What Brilliant Labs does

Brilliant Labs Pte. Ltd. is a Singapore-incorporated hardware startup (UEN: 202316146G, founded 2019, 11-50 employees) that designs, manufactures, and sells open-source AI-powered smart glasses. Operating from 68 Circular Road in Singapore and selling globally via its direct e-commerce storefront at brilliant.xyz, the company has shipped three hardware generations: the Monocle AR monocle (June 2023), the Frame multimodal AI glasses (February 2024), and its current flagship Halo smart glasses (August 2025), all priced at $349 USD. The company serves two primary segments: tech-forward individual consumers seeking AI-augmented everyday experiences (memory assistance, real-time translation, conversational AI) and a developer/hacker community that builds custom applications on the open-source platform.

The hardware runs on the Alif B1 processor (Cortex-M55 CPU plus a dedicated Neural Processing Unit) supporting on-device AI inference, paired with ZephyrOS firmware and a Lua scripting interface, complemented by Python and Flutter SDKs published on GitHub. The proprietary Noa AI assistant (rebranded from arGPT in October 2023) provides multimodal conversational capabilities across text, vision, audio, video, and code, integrating third-party foundation models from OpenAI, Anthropic, Perplexity, and Whisper. All hardware design files and software are published under open-source licenses, distinguishing Brilliant Labs from closed-ecosystem competitors such as Meta Ray-Ban. Strategic partnerships include Alif Semiconductor for co-developed silicon (announced March 2026) and Neuphonic plus TheStage AI for on-device voice and vision inference (announced March 2026).

The business model combines one-time hardware sales ($349 per device) with a recurring Noa+ subscription ($19.99/month) that unlocks extended AI features such as narrative memory, realtime conversation, and Vibe Mode natural-language coding. Go-to-market is product-led and community-driven: Brilliant Labs invests in developer relations (Discord, GitHub, YouTube, comprehensive documentation at docs.brilliant.xyz) and earned media coverage rather than paid advertising, with placement in Bloomberg, Forbes, TechCrunch, The Verge, 9to5Mac, Axios, VentureBeat, and ZDNet. The company has raised approximately $6 million across three disclosed seed rounds in 2023-2024, with notable investors including Brendan Iribe (Oculus cofounder), Adam Cheyer (Siri cofounder), John Hanke (Niantic CEO), Wayfarer Foundation, and Coho VC. Revenue is not publicly disclosed.

Name

Brilliant Labs

Legal name

Brilliant Labs Pte. Ltd.

Website

https://brilliant.xyz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Brilliant Labs is a Singapore-based hardware startup that designs and sells open-source AI-powered smart glasses (Halo, Frame, Monocle) priced at $349, targeting tech-forward consumers and a developer community via direct e-commerce and a Noa+ subscription.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (334310), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Household Audio & Video Equipment (3651)

akta.pro primary industry

AR Smart Glasses (CRACAIAE)

akta.pro secondary industries

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

Keywords

• AI smart glasses
• Wearable AI hardware
• Augmented reality devices
• Open source AR
• AI assistant platform

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of AI smart glasses devices (Halo, Frame, Monocle). The primary product Halo is priced at $349 USD for the consumer version. Hardware sales represent the initial customer acquisition and drive adoption of the software ecosystem.
2. Noa+ Subscription: Monthly subscription service providing enhanced AI features including extended memory, realtime conversation, vibe coding capabilities, and increased usage limits. Priced at $19.99/month, creating predictable recurring revenue from existing hardware customers.
3. Prescription Lens Accessories: Partnership with SmartBuyGlasses for prescription and sunglass lens options. After purchasing Halo, customers are directed to the partner's website to purchase lenses, providing a commission or referral revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Brilliant Labs designs and manufactures open-source AI-powered smart glasses that integrate a multimodal AI assistant named Noa for real-time visual and audio understanding. Their current product lineup includes Halo (current flagship), Frame (2024), and Monocle (2023), sold primarily to consumers and developers interested in wearable AI computing.

Product overview

Brilliant Labs offers a portfolio of AI-powered smart glasses and AR devices, consisting of three hardware generations—Monocle (original AR monocle, 2023), Frame (multimodal AI glasses, 2024), and Halo (current-generation AI smart glasses, 2025)—alongside the Noa AI assistant powered by Anthropic Claude models. The hardware devices run on Zephyr OS with Lua scripting and support Python and Flutter SDKs for developer customization. AI capabilities are delivered through integrations with OpenAI, Anthropic, Whisper, and Perplexity, enabling multimodal interactions across text, vision, audio, and code.

Differentiator

Problem solved

Functional benefit

Brands

• Noa: Multimodal AI assistant integrated into Brilliant Labs AR devices (Halo, Frame, Monocle). Handles realtime conversations, multimodal interactions, and provides memory enhancement capabilities.

Products and services

• Halo Halo is Brilliant Labs' current flagship AI smart glasses, integrating the Noa multimodal AI assistant for real-time visual and audio understanding. Targeted at consumers and developers interested in wearable AI.
• Frame Frame is an AI smart glasses model released by Brilliant Labs in 2024, designed for wearable AI computing with open-source developer support.
• Monocle Monocle is a single-lens AI smart glasses device released by Brilliant Labs in 2023, an earlier-generation product in their AI eyewear lineup.
• Noa+ Noa+ is a subscription service tied to Brilliant Labs' Noa multimodal AI assistant, offering enhanced AI capabilities for users of Brilliant Labs smart glasses.

Quantifiable outcome

• 14 hours of battery life for all-day use
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Alif SemiconductorcoreStrategic or Co-development Partner · 23 March 2026Strategic partnership to co-develop silicon that will power Brilliant Labs' next-generation AI-powered Halo smart glasses. The glasses will use Alif's Balletto B1 MCU featuring a dedicated Neural Processing Unit for on-device AI processing, enabling capabilities like real-time translation and AI memory while extending battery life to up to 14 hours. The companies aim to develop custom technologies for next-generation smart glasses that deliver more advanced personalized edge intelligence with reduced power consumption and enhanced privacy.
• Neuphonic & TheStage AIcoreTechnology or Integration · 5 March 2026Strategic partnership to move AI inference processing directly onto consumer hardware, eliminating the latency and privacy risks of cloud computing for wearable devices. The collaboration will power Brilliant Labs' upcoming Halo smart glasses with on-device voice and vision AI, featuring conversational interfaces, private memory indexing, and a Vibe Mode natural-language interface. The open-source architecture positions the partnership as a privacy-focused alternative to cloud-dependent offerings from major platforms.
• SmartBuyGlassesminorChannel Partner/ Reseller/ DistributorPartner for prescription and sunglass lens options. After purchasing Halo, customers receive a link to purchase lenses from the partner's website. The Halo display optic can be adjusted between +2 and -6 Diopters for users who need additional corrective vision support.
• OpenAI, Anthropic, Whisper, PerplexitycoreTechnology or IntegrationThird-party AI and language model providers used to process text or audio inputs for AI features. These processors handle inputs solely for generating responses requested by the user and are bound by contractual restrictions prohibiting data use for their own model training.
• Amazon Web ServicescoreTechnology or IntegrationCloud hosting and backend infrastructure provider for Brilliant Labs' services. Used for hosting, analytics, and model hosting as part of the subprocessor network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/brilliantlabsAR
• YouTubeyoutube.com/@brilliantlabsAR
• LinkedInlinkedin.com/company/brilliantlabsltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilliant Labs