Landsbankinn
Landsbankinn is one of Iceland's three major full-service commercial banks, serving individuals and businesses through branches, mobile and online banking, payment cards, mortgages, and capital markets activities, with insurance distributed via its TM subsidiary.
- Company typePublic
- Founded1886
- HeadquartersReykjavík, Iceland
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Landsbankinn does
Landsbankinn hf. is one of Iceland's three major full-service commercial banks, founded in 1886 and headquartered at Reykjastræti 6, Reykjavík, with securities listed on Nasdaq Iceland under ticker LBANK. The bank serves individual and business customers across Iceland through a hybrid distribution model combining a physical branch network in Reykjavík, Akureyri, Reykjanesbær, Selfoss, and Vestmannaeyjum with a digital platform built around the Landsbankaappið mobile app, Netbanki internet banking, electronic document signing, and a 24/7 ATM network. Core retail and corporate products include residential mortgages (up to 80% LTV standard, 90% for first-time buyers, with both fixed and variable rates), car loans with electric vehicle incentives, savings and goal-based accounts, payment cards (debit, credit, prepaid) supporting Apple Pay, Google Pay, and Visa, currency exchange, securities trading, and a B2B API for direct accounting system integration. The bank distributes insurance through its wholly-owned subsidiary TM tryggingar hf. and offers asset management via Landsbréf hf., with the Vild tiered loyalty program and Aukakr\u00f3nur rewards currency (redeemable at 200+ merchants) acting as customer retention and cross-sell engines. Revenue is generated primarily through net interest income on lending, with secondary streams from fees and commissions, capital markets activities (covered bond issuance, market making in government securities, AT1 and senior non-preferred bond programs in ISK, EUR, NOK, and SEK), and insurance distribution commissions, supported by an A+ S&P rating on its covered bond program.
Landsbankinn firmographics
Firmographics- Name
- Landsbankinn
- Legal name
- Landsbankinn hf.
- Website
- https://landsbankinn.is
- Company type
- Public
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Landsbankinn is one of Iceland's three major full-service commercial banks, serving individuals and businesses through branches, mobile and online banking, payment cards, mortgages, and capital markets activities, with insurance distributed via its TM subsidiary.
- Ownership category
- akta.pro rank
Landsbankinn industry classification
Industry- Product category
- Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)
- akta.pro secondary industry
- Private Banking Cross-Border & International Wealth Services (FSABADAL)
Keywords
Where Landsbankinn is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices6 records
Markets served
Landsbankinn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from lending activities including mortgages, car loans, and corporate financing minus interest paid on deposits. Primary revenue driver for the bank.
- Fee and Commission Income: Fees from payment services, account management, card transactions, and brokerage services. Also includes insurance distribution commissions through TM partnership.
- Capital Markets Operations: Revenue from bond issuance activities, market making, and trading. The bank manages covered bond programs and conducts auctions for various securities.
- Insurance Distribution: Commission revenue from insurance products distributed through partnership with TM tryggingar
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mortgage rates vary by loan-to-value ratio and fixed-rate period |
| Subscription | Monthly | Car loan rates with electric vehicle discounts |
| Subscription | Monthly | Savings rates enhanced for Vild loyalty members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Landsbankinn product offering
Product offeringCore offering
Landsbankinn hf. is a full-service Icelandic commercial bank providing retail and corporate banking products including residential mortgages (Íbúðalán), auto loans (Bílalán), savings accounts, payment cards, currency exchange, and securities trading. The bank also distributes insurance products through its wholly-owned subsidiary TM tryggingar, offers asset management via Landsbréf, and operates active capital markets activities including covered bond and green bond issuances. Services are delivered through a nationwide branch network, mobile app, internet banking, and phone support.
Product overview
Landsbankinn is a full-service Icelandic commercial bank offering a comprehensive digital banking platform with mobile app, internet banking, and branch services. The core product portfolio includes residential mortgages (Íbúðalán), auto loans (Bílalán), savings products, payment cards (debit, credit, prepaid), currency exchange, and securities trading. The bank operates through its loyalty program Vild (tiered benefits) and Aukakrónur rewards system, while insurance products are distributed through its TM partnership. Corporate banking services include B2B API integrations for accounting system connectivity, corporate financing, and business advisory. The digital experience centers on the Landsbankaappið mobile app and Netbanki online platform, with API products enabling custom financial technology solutions for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Mortgage Loans (Íbúðalán) Residential mortgage loans for individuals and first-time home buyers, offering up to 80% loan-to-value (90% for first-time buyers), fixed or variable interest rates, and terms up to 40 years. Available with multiple fixed-rate periods and indexed-variable options.
- Car Loans (Bílalán) Auto financing loans for individuals covering up to 80% of vehicle purchase price with terms up to 8 years. Electric vehicles receive 50% discount on origination fees and up to 0.6 percentage point interest rate reduction.
- Savings Products (Sparnaður) Retail savings products including bank accounts, savings accounts, and goal-based Markmiðsreikningur (target savings) with competitive interest rates and automated savings features accessible through the mobile app. Enhanced rates for Vild 2 and Vild 3 loyalty members.
- Payment Cards (Greiðslukort) Comprehensive card portfolio including debit cards, credit cards (with travel insurance), and prepaid Pláskort. Cards support contactless payments via Apple Pay and Google Pay, with withdrawal limits varying by card type, and Aukakrónur rewards on domestic card spending.
- Corporate Financing (Fjármögnun fyrirtækja) Business lending services including term loans, revolving credit facilities, and project financing tailored to small, medium, and large enterprises across various industries. Named example: US$70 million revolving credit facility to Amaroq Ltd. (doubled from US$35 million, maturing May 2028) for the Nalunaq gold mine in Greenland.
- Currency Exchange (Gjaldmiðlar) Foreign exchange services offering rates for multiple currencies including EUR, USD, GBP, NOK, SEK, DKK, and PLN with real-time exchange rate information displayed on the bank's markets platform.
- Securities Trading (Verðbréf) Securities trading platform for stocks and funds listed on Icelandic and international exchanges, accessible through the mobile app and internet banking.
- Landsbankaappið Mobile Banking App Mobile banking application for individual customers offering full account access, card management, savings features, loan applications, securities trading, goal-based savings (Spara í appi), and strong customer authentication through biometrics. Available on iOS and Android.
- Netbanki Online Banking Internet banking platform providing account management, fund transfers, payment services, securities trading, and loan management for both individual and corporate customers.
- B2B Direct Accounting Integration (Beintenging við bókhald) Business-to-business API integration allowing corporate customers to connect their accounting systems directly with the bank's services for automated payment processing and reconciliation. Enables customized financial technology solutions for business customers.
- Insurance Distribution (Tryggingar) Insurance products distributed through the bank's wholly-owned subsidiary TM tryggingar hf., including home insurance, travel insurance, vehicle insurance, and family insurance packages. Vild loyalty members receive up to 10% insurance premium refund. Family insurance customers (Fjölskylduleið TM) gain access to TM's Velferðartorg welfare services including psychologists, sleep advisors, and speech therapists.
- Covered Bond Program & Capital Markets Issuances Covered bond and capital markets issuance program conducted under the bank's EMTN programme, listed on Nasdaq Iceland and Euronext Dublin, including green bonds, AT1 securities, and senior non-preferred bonds across EUR, ISK, SEK, and NOK currencies. The bank also acts as market maker for Icelandic government securities alongside Arion banki, Íslandsbanki, and Kvika.
- Electronic Document Signing (Undirritun skjala) Electronic document signing service enabling secure digital signatures for banking documents and agreements, integrated with the bank's electronic identification systems.
- Digital Credit Assessment (Greiðslumat) Digital credit assessment service using electronic identification to gather data for creditworthiness evaluation, including income, expenses, and existing obligations. Supports loan underwriting decisions.
Quantifiable outcome
- 42% increase in Q1 2026 after-tax profit (ISK 11.2 billion vs ISK 7.9 billion in Q1 2025)
- +4 more outcomes
Companies that use Landsbankinn
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Landsbankinn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature3 records
Landsbankinn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- TM Tryggingar (Velferðartorg)minorWellness partnership offering Vild loyalty program members access to specialists including psychologists, sleep advisors, and speech therapists within 48 hours. First consultation is free. Available for family insurance customers (Fjölskylduleið TM).
- TM TryggingarcoreLandsbankinn serves as registered insurance agent for TM, offering insurance products through its branch network and digital channels. The partnership provides bundled banking and insurance services with loyalty benefits including up to 10% insurance premium refund and access to TM's Velferðartorg (welfare services). TM is a subsidiary of Landsbankinn.
- Arion banki, Íslandsbanki, and KvikaminorMarket making partnership for covered bond series. These banks act as market makers providing liquidity for Landsbankinn's covered bond issuances including LBANK CB 29, LBANK CB 32, and LBANK CBI 31 series.
- IcelandairminorCo-marketing partnership through loyalty program integration. Landsbankinn issues credit cards that accumulate Icelandair bonus points in addition to Aukakrónur rewards, providing cross-promotional benefits for both brands.
- 200+ Aukakrónur Partner MerchantsminorOver 200 merchants participate in the Aukakrónur reward currency ecosystem, accepting Aukakrónur as payment. Merchants offer additional bonus Aukakrónur for purchases, creating a network of retail partners.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Landsbankinn competitors and assessment
Company assessmentDirect peers
- Arion banki: One of Iceland's three major universal commercial banks, directly competing with Landsbankinn in retail mortgages, deposits, corporate lending, capital markets, and asset management across the same Icelandic customer base.
- Íslandsbanki: Icelandic universal commercial bank offering retail banking, mortgages, corporate lending, and capital markets services; co-market-maker with Landsbankinn for covered bonds and a direct head-to-head competitor in the domestic market.
- Kvika banki: Icelandic bank with corporate banking, capital markets, and asset management activities; competes with Landsbankinn in Icelandic investment banking, covered bond market making, and selected retail products.
Broad incumbents
- Nordea Bank Abp: Large Nordic universal bank offering retail, corporate, capital markets, and wealth management services; acts as dealer on Landsbankinn's SEK bond issuance and represents the broader Nordic incumbent set that Landsbankinn competes with for international funding and cross-border clients.
- DNB Bank ASA: Norway's largest bank with broad retail, corporate, and capital markets offerings; co-lead manager with Nordea for Landsbankinn's SEK issuance and a benchmark Nordic peer for funding access and balance-sheet scale.
- SEB AB: Major Nordic universal bank with strong corporate, capital markets, and wealth management franchises; comparable to Landsbankinn's broader product mix and serves as a benchmark for Nordic funding cost and execution.
- Danske Bank: Large Nordic universal bank with retail, corporate, and capital markets operations across the Nordics; provides a relevant scale and product-mix benchmark for Landsbankinn's deposit-funded lending and bond issuance activities.
- Svenska Handelsbanken: Nordic universal bank known for relationship-based lending and conservative funding; comparable to Landsbankinn's branch-based retail model and provides a benchmark for Nordic retail banking efficiency.
- UBS Group AG: Global wealth management and investment bank; comparable to Landsbankinn's wealth management ambitions via Landsbréf and to its international capital markets issuance profile, though operating at vastly larger scale.
Others
- Morgan Stanley: Arranger for Landsbankinn's ISK 16B AT1 issuance and a major international capital markets counterparty; not a direct retail competitor but a relevant ecosystem participant given its role in Landsbankinn's debt capital markets execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Landsbankinn social profiles
Digital presenceLandsbankinn compliance and trust
Trust signalCompliance2 records
Landsbankinn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landsbankinn leadership team
Management profileNumber of profiles
Profiles4 records
Landsbankinn subsidiaries and ownership
Company hierarchySubsidiaries2 records
Landsbankinn funding detail
Funding detailFunding overview
Funding rounds7 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landsbankinn M&A and investment
M&A and investmentM&A1 record
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landsbankinn
What does Landsbankinn do?
Landsbankinn hf. is a full-service Icelandic commercial bank providing retail and corporate banking products including residential mortgages (Íbúðalán), auto loans (Bílalán), savings accounts, payment cards, currency exchange, and securities trading. The bank also distributes insurance products through its wholly-owned subsidiary TM tryggingar, offers asset management via Landsbréf, and operates active capital markets activities including covered bond and green bond issuances. Services are delivered through a nationwide branch network, mobile app, internet banking, and phone support.
Is Landsbankinn a public or private company?
Landsbankinn is a public company. It is classified as public and is currently operating.
When was Landsbankinn founded?
Landsbankinn was founded in 1886. It employs 1,001 to 5,000 people.
Where is Landsbankinn based?
Landsbankinn is headquartered in Reykjavík, Iceland, in the Europe region.
How does Landsbankinn make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are fee and Commission Income, capital Markets Operations and insurance Distribution.
Who are Landsbankinn's main competitors?
Direct peers on record are Arion banki, Íslandsbanki and Kvika banki. Broad incumbents are Nordea Bank Abp, DNB Bank ASA, SEB AB, Danske Bank, Svenska Handelsbanken and UBS Group AG. Morgan Stanley is listed as an others.
Does Landsbankinn have an API?
Yes. Landsbankinn offers API products for corporate banking solutions. The company mentions API access as part of its B2B offerings, stating that API products enable the creation of customized financial technology solutions. Details about API type (REST/GraphQL), authentication methods, rate limits, or documentation URLs are not specified in the available source material.
What industry is Landsbankinn in?
Landsbankinn's product category is Retail Banking. Its primary akta.pro industry code is FSAAABAA, Onshore Private Banking (Domestic HNW/UHNW), with a secondary code of FSABADAL, Private Banking Cross-Border & International Wealth Services. Its NAICS code is 5221 and its SIC code is 6021.