Mous

What Mous does

Mous is a London-based direct-to-consumer fashion tech brand founded in 2014 (operated as Mous Products Ltd.) that designs and manufactures protective accessories for premium smartphones and adjacent consumer electronics. Its business model is hardware sales through owned e-commerce storefronts localized for UK, EU, US, and Rest of World markets, shipping to 170 countries with free and express delivery options. The primary customer is a tech-savvy owner of a premium smartphone (iPhone, Samsung Galaxy, or Google Pixel) who values drop protection, slim form factor, and ecosystem integration with MagSafe and Qi2 wireless charging.

The product portfolio is anchored on four phone case collections — Limitless (flagship, premium materials including aramid fibre, walnut, bamboo, leather), Clarity (transparent with UV/anti-yellowing coatings), Super Thin (1.2mm ultra-slim), and IntraLock (mechanical mounting-ready) — all built around proprietary AiroShock® impact-absorbing material. Supporting lines include MagSafe and Qi2 wireless chargers, screen protectors, magnetic card wallets, bike and car mounts, Apple Watch straps, AirPods and iPad cases, laptop sleeves, cables, and power adaptors. Since 2022 Mous has extended into backpacks and luggage via its Optimal sub-brand, including a Mercedes-AMG F1 Team co-branded collection and a $499.99 hardshell carry-on suitcase; in December 2025 it became the first third-party Google-certified charger for Pixel Watch 4.

Revenue is generated through one-time hardware purchases priced across tiers from $17.99 (entry Super Thin) to $499.99 (luggage), with periodic promotions of up to 60% off and a 10% student discount. Mous raised £2.65 million through equity crowdfunding on Crowdcube in January 2022 (subsequently reported FY21 revenue above £24 million), with additional Crowdcube and Channel 4 Ventures rounds in 2022-2023 supporting the backpack expansion. Customer trust is anchored by 152,663 reviews averaging 4.8/5 across the storefront.

Name

Mous

Legal name

Mous Products Ltd.

Website

https://mous.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Mous is a London-based direct-to-consumer fashion tech brand designing protective phone cases and lifestyle accessories built on proprietary AiroShock® impact-absorbing material, serving premium smartphone owners across 170 countries via owned e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Mobile Phone Cases and Accessories

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industries

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Protective phone cases
• Tech accessories
• Impact-absorbing materials
• MagSafe accessories
• Magnetic mounting systems

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Phone Cases Sales: Direct hardware sales of protective phone cases for iPhone, Samsung Galaxy, and Google Pixel devices. One-time purchase model with cases ranging from budget-friendly to premium materials (aramid fibre, walnut, bamboo, leather).
2. Accessories Sales: Sale of complementary tech accessories including screen protectors, wireless chargers, magnetic wallets, watch straps, AirPods cases, cables, mounts (bike, car, content creation), backpacks, laptop sleeves, and luggage.
3. Bags & Luggage: Expansion into backpack market ($15 billion addressable market) and luggage products including hardshell carry-on suitcases. Premium collaboration products with Mercedes-AMG F1 Team.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mous designs and manufactures premium protective phone cases (for iPhone, Samsung, Google Pixel) and complementary tech accessories including AirPods and Apple Watch cases, screen protectors, mounts, chargers, cables, power banks, wallets, and bags. Its cases use the proprietary AiroShock impact-absorbing material to deliver high drop protection in a slim, stylish form factor compatible with MagSafe, Qi2, and MFi ecosystems.

Product overview

Mous is a tech accessories company specializing in protective phone cases and lifestyle accessories. The product portfolio is organized around a unified ecosystem of device protection and charging solutions. The core offerings include four main phone case collections: Limitless (flagship premium line), Clarity (clear protective cases), Super Thin (ultra-slim everyday cases), and IntraLock (mount-ready mechanical mounting cases). These cases share common technologies including AiroShock® impact-absorbing material, MagSafe® compatibility, and Qi2 wireless charging support. Supporting product lines include screen protectors (Tempered Glass, Ceramic, Blue Light, Privacy), wireless charging products (Stands, Stations, Portable Chargers), magnetic accessories (Card Wallets, Phone Rings/Stands), phone mounts (Bike, Car, Wall, Content Creation), and bags/luggage (Backpacks with Mercedes-AMG F1 Team collaboration, Laptop Sleeves, Hardshell Suitcases). The company also offers Apple Watch straps, AirPods cases, iPad cases, and cables/power adaptors. Mous has expanded from phone accessories into broader lifestyle categories including backpacks, travel luggage, and wearable accessories while maintaining its core expertise in device protection.

Differentiator

Problem solved

Functional benefit

Brands

• Optimal: Premium backpack and luggage collection featuring durable materials like UltraTex
• Limitless
• Clarity
• Super Thin
• IntraLock
• ATLAS
• AiroShock

Products and services

• Limitless phone cases (iPhone, Samsung Galaxy, Google Pixel) Mous's flagship slim protective cases for iPhone, Samsung Galaxy, and Google Pixel smartphones, built around the proprietary AiroShock impact-absorbing material and engineered for MagSafe/Qi2 compatibility. Sold in multiple material finishes (including aramid fiber, leather, wood, and clear variants) and targeted at consumers who want high drop protection without bulk.
• AirPods cases Protective cases for Apple AirPods and AirPods Pro, designed with AiroShock impact absorption to protect the charging case from drops and scratches while remaining compatible with wireless charging. Targeted at Apple ecosystem users who already own Mous iPhone cases.
• Apple Watch cases and screen protectors Protective cases and screen protectors for Apple Watch, designed to guard the watch body and display against impact and scratches while preserving access to the digital crown and sensors. Targeted at Apple Watch owners seeking coordinated protection across their device ecosystem.
• Magnetic chargers (MagSafe/Qi2 compatible) Magnetic wireless chargers compatible with MagSafe and Qi2 standards, designed to work with Mous Limitless cases and the broader smartphone ecosystem. Targeted at consumers seeking an integrated Mous charging setup for home, office, and travel.
• Magnetic mounts (car, desk, and wall) Magnetic and IntraLock-compatible mounts for use in cars, on desks, and on walls, designed to hold Mous-cased smartphones securely and to integrate with MagSafe accessories. Targeted at drivers, remote workers, and content creators who need hands-free phone positioning.
• Cables and power banks Mous-branded charging cables and portable power banks designed to complement the Mous charging ecosystem and provide on-the-go power for smartphones and other USB-C/Lightning devices. Targeted at Mous case owners who want a single-brand charging kit.
• Wallets, cardholders, and MagSafe-compatible accessories Modular MagSafe-compatible wallets and cardholders that attach to Mous Limitless cases (often via the IntraLock system), letting users carry cards with their phone. Targeted at consumers who want to slim down what they carry while keeping cards accessible.
• Limitless Luggage Collection (carry-on, checked, backpack) Premium carry-on and checked luggage plus a 30L Hybrid Backpack, extending Mous's protective design philosophy from phone cases into travel bags. Targeted at Mous's existing premium consumer base and frequent travelers who value design-led, durable bags.
• Mous iPhone Starter Kit A bundled kit that pairs a Mous Limitless iPhone case with complementary accessories (such as a screen protector and charger), giving new iPhone buyers a one-stop protective setup. Targeted at consumers buying a new iPhone who want Mous's recommended accessories out of the box.
• Pixel Watch Charger (Google-compatible) A dedicated wireless charging puck/stand for the Google Pixel Watch, designed and certified by Mous to safely charge the watch. Targeted at Google Pixel Watch owners seeking a premium, Mous-designed charging accessory.

Quantifiable outcome

• Over £24 million in revenue achieved in FY21
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• GooglecoreTechnology or Integration · 16 December 2025Mous Pixel Watch Charger is the first third-party charger certified by Google specifically for Pixel Watch 4. Features 5.6W fast charging with dual-part authentication for safety and compatibility. Available on Google Store for $49.99.
• Mercedes-AMG F1 TeamflagshipStrategic or Co-development PartnerCollaborative product line including Protective Lid Backpack and Day Backpack with UltraTex material. Products branded as 'Optimal x Mercedes-AMG F1 Team'. Premium pricing ($219.99-$299.99) reflects collaboration positioning. Strong customer reception with 152+ and 747+ reviews respectively on backpack products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MousCase
• Facebookfacebook.com/mous
• LinkedInlinkedin.com/company/mous

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mous