Flow
Flow is a cloud-based SaaS platform that digitizes private fund operations — investor onboarding, data rooms, capital calls, reporting, and K-1 distributions — for venture capital, private equity, real estate funds, and SPV managers, now operating as an Apex Group company.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flow does
Flow (legal entity Flowinc, LLC, headquartered in San Francisco) is a cloud-based SaaS platform that digitizes fund operations for private market investment managers, including venture capital, private equity, real estate funds, and special purpose vehicles (SPVs). The platform is built on an open-architecture model that connects general partners (GPs), limited partners (LPs), and third-party service providers (law firms, fund administrators, auditors, banks) around a shared data layer. Core modules include Virtual Data Rooms for fundraising, Investor Onboarding with integrated KYC/AML and subscription workflows, an Investor Portal with white-labeling, Fund Reporting dashboards, automated Capital Calls, Digital K-1 Distributions, Provider Connections for third-party access, and a Flow Customer API (REST, JWT-authenticated) for programmatic data access.
The company's revenue model is a quote-based annual subscription, with enterprise pricing negotiated per fund rather than publicly disclosed tiered rates. Go-to-market is a hybrid of direct enterprise field sales (anchored by a prominent "Book a Demo" motion) and channel partnerships, most notably with Apex Group (a global fund administration leader that acquired Flow in 2024), DLA Piper, Fenwick, Foley Ignite, and various fund administrators. Flow reports a footprint of 300+ private investment firms and 20,000+ LPs on the platform, holds SOC 2 Type II and GDPR certifications, and complies with the U.S. E-Sign Act for electronic signatures. The company raised a $20M Series A led by SVB Financial Group in February 2022 and an additional $6M round in August 2024, and is now wholly owned by Apex Group.
Flow firmographics
Firmographics- Name
- Flow
- Legal name
- Flowinc, LLC
- Website
- https://flowinc.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flow is a cloud-based SaaS platform that digitizes private fund operations — investor onboarding, data rooms, capital calls, reporting, and K-1 distributions — for venture capital, private equity, real estate funds, and SPV managers, now operating as an Apex Group company.
- Ownership category
- akta.pro rank
Flow industry classification
Industry- Product category
- Private Fund Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Other Financial Vehicles (525990)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Unit Registry & Transfer Agency for Alternatives (Private Funds, SPVs, Closed-End) (FSAAAMAK)
Keywords
Where Flow is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model providing access to the Flow platform for fund management, investor onboarding, and reporting. Pricing is quote-based and likely tiered by fund size or AUM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing for private fund managers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Flow product offering
Product offeringCore offering
Flow provides a cloud-based SaaS platform that digitizes private fund operations for venture capital, private equity, real estate, and SPV managers. The platform unifies investor onboarding, fund subscriptions, virtual data rooms, capital calls, K-1 distributions, investor reporting, and KYC/AML compliance into a single open-architecture system. It connects fund managers with their limited partners and third-party service providers such as fund administrators, auditors, and law firms through an integrated vendor-access model.
Product overview
Flow is a unified platform for private market fund management, combining a core investor lifecycle management system with integrated modules for Virtual Data Rooms, Investor Onboarding, Investor Portal, Fund Reporting, Capital Calls, K-1 Distributions, and KYC/AML compliance. The platform targets venture capital, private equity, real estate, and SPV managers, serving over 20,000 limited partners and 300+ private investment firms. Flow offers white-label capabilities, an open API for custom integrations, and partnerships with service providers including fund administrators and tax firms. The platform operates on an integrated architecture where all modules share data, enabling a single source of truth for fund operations and investor relations.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Data Rooms Virtual data rooms for private investment funds that enable secure document sharing with potential investors, capturing NDAs, and tracking document activity during fundraising.
- Investor Onboarding Digital subscription workflow solution that transforms complex legal documents into intuitive onboarding experiences for limited partners, including customizable workflows and e-signature capabilities.
- Investor Portal Centralized platform for fund stakeholders providing access to fund reporting, documentation, and communications, serving as a single source of truth for fund operations.
- Fund Reporting Built-in reporting module with configurable dashboards and exportable reports enabling fund managers to answer LP questions, produce reports, and leverage data across external systems.
- White-Labeling Feature enabling private investment firms to create custom-branded portals for their limited partners, ensuring consistent brand experience across investor touchpoints.
- Capital Calls Automated capital call functionality that generates and distributes capital call notices to limited partners, reducing manual administrative burden.
- Digital K-1 Distributions Digital distribution of Schedule K-1 tax documents at scale to limited partners.
- Integrated KYC/AML Know Your Customer and Anti-Money Laundering compliance integration that collects required information during investor onboarding.
- Investment Profiles Auto-fill subscription experience for limited partners that manages investor entity structures and investment account details.
- Provider Connections Secure, centrally-managed access type for third-party service providers enabling appropriate access permissions while safeguarding sensitive data.
- Investor Communications Communication management tools enabling fund managers to engage with limited partners and deliver notices, reports, and updates.
- SPV Management End-to-end Special Purpose Vehicle solution combining software with integrated administration services for entity creation, digital onboarding, and ongoing administration.
- Flow API Customer API providing access to fund and investor information in Flow organizations, enabling developers to build customized experiences and integrations.
Quantifiable outcome
- Trusted by 300+ private investment firms and 20,000+ limited partners
- +1 more outcomes
Companies that use Flow
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Flow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Flow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Apex GroupflagshipStrategic partnership to deliver exceptional combination of software and services to venture capital investors. Partnership was later expanded and Flow was acquired by Apex Group, reinforcing commitment to private markets innovation.
- DLA PipercoreDLA Piper is listed as a technology partner providing legal services integration with the Flow platform for fund formation and compliance.
- Fund Administrators (Various)coreFund administrators connect to the Flow platform via Provider Connections feature to manage investor onboarding and fund administration.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Flow competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Flow social profiles
Digital presenceFlow compliance and trust
Trust signalCompliance3 records
Flow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flow leadership team
Management profileNumber of profiles
Profiles3 records
Flow subsidiaries and ownership
Company hierarchySubsidiaries3 records
Flow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flow M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flow
What does Flow do?
Flow provides a cloud-based SaaS platform that digitizes private fund operations for venture capital, private equity, real estate, and SPV managers. The platform unifies investor onboarding, fund subscriptions, virtual data rooms, capital calls, K-1 distributions, investor reporting, and KYC/AML compliance into a single open-architecture system. It connects fund managers with their limited partners and third-party service providers such as fund administrators, auditors, and law firms through an integrated vendor-access model.
Is Flow a public or private company?
Flow is a private company. It is classified as corporate owned and is currently operating.
When was Flow founded?
Flow was founded in 2018. It employs 11 to 50 people.
Where is Flow based?
Flow is headquartered in San Francisco, United States, in the North America region.
How does Flow make money?
One revenue line is on record: saaS Subscription.
Does Flow have an API?
Yes. Flow provides a Customer API that allows access to information in Flow organizations. The API uses JWT authentication (API keys generated by contacting [email protected]). Available endpoints include Funds and Investors. Requests are made to https://api.flowinc.app/customerapi/ using Bearer token authentication. Developer documentation is at developers.flowinc.com.
What industry is Flow in?
Flow's product category is Private Fund Management Software. Its primary akta.pro industry code is FSAAAMAK, Unit Registry & Transfer Agency for Alternatives (Private Funds, SPVs, Closed-End). Its NAICS code is 518 and its SIC code is 6199.