Juni
Juni is a Sweden-based fintech that provides multi-currency business banking, invoice financing, and AI-driven accounting automation primarily for eCommerce SMBs and digital entrepreneurs across the EEA and UK.
- Company typePrivate
- Founded2020
- HeadquartersGöteborg, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Juni does
Juni Technology AB is a Sweden-based fintech founded in 2020 (headquartered in Gothenburg) that operates as a licensed Electronic Money Institution under the Swedish Financial Supervisory Authority (Finansinspektionen, license 64025) and serves eCommerce entrepreneurs, digital SMBs, and accounting/consultancy firms across the EEA and the UK. The company's platform combines multi-currency business banking, card issuing, cross-border payments, invoice and credit-card financing, and AI-assisted accounting in a single integrated product, with deep two-way integration into Fortnox and other Nordic/EU accounting software.
The product surface is organized into three lines — Business Banking (multi-currency IBAN accounts in SEK, USD, EUR, GBP, NOK with local payment rails such as SEPA, Bankgiro, and RIX-RTGS, plus virtual Mastercard cards with spend limits up to EUR 500,000/day), Financing (Invoice Credit with repayment terms of 15–120 days and credit limits up to 10M SEK, plus interest-free business credit cards), and Financial Operations & Accounting (Juni AI features such as Smart Extract OCR, Data Enrichment, Email Match, and Receipt Reminder, together with approval workflows, spend management, and split-accounting capabilities). Underlying infrastructure includes PSD2-compliant Open Banking connectivity via Saltedge, BankID-based strong customer authentication for the Swedish market, and integrations with Mastercard rails, Apple Pay, Google Pay, and major Swedish banks for direct top-up.
Juni monetizes through tiered monthly subscriptions (Free, Plus at EUR 79/month, Custom enterprise pricing), FX margins on card payments (1.5–1.8%) and account conversions (0.5–1.2%), fees on non-SEPA international transfers, and interest/fees on Invoice Credit and credit card balances; it also pays out up to 1% uncapped cashback on debit spend, which is a cost line rather than revenue. The company is venture-backed with approximately $282 million in disclosed funding (including a $206 million Series B plus venture debt round in June 2022 led by Mubadala Capital Ventures with TriplePoint Capital providing debt), led by founders Samir El-Sabini (CEO), Per Anders Orsedal (CTO), and Jonathan Sanders (COO), and operates with 101–250 employees.
Juni firmographics
Firmographics- Name
- Juni
- Legal name
- Juni Technology AB
- Website
- https://juni.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Juni is a Sweden-based fintech that provides multi-currency business banking, invoice financing, and AI-driven accounting automation primarily for eCommerce SMBs and digital entrepreneurs across the EEA and UK.
- Ownership category
- akta.pro rank
Juni industry classification
Industry- Product category
- Business Banking
- NAICS
- Credit Card Issuing (52221), Depository Credit Intermediation (5221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)
Keywords
Where Juni is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Juni business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Plans: Monthly subscription tiers (Free, Plus at EUR79/month, Custom) providing access to business banking, cards, financing, and accounting features. Billing is monthly on the first day of each month in the customer's jurisdiction currency.
- FX and Transfer Fees: Fees on foreign exchange for card payments (1.5-1.8%) and international transfers outside SEPA (EUR10-15 depending on plan). Free SEPA transfers. Account payment FX at 0.5-1.2%.
- Financing Products: Revenue from invoice financing and credit card products. Interest-free credit periods up to 60 days on card spend. Invoice Credit extends repayment terms up to 120 days with fees on utilized credit.
- Cashback Rebates: Unlimited cashback of up to 1% on debit card spend. While this represents a cost to Juni, it drives transaction volume and deeper customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier for smaller teams with basic features |
| Subscription | Monthly | Growing business tier with automation and cashback |
| Subscription | Monthly | Custom enterprise tier with unlimited potential |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Juni product offering
Product offeringCore offering
Juni provides an all-in-one financial operations platform for SMEs and eCommerce businesses, combining multi-currency business banking (SEK, EUR, USD, GBP, NOK) with virtual company cards, invoice financing/credit, and AI-driven accounting automation integrated with Fortnox. Customers open accounts in 24 hours and access business accounts, cross-border payments, corporate cards with up to 1% cashback, invoice credit with 15–120 day repayment terms, and automated bookkeeping that reduces manual accounting work by 90%.
Product overview
Juni is an all-in-one business banking and financial operations platform for SMEs, offering three interconnected product lines: Business Banking (multi-currency accounts and company cards), Financing (invoice credit and credit cards), and Financial Operations & Accounting (AI-driven bookkeeping with Fortnox integration). The platform operates on a tiered subscription model (Free, Plus, Custom) and is designed for eCommerce entrepreneurs and digital businesses requiring integrated payment solutions, spend management, and automated accounting. Key differentiators include multi-currency support (SEK, USD, EUR, GBP, NOK), up to 1% uncapped cashback, AI-powered features (Smart Extract, Data Enrichment, Email Match, Receipt Reminder), and deep Fortnox integration for automated bookkeeping that claims 90% reduction in manual work.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Banking Multi-currency business banking platform offering company accounts, virtual Mastercard cards in SEK, USD, EUR, GBP, and NOK, and cross-border payments via SEPA, SWIFT, and Bankgiro with industry-low FX fees for eCommerce SMEs and digital businesses.
- Financing Business financing solutions including invoice credit and corporate credit cards designed to improve cash flow and fund growth, with credit limits up to 10M SEK and repayment terms from 15 to 120 days.
- Financial Operations & Accounting AI-driven financial operations and accounting module with two-way Fortnox integration, automated bookkeeping, spend management, invoice processing, and approval workflows that reduce manual accounting work by 90% and accelerate month-end closing 5x.
Quantifiable outcome
- 90% reduction in manual accounting tasks
- +5 more outcomes
Companies that use Juni
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Juni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature7 records
Juni partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- FrodacoreEmbedded finance partnership announced in September 2024 enabling Froda's lending capabilities to be integrated into Juni's platform, providing customers with access to flexible financing solutions.
- FortnoxflagshipDeep two-way accounting integration with Fortnox. Automates journal entries, financial year syncing, and real-time accounting data export. Key differentiator enabling 5x faster month-end closing and 90% reduction in manual work.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Juni competitors and assessment
Company assessmentDirect peers
- Pleo: Danish fintech offering corporate cards and spend management for SMBs across Europe. Closest comparable to Juni in geography, target customer (SME/eCommerce), and product set (cards, expenses, accounting integrations).
- Qonto: French B2B fintech providing business banking accounts, cards, and expense/invoicing tools to SMEs and freelancers across Europe. Highly comparable multi-currency positioning and SME focus.
- Moss: Berlin-based fintech providing corporate credit cards and spend management to German and European SMEs. Comparable European SME targeting and cards-plus-accounting proposition.
- Ramp: US corporate card and spend management platform with AI-driven automation, bill pay, and accounting integrations. Direct overlap on the AI-accounting and cards-and-spend propositions.
- Spendesk: French/European spend management platform combining prepaid cards, invoicing, and accounting automation for SMEs. Strong overlap on European SME positioning and accounting-driven expense workflow.
- Brex: US fintech offering corporate cards, business accounts, expense management, and bill pay to startups and mid-market firms. Comparable product breadth across cards, banking, and expense automation.
- Mercury: US-based digital business banking platform serving startups and SMBs with multi-currency accounts, cards, and treasury tools. Comparable in multi-currency and tech-forward SME banking approach.
- Soldo: UK/Italian spend management platform offering multi-currency business accounts, prepaid cards, and expense controls to European SMEs. Comparable cross-border SME banking and cards positioning.
Broad incumbents
- Tide: Established UK digital business banking platform with a broader SME focus (accounting, invoicing, payments). Overlaps with Juni in SME banking but spans a wider UK small-business audience rather than eCommerce.
- Starling Bank: UK digital challenger bank offering business current accounts, multi-currency support, and connected accounting features. A broader incumbent in UK/EEA business banking rather than an eCommerce-focused fintech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Juni social profiles
Digital presenceJuni compliance and trust
Trust signalCompliance5 records
Juni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juni leadership team
Management profileNumber of profiles
Profiles4 records
Juni funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juni
What does Juni do?
Juni provides an all-in-one financial operations platform for SMEs and eCommerce businesses, combining multi-currency business banking (SEK, EUR, USD, GBP, NOK) with virtual company cards, invoice financing/credit, and AI-driven accounting automation integrated with Fortnox. Customers open accounts in 24 hours and access business accounts, cross-border payments, corporate cards with up to 1% cashback, invoice credit with 15–120 day repayment terms, and automated bookkeeping that reduces manual accounting work by 90%.
Is Juni a public or private company?
Juni is a private company. It is classified as venture growth investor backed and is currently operating.
When was Juni founded?
Juni was founded in 2020. It employs 101 to 250 people.
Where is Juni based?
Juni is headquartered in Göteborg, Sweden, in the Europe region.
How does Juni make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are FX and Transfer Fees, financing Products and cashback Rebates.
Who are Juni's main competitors?
Direct peers on record are Pleo, Qonto, Moss, Ramp, Spendesk, Brex, Mercury and Soldo. Broad incumbents are Tide and Starling Bank.
Does Juni have an API?
Yes. Juni offers a PSD2-compliant Open Banking API through Salt Edge that enables Third Party Providers (TPPs) to connect for providing account aggregation and payment services. The API includes a dedicated sandbox testing environment and production API access. Available at https://priora.saltedge.com/docs/berlingroup/juni_eu. Developer documentation is at priora.saltedge.com/docs/berlingroup/juni_eu.
What industry is Juni in?
Juni's product category is Business Banking. Its primary akta.pro industry code is FSABABAD, SME Cash Management & Payments (Merchant, ACH/Wires, Payroll). Its NAICS code is 52221 and its SIC code is 6199.