What Protex AI does

Protex AI is a Dublin-headquartered, venture-backed software company that builds an AI-powered workplace safety and operational intelligence platform for industrial enterprises. Founded in 2020 by Dan Hobbs (CEO) and Ciarán O'Mara (CPTO), the company applies computer vision to live CCTV streams to detect safety events (vehicle-to-pedestrian proximity, ergonomic risks, behavioural safety, PPE non-compliance, area control breaches, housekeeping issues) and operational signals (facility flow, flow stability, process compliance) inside logistics, manufacturing, retail, food & beverage, and warehousing sites.

The core platform is built on a hybrid edge + cloud architecture: live RTSP streams from customers' existing fixed-position CCTV cameras are processed in real time on an on-premises edge appliance, with only short encrypted 10-second event clips uploaded to the cloud. Privacy-by-design is a foundational design principle, with four configurable privacy modes (facial blurring, full-body blurring, silhouette ghosting, videoless) and no biometric identification. Detection models are pre-trained on diverse industrial environments and adapt to each site via a no-code rule builder that ingests external data such as shift rosters and PLC state. In November 2025, Protex AI launched Protex Intelligence, an LLM-powered assistant layer that delivers natural-language querying, predictive analytics, root-cause analysis, and recommended actions on top of the detection platform. The company also offers Protex Pocket, a mobile companion app for safety observations, and the AI-Ready EHS Leader Certification, a free educational program.

Protex AI sells via a high-touch enterprise field sales motion with quote-based, multi-year SaaS subscriptions (pricing not publicly disclosed), supplemented by an on-premises edge hardware appliance and implementation services. The customer base includes enterprise logos across food & beverage (PepsiCo, Coca-Cola, Nestlé, Sysco, Berry Global), industrial manufacturing (Caterpillar, Nucor, Linde, GM, Toyota, Cummins, Bridgestone), logistics and retail (FedEx, Marks & Spencer, Staples, Qantas), and pharmaceuticals/medical devices (AbbVie, Medtronic). The company has raised approximately $54M+ in cumulative funding (most recently a $36M Series B in early 2025 led by Hedosophia with Salesforce Ventures), operates dual headquarters in Dublin and Boston, and is recognised by Verdantix as the market-leading vendor in its 2026 Video Analytics for Safety report and by Gartner as a 2024 Cool Vendor in Logistics & Robotics.

Name

Protex AI

Legal name

Protex AI Limited

Website

https://protex.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Protex AI builds an AI-powered workplace safety and operational intelligence platform that uses computer vision on existing CCTV to detect safety and operational events at industrial sites, sold via enterprise SaaS to manufacturing, logistics, retail, and food & beverage customers.

Ownership category

akta.pro rank

Product category

Workplace Safety Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Workplace safety software
• Computer vision safety
• EHS management platform
• Industrial safety analytics
• Operational intelligence platform

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Protex AI Platform: Recurring subscription revenue from the core Protex AI computer vision safety platform, sold to enterprise customers via 'Request a Demo' sales motion. Pricing is quote-based and not publicly disclosed.
2. Protex Intelligence Add-On: Upsell layer providing LLM-powered AI assistant for natural-language querying, predictive analytics, and recommended actions. Likely monetized as a premium tier or module on top of the core subscription.
3. Implementation & Onboarding Services: During implementation, dedicated calibration period refines detection to facility-specific lighting, camera angles, and layout. Implies professional services / implementation revenue at deployment time.
4. Edge Hardware Appliance Deployment: On-premises edge compute appliance connects to existing camera network; hardware component likely supplied to enterprise customers as part of deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Protex AI develops an AI-powered proactive health and safety technology platform that uses computer vision on existing CCTV infrastructure to detect workplace safety events (vehicle-to-pedestrian proximity, ergonomics, PPE non-compliance, housekeeping, area control breaches) and operational signals (facility flow, throughput, dock utilisation). The platform combines a hybrid edge + cloud architecture with privacy-preserving on-site processing, an LLM-powered AI assistant called Protex Intelligence, and a closed-loop remediation workflow. It is sold as a quote-based multi-year SaaS subscription to enterprise customers in manufacturing, logistics, retail, food & beverage, and warehousing.

Product overview

Protex AI offers a platform-plus-modules architecture for AI-powered workplace safety and operational intelligence. The core Protex AI Platform combines computer vision with hybrid edge/cloud processing on existing CCTV infrastructure, and is organised into three module families: Safety (Vehicle Control, Ergonomics, Behavioural Safety, Area Control, PPE Detection, Housekeeping), Operations (Facility Flow, Operational State Analysis, Flow Stability, Process Compliance), and Reporting and Integrations (Protex Intelligence, Predictive Analytics, Reporting and Workflows, CCTV Integration, EHS Management Systems, BI Integrations). Layered above this are Protex Intelligence, a generative AI/chat-based insights layer; Protex Pocket, a companion mobile app for safety observations; and the AI-Ready EHS Leader Certification, a free online training program for EHS professionals. The platform is offered across industry verticals including Logistics and Supply-Chain, Retail and Wholesale, Industrial Manufacturing, Food and Beverage Manufacturing, and Warehousing.

Differentiator

Problem solved

Functional benefit

Brands

• Protex Intelligence: AI-driven privacy and worker safety intelligence product line launched by Protex AI.
• Protex Pocket
• Protex Copilot

Products and services

• Protex AI Platform Enterprise workplace safety and operational intelligence platform that connects existing CCTV infrastructure, systems of record, and operational data into a continuous stream of safety and operational signals. Uses hybrid on-premises edge processing for live video and cloud analytics for event review, reporting, and the Protex Intelligence AI assistant. Includes safety modules (Vehicle Control, Ergonomics, Behavioural Safety, Area Control, PPE Detection, Housekeeping), operations modules (Facility Flow, Operational State Analysis, Flow Stability, Process Compliance), and reporting/integration modules. Targeted at enterprise EHS, Operations, IT, and Procurement buyers in manufacturing, logistics, retail, food & beverage, and warehousing.
• Protex Intelligence LLM-powered AI assistant and insights layer sold on top of the Protex AI Platform. Provides a natural-language chat interface, predictive analytics, contextual insights, root-cause explanations, and rule recommendations across enterprise sites. Integrates with existing CCTV infrastructure and is available worldwide to enterprise clients. Reduces reporting times and surfaces leading indicators and recommendations before issues become incidents.
• Protex Pocket Companion iOS and Android mobile app for the Protex AI Platform. Allows users to submit safety observations (photos, voice notes, videos) and access platform features from a mobile device. Captures GPS coordinates, device magnetometer heading, and EXIF metadata on photos. Uses Firebase Cloud Messaging for push notifications and integrates with Sentry for crash reporting hosted in the EU (Germany).
• AI-Ready EHS Leader Certification Free online certification program for Environment, Health, and Safety professionals covering four modules: computer vision, proactive risk management, privacy-focused AI ethics, and change management. Hosted on learn.protex.ai and led by EHS Technology Consultant Arianna Howard. Positions Protex AI as a thought leader with EHS buyers and supports mid-funnel demand generation.

Named customers24 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability14 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Make UKcoreGTM or Marketing Partner · 10 January 2025Industry association partnership with Make UK (the UK manufacturers' organisation) to extend Protex AI's reach into the UK manufacturing member base. Announced 10 January 2025.
• CorityflagshipTechnology or Integration · 19 November 2024Strategic technology partnership to bring real-time, AI-driven safety insights from Protex AI into Cority's EHS platform, serving high-risk industries. Announced 19 November 2024. Protex events feed into Cority's incident management and EHS workflows, allowing joint customers to consolidate leading-indicator insights into existing EHS systems.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationProtex AI hosts its cloud infrastructure on AWS (IaaS), which is compliant with multiple security and privacy standards. AWS Cognito is used for authentication. For EU deployments, data is stored in Ireland (eu-west-1). Other regional storage includes Ohio/Oregon (US), Central Canada, and Singapore (APAC).
• Google AdsminorGTM or Marketing PartnerTargeted advertising platform used (with consent) by Protex AI to deliver ads, measure campaign performance, and build audiences.
• LinkedIn (Advertising)minorGTM or Marketing PartnerTargeted advertising platform used (with consent) by Protex AI to deliver ads, measure campaign performance, and build audiences on LinkedIn.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/protexai
• LinkedInlinkedin.com/company/protex-ai

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protex AI