What Big Brand Tire & Service does

Big Brand Tire & Service is a privately held, multi-location retail tire and automotive service operator headquartered in Camarillo, California, and owned by private equity sponsor Percheron Capital since 2021. The company operates over 320 owned retail locations across 15 U.S. states, selling new tires from major brands (Michelin, Goodyear, Bridgestone, Pirelli, Continental, Cooper, Falken, Yokohama, Toyo) alongside proprietary private-label brands Cascade, Summit, Nexen, and Nokian. Beyond tires, it offers a comprehensive service portfolio including oil changes (Valvoline), brake repair, wheel alignment (Hunter Engineering equipment), battery service, shocks and struts, diagnostics, seasonal tire changeovers, and free ancillary services (flat repair, rotation, alignment checks, TPMS inspection, tire pressure checks). The customer base is primarily individual vehicle owners, supplemented by commercial fleet operators and wholesale buyers.

The business operates on a direct-to-consumer retail model combining physical storefronts with an e-commerce site that supports online tire shopping and in-store appointment booking. Revenue is generated through transactional point-of-sale tire sales and service labor, with auxiliary income from Synchrony promotional financing and wholesale distribution programs. Operational technology is a recent focus area: the company has deployed invent.ai's multi-agentic AI decisioning platform for inventory replenishment across its 320+ stores and distribution centers, and Interface Systems' Virtual Perimeter Guard for AI-powered after-hours security. The marketing mix emphasizes transparent out-the-door pricing, no-pressure sales, and a content/blog plus email and SEO channel approach to capture local search demand.

Big Brand Tire & Service is pursuing an aggressive scale-and-acquire strategy under PE ownership. Following the 2021 American Tire Depot acquisition that brought the footprint to 160 stores, the company has continued with tuck-in acquisitions (Robertson Tire in February 2025, Reese's Auto in Arizona in April 2025) and rebranded legacy locations. In October 2025, Percheron Capital completed a $1.625 billion single-asset continuation vehicle recapitalization with Blue Owl Capital, ICONIQ Capital, and Warburg Pincus to fund continued M&A, technology, and organic growth. Distribution partnerships with Cosmo Tires (2026) and service contract integrations with SilverRock and Shield Repair Network (CarShield/American Auto Shield) extend the revenue surface, while a 2026 CHRO appointment and dedicated SVP of M&A underscore ongoing organizational buildout.

Name

Big Brand Tire & Service

Legal name

The Big Brand Tire & Service Corporation

Website

https://bigbrandtire.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Big Brand Tire & Service is a privately held, PE-backed (Percheron Capital) retail tire and automotive service operator with 320+ owned locations across 15 U.S. states, serving individual vehicle owners, commercial fleets, and wholesale buyers with branded and proprietary tires plus full maintenance and repair services.

Ownership category

akta.pro rank

Product category

Automotive Tire & Service Retail

NAICS

Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Tire retail sales
• Automotive repair services
• Wheel alignment services
• Vehicle maintenance
• Fleet tire services

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: Retail sale of tires including passenger, truck, and SUV tires from brands like Michelin, Goodyear, Bridgestone, Pirelli, Cascade, Summit, and Nexen. Revenue generated through point-of-sale transactions at retail locations.
2. Auto Repair and Maintenance Services: Services including oil changes, brake repair, wheel alignment, tire rotation, flat tire repair, battery replacement, suspension repair, and more. Revenue generated through service labor and parts.
3. Financing Services: Promotional financing options offered through Synchrony Financial allowing customers to pay for tires, brakes, and car repairs over time.
4. Wholesale Distribution: Wholesale services for business customers and fleet operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Big Brand Tire & Service operates over 320 retail locations across 13+ U.S. states selling new tires (Bridgestone, Goodyear, Michelin, Pirelli, Continental, Cooper, Falken, Yokohama, Toyo, and proprietary Cascade, Summit, Nexen, and Nokian brands) and custom wheels, while delivering automotive repair and maintenance services including oil changes, brake repair, wheel alignment, tire rotation, flat tire repair, battery service, and suspension work. The company differentiates through transparent out-the-door pricing, free ancillary services, and a no-pressure sales approach.

Product overview

Big Brand Tire & Service operates a multi-location retail tire and automotive service network offering a unified platform of tire sales, custom wheels, and comprehensive vehicle maintenance services. The core offering centers on new tire sales from major brands (Bridgestone, Goodyear, Michelin, Pirelli, Continental, Cooper, Falken) alongside proprietary sub-brands (Cascade, Summit, Nexen, Nokian), complemented by custom wheel installation. The service portfolio includes oil changes (Valvoline), brake repair, wheel alignment (Hunter Engineering equipment), flat tire repair (free), battery service, shocks/struts, tire rotation (free), wiper blades, fluid checks, cooling system service, engine diagnostics, air filter replacement, headlight/taillight service, comprehensive vehicle inspections, belt/hose inspection, alternator/starter service, wheel balancing, and seasonal tire changeovers. Digital services include online tire shopping with in-store pickup and Synchrony financing. Strategic partnerships include SilverRock (vehicle service contracts), Shield Repair Network (CarShield/American Auto Shield authorization), and Valvoline (oil products). The company operates over 320 locations across 13 states with a focus on transparent pricing and no-pressure customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires (New and Replacement) Retail sale of new passenger, truck, and SUV tires from Bridgestone, Goodyear, Michelin, Pirelli, Continental, Cooper, Falken, Yokohama, Toyo, and proprietary brands Cascade, Summit, Nexen, and Nokian. Includes online shopping by vehicle, size, or brand with in-store installation.
• Custom Wheels Custom wheel sales and installation services for passenger vehicles, trucks, and SUVs.
• Oil Change Service Full-service oil changes using Valvoline products with free tire rotation and multi-point inspection included.
• Brake Repair Brake pad and rotor inspection and replacement services.
• Wheel Alignment Wheel alignment checks and adjustments using Hunter Engineering equipment to ensure proper tire wear and vehicle handling. Free alignment check offered to all customers.
• Flat Tire Repair Free flat tire repair for all customers, regardless of where tires were purchased.
• Battery Service Battery testing and replacement services.
• Shocks and Struts Service Inspection and replacement of vehicle shocks and struts to maintain suspension system performance and safety.
• Tire Rotation Free tire rotation service to ensure even tread wear.
• Wiper Blade Replacement Wiper blade inspection and replacement services for conventional, flat, hybrid, and winter blades.
• Vehicle Fluid Check Inspection of fluid levels including windshield washer, coolant, transmission, power steering, brake fluid, and engine oil.
• Heating and Cooling System Service Inspection and diagnosis of cooling system components including thermostat, water pump, radiator, and coolant hoses.
• Engine Diagnostics Diagnostic services for check engine light and engine performance issues using advanced diagnostic tools.
• Engine and Cabin Air Filter Replacement Replacement services for engine air filters and cabin air filters to maintain air quality and engine performance.
• Headlight and Taillight Service Inspection and replacement of headlights, taillights, and signal bulbs.
• Comprehensive Vehicle Inspection Multi-point inspection covering tires, brakes, battery, fluids, belts, hoses, and overall vehicle condition.
• Belts and Hoses Inspection Inspection of engine belts and coolant hoses for cracks, leaks, fraying, or wear.
• Alternator and Starter Service Diagnostic testing and inspection of starting and charging system including battery, alternator, and starter.
• Wheel Balancing Service Wheel balancing to ensure even wear and vibration-free ride.
• Tire Changeover Service Seasonal tire changeover services for switching between winter and summer tires.
• TPMS Service Tire Pressure Monitoring System (TPMS) inspection and service to ensure proper tire pressure monitoring.
• Fleet Services Fleet vehicle maintenance and tire services for commercial customers and fleet operators.
• Wholesale Program Wholesale tire and service program for business customers and resellers.
• Synchrony Credit Card Financing Promotional financing options through Synchrony Financial for tires, brakes, and vehicle repairs.
• Cascade Tires Proprietary tire brand featuring up to $160 instant savings, 80,000 mile warranty, 12-month special financing, and 2-year roadside assistance.
• Summit Tires Proprietary tire brand with up to $140 instant savings, 70,000 mile warranty, 12-month special financing, and outstanding performance.

Quantifiable outcome

• 91% of security events resolved through automated deterrence
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cosmo TirescoreChannel Partner/ Reseller/ Distributor · 8 April 2026Cosmo Tires launched in Southern California through a distribution partnership with Big Brand Tire & Service as part of its national expansion strategy. Cosmo's products including patented Quiet Kat and DSS technologies are being distributed through select Big Brand Tire locations.
• Interface SystemscoreTechnology or Integration · 13 January 2026Interface Systems provides AI-powered Virtual Perimeter Guard security solution to eliminate after-hours break-ins. The system uses AI-enabled cameras, audible and visible deterrents, and live monitoring by a U.S.-based security operations center, resolving 91% of events through automated deterrence.
• invent.aicoreTechnology or Integration · 1 December 2025Invent.ai provides AI-powered inventory optimization technology across Big Brand Tire & Service's network of over 320 locations. The multi-agentic AI-decisioning platform aims to reduce stockouts, optimize inventory allocation, and provide real-time, financially optimized decisions by evaluating demand, supply, and cost.
• Shield Repair NetworkminorChannel Partner/ Reseller/ DistributorBig Brand Tire & Service is an authorized service provider for Shield Repair Network (CarShield, American Auto Shield), authorized to inspect and repair vehicles with coverage from these vehicle service contract providers.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Discount Tire / America's Tire: Largest U.S. consumer tire retailer with a similar multi-brand, multi-location store model focused on tires, wheels, and installation — Big Brand's most direct national competitor.
• Mavis Tire Express Service Centers: PE-backed tire and auto service roll-up with comparable geographic spread across the U.S. and similar mix of tire sales plus maintenance services — closest analog as a sponsor-backed consolidator.
• Big O Tires (TBC Corporation): Franchised tire and auto service retailer owned by TBC Corporation; sells major tire brands plus services like alignment and brakes — directly comparable in-store offering and customer base.
• Les Schwab Tire Centers: Privately held, Western U.S. regional tire retailer with deep store density in overlapping states (CA, AZ, NV, CO, ID, MT) and strong brand-equity position — directly competes in Big Brand's core markets.

Broad incumbents

• Pep Boys: Long-standing multi-category auto service and tire retailer offering tires, oil changes, brakes, and broader maintenance — overlaps significantly with Big Brand's service portfolio across a national footprint.
• Firestone Complete Auto Care (Bridgestone): Bridgestone-owned national auto service and tire retail chain combining manufacturer-owned inventory with installation and maintenance services — broad incumbent competing for the same walk-in customers.
• Monro, Inc. Public multi-brand auto service operator (Monro, Mr. Tire, Tire Choice, etc.) with hundreds of locations providing tires, brakes, alignment, and undercar services — directly comparable scale and service mix.
• Goodyear Auto Service / Just Tires: Manufacturer-affiliated service network retailing Goodyear and partner brands alongside maintenance services — competes for the same consumer tire-replacement demand with strong brand backing.

Emerging players

• Tire Rack: Online-first tire and wheel retailer shipping nationwide with installer networks — competes with Big Brand's e-commerce channel and pressures pricing on commodity tire SKUs.

Others

• Valvoline Instant Oil Change: Quick-service oil-change specialist that shares Big Brand's drive-through convenience model and overlapping customer base; Valvoline is also a product supplier (oil) to Big Brand, making it both a peer and partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bigbrandtireco
• Facebookfacebook.com/bigbrandtire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Brand Tire & Service