Metaplane
Metaplane provides an ML-powered data observability platform that monitors warehouse, pipeline, and BI data quality for data and analytics teams at mid-market and enterprise companies, now operating as 'Metaplane by Datadog' following the April 2025 acquisition.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Metaplane does
Metaplane is a Boston-based data observability company founded in 2019 that builds an end-to-end platform for monitoring data quality across warehouses, pipelines, transformation layers, and BI tools. Its core product uses machine-learning-based anomaly detection that accounts for seasonality and trends, auto-suggests monitors for the most important tables, and surfaces schema-change alerts with column-level lineage from source to dashboard. The platform also includes Data CI/CD (regression and impact tests in GitHub/GitLab pull requests), dbt job monitoring, warehouse usage analytics, and incident management with grouped, context-rich alerts.
The company's GTM is hybrid product-led growth plus enterprise field sales: a free tier (10 monitored tables, 4 users) drives self-serve onboarding in roughly 15 minutes, a Pro tier is usage-based per monitored table, and an Enterprise tier is sold via custom contracts with SSO, SOC 2 Type II / HIPAA / GDPR / CCPA compliance, and volume discounts. Distribution leverages a native Snowflake Marketplace app that allows customers to pay with existing Snowflake credits. Metaplane serves data teams at companies such as Ramp, Bose, Sotheby's, Klaviyo, GoFundMe, Sigma, Mux, Reforge, Clear Street, Imperfect Foods, Appcues, SpotOn, and Census, spanning SaaS, e-commerce, financial services, healthcare, advertising, and analytics.
Metaplane raised $22.2M total across an $8.4M Khosla-led seed (January 2023) and a $15.6M Felicis-led Series A (March 2024), plus a Snowflake strategic investment in May 2024. In April 2025, Datadog acquired the company to unify observability across software and data stacks; Metaplane continues as a standalone 'Metaplane by Datadog' product with operations largely unchanged.
Metaplane firmographics
Firmographics- Name
- Metaplane
- Legal name
- Metaplane, Inc.
- Website
- https://metaplane.dev
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Metaplane provides an ML-powered data observability platform that monitors warehouse, pipeline, and BI data quality for data and analytics teams at mid-market and enterprise companies, now operating as 'Metaplane by Datadog' following the April 2025 acquisition.
- Ownership category
- akta.pro rank
Metaplane industry classification
Industry- Product category
- Data Observability
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
- akta.pro secondary industry
- Experiment Tracking, Metadata & Model Registry (HDAAABAC)
Keywords
Where Metaplane is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Metaplane business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Tier: Usage-based subscription model where customers pay per monitored table. Includes column-level lineage, Data CI/CD, cost monitoring, and data insights features. Supports up to 12 users with unlimited viewers.
- Subscription - Enterprise Tier: Custom enterprise contracts with dedicated sales support, SSO, advanced customization, and volume discounts. Annual contracts available for cost savings.
- Free Tier: Free forever plan with 10 monitored tables and 4 users, providing basic monitoring and anomaly detection to drive conversion to paid tiers.
- Snowflake Marketplace / Native App: Revenue through Snowflake Marketplace listing allowing customers to pay using existing Snowflake credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Forever free tier for small teams |
| Usage-based | Pay-as-you-go | Pro - Usage-based pricing for growing teams |
| Subscription | Annual | Enterprise - Custom pricing for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Metaplane product offering
Product offeringCore offering
Metaplane provides an end-to-end data observability platform that monitors data quality and detects anomalies across data warehouses, pipelines, and BI tools using ML-based anomaly detection. The product delivers automated monitor suggestions, column-level lineage, schema change alerts, Data CI/CD for pull request workflows, dbt job monitoring, warehouse usage analytics, and incident management with targeted notifications. It targets data teams and analytics engineers, with customers including Bose, GoFundMe, Sotheby's, Klaviyo, Ramp, and Sigma.
Product overview
Metaplane is a unified data observability platform that provides end-to-end monitoring and quality assurance across the modern data stack. The platform comprises a core observability product with integrated modules for anomaly detection, lineage and impact analysis, schema change alerts, job monitoring, data insights (usage analytics), and alerting/incident management. Additionally, the company offers free tools including dbt Alerting, dbt Inspector (open source), and a Schema Change Tracker. Metaplane was acquired by Datadog in April 2025 and continues as 'Metaplane by Datadog.' The platform integrates with major data warehouses (Snowflake, BigQuery, Databricks, Redshift, ClickHouse), ETL/ingestion tools (Airbyte, Fivetran), transformation tools (dbt Cloud/Core), reverse ETL platforms (Census, Hightouch), and multiple business intelligence tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Metaplane Data Observability Platform End-to-end data observability platform that monitors data quality and detects anomalies across data warehouses, pipelines, and BI tools, alerting teams before data quality issues impact the business. Targets data teams, analytics engineers, data engineers, and data platform managers at SMB through enterprise organizations.
- dbt Alerting
Quantifiable outcome
- Reduced time to actionable data by 6x and increased data engineering contribution by 8.5x
- +9 more outcomes
Companies that use Metaplane
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Metaplane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability3 records
Feature8 records
Metaplane partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DatadogcoreDatadog acquired Metaplane in April 2025 to enhance its AI capabilities in experimentation and data observability. Metaplane continues as a standalone product 'Metaplane by Datadog' and will be integrated into Datadog's unified observability platform.
- SnowflakecoreSnowflake made a strategic investment in Metaplane to enhance data quality across the Data Cloud. The partnership supports 100+ joint clients and plans to expand integration and offerings, including native apps. Metaplane maintains a native Snowflake app available in the Snowflake Marketplace.
- dbtcoreDeep integration with dbt Core and Cloud for CI/CD workflows, job monitoring, and data test previews. Supports GitHub and GitLab integration for regression testing with every model update.
- Sigma ComputingcoreIntegration with Sigma for BI-level visibility and tracking impacts to Sigma Workbooks and dashboards.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Metaplane competitors and assessment
Company assessmentDirect peers
- Acceldata: Acceldata is a data observability platform covering data reliability, pipeline monitoring, and data infrastructure performance. Comparable in scope and enterprise go-to-market orientation.
- Anomalo: Anomalo provides ML-based data quality monitoring and anomaly detection for enterprise data warehouses. Closely comparable in ML-driven approach and target customer profile to Metaplane.
- Monte Carlo Data: Monte Carlo is the leading standalone data observability platform with ML-based anomaly detection, lineage, and incident management. Most directly comparable in product scope, target buyer (data teams and CDOs), and competitive positioning against Metaplane.
- Bigeye: Bigeye offers data observability with anomaly detection, data quality monitoring, and lineage across cloud warehouses. Targets the same mid-market and enterprise data teams as Metaplane with a similar usage-based pricing model.
- Soda: Soda provides data quality and observability tooling, with both an open-source core (Soda Core) and a commercial cloud offering. Overlaps with Metaplane on data quality monitoring, anomaly detection, and dbt-based testing workflows.
- Datafold: Datafold focuses on data diffing, regression testing, and CI/CD for data, directly overlapping with Metaplane's Data CI/CD module and dbt integration. Targets the same analytics engineering buyer persona.
Emerging players
- Great Expectations: Great Expectations is an open-source data quality framework that competes with Metaplane's testing and data quality features. Indirect commercial overlap but a credible alternative that can suppress willingness to pay for paid data observability tools.
Broad incumbents
- Alation: Alation is a data intelligence and catalog platform that has expanded into data quality and governance. Overlaps with Metaplane on metadata, lineage, and enterprise data team workflows but operates as a broader data management suite.
- Informatica: Informatica is a large enterprise data integration and quality platform with data observability capabilities within its broader suite. Represents incumbent competition for large enterprise data quality RFPs.
Others
- Datadog: Datadog is the parent company following the April 2025 acquisition, and a broader observability platform covering APM, infrastructure, logs, and security. Relevant as the acquiring entity and unified observability bundle partner for Metaplane going forward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metaplane social profiles
Digital presenceMetaplane compliance and trust
Trust signalCompliance4 records
Metaplane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metaplane leadership team
Management profileNumber of profiles
Profiles3 records
Metaplane funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metaplane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metaplane
What does Metaplane do?
Metaplane provides an end-to-end data observability platform that monitors data quality and detects anomalies across data warehouses, pipelines, and BI tools using ML-based anomaly detection. The product delivers automated monitor suggestions, column-level lineage, schema change alerts, Data CI/CD for pull request workflows, dbt job monitoring, warehouse usage analytics, and incident management with targeted notifications. It targets data teams and analytics engineers, with customers including Bose, GoFundMe, Sotheby's, Klaviyo, Ramp, and Sigma.
Is Metaplane a public or private company?
Metaplane is a private company. It is classified as corporate owned and is currently acquired.
When was Metaplane founded?
Metaplane was founded in 2019. It employs 101 to 250 people.
Where is Metaplane based?
Metaplane is headquartered in Boston, United States, in the North America region.
How does Metaplane make money?
Four revenue lines are on record. Subscription - Pro Tier is the primary driver. The others are subscription - Enterprise Tier, free Tier and snowflake Marketplace / Native App.
Who are Metaplane's main competitors?
Direct peers on record are Acceldata, Anomalo, Monte Carlo Data, Bigeye, Soda and Datafold. Great Expectations is listed as an emerging player. Broad incumbents are Alation and Informatica. Datadog is listed as an others.
Does Metaplane have an API?
No public API is recorded for Metaplane.
What industry is Metaplane in?
Metaplane's product category is Data Observability. Its primary akta.pro industry code is HDAEALAI, IT Incident, Problem & Change Management Platforms, with a secondary code of HDAAABAC, Experiment Tracking, Metadata & Model Registry. Its NAICS code is 51821 and its SIC code is 7372.