Looker
- Company typePrivate
- Founded2012
- HeadquartersSanta Cruz, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Looker firmographics
Firmographics- Name
- Looker
- Legal name
- Looker Data Sciences, Inc.
- Website
- https://looker.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Looker is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Looker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Licensing: Looker Core on Google Cloud platform pricing covers the cost to run a Looker instance, including platform administration, integrations, and semantic modeling capabilities. Annual commitment required with three editions: Standard, Enterprise, and Embed.
- User Licensing: Individual user licensing with three tiers: Developer users (full platform access including Administration, Development Mode, API interfaces), Standard users (dashboards, exploration, scheduling capabilities), and Viewer users (view-only access to dashboards and content).
- API Usage: Volume-based API call limits per edition (1,000 to 500,000 query-based API calls per month; 1,000 to 100,000 administrative API calls per month depending on edition).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Edition - For small organizations with fewer than 50 users |
| Subscription | Annual | Enterprise Edition - For wide variety of internal BI and analytics use cases |
| Subscription | Annual | Embed Edition - For deploying external analytics and custom applications at scale |
| Per seat | Annual | Developer User Licensing |
| Per seat | Annual | Standard User Licensing |
| Per seat | Annual | Viewer User Licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Looker product offering
Product offeringCore offering
Looker is an enterprise Agentic BI platform delivered as Looker Core on Google Cloud, providing governed business intelligence, data applications, and embedded analytics. The platform centers on the proprietary LookML semantic layer that defines metrics as a single source of truth, Gemini-powered Conversational Analytics for natural language querying, and Dashboard Agents that autonomously interpret and execute on data. It is sold in Standard, Enterprise, and Embed editions with annual subscription pricing, per-seat user licensing, and tiered API usage.
Product overview
Looker is an enterprise Business Intelligence (BI) platform that operates as the experience layer for Google Cloud's Agentic Data Cloud. The platform is built around a composable architecture consisting of: (1) Looker Core on Google Cloud - the main BI platform available in Standard, Enterprise, and Embed editions, with platform and user-based pricing; (2) LookML (Looker Modeling Language) - the proprietary semantic layer that creates a single source of truth by defining business logic once and translating complex SQL into business language; (3) Conversational Analytics - Gemini-powered natural language querying that transforms static dashboards into active workspaces; (4) Dashboard Agents - AI agents providing instant summaries and executing on data within BI canvases; (5) Embedded Analytics - capabilities for building custom data apps and embedding analytics in customer-facing applications; and (6) Looker Marketplace - containing pre-built Blocks (Cloud Cost Management, Google Marketing Platform blocks), Applications (LookML Diagram, Machine Learning Accelerator, Data Dictionary), and Actions (Slack, Google Cloud Storage, Segment integrations). The platform integrates natively with Google BigQuery, Google Marketing Platform products (GA4, GA360, Campaign Manager, DV360, Search Ads 360, Google Ads), Google Workspace, and supports multiple data warehouses including Amazon Redshift, Athena, and Azure Synapse.
Differentiator
Problem solved
Functional benefit
Brands
- Looker Blocks: Pre-built pieces of code including optimized SQL patterns, data models, and custom visualizations for accelerating analytics implementations.
- LookML Diagram
- Machine Learning Accelerator
- Data Dictionary
Products and services
- Looker Core on Google Cloud Enterprise business intelligence platform running on Google Cloud infrastructure, providing platform administration, integrations, semantic modeling capabilities, dashboards, exploration, and API access. Delivered in three editions (Standard, Enterprise, Embed) with annual subscription, per-seat user licensing, and tiered API usage limits for enterprise customers needing governed, AI-enabled analytics.
- Looker Embedded Analytics
Quantifiable outcome
- 40% reduction in report generation time
- +1 more outcomes
Companies that use Looker
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Looker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature5 records
Looker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GooglecoreLooker operates as a core component of Google Cloud's business intelligence offerings. Google provides the underlying infrastructure (Google Cloud), AI capabilities (Gemini), and distribution channels. The partnership enables deep integration with BigQuery and other Google Cloud services.
- Google BigQuerycoreLooker integrates natively with BigQuery as the primary data warehouse. BigQuery provides the data storage and processing foundation while Looker provides the semantic layer and visualization/exploration interface. Together they form a 'dynamic data analytics powerhouse'.
- Google Marketing PlatformcoreLooker Blocks for Google Marketing Platform include Google Analytics 4, Google Analytics 360, Campaign Manager, Display & Video 360, and Search Ads 360. Actions enable Customer Match and Data Import activation paths.
- Google CloudcoreLooker integration with Google Cloud encompasses enterprise-ready BI platform capabilities, with Gemini models being brought to Looker for conversational AI agents using private data.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Looker competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Looker social profiles
Digital presenceLooker compliance and trust
Trust signalCompliance7 records
Looker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Looker leadership team
Management profileNumber of profiles
Profiles14 records
Looker funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Looker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Looker
What does Looker do?
Looker is an enterprise Agentic BI platform delivered as Looker Core on Google Cloud, providing governed business intelligence, data applications, and embedded analytics. The platform centers on the proprietary LookML semantic layer that defines metrics as a single source of truth, Gemini-powered Conversational Analytics for natural language querying, and Dashboard Agents that autonomously interpret and execute on data. It is sold in Standard, Enterprise, and Embed editions with annual subscription pricing, per-seat user licensing, and tiered API usage.
Is Looker a public or private company?
Looker is a private company. It is classified as corporate owned and is currently operating.
When was Looker founded?
Looker was founded in 2012. It employs 501 to 1,000 people.
Where is Looker based?
Looker is headquartered in Santa Cruz, United States, in the North America region.
How does Looker make money?
Three revenue lines are on record. Platform Licensing is the primary driver. The others are user Licensing and API Usage.
Does Looker have an API?
Yes. Looker offers a comprehensive API platform enabling developers to build custom data experiences and AI-first data applications. The Looker API allows developers to create multi-turn conversational workflows with AI-powered recommendations while providing underlying SQL query and explanation for complete verifiability. The API supports programmatic access to Looker Explores, enabling developers to extend conversational capabilities beyond the standard UI. Key capabilities include: accessing Looker interfaces (Administration, LookML Models, Folders, Boards, Dashboards, Looks, Explore, SQL Runner, Scheduling), building custom multi-turn agentic workflows, integrating with existing user authentication and management of the Looker SDK, and extending capabilities into customer-facing applications. API tiers include up to 1,000 query-based API calls per month (Standard), up to 100,000 query-based API calls per month (Enterprise), and up to 500,000 query-based API calls per month (Embed edition). Administrative API calls are limited to 1,000/month (Standard), 10,000/month (Enterprise), and 100,000/month (Embed). Developer documentation is at docs.cloud.google.com/looker/docs/api-overview.