EGYM
EGYM builds connected fitness hardware, AI-driven training software, and a corporate wellness network (Wellpass) for gyms, universities, and employers; post-merger with Playlist, it operates within a $7.5B full-stack fitness platform spanning 30+ countries.
- Company typePrivate
- Founded2012
- HeadquartersMunich, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What EGYM does
EGYM is a Munich-based connected fitness technology company that builds an integrated ecosystem of smart strength and cardio equipment, AI-driven training software, and operator management tools sold primarily to commercial fitness facilities, university recreation centers, and corporate wellness programs. The core platform combines hardware that automatically adjusts resistance to each user's strength profile (Smart Strength, Smart Cardio, Fitness Hub onboarding with optional seca medical-grade body composition measurement) with Genius AI, which generates personalized adaptive training plans and real-time coaching. More than 200 third-party brand integrations connect the equipment into a unified data layer, with 33,000+ equipped locations and 7.5 million monthly active exercisers on the platform.
Revenue is generated through four streams: direct hardware sales of Smart Strength and related equipment; recurring software subscriptions sold as modular packs (Business Operations, Success Model, Marketing Services, Genius AI) typically on annual billing; corporate wellness subscription revenue via the EGYM Wellpass network, which connects 20,000+ employer partners with 17,000+ sports facilities serving 3 million eligible employees; and technology licensing to fitness operators and equipment manufacturers. Distribution combines direct enterprise sales with a regional channel partner network spanning Matrix Fitness (Benelux and Italy), Concept (Nordics), Novofit (Australia), Johnson Japan, Hospi (South Korea), and Kravter (Poland).
Following its March 31, 2026 merger with Playlist, the parent of Mindbody, ClassPass, and Booker, EGYM operates as a subsidiary within a $7.5 billion full-stack fitness and wellness platform serving 30+ countries with combined net revenue above $800 million. The combined entity is backed by Affinity Partners, Vista Equity Partners, Temasek, and L Catterton, and EGYM's hardware, Wellpass corporate wellness network, and Genius AI layer integrate with Mindbody's 40,000+ business clients and ClassPass's 88,000+ venue network to create a cross-sell surface across consumer booking, gym management software, connected equipment, and corporate fitness benefits.
EGYM firmographics
Firmographics- Name
- EGYM
- Legal name
- EGYM SE
- Website
- https://egym.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- EGYM builds connected fitness hardware, AI-driven training software, and a corporate wellness network (Wellpass) for gyms, universities, and employers; post-merger with Playlist, it operates within a $7.5B full-stack fitness platform spanning 30+ countries.
- Ownership category
- akta.pro rank
EGYM industry classification
Industry- Product category
- Connected Fitness Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Integrated Systems Design (7373), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), On-Device/Edge Foundation Models (Mobile/Embedded LLMs) (HDAAACAN)
Keywords
Where EGYM is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
EGYM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Fitness Equipment Sales: Sale of connected fitness equipment including Smart Strength machines and related hardware to fitness operators and gym chains.
- Software Subscriptions: Software packs that make hardware smart, sold as subscription packages to gym operators. Includes business operations, success model, and marketing services components.
- Corporate Wellness (EGYM Wellpass): Corporate wellness network connecting employers with fitness facilities. Wellpass network has 17,000 sports partners, 14,000 corporate customers, and over 3 million eligible employees.
- Technology Licensing: Licensing of technology platform and integrations to fitness operators and equipment manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software packs for gym operators |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
EGYM product offering
Product offeringCore offering
EGYM designs and sells connected smart strength and cardio equipment, AI-powered training software (Genius AI), business operations software packs, and the EGYM Wellpass corporate wellness network to fitness facility operators and employers worldwide. Its EGYM Ecosystem unifies hardware, software, and AI into a single operating system, with the Fitness Hub providing member onboarding and body composition analysis, and equipment that automatically adjusts resistance to each user's bio-profile.
Product overview
EGYM is a modular fitness technology platform built around a core Ecosystem that combines connected gym equipment (Smart Strength, Smart Cardio), AI-powered training intelligence (Genius AI), and business operations tools (Business Operations, Software Packs, Success Model, Marketing Services). The Ecosystem is anchored by the Fitness Hub for member onboarding and connects to over 200 third-party brand integrations. EGYM also operates EGYM Wellpass as a corporate wellness sub-brand, and has expanded through acquisitions of Gymlib (France) and EGYM Hussle (UK). In March 2026, EGYM merged with Playlist (parent of Mindbody, ClassPass, Booker) at a $7.5B valuation, with EGYM operating as a subsidiary within the combined entity.
Differentiator
Problem solved
Functional benefit
Brands
- EGYM Genius AI: AI-powered training plans that put users in control, providing personalized and customizable training plans backed by real-time data.
- EGYM Wellpass
- EGYM Smart Strength
- Fitness Hub
Products and services
- EGYM Ecosystem Connected fitness operating system that combines EGYM's smart strength and cardio equipment, Genius AI training plans, business operations software, and 200+ third-party integrations into a unified platform for fitness facility operators.
- Smart Strength Series 3 Latest generation of EGYM's connected strength training machines that automatically adjust resistance to each user's strength level, providing personalized workouts and consistent training at scale for gym operators.
- Fitness Hub seca edition Smart member onboarding station that pairs EGYM's AI-powered intake with medical-grade body composition analysis, integrating directly into a facility's digital ecosystem to streamline member intake.
- EGYM Wellpass Corporate wellness network that enables employers to offer employees subsidized multi-gym access as an employee benefit through a single contracted partner network.
- Gymlib Acquired French corporate fitness network providing companies with multi-gym employee access in France and Belgium, operating as a wholly-owned subsidiary of EGYM.
Quantifiable outcome
- 50% reduction in member attrition
- +3 more outcomes
Companies that use EGYM
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
EGYM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
EGYM partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- UK ActivecoreStrategic partner in UK Active's Digital Futures programme with Sport England. EGYM supporting digital maturity initiative for physical activity sector, helping organizations assess digital capability.
- Towson UniversityminorTechnology partnership formed after connection at Campus Rec Leadership Summit. EGYM equipment implemented across campus recreation facility, launched in January.
- PlaylistflagshipMerger completed March 31, 2026 creating world's largest full-stack fitness and wellness operating system valued at $7.5 billion. EGYM operates as subsidiary under Playlist portfolio with co-leadership from both CEOs. Combines software (Mindbody, ClassPass, Booker) with hardware and corporate wellness.
- secacoreJoint product launch: Fitness Hub seca edition combining EGYM's smart onboarding with seca's medical-grade body composition measurement. Delivers metrics including muscle mass and visceral fat analysis, integrating into facility digital ecosystems.
- GymlibcoreAcquisition of French corporate fitness company Gymlib, the leading player in France. Aims to position both companies as European market leaders in corporate wellness.
- Edinburgh LeisurecoreLong-term partnership to promote corporate fitness in Edinburgh covering 17 venues including Meadowbank Sports Centre. Some venues to incorporate EGYM equipment.
- Everyone ActivecoreFirst Smart Strength facility launched at Winchester Sport and Leisure Park with eight-piece EGYM Circuit and Fitness Hub. Planned installations at Bedworth Physical Activity Hub and Stratford Leisure Centre.
- ABC FitnesscorePartnership to expand market reach and bring personalized fitness experiences to more gyms worldwide through combined distribution and technology.
- ABC FitnesscoreStrategic alignment on delivering personalized fitness. Partnership expands market reach and brings smarter, personalized fitness experiences to more gyms worldwide.
- GymlibcoreOriginal acquisition announcement targeting establishment of European market leadership in corporate fitness leveraging Gymlib's network in France and Belgium.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
EGYM competitors and assessment
Company assessmentDirect peers
- Glofox: Boutique gym and studio management software with branded member apps. Competes with EGYM's Business Operations layer for club management workflows in the boutique and mid-market segments.
- Life Fitness: Global commercial fitness equipment manufacturer with the LFconnect digital platform integrating cardio, strength, and Halo Intelligence. Competes head-to-head with EGYM's Smart Strength and Fitness Hub at premium and mid-market gyms.
- Technogym: Italian maker of premium smart commercial fitness equipment with cloud-connected strength, cardio, and AI-driven wellness solutions. Closest direct competitor to EGYM in connected strength and ecosystem positioning for premium operators.
- ABC Fitness Solutions: Gym management and member engagement software provider for commercial fitness operators, and an existing EGYM distribution/technology partner. Competes with EGYM's Business Operations software pack while co-distributing EGYM hardware.
- iFit: Connected fitness platform from ICON Health & Fitness powering NordicTrack, ProForm, and commercial equipment. Competes on the same integrated content-plus-equipment-plus-AI positioning as the EGYM Ecosystem.
- Matrix Fitness: Commercial fitness equipment brand with a connected cardio and strength line plus performance tracking software. Direct competitor and also a regional EGYM distributor across Benelux, Italy, Denmark, and Luxembourg.
- Precor: Commercial cardio and strength equipment maker owned by Peloton, with networked consoles and a software platform. Targets the same operator and hospitality fitness segments as EGYM's Smart Cardio and Smart Strength lines.
Broad incumbents
- Peloton: Connected fitness incumbent with commercial, corporate wellness, and consumer segments. Precor ownership broadens overlap with EGYM in commercial strength, though Peloton's center of gravity remains consumer cardio and content.
Emerging players
- Tempo: AI-powered home strength system with 3D sensors and personalized training plans. Emerging overlap with Genius AI's personalization thesis in the prosumer/home-fitness segment.
- Tonal: Smart home strength system with AI-driven adaptive resistance and coaching. Competes with EGYM's connected strength narrative, focused on the premium home segment rather than commercial operators.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
EGYM social profiles
Digital presenceEGYM financial estimates
Financial estimateRevenue estimate
Valuation estimate
EGYM leadership team
Management profileNumber of profiles
Profiles5 records
EGYM subsidiaries and ownership
Company hierarchySubsidiaries2 records
EGYM funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EGYM M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EGYM
What does EGYM do?
EGYM designs and sells connected smart strength and cardio equipment, AI-powered training software (Genius AI), business operations software packs, and the EGYM Wellpass corporate wellness network to fitness facility operators and employers worldwide. Its EGYM Ecosystem unifies hardware, software, and AI into a single operating system, with the Fitness Hub providing member onboarding and body composition analysis, and equipment that automatically adjusts resistance to each user's bio-profile.
Is EGYM a public or private company?
EGYM is a private company. It is classified as corporate owned and is currently operating.
When was EGYM founded?
EGYM was founded in 2012. It employs 251 to 500 people.
Where is EGYM based?
EGYM is headquartered in Munich, Germany, in the Europe region.
How does EGYM make money?
Four revenue lines are on record. Smart Fitness Equipment Sales are the primary driver. The others are software Subscriptions, corporate Wellness (EGYM Wellpass) and technology Licensing.
Who are EGYM's main competitors?
Direct peers on record are Glofox, Life Fitness, Technogym, ABC Fitness Solutions, iFit, Matrix Fitness and Precor. Peloton is listed as a broad incumbent. Emerging players are Tempo and Tonal.
Does EGYM have an API?
No public API is recorded for EGYM.
What industry is EGYM in?
EGYM's product category is Connected Fitness Equipment. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 3333 and its SIC code is 7373.