Mous
Mous is a London-based direct-to-consumer fashion tech brand designing protective phone cases and lifestyle accessories built on proprietary AiroShock® impact-absorbing material, serving premium smartphone owners across 170 countries via owned e-commerce storefronts.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mous does
Mous is a London-based direct-to-consumer fashion tech brand founded in 2014 (operated as Mous Products Ltd.) that designs and manufactures protective accessories for premium smartphones and adjacent consumer electronics. Its business model is hardware sales through owned e-commerce storefronts localized for UK, EU, US, and Rest of World markets, shipping to 170 countries with free and express delivery options. The primary customer is a tech-savvy owner of a premium smartphone (iPhone, Samsung Galaxy, or Google Pixel) who values drop protection, slim form factor, and ecosystem integration with MagSafe and Qi2 wireless charging.
The product portfolio is anchored on four phone case collections — Limitless (flagship, premium materials including aramid fibre, walnut, bamboo, leather), Clarity (transparent with UV/anti-yellowing coatings), Super Thin (1.2mm ultra-slim), and IntraLock (mechanical mounting-ready) — all built around proprietary AiroShock® impact-absorbing material. Supporting lines include MagSafe and Qi2 wireless chargers, screen protectors, magnetic card wallets, bike and car mounts, Apple Watch straps, AirPods and iPad cases, laptop sleeves, cables, and power adaptors. Since 2022 Mous has extended into backpacks and luggage via its Optimal sub-brand, including a Mercedes-AMG F1 Team co-branded collection and a $499.99 hardshell carry-on suitcase; in December 2025 it became the first third-party Google-certified charger for Pixel Watch 4.
Revenue is generated through one-time hardware purchases priced across tiers from $17.99 (entry Super Thin) to $499.99 (luggage), with periodic promotions of up to 60% off and a 10% student discount. Mous raised £2.65 million through equity crowdfunding on Crowdcube in January 2022 (subsequently reported FY21 revenue above £24 million), with additional Crowdcube and Channel 4 Ventures rounds in 2022-2023 supporting the backpack expansion. Customer trust is anchored by 152,663 reviews averaging 4.8/5 across the storefront.
Mous firmographics
Firmographics- Name
- Mous
- Legal name
- Mous Products Ltd.
- Website
- https://mous.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mous is a London-based direct-to-consumer fashion tech brand designing protective phone cases and lifestyle accessories built on proprietary AiroShock® impact-absorbing material, serving premium smartphone owners across 170 countries via owned e-commerce storefronts.
- Ownership category
- akta.pro rank
Mous industry classification
Industry- Product category
- Mobile Phone Cases and Accessories
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where Mous is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mous business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Phone Cases Sales: Direct hardware sales of protective phone cases for iPhone, Samsung Galaxy, and Google Pixel devices. One-time purchase model with cases ranging from budget-friendly to premium materials (aramid fibre, walnut, bamboo, leather).
- Accessories Sales: Sale of complementary tech accessories including screen protectors, wireless chargers, magnetic wallets, watch straps, AirPods cases, cables, mounts (bike, car, content creation), backpacks, laptop sleeves, and luggage.
- Bags & Luggage: Expansion into backpack market ($15 billion addressable market) and luggage products including hardshell carry-on suitcases. Premium collaboration products with Mercedes-AMG F1 Team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Super Thin cases - Entry level slim protection |
| One time/ perpetual license | Pay-as-you-go | Limitless cases - Flagship premium protection |
| One time/ perpetual license | Pay-as-you-go | Clarity cases - Clear protective cases |
| Unit Pricing | Pay-as-you-go | Screen Protectors |
| Unit Pricing | Pay-as-you-go | Wireless Chargers |
| Unit Pricing | Pay-as-you-go | Backpacks - Premium bags and luggage |
| Unit Pricing | Pay-as-you-go | Card Wallets and Accessories |
| Other | Pay-as-you-go | Student Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Mous product offering
Product offeringCore offering
Mous designs and manufactures premium protective phone cases (for iPhone, Samsung, Google Pixel) and complementary tech accessories including AirPods and Apple Watch cases, screen protectors, mounts, chargers, cables, power banks, wallets, and bags. Its cases use the proprietary AiroShock impact-absorbing material to deliver high drop protection in a slim, stylish form factor compatible with MagSafe, Qi2, and MFi ecosystems.
Product overview
Mous is a tech accessories company specializing in protective phone cases and lifestyle accessories. The product portfolio is organized around a unified ecosystem of device protection and charging solutions. The core offerings include four main phone case collections: Limitless (flagship premium line), Clarity (clear protective cases), Super Thin (ultra-slim everyday cases), and IntraLock (mount-ready mechanical mounting cases). These cases share common technologies including AiroShock® impact-absorbing material, MagSafe® compatibility, and Qi2 wireless charging support. Supporting product lines include screen protectors (Tempered Glass, Ceramic, Blue Light, Privacy), wireless charging products (Stands, Stations, Portable Chargers), magnetic accessories (Card Wallets, Phone Rings/Stands), phone mounts (Bike, Car, Wall, Content Creation), and bags/luggage (Backpacks with Mercedes-AMG F1 Team collaboration, Laptop Sleeves, Hardshell Suitcases). The company also offers Apple Watch straps, AirPods cases, iPad cases, and cables/power adaptors. Mous has expanded from phone accessories into broader lifestyle categories including backpacks, travel luggage, and wearable accessories while maintaining its core expertise in device protection.
Differentiator
Problem solved
Functional benefit
Brands
- Optimal: Premium backpack and luggage collection featuring durable materials like UltraTex
- Limitless
- Clarity
- Super Thin
- IntraLock
- ATLAS
- AiroShock
Products and services
- Limitless phone cases (iPhone, Samsung Galaxy, Google Pixel) Mous's flagship slim protective cases for iPhone, Samsung Galaxy, and Google Pixel smartphones, built around the proprietary AiroShock impact-absorbing material and engineered for MagSafe/Qi2 compatibility. Sold in multiple material finishes (including aramid fiber, leather, wood, and clear variants) and targeted at consumers who want high drop protection without bulk.
- AirPods cases Protective cases for Apple AirPods and AirPods Pro, designed with AiroShock impact absorption to protect the charging case from drops and scratches while remaining compatible with wireless charging. Targeted at Apple ecosystem users who already own Mous iPhone cases.
- Apple Watch cases and screen protectors Protective cases and screen protectors for Apple Watch, designed to guard the watch body and display against impact and scratches while preserving access to the digital crown and sensors. Targeted at Apple Watch owners seeking coordinated protection across their device ecosystem.
- Magnetic chargers (MagSafe/Qi2 compatible) Magnetic wireless chargers compatible with MagSafe and Qi2 standards, designed to work with Mous Limitless cases and the broader smartphone ecosystem. Targeted at consumers seeking an integrated Mous charging setup for home, office, and travel.
- Magnetic mounts (car, desk, and wall) Magnetic and IntraLock-compatible mounts for use in cars, on desks, and on walls, designed to hold Mous-cased smartphones securely and to integrate with MagSafe accessories. Targeted at drivers, remote workers, and content creators who need hands-free phone positioning.
- Cables and power banks Mous-branded charging cables and portable power banks designed to complement the Mous charging ecosystem and provide on-the-go power for smartphones and other USB-C/Lightning devices. Targeted at Mous case owners who want a single-brand charging kit.
- Wallets, cardholders, and MagSafe-compatible accessories Modular MagSafe-compatible wallets and cardholders that attach to Mous Limitless cases (often via the IntraLock system), letting users carry cards with their phone. Targeted at consumers who want to slim down what they carry while keeping cards accessible.
- Limitless Luggage Collection (carry-on, checked, backpack) Premium carry-on and checked luggage plus a 30L Hybrid Backpack, extending Mous's protective design philosophy from phone cases into travel bags. Targeted at Mous's existing premium consumer base and frequent travelers who value design-led, durable bags.
- Mous iPhone Starter Kit A bundled kit that pairs a Mous Limitless iPhone case with complementary accessories (such as a screen protector and charger), giving new iPhone buyers a one-stop protective setup. Targeted at consumers buying a new iPhone who want Mous's recommended accessories out of the box.
- Pixel Watch Charger (Google-compatible) A dedicated wireless charging puck/stand for the Google Pixel Watch, designed and certified by Mous to safely charge the watch. Targeted at Google Pixel Watch owners seeking a premium, Mous-designed charging accessory.
Quantifiable outcome
- Over £24 million in revenue achieved in FY21
- +2 more outcomes
Companies that use Mous
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Mous technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Mous partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- GooglecoreMous Pixel Watch Charger is the first third-party charger certified by Google specifically for Pixel Watch 4. Features 5.6W fast charging with dual-part authentication for safety and compatibility. Available on Google Store for $49.99.
- Mercedes-AMG F1 TeamflagshipCollaborative product line including Protective Lid Backpack and Day Backpack with UltraTex material. Products branded as 'Optimal x Mercedes-AMG F1 Team'. Premium pricing ($219.99-$299.99) reflects collaboration positioning. Strong customer reception with 152+ and 747+ reviews respectively on backpack products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mous competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mous social profiles
Digital presenceMous compliance and trust
Trust signalCompliance1 record
Mous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mous leadership team
Management profileNumber of profiles
Profiles3 records
Mous funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mous
What does Mous do?
Mous designs and manufactures premium protective phone cases (for iPhone, Samsung, Google Pixel) and complementary tech accessories including AirPods and Apple Watch cases, screen protectors, mounts, chargers, cables, power banks, wallets, and bags. Its cases use the proprietary AiroShock impact-absorbing material to deliver high drop protection in a slim, stylish form factor compatible with MagSafe, Qi2, and MFi ecosystems.
Is Mous a public or private company?
Mous is a private company. It is classified as private equity controlled and is currently operating.
When was Mous founded?
Mous was founded in 2015. It employs 101 to 250 people.
Where is Mous based?
Mous is headquartered in London, United Kingdom, in the Europe region.
How does Mous make money?
Three revenue lines are on record. Phone Cases Sales are the primary driver. The others are accessories Sales and bags & Luggage.
Does Mous have an API?
No public API is recorded for Mous.
What industry is Mous in?
Mous's product category is Mobile Phone Cases and Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACAPAI, Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts). Its NAICS code is 335210 and its SIC code is 3670.