Capsule
Capsule is a US digital pharmacy founded in 2016 that delivers prescriptions same-day, free of charge, to consumers across multiple US cities via a mobile app. It serves individual patients, including chronic-condition, elderly, and family households, accepting all major commercial insurance, Managed Medicaid, and Medicare Part D.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Capsule does
Capsule is a US digital pharmacy founded in 2016 and headquartered in New York City. The company operates a mobile-first platform that delivers prescriptions same-day, free of charge, to consumers' homes via a network of background-checked, HIPAA-trained couriers operating across multiple US cities. Core product surfaces include prescription transfer coordination, smart refill management, prior authorization handling, temperature-controlled medication delivery, 24/7 pharmacist chat/text access, family medication management, and FSA receipt export. The platform is built on a HIPAA-compliant encrypted data environment, and Capsule has stated that it is investing in AI development to improve healthcare processes and operational efficiencies.
The business serves individual consumers, including patients managing chronic conditions, elderly users, busy professionals, and family households. Capsule accepts all major commercial insurance plans, Managed Medicaid, and Medicare Part D, and operates within standard pharmacy reimbursement economics. Revenue is generated on a transaction-fee basis through insurance copays for prescription fulfillment; the consumer-facing service is free of delivery fees or membership charges, with pricing transparent at order scheduling. The company also accepts direct e-prescriptions from any physician, creating a provider-driven enrollment path alongside its direct-to-consumer app.
The company is venture-backed, with cumulative funding above $500 million from investors including Durable Capital Partners, TCV, Thrive Capital, T. Rowe Price, Baillie Gifford, G Squared, and M13. Reported 2025 metrics include $86.1M in ARR and a $258.4M valuation, with headcount of 501-1000 employees. Capsule was recognized by CB Insights as a Challenger in the prescription delivery market and has been featured in The Wall Street Journal.
Capsule firmographics
Firmographics- Name
- Capsule
- Legal name
- Capsule Corporation
- Website
- https://capsule.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Capsule is a US digital pharmacy founded in 2016 that delivers prescriptions same-day, free of charge, to consumers across multiple US cities via a mobile app. It serves individual patients, including chronic-condition, elderly, and family households, accepting all major commercial insurance, Managed Medicaid, and Medicare Part D.
- Ownership category
- akta.pro rank
Capsule industry classification
Industry- Product category
- Online Pharmacy Services
- NAICS
- Pharmacies and Drug Retailers (456110), Local Messengers and Local Delivery (49221)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Mail-Order & Home Delivery Pharmacies (HLAFALAD)
- akta.pro secondary industries
- Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH), Medication Setup & Organization (Pill Boxes/Dispill/Packaging) (HSABALAB)
Keywords
Where Capsule is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capsule business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pharmacy Prescription Services: Capsule generates revenue through processing prescriptions and collecting insurance copays from patients. The service is free for customers - they only pay their standard medication copay through their insurance. The company accepts all commercial insurance plans, Managed Medicaid, and Medicare Part D.
- Digital Pharmacy Operations: Revenue generated from providing digital pharmacy services including prescription fulfillment, delivery, and medication management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free pharmacy service with insurance copay |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Capsule product offering
Product offeringCore offering
Capsule operates a digital pharmacy platform that fills prescriptions and delivers them to customers' homes free of charge the same day. Customers manage medications through a mobile app or website, receive private chat/text pharmacist consultations, and benefit from automated refill coordination, prior authorization handling, prescription transfer from prior pharmacies, and family medication management. Customers pay only their standard insurance copay, with the platform accepting all major commercial insurance, Managed Medicaid, and Medicare Part D.
Product overview
Capsule operates as a digital pharmacy platform offering a unified suite of services centered on prescription management and delivery. The core offering combines same-day prescription delivery, pharmacist consultation via chat/text, automated smart refills, prior authorization handling, and family medication management—all accessible through a mobile app. The platform integrates with all major insurance plans (commercial, Managed Medicaid, Medicare Part D) and coordinates directly with doctors and pharmacies to transfer prescriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Capsule Digital Pharmacy Service End-to-end digital pharmacy service for individual consumers with valid prescriptions. Customers sign up via mobile app or website, transfer prescriptions from their old pharmacy or have their doctor e-prescribe, pay only their standard insurance copay, and manage all medications from a phone. The service bundles pharmacist chat/text access, automated refills, prior authorization handling, family medication management, and same-day delivery.
- Same-Day Prescription Delivery Free same-day hand delivery of filled prescriptions within Capsule's US service cities. Deliveries are made by background-checked couriers trained in DOT Commercial Bicyclist Safety and HIPAA security, in discreet tamper-sealed packaging, with options for temperature-controlled medications and identity verification for controlled substances.
- Pharmacist Consultation (Chat/Text) Private chat/text access to licensed pharmacists for medication questions, counseling, prior-authorization status updates, medication syncing, appointment reminders, and special requests, included as part of Capsule's pharmacy service.
Quantifiable outcome
- 4.9 rating on Google Places and Apple App Store
- +1 more outcomes
Companies that use Capsule
Customer profileSegments1 record
Ideal customer profiles1 record
Capsule technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Capsule partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights7 records
Capsule competitors and assessment
Company assessmentDirect peers
- Alto Pharmacy: Alto is a digital pharmacy offering free same-day delivery, pharmacist chat, and managed insurance coordination in major US cities. It is the closest direct competitor to Capsule with an almost identical consumer value proposition and tech-led GTM.
- Medly Pharmacy: Medly was a digital pharmacy offering free same-day delivery in select US cities before facing financial distress. It is directly comparable as a same-day, app-led delivery pharmacy targeting urban consumers.
Broad incumbents
- Amazon Pharmacy: Amazon Pharmacy is the prescription-delivery arm of Amazon built on the acquired PillPack infrastructure. It overlaps directly with Capsule on free home delivery and insurance acceptance but benefits from Amazon's logistics network and Prime ecosystem.
- CVS Pharmacy: CVS is the largest US retail pharmacy chain with national footprint, same-day delivery options, and MinuteClinic integration. It competes with Capsule on prescription fulfillment and increasingly on delivery, with vastly greater scale and existing insurance contracts.
- Walgreens: Walgreens is a major US pharmacy retailer offering in-store and mail/delivery prescription services. Its national footprint, integrated retail experience, and emerging digital initiatives make it a broad incumbent competing with Capsule for prescription volume.
- Costco Pharmacy: Costco Pharmacy offers low-cost prescription fulfillment at retail and via mail order. While not delivery-led, it competes on price transparency and convenience that Capsule highlights as differentiators.
- Walmart Pharmacy: Walmart operates one of the largest US pharmacy networks with home delivery and competitive generic pricing. It is a broad incumbent that competes with Capsule on convenience, price, and increasingly on delivery.
Emerging players
- Truepill: Truepill operates a digital pharmacy and telehealth infrastructure platform powering consumer health brands. While B2B-focused, it competes in the same digital-pharmacy infrastructure space and overlaps with Capsule's technology and operational stack.
- Mark Cuban Cost Plus Drug Company: Cost Plus Drugs is a transparent-pricing online pharmacy offering low-cost prescriptions with home delivery. It targets the same cost-conscious and convenience-seeking consumers Capsule serves and competes on the delivery value proposition.
- Honeybee Health: Honeybee Health is an online pharmacy offering transparent pricing, free delivery, and direct-to-consumer prescription fulfillment. It overlaps with Capsule on delivery, digital experience, and focus on consumer-friendly pharmacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Capsule social profiles
Digital presenceCapsule compliance and trust
Trust signalCompliance1 record
Capsule financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capsule leadership team
Management profileNumber of profiles
Profiles7 records
Capsule funding detail
Funding detailFunding overview
Funding rounds6 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capsule M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capsule
What does Capsule do?
Capsule operates a digital pharmacy platform that fills prescriptions and delivers them to customers' homes free of charge the same day. Customers manage medications through a mobile app or website, receive private chat/text pharmacist consultations, and benefit from automated refill coordination, prior authorization handling, prescription transfer from prior pharmacies, and family medication management. Customers pay only their standard insurance copay, with the platform accepting all major commercial insurance, Managed Medicaid, and Medicare Part D.
Is Capsule a public or private company?
Capsule is a private company. It is classified as venture growth investor backed and is currently operating.
When was Capsule founded?
Capsule was founded in 2016. It employs 501 to 1,000 people.
Where is Capsule based?
Capsule is headquartered in New York, United States, in the North America region.
How does Capsule make money?
Two revenue lines are on record. Pharmacy Prescription Services are the primary driver. The others are digital Pharmacy Operations.
Who are Capsule's main competitors?
Direct peers on record are Alto Pharmacy and Medly Pharmacy. Broad incumbents are Amazon Pharmacy, CVS Pharmacy, Walgreens, Costco Pharmacy and Walmart Pharmacy. Emerging players are Truepill, Mark Cuban Cost Plus Drug Company and Honeybee Health.
Does Capsule have an API?
No public API is recorded for Capsule.
What industry is Capsule in?
Capsule's product category is Online Pharmacy Services. Its primary akta.pro industry code is HLAFALAD, Mail-Order & Home Delivery Pharmacies, with a secondary code of HLACAKAH, Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools. Its NAICS code is 456110 and its SIC code is 5912.