Midjourney
Midjourney is a self-funded AI research laboratory offering generative AI image and video generation tools to 21 million paying subscribers, and is now expanding into healthcare through its Midjourney Medical division, which is developing ultrasonic CT full-body scanning hardware deployed via planned wellness spa locations.
- Company typePrivate
- Founded2021
- HeadquartersSouth San Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Midjourney does
Midjourney is a community-funded AI research laboratory founded by David Holz in August 2021 and headquartered in San Francisco. The company operates a generative AI platform that converts text prompts into high-quality images and video, currently serving approximately 21 million registered users who are all paying subscribers. Midjourney is entirely self-funded with no venture capital investment, achieved profitability within six months of launch, and reached approximately $500 million in annual revenue by 2025 with a lean team of about 60 employees.
The company's core technology stack centers on proprietary diffusion-based generative models for image and video synthesis. Its Midjourney V8 platform, introduced in March 2026, supports native 2K resolution, an HD mode, and improved language understanding, with iterative updates continuing through V8.1 in April 2026. In June 2026, Midjourney launched Midjourney Medical, a healthcare division developing an Ultrasonic CT scanner that uses approximately 500,000 ultrasonic sensor elements arranged in a ring configuration to produce full-body 3D imaging in roughly 60 seconds without radiation or magnetic fields. The scanner is being developed under a five-year exclusive co-development and licensing agreement with Butterfly Network signed in November 2025, with combined payments to Butterfly potentially reaching $74 million.
Revenue is generated primarily through monthly subscription fees for AI generation services distributed via Discord and the company's web alpha platform. Distribution for the medical division will pivot to a physical retail model through planned Midjourney Spa locations — a flagship 25,000-square-foot wellness facility in San Francisco's Union Square is scheduled to open at the end of 2027, with a stated ambition to deploy 50,000 scanners globally by 2031. The company has demonstrated enterprise adoption across creative agencies and fashion brands including ASOS, Zalando, Dior, Burberry, and Revolve, though these accounts sit alongside a far larger SMB and consumer base that drives the bulk of subscription revenue.
Midjourney firmographics
Firmographics- Name
- Midjourney
- Legal name
- Midjourney
- Website
- https://midjourney.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Midjourney is a self-funded AI research laboratory offering generative AI image and video generation tools to 21 million paying subscribers, and is now expanding into healthcare through its Midjourney Medical division, which is developing ultrasonic CT full-body scanning hardware deployed via planned wellness spa locations.
- Ownership category
- akta.pro rank
Midjourney industry classification
Industry- Product category
- AI image generation
- akta.pro primary industry
- Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration) (HLACAPAJ)
- akta.pro secondary industry
- EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)
Keywords
Where Midjourney is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Midjourney business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- AI Image and Video Generation Subscriptions: Monthly subscription fees from approximately 21 million registered users, all of whom are paying customers. The company generates approximately $500 million in annual revenue primarily from subscription-based access to its AI image and video generation tools. Self-funded with no venture capital.
- Butterfly Network Partnership Revenue: Butterfly Network partnership generated $6.8 million in Q4 2025 as part of a $74 million contract signed in November 2025, representing upfront and milestone payments from the co-development agreement.
- Midjourney Spa Scanning Services (Planned): Planned revenue from the Midjourney Spa network, which will offer body scanning as part of a wellness spa experience. Pricing for scanning services has not yet been disclosed. The spa model aims to make scanning as casual as a spa visit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard AI image generation subscription with access to the platform's core features and latest model versions |
| Other | Pay-as-you-go | Medical scanning service at Midjourney Spas - pricing not yet disclosed |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Midjourney product offering
Product offeringCore offering
Midjourney is a community-funded AI research lab that builds and operates generative AI models for image and video creation, delivered primarily through Discord and a web alpha platform to paying subscribers. In June 2026, the company announced Midjourney Medical, a new division developing full-body Ultrasonic CT (USCT) ultrasound scanners using approximately 500,000 ultrasonic sensor elements, planned to be deployed through a network of branded Midjourney Spa wellness locations starting in San Francisco in late 2027.
Product overview
Midjourney is a community-funded AI research laboratory offering a suite of generative AI products centered on its core image and video generation platform. The company operates under a platform model, providing the Midjourney AI image generation service as its primary offering, supplemented by video generation capabilities and a new healthcare division called Midjourney Medical. Midjourney Medical encompasses the Midjourney Scanner (a full-body ultrasound computed tomography device) and the planned Midjourney Spa wellness facilities. The company has approximately 60 employees and is self-funded through subscription revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Midjourney Medical: A healthcare division of Midjourney focused on developing full-body ultrasound scanning technology and wellness spa services.
- Midjourney Spa
Products and services
- Midjourney AI Image Generation Platform Subscription-based generative AI platform that produces high-quality artistic images from natural language text prompts, targeting creative professionals, designers, and individual consumers. Accessed through Discord and the alpha website.
- Midjourney Video AI AI-powered text-to-video generation platform that allows users to produce video content from natural language prompts without traditional video production skills.
- Midjourney Scanner (Ultrasonic CT) Full-body ultrasound Computed Tomography (USCT) scanner hardware that uses ~500,000 ultrasonic sensor elements arranged in a ring inside a water pool, paired with GPU-based reconstruction and AI segmentation overlays, intended as a radiation-free, magnetic-field-free alternative to MRI for preventive whole-body imaging.
Quantifiable outcome
- 60-second full-body scan vs 60-90 minutes for traditional MRI
- +3 more outcomes
Companies that use Midjourney
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Midjourney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Midjourney partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Butterfly NetworkflagshipExclusive co-development and licensing agreement for Butterfly's Ultrasound-on-Chip semiconductor technology. The partnership involves 40 Butterfly Ultrasound-on-Chip imaging modules per scanner prototype. The five-year agreement includes $15 million one-time fee, $10 million annual licensing fee, and up to $9 million in milestone payments, totaling up to $74 million in expected payments to Butterfly. The deal was signed in November 2025 and publicly announced in June 2026. Butterfly Network stock surged approximately 56% following the announcement, with famous investor Michael Burry reportedly commenting 'wow' on the development.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Midjourney competitors and assessment
Company assessmentDirect peers
- OpenAI: OpenAI develops DALL-E, the most direct competitor to Midjourney's core AI image generation platform, and also offers Sora for AI video. It competes for the same creative professional and enterprise customer base with significantly larger distribution through ChatGPT and deeper capital resources.
- Runway: Runway is a leading AI video generation platform competing with Midjourney Video AI for the same creative professional and enterprise customers. It is well-funded and focused on text-to-video and video editing capabilities.
- Stability AI: Stability AI develops Stable Diffusion, the leading open-source AI image generation model. It competes directly with Midjourney for AI-generated imagery users and offers an alternative deployment model that affects Midjourney's pricing power.
- Butterfly Network: Butterfly Network is Midjourney Medical's exclusive technology partner and a developer of portable ultrasound hardware. While currently a partner rather than competitor, it represents adjacent medical-im Ultrasound capability that could become a competing full-body imaging approach.
Broad incumbents
- Adobe: Adobe bundles Firefly into Creative Cloud, directly competing with Midjourney in the professional design and creative segments. Adobe's incumbent enterprise distribution, brand, and integrated workflow tools make it a broad incumbent in AI image generation.
- GE HealthCare: GE HealthCare is a leading incumbent in medical imaging, including MRI, CT, and ultrasound. It is the type of established player that Midjourney Medical would compete with for clinical imaging customers, regulatory expertise, and hospital channel access.
- Google (DeepMind/Imagen): Google develops Imagen, a competing AI image generation model, with distribution advantages through Workspace, Cloud, and Search. It is a broad incumbent with the compute scale to compete aggressively in generative media.
- Microsoft (Copilot / Bing Image Creator): Microsoft distributes AI image generation through Bing Image Creator and Copilot, providing massive free-tier distribution. As OpenAI's largest investor and Azure provider, it is a broad incumbent shaping the AI image gen competitive landscape.
- Siemens Healthineers: Siemens Healthineers is a global leader in MRI, CT, and ultrasound imaging systems. As a broad incumbent in medical imaging, it represents the type of scaled, regulated, and clinically validated competitor that Midjourney Medical would face in hospitals and imaging centers.
Emerging players
- Pika Labs: Pika Labs is an emerging AI video generation platform with strong technical talent and venture backing. It overlaps with Midjourney's growing video generation product for creative and consumer use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key highlights6 records
Customer concentration
Midjourney social profiles
Digital presenceMidjourney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midjourney leadership team
Management profileNumber of profiles
Profiles1 record
Midjourney subsidiaries and ownership
Company hierarchySubsidiaries1 record
Midjourney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midjourney M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midjourney
What does Midjourney do?
Midjourney is a community-funded AI research lab that builds and operates generative AI models for image and video creation, delivered primarily through Discord and a web alpha platform to paying subscribers. In June 2026, the company announced Midjourney Medical, a new division developing full-body Ultrasonic CT (USCT) ultrasound scanners using approximately 500,000 ultrasonic sensor elements, planned to be deployed through a network of branded Midjourney Spa wellness locations starting in San Francisco in late 2027.
Is Midjourney a public or private company?
Midjourney is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midjourney founded?
Midjourney was founded in 2021. It employs 101 to 250 people.
Where is Midjourney based?
Midjourney is headquartered in South San Francisco, United States, in the North America region.
How does Midjourney make money?
Three revenue lines are on record. AI Image and Video Generation Subscriptions are the primary driver. The others are butterfly Network Partnership Revenue and midjourney Spa Scanning Services (Planned).
Who are Midjourney's main competitors?
Direct peers on record are OpenAI, Runway, Stability AI and Butterfly Network. Broad incumbents are Adobe, GE HealthCare, Google (DeepMind/Imagen), Microsoft (Copilot / Bing Image Creator) and Siemens Healthineers. Pika Labs is listed as an emerging player.
Does Midjourney have an API?
Yes. Midjourney exposes a public API. Developer documentation is at docs.midjourney.com/hc/en-us.
What industry is Midjourney in?
Midjourney's product category is AI image generation. Its primary akta.pro industry code is HLACAPAJ, Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration), with a secondary code of HLALAKAD, EHR/EMR Integration & Interoperability Middleware (HL7/FHIR).