Novoloop
- Company typePrivate
- Founded2015
- HeadquartersMenlo Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Novoloop does
Novoloop is a specialty chemicals and materials company that has developed a proprietary chemical upcycling platform for hard-to-recycle plastics, primarily post-consumer polyethylene (LDPE and HDPE) from bags, films, and packaging. The company's core technology is ATOD™ (Accelerated Thermal Oxidative Decomposition), a first-of-a-kind chemical process protected by 50 granted and pending patents across 18 regions that oxidizes plastic waste down to molecular monomers, purifies them, and re-synthesizes them into virgin-quality polyols normally produced from fossil fuels. These Lifecycled™ polyols feed into two commercial product lines: Lifecycled™ TPU, a drop-in thermoplastic polyurethane containing up to 50% post-consumer plastic content with up to a 41% reduction in carbon emissions versus traditional TPU production (and up to 91% versus conventional adipic acid production); and Recycled+™ TPU, a compounded post-industrial recycled TPU with 77-96%+ recycled content that displaces virgin, fossil-derived materials.
Novoloop generates revenue through B2B sales of Lifecycled™ and Recycled+™ TPU resins to brand customers and their manufacturing partners for use in footwear, automotive, electronics, and apparel applications, with formulations engineered for injection molding and extrusion. Commercial-scale production is enabled through two strategic manufacturing partners—Aether Industries (publicly listed on BSE/NSE, operating a 70-MT/yr demonstration plant in Surat, India that achieved continuous operations in April 2024) and Shanghai Huide Science & Technology (SH:603192, under a five-year Contract Manufacturing Agreement signed October 2025 to scale Lifecycled™ TPU globally). A planned 20,000-MT/yr commercial facility is under preliminary engineering with Worley Consulting. Named commercial customers to date are On Running (Lifecycled™ TPU outsole in the Cloudprime sneaker) and Bemis Associates (world's first Lifecycled™ bonding products), with additional downstream verticals being actively marketed at K-Show 2025.
The company was founded in 2015 by Miranda Wang (CEO) and Jeanny Yao (COO), who developed the ATOD™ proof-of-concept as childhood best friends. Novoloop is a venture-backed private company headquartered in Menlo Park, California, with 11-50 employees, an additional board seat held by Jerry Grunewald (former VP of R&D at INVISTA), and has raised over $50 million in cumulative funding, including a $21 million Series B in June 2025 led by Taranis with participation from Valo Ventures and SHOP Limited (the Bata Shoe Company family office).
Novoloop firmographics
Firmographics- Name
- Novoloop
- Legal name
- Novoloop, Inc.
- Website
- https://novoloop.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Novoloop industry classification
Industry- Product category
- Specialty Chemicals
- NAICS
- Plastics Material and Resin Manufacturing (325211), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Recycled & Reprocessed Polymer Resin Manufacturing (rPET, rPP, rPE; PCR/PIR resins) (IMANAAAH)
- akta.pro secondary industries
- Reprocessed Resin & Recycled Polymer Compounding (PCR/PIR Compounds) (IMANAMAG), Thermoplastic Elastomer (TPE/TPU/TPV) Compounds (IMANABAC), Compounding & Additives for Recycled Plastics (Compatibilizers, Stabilizers, Color) (EUAIAKAJ)
Keywords
Where Novoloop is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Novoloop business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Lifecycled™ TPU Product Sales: Sale of Lifecycled™ polyols and TPU made from upcycled post-consumer polyethylene waste. Products are virgin-quality performance materials sold to brands and manufacturers for use in footwear, apparel, automotive, and consumer goods applications.
- Recycled+™ TPU Product Sales: Sale of post-industrially recycled TPU compounds with enhanced properties (77-96%+ recycled content) that can serve as standalone material or primary component in manufactured products. Available in full container loads.
- Licensing of Technology: Partnership with Huide for manufacturing Lifecycled™ TPU using Novoloop's proprietary formulations and polyols, suggesting potential licensing revenue streams for technology deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Recycled+™ TPU available in full container loads |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Novoloop product offering
Product offeringCore offering
Novoloop chemically upcycles post-consumer polyethylene plastic waste into virgin-quality polyols and thermoplastic polyurethane (TPU) resin using its proprietary ATOD™ (Accelerated Thermal Oxidative Decomposition) process. It sells Lifecycled™ TPU, a virgin-quality resin containing up to 50% post-consumer plastic content with up to 41% carbon footprint reduction, and Recycled+™ TPU, an enhanced compound with 77-96%+ post-industrial recycled content, to brands and manufacturers across footwear, automotive, electronics, apparel, and adhesives applications.
Product overview
Novoloop offers two complementary product platforms for circular plastics: the Lifecycled™ Platform and the Recycled+™ Platform. The Lifecycled™ Platform uses proprietary ATOD™ technology to transform non-recyclable post-consumer polyethylene (LDPE, HDPE from bags and packaging) into virgin-quality polyols and Lifecycled™ TPU with up to 50% post-consumer content and 41% carbon reduction. The Recycled+™ Platform takes post-industrial TPU manufacturing scrap and compounds it into enhanced Recycled+™ TPU with 77-96+% recycled content that outperforms conventional recycled materials. Together, these platforms enable polymer-to-polymer circularity for performance applications in footwear, apparel, automotive, and electronics.
Differentiator
Problem solved
Functional benefit
Brands
- Lifecycled™ TPU: Virgin-quality polyol and TPU made with post-consumer content at significant CO2-eq reduction
- Recycled+™ TPU
- Lifecycling™ Platform
- ATOD™
Products and services
- Lifecycled™ TPU A virgin-quality thermoplastic polyurethane (TPU) resin made from post-consumer polyethylene waste using Novoloop's proprietary ATOD™ chemical process. Contains up to 50% post-consumer plastic content and delivers up to 41% carbon footprint reduction compared to traditional TPU production. Engineered for injection molding and extrusion applications in footwear, apparel, automotive, and consumer electronics, supplied to brands and their manufacturing partners.
- Recycled+™ TPU Enhanced TPU compounds made from post-industrial manufacturing scrap, quality-controlled and compounded to optimize properties. Features 77-96%+ recycled content with enhanced performance including improved melt strength and tensile modulus. Designed to serve as either the sole material or primary component in manufactured products, displacing virgin, fossil-derived materials. Available in full container loads.
Quantifiable outcome
- Carbon footprint reduction of up to 91% when compared to conventional process of producing adipic acid
- +3 more outcomes
Companies that use Novoloop
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Novoloop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Novoloop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, supporting and strategic.
- Shanghai Huide Science & Technology Co., Ltd.coreFive-year Contract Manufacturing Agreement for scaling Lifecycled™ TPU production. Huide (SH:603192), listed on Shanghai Stock Exchange, is a global leader in advanced polyurethane materials with 30 years of experience. Partnership includes Global Recycled Standard (GRS) traceability and framework for additional Lifecycled™ TPU grades. Successfully produced multiple batches of Lifecycled™ 67A TPU meeting all quality specifications.
- Rolex (Perpetual Planet Initiative)supportingRolex Perpetual Planet Initiative supports Novoloop's pilot scaleup recognizing potential for world-scale environmental impact. Rolex supports pioneering individuals and organizations using science to understand and devise solutions to environmental challenges.
- Worley ConsultingsupportingAppointed to conduct preliminary engineering study for a 20,000-metric ton commercial facility, supporting Novoloop's scale-up planning and commercial facility development.
- Aether IndustriescorePublicly-listed specialty chemicals manufacturer (BSE: 543534; NSE: AETHER) collaborating on pilot plant in Surat, India. Plant groundbreaking announced January 2024, construction completed March 2024, achieved continuous operations April 2024. Aether's operational expertise enables scale-up with plans for 70 metric tons per year demonstration facility.
- Bemis AssociatesstrategicPartnership to commercialize Lifecycling process for bonding products. Introduced world's first Lifecycled™ bonding products created with Bemis for next generation sustainable bonding solutions enabled by Novoloop's Lifecycled™ TPU.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Novoloop competitors and assessment
Company assessmentBroad incumbents
- BASF: Global chemical giant producing a wide range of polyurethanes (Elastollan TPU) and pursuing bio-based and chemically recycled alternatives. Comparable as a major TPU incumbent with sustainability product lines and existing brand relationships in footwear/automotive.
- Wanhua Chemical: One of the world's largest MDI/TDI/polyurethane producers, expanding into bio-based and recycled polyol/TPU offerings. Comparable as a global polyurethane incumbent with circular materials initiatives competing in performance material markets.
- Covestro: Major polyurethane and TPU producer (Desmopan, Texin grades) with stated circular economy strategy and bio-based/recycled TPU offerings. Comparable as an incumbent TPU supplier expanding into sustainable material options for the same end markets.
Direct peers
- Carbios: French biotech company developing enzymatic recycling processes to depolymerize PET and other plastics back to monomers for repolymerization. Comparable as a chemical/biological recycling company producing virgin-quality recycled resins for performance applications.
- Eastman Chemical Company: Operates Eastman Renew polyester renewal technology for chemical recycling of plastics into virgin-quality resins. Most comparable as a publicly-listed chemical company pursuing molecular recycling of hard-to-recycle waste streams into performance materials.
- Loop Industries: Develops proprietary depolymerization technology to chemically break down PET plastic waste into monomers for production of virgin-quality PET resin. Comparable as a chemical recycling company producing recycled-content resins targeting performance packaging and textile applications.
- Mura Technology: UK-based advanced recycling company using supercritical steam technology to convert mixed plastic waste back to feedstocks. Directly comparable as an advanced/chemical recycling peer targeting hard-to-recycle plastic streams.
- Ambercycle: Develops molecular regeneration technology to depolymerize textile waste into virgin-equivalent polyester and nylon feedstocks. Comparable as a chemical upcycling startup targeting performance material applications.
- Plastic Energy: Operates commercial-scale pyrolysis plants to convert end-of-life plastics into feedstock for new plastic production. Comparable as a chemical recycling company focused on hard-to-recycle plastic waste streams.
Emerging players
- Ioniqa Technologies: Dutch company developing magnetic nanoparticle-based chemical recycling technology to depolymerize PET into monomers. Comparable as an early-stage chemical recycling peer using novel proprietary processes to produce recycled-content performance materials.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Novoloop social profiles
Digital presenceNovoloop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novoloop leadership team
Management profileNumber of profiles
Profiles8 records
Novoloop funding detail
Funding detailFunding overview
Funding rounds14 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novoloop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novoloop
What does Novoloop do?
Novoloop chemically upcycles post-consumer polyethylene plastic waste into virgin-quality polyols and thermoplastic polyurethane (TPU) resin using its proprietary ATOD™ (Accelerated Thermal Oxidative Decomposition) process. It sells Lifecycled™ TPU, a virgin-quality resin containing up to 50% post-consumer plastic content with up to 41% carbon footprint reduction, and Recycled+™ TPU, an enhanced compound with 77-96%+ post-industrial recycled content, to brands and manufacturers across footwear, automotive, electronics, apparel, and adhesives applications.
Is Novoloop a public or private company?
Novoloop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Novoloop founded?
Novoloop was founded in 2015. It employs 11 to 50 people.
Where is Novoloop based?
Novoloop is headquartered in Menlo Park, United States, in the North America region.
How does Novoloop make money?
Three revenue lines are on record. Lifecycled™ TPU Product Sales are the primary driver. The others are recycled+™ TPU Product Sales and licensing of Technology.
Who are Novoloop's main competitors?
Broad incumbents on record are BASF, Wanhua Chemical and Covestro. Direct peers are Carbios, Eastman Chemical Company, Loop Industries, Mura Technology, Ambercycle and Plastic Energy. Ioniqa Technologies is listed as an emerging player.
Does Novoloop have an API?
No public API is recorded for Novoloop.
What industry is Novoloop in?
Novoloop's product category is Specialty Chemicals. Its primary akta.pro industry code is IMANAAAH, Recycled & Reprocessed Polymer Resin Manufacturing (rPET, rPP, rPE; PCR/PIR resins), with a secondary code of IMANAMAG, Reprocessed Resin & Recycled Polymer Compounding (PCR/PIR Compounds). Its NAICS code is 325211 and its SIC code is 2821.