SuperAnnotate

What SuperAnnotate does

SuperAnnotate is an AI data platform founded in 2018 by Vahan Petrosyan and Tigran Petrosyan and headquartered in San Mateo, California. The company unifies dataset creation, curation, and model evaluation for organizations building AI systems, supporting multimodal data (image, video, text, and audio) annotation for foundation models, RLHF/SFT pipelines, RAG evaluation, and AI agent development. Its core product portfolio consists of a customizable Software Platform (Builder) for building custom annotation UIs, AI Data Services for project management and quality control, and an Expert Talent Network of vetted domain-specialist annotators (ophthalmologists, linguists, medical professionals, etc.), supplemented by an LLM Expert Workforce marketplace for GenAI-specific talent.

The underlying technology stack includes a Python SDK published on PyPI, the recently launched Agent Hub and Model Connectors (integrating Fireworks AI, AWS Bedrock, Google Vertex AI, and Databricks), and a Model Context Protocol (MCP) Server released in early 2026 that allows AI agents to update annotations and workflows with full trace visibility. The platform holds SOC 2 Type II, ISO/IEC 27001:2022, GDPR, CCPA, and HIPAA certifications, and offers native integrations with Databricks, NVIDIA, AWS, GCP, Snowflake, and IBM.

SuperAnnotate operates a hybrid go-to-market combining enterprise field sales, inside sales for mid-market, and product-led growth through the Python SDK, with cloud marketplace presence on AWS and GCP. Pricing is quote-based and not publicly disclosed, with annual billing cadence and revenue derived from SaaS subscriptions and professional/managed annotation services. The company serves foundation model builders, healthcare AI, autonomous driving and robotics, agriculture AI, and NLP/enterprise AI buyers; named customers include Databricks, GumGum, Hinge Health, Motorola Solutions, Percepto, OneCup AI, Altris AI, and Orsi Academy. The company reached $27.4M ARR while bootstrapped, then raised a $36M Series B led by Socium Ventures with NVIDIA participation (July 2024) and $13.5M from Dell Technologies Capital (July 2025).

Name

SuperAnnotate

Legal name

SuperAnnotate AI, Inc.

Website

https://superannotate.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

SuperAnnotate is an AI data platform that unifies multimodal annotation, expert human-in-the-loop workforce services, and model evaluation (RLHF, SFT, RAG, agents) for foundation model builders and enterprise AI teams across healthcare, autonomous systems, and NLP.

Ownership category

akta.pro rank

Product category

AI Data Annotation Platform

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Annotation Tooling & Workflow Management (HDAAALAC)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Data annotation platform
• AI training data
• Multimodal annotation
• RLHF evaluation services
• Expert annotation workforce

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with platform access for annotation and data management.
2. Professional Services: Professional services for implementation, training, and managed annotation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SuperAnnotate is an AI data platform that unifies the AI pipeline and simplifies dataset creation, curation, and model evaluation. It combines a customizable multimodal annotation software platform (Builder), AI Data Services for project management and quality control, and an Expert Talent Network that provides vetted human annotators across domains such as healthcare, linguistics, and autonomous systems. The platform supports image, video, text, and audio annotation and integrates evaluation tooling for RLHF, SFT, RAG, and AI agents.

Product overview

SuperAnnotate is a comprehensive AI data platform offering a unified portfolio of annotation tools, data services, and expert talent. The core offering consists of three main components: the Software Platform (Builder) for creating custom annotation UIs, AI Data Services for project management and quality control, and an Expert Talent Network for accessing vetted annotation teams. The platform supports multimodal data types including image, video, text (NLP), and audio annotation. Specialized solutions include Enterprise-tier offerings for large organizations and Foundation Model Builder solutions for AI research teams. Additional modules include Agent Hub for connecting external AI models, the MCP Server for agent integration, and an LLM Expert Workforce marketplace. The platform integrates with major cloud and data warehouse providers (AWS, GCP, Azure, Databricks, Snowflake) and maintains certifications including SOC 2 Type II and ISO/IEC 27001:2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Platform (Builder) A customizable multimodal annotation platform that lets users build exact annotation UIs for their use cases, with seamless API integration and support for image, video, text, and audio annotation. Targeted at AI/ML and data teams.
• AI Data Services Project management and tracking capabilities for monitoring annotation project progress, managing workflows, and ensuring quality control across annotation teams. Offered to enterprises and foundation model builders.
• Expert Talent Network Access to vetted and professionally-managed annotation teams, including domain experts such as ophthalmologists, linguists, and medical professionals, that enterprises can hire for specialized annotation projects.
• LLM Expert Workforce Specialized marketplace offering access to LLM and GenAI experts for hire, complementing the annotation platform with talent for large language model and generative AI projects.
• Enterprise Solutions Enterprise-tier solutions designed for large organizations requiring scalable AI data pipelines with advanced security, compliance, and dedicated support features.
• Foundation Model Builder Solutions Solutions tailored for foundation model builders and AI research organizations that need high-quality training data for developing and fine-tuning large language models and multimodal AI systems.
• Agent Hub Feature integrating data agents natively into SuperAnnotate, connecting AI models from providers like Fireworks AI, AWS Bedrock, Google Vertex AI, and Databricks to accelerate data labeling and model evaluation.
• SuperAnnotate MCP Server Model Context Protocol server enabling AI agents to connect to SuperAnnotate projects via MCP tools, allowing direct updates to annotations, statuses, and workflows with full trace visibility.
• Python SDK Python SDK on PyPI (Python 3.10+) that enables developers to programmatically interact with the SuperAnnotate platform, manage projects, import/export data, and automate workflows using team-scoped authorization tokens.

Quantifiable outcome

• G2 #1 Data Annotation Platform ranking

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• NVIDIAcoreTechnology or IntegrationStrategic partnership with NVIDIA for AI data infrastructure. NVIDIA participated in SuperAnnotate's Series B funding round. Deep integration with NVIDIA's AI ecosystem including GPU optimization and AI platform compatibility.
• DatabrickscoreTechnology or IntegrationIntegration partnership with Databricks for data lakehouse and MLflow compatibility. SuperAnnotate serves Databricks customers as a customer and integration partner, enabling seamless data annotation workflows within the Databricks ecosystem.
• SnowflakecoreTechnology or IntegrationTechnology integration partnership with Snowflake for cloud data platform compatibility. Enables joint customers to leverage SuperAnnotate annotation capabilities with Snowflake data cloud.
• AWScoreTechnology or IntegrationIntegration partnership with Amazon Web Services for cloud infrastructure compatibility. SuperAnnotate available on AWS marketplace with native integration to AWS AI/ML services.
• Google Cloud Platform (GCP)coreTechnology or IntegrationIntegration partnership with Google Cloud Platform for cloud infrastructure compatibility and Vertex AI integration. Enables annotation workflows within GCP environment.
• IBMcoreTechnology or IntegrationTechnology integration partnership with IBM for enterprise AI platform compatibility. Integration with IBM Watson and IBM Cloud Paks for enterprise AI deployments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scale AI: Scale AI is the leading data annotation and RLHF platform serving foundation model labs, governments, and enterprise AI teams. It is the most direct competitor to SuperAnnotate, with overlapping multimodal annotation, RLHF/SFT, and model evaluation capabilities, and far greater capital resources.
• Labelbox: Labelbox provides a data-centric AI platform with annotation tooling, workforce management, and model evaluation for computer vision and NLP. It is a direct competitor targeting the same enterprise AI/ML buyer and overlapping use cases in image, video, and text annotation.
• Snorkel AI: Snorkel AI offers a data-centric AI platform centered on programmatic labeling, weak supervision, and LLM/agent fine-tuning workflows. It competes directly with SuperAnnotate on the model-training-data lifecycle, especially for foundation model builders.
• Encord: Encord provides a multimodal data development platform for computer vision and AI teams, with annotation, evaluation, and dataset management. It is a direct competitor with strong overlap in image/video annotation and model evaluation workflows.
• V7 (V7 Labs): V7 Labs builds an AI data platform for image, video, and document annotation with model-assisted labeling. It is a direct competitor focused on computer vision and document AI workflows, with comparable enterprise customers.
• Roboflow: Roboflow offers a computer vision annotation and model training platform widely used by developers and enterprises. It overlaps with SuperAnnotate on image and video annotation, with strong product-led adoption.
• Appen: Appen provides large-scale data annotation and data collection services across image, text, audio, and video for AI/ML teams. It competes with SuperAnnotate's Expert Talent Network and AI Data Services for enterprise annotation services spend.

Broad incumbents

• Amazon SageMaker Ground Truth: SageMaker Ground Truth is AWS's native data labeling service embedded in its broader ML platform. It is a broad incumbent offering overlapping annotation capabilities as part of a wider AWS ML portfolio, often bundled into existing AWS enterprise contracts.
• Databricks Labeling: Databricks offers data labeling and dataset management capabilities within its lakehouse/MLflow ecosystem. Although a SuperAnnotate partner, it is also a broad incumbent that could expand native labeling features that compete with SuperAnnotate's annotation workflows.

Emerging players

• Kili Technology: Kili Technology provides a data labeling platform for images, text, and video with an emphasis on workflow automation and quality control. It is an emerging player with meaningful overlap in multimodal annotation and enterprise AI workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/superannotate
• Facebookfacebook.com/superannotate
• LinkedInlinkedin.com/company/superannotate

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperAnnotate