized system, empowering asset managers to maximize returns and minimize risk.
• JLL Portfolio Management

Quantifiable outcome

• Full-year 2025 revenue grew 11% year-over-year to $26.1 billion, with adjusted EBITDA growing 22% to approximately $1.45 billion, marking the seventh consecutive quarter of double-digit revenue gains.
• +9 more outcomes

Named customers24 records

Segments14 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability16 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Mencía Barreiros (Head of Communications)coreStrategic or Co-development Partner · 1 February 2026JLL appointed Mencía Barreiros as Head of Communications to lead JLL's worldwide communications strategy, drawing on a decade of institutional experience including prior roles as Head of Marketing for EMEA and Head of Marketing and Communications for Spain.
• Amanda Brimmer (CFO Leasing Advisory and Head of Corporate Development)coreStrategic or Co-development Partner · 1 December 2025JLL appointed Amanda Brimmer as CFO, Leasing Advisory and Head of Corporate Development, bringing experience leading M&A activities and strategic finance to strengthen market leadership.
• InfraPartnersflagshipStrategic or Co-development Partner · 1 November 2025InfraPartners and JLL announced a strategic partnership to accelerate AI data center deployment and streamline operations, addressing risks such as labor shortages and project delays. The collaboration focuses on scalable, prefabricated infrastructure for AI workloads, initially targeting high-growth markets in EMEA and the United States in Q1 2026.
• Saudi Arabia Public Investment Fund (PIF)flagshipStrategic or Co-development Partner · 1 October 2025Saudi Arabia's Public Investment Fund (PIF) and JLL have formed a strategic partnership aimed at enhancing the Saudi real estate sector. The partnership aligns with Saudi Arabia's focus on integrating AI with infrastructure development as part of its broader economic ambitions, opening significant opportunities in one of the fastest-growing real estate markets.
• Javelin CapitalflagshipStrategic or Co-development Partner · 1 March 2025JLL acquired Javelin Capital, a leading North America-based renewable energy investment banking firm, to significantly enhance JLL's U.S. Energy & Infrastructure Capital Markets capabilities. Javelin's 16 employees, specializing in renewable energy, energy storage, and energy transition M&A, restructuring, capital raising, debt and corporate finance, joined JLL's Capital Markets Americas business led by Mark Gibson.
• SKAE Power SolutionscoreTechnology or Integration · 1 May 2024JLL acquired SKAE Power Solutions in May 2024 to strengthen its data center infrastructure management capabilities, supporting the data center power management market projected to reach $36.64 billion by 2030 at a 9.6% CAGR.
• Kensington Capital Advisors and Frame Financial SystemscoreStrategic or Co-development Partner · 1 April 2023JLL acquired both Kensington Capital Advisors (a derivatives and structured finance advisory firm) and Frame Financial Systems (a technology platform) to enhance its derivatives advisory and capital solutions offerings. The deal integrated 23 employees and deployed Frame's platform as a proprietary 'software with a service' for real estate investors.
• Envio SystemscoreTechnology or Integration · 1 July 2022JLL acquired Envio Systems, a Berlin-based company specializing in sustainable building technology, to enhance its smart and sustainable building capabilities. The deal leverages Envio's hardware and software to improve building operations, sustainability outcomes, and workplace management.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CBRE Group: CBRE is the largest global commercial real estate services firm (~12% market share vs JLL's ~10%) and the most direct competitor across capital markets, leasing, valuation, and facilities management. Highly comparable on global footprint, transaction-fee revenue model, and investment management.
• Cushman & Wakefield: Cushman & Wakefield competes directly with JLL across commercial real estate services (capital markets, leasing, valuation, facilities management) globally and is the third major player in the global CRE services oligopoly.
• Colliers International: Colliers is a global professional services and investment management firm operating across real estate services, engineering, and advisory—a direct competitor to JLL's leasing, capital markets, and investment management offerings.
• Newmark Group: Newmark provides commercial real estate services including capital markets, leasing, and valuation, directly overlapping with JLL's Capital Markets, Leasing Advisory, and Advisory segments in the U.S. and globally.
• Walker & Dunlop: Walker & Dunlop is a leading provider of commercial real estate finance and investment sales, directly comparable to JLL's Agency Lending (Freddie Mac/Fannie Mae), Capital Markets, and multifamily capital advisory businesses.
• Avison Young: Avison Young is a global commercial real estate services firm offering capital markets, leasing, valuation, and property management advisory—closely overlapping with JLL's full-service CRE services platform across the Americas, EMEA, and APAC.

Broad incumbents

• Savills: Savills is a global real estate services firm with a comparable mix of transactional, advisory, and property management services. Similar business model and target customers, though Savills is smaller and more UK/EMEA-anchored than JLL's globally balanced footprint.
• Knight Frank: Knight Frank provides global real estate advisory, commercial and residential agency, and property management services. Overlaps with JLL's advisory and capital markets services but is more residential-skewed and UK-headquartered.

Regional players

• Marcus & Millichap: Marcus & Millichap is a U.S.-focused commercial real estate investment services firm specializing in investment sales, financing, and advisory. Comparable transaction-fee model to JLL Capital Markets but with a narrower geographic and property-type focus.

Emerging players

• Altus Group: Altus Group provides commercial real estate data, analytics, technology, and advisory services—comparable to JLL's JLL Falcon-powered analytics and Asset Beacon/Property Assistant offerings. Overlap is partial and concentrated in CRE data and valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/JLL
• YouTubeplayers.brightcove.net/1268729899001/default_default/index.html?videoId=6395200269112
• LinkedInlinkedin.com/company/3178
• Facebookfacebook.com/jll

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries10 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A79 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Lang LaSalle