Purple Style Labs
Purple Style Labs is an omnichannel luxury fashion platform that curates and retails Indian designer brands through e-commerce sites (Pernia's Pop-Up Shop, Pernia's Pop-Up Shop Men), brick-and-mortar studios across India and London Mayfair, and in-house designer labels, serving high-net-worth consumers seeking curated Indian luxury.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Purple Style Labs does
Purple Style Labs (PSL), incorporated in 2015 and headquartered in Mumbai, operates an omnichannel luxury fashion platform that curates and retails Indian designer brands across both online and physical channels. The company's commercial surface is built around Pernia's Pop-Up Shop (women) and Pernia's Pop-Up Shop Men, two multi-designer e-commerce destinations, complemented by Pernia's Pop-Up Studio, a chain of multi-brand brick-and-mortar luxury retail stores in Indian metropolitan cities and London's Mayfair. The portfolio also includes First Look Magazine, a quarterly luxury fashion publication used as a content and brand-building asset, and wholly-owned in-house fashion labels acquired over time, including Wendell Rodricks (acquired December 2020) and Hemant Trevedi. There is no proprietary technology platform disclosed in available sources; the digital storefronts, mobile applications (iOS/Android), and in-store styling infrastructure constitute the technical surface.
PSL's revenue model is a hybrid of direct retail sales of designer merchandise, marketplace-style commission economics from third-party designer brands sold through its multi-designer platforms, and fee-based premium services such as personal styling consultations and made-to-measure tailoring. The company reported revenue of Rs 174.56 crore in FY22 (a quadrupling year-over-year) and Rs 508 crore (approximately US$60.22 million) in FY23-24, with gross sales of around $100 million reported in November 2023. Its customer base targets high-net-worth individuals and fashion-conscious consumers seeking curated Indian luxury design, both in India and in international fashion hubs. Across multiple funding rounds from Series B through Series E (totaling approximately $86 million), PSL has been backed by Pidilite Family Office, ValueQuest, Singularity AMC, SageOne, Bajaj Holdings, Klub, and celebrity investor Madhuri Dixit Nene; it was valued at $352 million post-Series D in November 2023 and received SEBI approval in January 2026 for a Rs 660 crore IPO.
Purple Style Labs firmographics
Firmographics- Name
- Purple Style Labs
- Legal name
- Purple Style Labs Limited
- Website
- https://purplestylelabs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Purple Style Labs is an omnichannel luxury fashion platform that curates and retails Indian designer brands through e-commerce sites (Pernia's Pop-Up Shop, Pernia's Pop-Up Shop Men), brick-and-mortar studios across India and London Mayfair, and in-house designer labels, serving high-net-worth consumers seeking curated Indian luxury.
- Ownership category
- akta.pro rank
Purple Style Labs industry classification
Industry- Product category
- Luxury Fashion Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industries
- Personal Color Analysis & Style Consulting (HSACAJAD), Luxury Fashion & Designer Department Stores (CRAGADAC)
Keywords
Where Purple Style Labs is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Purple Style Labs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Fashion Product Sales: Direct sales of luxury fashion products including clothing, footwear, and accessories from curated designer labels through both online platforms and physical retail stores.
- Designer Commission: Multi-designer platform that likely operates on a commission basis from designer brands sold through the platform, similar to multi-brand luxury retail models.
- Styling Services: Personal styling appointments and online consultations offered as premium services to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury fashion retail pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Purple Style Labs product offering
Product offeringCore offering
Purple Style Labs curates and sells luxury fashion from emerging and established Indian designers through an omnichannel platform spanning e-commerce websites (Pernia's Pop-Up Shop and Pernia's Pop-Up Shop.Men), mobile apps, and a chain of multi-brand brick-and-mortar studios (Pernia's Pop-Up Studio) in India and London. The company also offers personal styling consultations, made-to-measure tailoring, customisations, and operates the First Look Magazine media property alongside in-house designer labels.
Product overview
Purple Style Labs is an omnichannel luxury fashion platform incorporated in 2015, encompassing multiple brands and retail channels. The core offering includes Pernia's Pop-Up Shop (women's) and Pernia's Pop-Up Shop Men — multi-designer platforms offering curated luxury fashion online and offline. Physical retail presence is delivered through Pernia's Pop-Up Studio, a chain of luxury brick-and-mortar stores across Indian cities and London. The portfolio also includes First Look Magazine (a quarterly luxury publication) and in-house labels such as Wendell Rodricks and Hemant Trevedi. Together, these products create a comprehensive luxury fashion ecosystem combining e-commerce, physical retail, media, and private-label design.
Differentiator
Problem solved
Functional benefit
Brands
- Wendell Rodricks: In-house fashion label operated by Purple Style Labs
- Hemant Trevedi
- First Look Magazine
Products and services
- Pernia's Pop-Up Shop (Women) Omnichannel multi-designer e-commerce platform offering curated luxury fashion and lifestyle merchandise from emerging and established Indian designers, available online with physical store presence via Pernia's Pop-Up Studio. Targets affluent women shoppers seeking premium Indian designer labels.
- Pernia's Pop-Up Shop.Men Premier multi-designer destination for menswear featuring India's premium labels. Offers omnichannel shopping with made-to-measure tailoring, customisations, personal consultations, and mini-me matching for children, served through web and mobile apps.
- Pernia's Pop-Up Studio Multi-brand luxury brick-and-mortar retail chain offering personalised shopping experiences in luxurious spaces across Indian metropolitan cities and London's Mayfair, featuring opulent lounges, in-store styling teams, and custom curations.
- First Look Magazine Quarterly Indian couture and luxury magazine offering insider perspectives on fashion trends, designer features, style guides, celebrity interviews, and coverage of design, culture, and travel.
Quantifiable outcome
- Revenue quadrupled to Rs 174.56 crore in FY22
- +2 more outcomes
Companies that use Purple Style Labs
Customer profileSegments2 records
Ideal customer profiles2 records
Purple Style Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purple Style Labs partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
Purple Style Labs competitors and assessment
Company assessmentDirect peers
- Ogaan: Indian multi-designer luxury fashion retailer with both physical boutiques and online presence, offering curated designer collections very similar to Pernia's Pop-Up Shop model. Operates in the same premium Indian fashion segment with comparable designer roster and customer base.
- Aza Fashions: Indian multi-designer luxury retailer with offline stores and e-commerce offering curated designer fashion. Directly comparable to PSL's Pernia's Pop-Up Shop and Pernia's Pop-Up Shop.Men in product assortment, customer segment, and omnichannel strategy.
- Ensemble: Indian multi-designer luxury fashion chain with physical stores across metros, comparable to Pernia's Pop-Up Studio. Offers curated Indian and international designer fashion to HNI customers with similar made-to-measure services.
- Farfetch: Global luxury multi-brand marketplace connecting boutiques and designer brands with consumers. Comparable business model as a multi-designer aggregator targeting luxury customers, though operating at much larger global scale than PSL.
- Mytheresa: Global luxury multi-designer e-commerce platform offering curated designer fashion and accessories. Directly comparable marketplace model targeting HNI luxury customers with personal styling services and global shipping.
- Net-a-Porter: Global luxury multi-designer online retailer offering curated designer womenswear and menswear. Comparable multi-designer curation model, premium customer targeting, and personal shopping services that mirror PSL's value proposition.
- SSENSE: Global luxury and premium multi-brand e-commerce platform. Comparable marketplace model curating designer fashion for affluent consumers, with international scope that aligns with PSL's planned expansion into New York and other global hubs.
- Carma Online / Carma Shop: Indian multi-designer luxury retailer with both online and offline presence, offering curated designer fashion. Closely comparable to Pernia's Pop-Up Shop in product mix, customer segment, and Indian luxury market positioning.
Broad incumbents
- Tata CLiQ Luxury: Tata Group's luxury e-commerce platform offering curated designer fashion in India. Competes in the same Indian luxury market with broader parent backing, but with a digital-first model versus PSL's omnichannel approach.
Emerging players
- Ajio Luxe: Reliance's luxury fashion platform targeting Indian premium customers with curated designer brands. An emerging competitor leveraging Reliance's retail infrastructure to enter the multi-designer luxury space that PSL has historically dominated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Purple Style Labs social profiles
Digital presencePurple Style Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Style Labs leadership team
Management profileNumber of profiles
Profiles2 records
Purple Style Labs subsidiaries and ownership
Company hierarchySubsidiaries5 records
Purple Style Labs funding detail
Funding detailFunding overview
Funding rounds12 records
Investors33 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Style Labs M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Style Labs
What does Purple Style Labs do?
Purple Style Labs curates and sells luxury fashion from emerging and established Indian designers through an omnichannel platform spanning e-commerce websites (Pernia's Pop-Up Shop and Pernia's Pop-Up Shop.Men), mobile apps, and a chain of multi-brand brick-and-mortar studios (Pernia's Pop-Up Studio) in India and London. The company also offers personal styling consultations, made-to-measure tailoring, customisations, and operates the First Look Magazine media property alongside in-house designer labels.
Is Purple Style Labs a public or private company?
Purple Style Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Purple Style Labs founded?
Purple Style Labs was founded in 2015. It employs 501 to 1,000 people.
Where is Purple Style Labs based?
Purple Style Labs is headquartered in Mumbai, India, in the Asia region.
How does Purple Style Labs make money?
Three revenue lines are on record. Fashion Product Sales are the primary driver. The others are designer Commission and styling Services.
Who are Purple Style Labs's main competitors?
Direct peers on record are Ogaan, Aza Fashions, Ensemble, Farfetch, Mytheresa, Net-a-Porter, SSENSE and Carma Online / Carma Shop. Tata CLiQ Luxury is listed as a broad incumbent. Ajio Luxe is listed as an emerging player.
Does Purple Style Labs have an API?
No public API is recorded for Purple Style Labs.
What industry is Purple Style Labs in?
Purple Style Labs's product category is Luxury Fashion Retail. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of HSACAJAD, Personal Color Analysis & Style Consulting. Its NAICS code is 45942 and its SIC code is 5600.