What Swiss Prime Site does

Swiss Prime Site AG is Switzerland's largest real estate company and one of the leading listed real estate investment firms in Europe, headquartered in Zug with additional offices in Zurich (Prime Tower) and Geneva. The company operates a vertically integrated real estate platform organized around a commercial property portfolio valued at CHF 13.9 billion, with a record-low vacancy rate of 3.7%, and complementary operating segments in asset management, property management, retail (Jelmoli), gastronomy, and assisted living. Wholly-owned subsidiaries include Wincasa for property management and real estate administration, and Swiss Prime Site Solutions for asset and fund management.

The product palette for investors spans open-ended and closed-ended real estate funds, investment foundations (Anlagestiftungen), mandates, bonds (including a CHF 350 million green convertible bond and a EUR 500 million corporate bond), and the Swiss Prime Site share itself. In December 2025, the Swiss Prime Site Solutions Investment Fund Commercial (SPSS IFC) was listed on the SIX Swiss Exchange, opening a previously institutional-only fund to retail investors and securing index inclusion in SXI Real Estate Broad and SXI Real Estate Funds Broad. The asset management arm is scaling aggressively, having raised a record CHF 1 billion in new money in 2025 with a stated CHF 60 billion AUM target by 2027.

Revenue is generated primarily through rental income from high-quality commercial properties leased to office, retail, gastronomy, and assisted living tenants in prime Swiss locations, supplemented by recurring asset and fund management fees on growing AUM and development returns from projects such as Stücki Park II (Basel, lab/office for pharma-biotech-medtech) and the JED Schlieren innovation campus (Zurich). Technology is delivered through partnerships rather than fully proprietary development: Tower360 provides vacancy management dashboards, Norm Technologies delivers energy efficiency software with AI-enabled report generation, and the company's 27th Corporate Accelerator Programme focuses on AI startups. The company targets climate neutrality in operations by 2040 and holds GRESB, BREEAM In-Use, SNBS, Minergie, and DGNB/SGNI certifications, and was the first signatory of the Circular Building Charta.

Name

Swiss Prime Site

Legal name

Swiss Prime Site AG

Website

https://sps.swiss

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Swiss Prime Site AG is Switzerland's largest listed real estate company, managing a CHF 13.9 billion commercial property portfolio and offering funds, mandates, bonds, and direct property investments to institutional and retail investors through Swiss Prime Site Solutions and Wincasa.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment and Management

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (52599)

SIC

Real Estate Investment Trusts (6798), Investors, Nec (6799)

akta.pro primary industry

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

akta.pro secondary industry

Real Estate Funds — Core-Plus (FSANAEAG)

Keywords

• Commercial real estate
• Real estate investment
• Property management
• Asset management funds
• Real estate development

Headquarters

HQ city

Olten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Rental Income from Commercial Properties: Swiss Prime Site earns rental income from its portfolio of high-quality commercial properties in prime Swiss locations. The portfolio is valued at CHF 13.9 billion and achieves a record-low vacancy rate of 3.7%. The company serves commercial tenants across office, retail, gastronomy, and assisted living segments.
2. Asset Management and Fund Management Fees: Swiss Prime Site Solutions manages funds and mandates, generating fee income from assets under management. Assets under management are growing toward a CHF 60 billion target by 2027. In 2025, Swiss Prime Site Solutions raised a record CHF 1 billion in new money.
3. Development and Construction: The company generates returns from development projects, including residential, commercial, and mixed-use developments. Notable projects include Stücki Park II in Basel (laboratory and office), JED Schlieren (innovation campus), and the Maag-Hallen cultural renovation.
4. Real Estate Fund Distributions: The newly listed SPSS IFC (Swiss Prime Site Solutions Investment Fund Commercial) raised its dividend to CHF 5.00 per unit certificate and posted a 6.4% cumulative return for 2024/2025. The fund with a portfolio market value of nearly CHF 500 million is now accessible to retail investors on the SIX Swiss Exchange.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Swiss Prime Site is Switzerland's largest real estate company, investing in first-class commercial properties in prime Swiss locations and offering investors diversified access to the Swiss real estate market. Its product palette includes open-ended and closed-ended real estate funds, mandates, investment foundations (Anlagestiftungen), corporate bonds, and the Swiss Prime Site share, distributed through the Swiss Prime Site Solutions asset management platform alongside direct property holdings.

Product overview

Swiss Prime Site is Switzerland's leading real estate company and one of the largest in Europe, offering a diversified product palette for indirect and direct real estate investment. The company's product offering consists of funds (open-ended and closed-ended), mandates, investment foundations (Anlagestiftungen), bonds, and the Swiss Prime Site share. Swiss Prime Site Solutions, a subsidiary, manages the listed SPSS IFC fund (commercial real estate fund opened to retail investors in December 2025) and targets CHF 60 billion in assets under management by 2027. The company also develops properties such as the JED Schlieren innovation campus and Stücki Park II laboratory buildings, operates the Jelmoli department store, and provides gastronomy and assisted living services.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Tower: Headquarters building in Zurich, Swiss Prime Site's primary office location
• Swiss Prime Site Solutions
• JED
• Wincasa

Products and services

• Swiss Prime Site Solutions Investment Fund Commercial (SPSS IFC)

Quantifiable outcome

• Record-low vacancy rate of 3.7%
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• University of ZürichcoreStrategic or Co-development Partner · 25 June 2026Swiss Prime Site signed a Letter of Intent with the University of Zürich for the potential long-term rental of the Maag-Hallen as a new location for the Natural History Museum. Renovations are planned to begin mid-2029 at an estimated investment of CHF 60 million.
• Tower360coreTechnology or Integration · 1 January 2018Swiss Prime Site partnered with German startup Tower360 (founded by Julian Vogel and Chakra Banerjee) to develop a data-driven, vertically integrated leasing and asset management platform. The collaboration, involving Wincasa, integrates scattered data sources into real-time dashboards for property managers, owners, and tenants, optimizing vacancy management and reducing vacancy rates.
• Norm TechnologiescoreTechnology or IntegrationNorm Technologies, a Swiss proptech firm founded in 2022, developed building energy efficiency management software integrated into Swiss Prime Site's property portfolio. The software provides asset assessment, carbon emission measurement, and AI report generation services. Norm Technologies was named to the TOP 100 Swiss Startups list in 2025.
• venturelabminorGTM or Marketing PartnerSwiss Prime Site is a member and partner in the venturelab network, engaging in knowledge and experience exchange within the Swiss startup landscape.
• Startup DaysminorGTM or Marketing PartnerSwiss Prime Site participates as a partner in Startup Days, a Swiss startup event for networking and knowledge exchange.
• start globalminorGTM or Marketing PartnerSwiss Prime Site is a member of the start global network for global startup engagement and international knowledge exchange.
• Swiss ICT Investor Club (SICTIC)minorGTM or Marketing PartnerSwiss Prime Site is a member of the Swiss ICT Investor Club for engagement with ICT investors and startups.
• swissproptechminorGTM or Marketing PartnerSwiss Prime Site is a member of swissproptech, a network promoting proptech innovation in Switzerland.
• startupticker.chminorGTM or Marketing PartnerSwiss Prime Site is a member of startupticker.ch, a platform for Swiss startup visibility and ecosystem development.
• Circular Construction Catalyst 2033 (C33)coreStrategic or Co-development PartnerSwiss Prime Site is a member of C33 (Circular Construction Catalyst 2033), the Swiss coordination body for circular building, which aims to transform the Swiss construction industry toward circular economy practices.
• Charta Kreislauforientiertes Bauen (Circular Building Charta)coreStrategic or Co-development PartnerSwiss Prime Site co-developed and was the first signatory of the Circular Building Charta, which aims to halve the use of non-renewable raw materials by 2030 and reduce grey greenhouse gas emissions.
• Sustainable Switzerland Platform (NZZ)minorStrategic or Co-development PartnerSwiss Prime Site is part of the Sustainable Switzerland platform of the Swiss Sustainability Forum of the NZZ, engaging in sustainability dialogue and best practice sharing.
• Athletes NetworkminorGTM or Marketing PartnerSwiss Prime Site is Platinum Partner of Athletes Network, a platform for active and former Swiss athletes, supporting athletes during career transitions and building bridges to the business world.
• YES Young Enterprise SwitzerlandcoreStrategic or Co-development PartnerSwiss Prime Site is a partner of YES, supporting economic education for students aged 16-20. Employees serve as Corporate Volunteers in workshops and coaching sessions, and Swiss Prime Site awards the Best Marketing & Sales Award at the national final.
• SOS-KinderdorfminorGTM or Marketing PartnerSwiss Prime Site supports SOS-Kinderdorf, a charitable organization focusing on the long-term and holistic development of children in need, operating over 500 children's villages worldwide.
• NZZ Real Estate DayscoreGTM or Marketing PartnerSwiss Prime Site is Platinum Partner of the NZZ Real Estate Days, Switzerland's premier real estate conference providing expert knowledge and dialogue on trends and challenges in the Swiss real estate industry.
• Avenir SuisseminorGTM or Marketing PartnerSwiss Prime Site is a partner of Avenir Suisse, an independent think tank developing market-oriented, liberal, and scientifically grounded ideas for Switzerland's future.
• Maag Music & ArtsminorOthersExisting interim tenant in the Maag-Hallen, with the lease extended until end of May 2029 while the cultural renovation project is planned.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• PSP Swiss Property: PSP Swiss Property is a leading Swiss listed real estate company focused on prime commercial properties in Switzerland — the closest direct peer to Swiss Prime Site in geography, asset class, and listed REIT structure.
• Mobimo Holding: Mobimo is a Swiss listed real estate company with a portfolio of commercial and residential properties across prime Swiss locations; directly comparable in investment strategy, market, and listed REIT model.
• Allreal Holding: Allreal is a Swiss listed real estate company combining real estate investment and development (residential and commercial) — directly comparable to Swiss Prime Site's investment + development pipeline.
• Intershop Holdings: Intershop is a Swiss listed real estate company focused on commercial properties, including a logistics/properties segment; comparable as a Swiss listed REIT with a smaller but overlapping commercial focus.
• Fundamenta Real Estate: Fundamenta Real Estate is a Swiss listed real estate company focused on Swiss residential and commercial properties — comparable as a smaller Swiss listed REIT with similar geographic and asset-class exposure.

Broad incumbents

• Klépierre: Klépierre is a pan-European listed retail REIT; a broad incumbent peer for European commercial real estate operating benchmarks relevant to SPS's retail/gastronomy segments.
• Swiss Life: Swiss Life is a major Swiss insurance/asset manager with a sizable direct real estate portfolio; comparable to SPS as a Swiss institutional real estate investor and partner customer of Norm Technologies.
• Vonovia: Vonovia is Europe's largest listed residential real estate company; a broad incumbent peer for understanding European listed real estate valuation, capital structure, and operating benchmarks versus Swiss Prime Site.
• Gecina: Gecina is a major French listed REIT focused on prime Parisian office and residential real estate; a broad incumbent peer that benchmarks European prime-office REIT performance and ESG positioning against SPS.

Emerging players

• Cofinimmo: Cofinimmo is a Belgian listed REIT active in healthcare, offices, and logistics; an emerging peer in the European listed real estate platform space with comparable fund/asset management strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc59OMsW_rQ9KayH5gst4Og
• Facebookfacebook.com/SwissPrimeSite
• LinkedInlinkedin.com/company/11058054
• Instagraminstagram.com/swissprimegram

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Prime Site