Cheddar

What Cheddar does

Cheddar is a New York-based, private for-profit digital media company founded in 2016 that operates a live video business news network. It produces and distributes a portfolio of recurring shows covering financial markets (Opening Bell, NYSE TV Live, Alternative Investments), corporate strategy and executive interviews (Power Players, Business Of, Big Business This Week), and the startup and innovation ecosystem (Go Fund Yourself, NYC Innovates). Content is delivered via the company's owned website cheddar.com, social channels on Facebook and Twitter, email newsletters, and RSS syndication, with broader distribution enabled by strategic partnerships with pay-TV and telecom operators including Altice, AT&T, and Comcast, and a physical broadcast presence at the New York Stock Exchange.

The underlying technology is a digital media content platform supporting video, written articles, and newsletter distribution; the company has no public API, SDK, or proprietary AI/ML capabilities disclosed. Its product portfolio was broadened between 2017 and 2018 through three acquisitions: StockStreams (financial social data, July 2017), Need2Know (daily news briefing, June 2018), and RateMyProfessors.com (education, October 2018) — the last representing a deliberate move outside pure business news into the higher education vertical.

The business model is characteristic of an ad-supported, multi-platform digital media company: content is distributed at no cost to a broad general business news audience (horizontal segmentation) and monetized through advertising and distribution/syndication arrangements with media and telecom partners. Specific pricing, subscription terms, and revenue mechanics are not publicly disclosed. Through 2018, Cheddar had raised approximately $54.6 million across five funding rounds from investors including Comcast Ventures, Lightspeed Venture Partners, Ribbit Capital, Raine Ventures, Goldman Sachs, AT&T, Amazon, Altice, the New York Stock Exchange, and Liberty Global. As of the latest website snapshot, the company remains operating, with a headcount of 101-250 employees, but no post-March-2018 financial signals are present in the input.

Name

Cheddar

Website

https://cheddar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Cheddar is a New York-based digital media company that produces live video and written business news across markets, technology, and policy, distributed via its website, social channels, newsletters, and pay-TV/telecom partners to a general business news audience.

Ownership category

akta.pro rank

Product category

Digital Business News Media

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

akta.pro secondary industries

24/7 National & International News Channels (MPABAIAA), Rolling News & Breaking News Channels (MPABAIAH), Business, Financial & Trade News Publishers (MPAJADAC), News & Politics Live Streaming Platforms (MPACACAG), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Business news network
• Live video news
• Financial market coverage
• Digital news media
• Streaming news content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Cheddar is a live video and digital business news network that produces and distributes original news, market coverage, executive interviews, and analysis through its owned website (cheddar.com), live TV programming, newsletters, social media, and third-party streaming/broadcast partners. Its content spans business, technology, markets, science, politics, and innovation, anchored by flagship shows such as Opening Bell and NYSE TV Live and supplemented by programs like Big Business This Week, Power Players, Business Of, Alternative Investments, Go Fund Yourself, and NYC Innovates.

Product overview

Cheddar is a business news media company operating as a multi-platform content network. The company delivers news and analysis across television, digital, and streaming channels through a portfolio of distinct shows covering markets, business strategy, innovation, and finance. The core offering consists of live programming including Opening Bell (morning market coverage) and NYSE TV Live, combined with specialty programs such as Big Business This Week, Power Players (executive interviews), Business Of (company deep-dives), Alternative Investments, Go Fund Yourself (startup/VC coverage), and NYC Innovates. The various shows serve different audience segments from retail investors to corporate executives and are distributed through the company's owned platforms as well as third-party broadcast and streaming partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Opening Bell A live morning show covering market news, financial data, and business headlines that airs at market open, aimed at viewers tracking U.S. equities and macro markets.
• NYSE TV Live Live market coverage and trading floor programming broadcast from the New York Stock Exchange, providing real-time U.S. equity market visibility to viewers.
• Big Business This Week A weekly program providing analysis and commentary on the most significant business stories and market trends of the week.
• Power Players An interview series featuring conversations with influential executives, founders, and leaders shaping industries.
• Business Of A deep-dive series examining the business models, strategies, and operations behind specific companies and industries.
• Alternative Investments A show focused on non-traditional investment opportunities including private equity, hedge funds, real estate, and commodities.
• Go Fund Yourself A program exploring startup ecosystems, venture capital funding, and entrepreneurship stories.
• NYC Innovates A show highlighting innovation, technology, and emerging companies in the New York City area.
• Cheddar Newsletters Email newsletter products available via cheddar.com that deliver recurring business, market, and technology news content to subscribers for audience retention.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CNBC: CNBC is the dominant US cable business news network, with extensive live market programming, executive interviews, and digital verticals. Direct competitor to Cheddar's Opening Bell and NYSE TV Live formats; backed by NBCUniversal/Comcast, which is also a Cheddar investor.
• Bloomberg Media: Bloomberg Media operates Bloomberg TV, Bloomberg.com, and Bloomberg Businessweek — the gold standard for live, digital, and print business and financial news. Directly comparable to Cheddar's live market coverage and multi-platform business news model, but at vastly greater scale.
• Reuters: Reuters is a global news wire and digital publisher with strong business and markets coverage. Comparable in editorial breadth and category coverage, though operates at much larger global scale than Cheddar's US-focused footprint.
• Barron's: Barron's provides business and financial news, market analysis, and live events with a strong digital and newsletter presence. Comparable in deep business/markets coverage and premium audience, though it skews more affluent and traditional than Cheddar.
• Fortune Media: Fortune produces business news, executive interviews, and live events covering markets, technology, and innovation. Comparable in editorial positioning across Cheddar's Power Players, Business Of, and Big Business This Week formats, though at broader scale.

Direct peers

• MarketWatch: MarketWatch delivers business news, market data, and personal finance content across web and newsletters. Comparable digital-first business news positioning, similar monetization model, and overlapping audience with Cheddar's content categories.
• Seeking Alpha: Seeking Alpha is a digital investing research and news platform with contributor-driven analysis and live market commentary. Comparable digital-first investing audience and overlapping content with Cheddar's markets and alternative investments coverage.
• Yahoo Finance: Yahoo Finance is a leading digital-first financial news destination with live video programming, market data, and editorial coverage. Closely comparable to Cheddar's digital-native, live-streaming business news model targeting retail investors and a younger audience.
• TheStreet: TheStreet is a digital financial news and investment commentary publisher with live video and newsletter products. Direct competitor in digital-native business and investing news, with overlapping target audience of retail investors.
• Business Insider (Insider): Business Insider covers business, technology, and innovation news with a digital-first, younger-skewing audience — closely aligned with Cheddar's 'Business', 'Technology', and 'Innovation Hub' verticals and overall audience profile.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cheddar
• Facebookfacebook.com/cheddar
• LinkedInlinkedin.com/company/cheddar-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheddar