HidrateSpark

What HidrateSpark does

HidrateSpark (legal entity HidrateSmart LLC) designs, manufactures, and sells smart water bottles and tumblers with hydration-tracking hardware and software, founded in 2014 and headquartered in Henderson, Nevada. The company's core technology is its patented SipSense system, a load-cell weight sensor that measures fluid intake in real time including with ice, syncing over Bluetooth to a companion iOS and Android app. The flagship PRO 2 line is offered in 21 oz, 30 oz, and 32 oz stainless-steel form factors priced at $79.99-$84.99, featuring 360-degree customizable glow reminders, USB-C charging with up to 21-day battery life, and built-in Apple Find My. A PREMIUM app subscription adds hydration scores, custom glow patterns via GlowStudio, drink-type tracking across 60+ beverages, and additional wallpapers; pricing for the subscription is not publicly disclosed. Accessories including replacement sensors, lids, and bottle bodies provide aftermarket revenue, while a corporate sales program offers custom-branded bottles for enterprise wellness programs.

The company sells through three channels: direct-to-consumer e-commerce on its Shopify storefront shipping to 10+ countries, Apple Stores worldwide, and a B2B corporate sales team. Named corporate customers include Apple, Google, Netflix, the American Heart Association, and Mayo Clinic. HidrateSpark's technology has been used in 5+ clinical trials at Mayo Clinic, Cleveland Clinic, Duke University, Penn Medicine, Children's Hospital of Philadelphia, and the University of Minnesota, including an NIH-funded validation study confirming accuracy within 3% of manual recordings and the multi-year Duke PUSH trial for prevention of urinary stones. The company has raised approximately $11.35M across disclosed funding rounds from 2015 through 2022, including a 2021 round of $6.54M and accelerator participation in Techstars Kansas City. Its operating geographies span North America, Europe, and Oceania, with customer scale cited at over 1 million lifetime users and a small team (11-50 employees) under co-founder and co-CEO Coleman Iverson and President David Asseoff.

Name

HidrateSpark

Legal name

HidrateSmart LLC

Website

https://hidratespark.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HidrateSpark designs and sells smart stainless-steel water bottles with patented SipSense weight-sensing hydration tracking, sold DTC globally, through Apple Stores, and via corporate wellness programs to consumers, enterprises, and clinical researchers.

Ownership category

akta.pro rank

Product category

Smart Water Bottles

akta.pro primary industry

Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)

Keywords

• Smart water bottles
• Hydration tracking devices
• Connected consumer health
• Wellness wearables hardware
• Corporate wellness products

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Smart Water Bottle Hardware Sales: Primary revenue stream from selling smart water bottles and tumblers. Products include PRO 2 line (21oz, 30oz tumbler, 32oz) and PRO 1 line. Also sells accessories including replacement sensors, lids, and bottle bodies.
2. Premium App Subscription: Subscription-based revenue from HidrateSpark PREMIUM app features including hydration scores, drink type tracking (60+ beverages), GlowStudio custom patterns, 40+ wallpapers, and additional sound reminders.
3. Corporate/Bulk Sales: B2B sales of custom branded smart bottles to enterprise clients for corporate wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HidrateSpark designs, manufactures, and sells smart stainless steel water bottles and tumblers equipped with patented SipSense weight-sensing technology that tracks every sip in real time via Bluetooth to a companion iOS/Android app. The current flagship PRO 2 line (21 oz bottle, 30 oz tumbler, 32 oz bottle) features customizable 360-degree glow reminders, Apple Find My integration, USB-C charging, and personalized hydration goals, supported by a freemium mobile app with an optional PREMIUM subscription tier for advanced analytics, custom glow patterns, and 60+ beverage tracking.

Product overview

HidrateSpark offers a hydration ecosystem comprising smart water bottles and tumblers paired with a mobile app. The current flagship product line is the HidrateSpark PRO 2, available in 21 oz, 30 oz, and 32 oz sizes, featuring patented SipSense technology for real-time sip tracking via weight sensing. The previous-generation HidrateSpark PRO uses similar but incompatible technology. All products sync via Bluetooth to the HidrateSpark App, which offers personalized hydration goals, gamification features, and social challenges. A PREMIUM subscription tier adds hydration scores, custom glow patterns, and expanded drink tracking. The company also offers enterprise bulk ordering with custom branding for corporate wellness programs.

Differentiator

Problem solved

Functional benefit

Brands

• HidrateSpark PRO: Smart water bottle product line with SipSense technology for hydration tracking
• HidrateSpark PRO 2

Products and services

• HidrateSpark PRO 2 Smart Water Bottle Current flagship smart stainless steel water bottles and tumblers (21 oz bottle, 30 oz tumbler, 32 oz bottle) featuring patented SipSense load-cell technology for real-time sip tracking, 360-degree customizable glow reminders, Bluetooth syncing, Apple Find My, USB-C charging with up to 21-day battery life, and double-wall vacuum insulation. Targeted at health-conscious individual consumers.
• HidrateSpark Mobile App iOS and Android application that syncs with HidrateSpark smart bottles via Bluetooth to track hydration, set personalized goals based on body metrics and activity, send reminders, and sync with Apple Health, Fitbit, Health Connect, and Withings. Offers free core features with optional PREMIUM subscription.
• HidrateSpark PREMIUM App Subscription Recurring subscription tier for the HidrateSpark mobile app that unlocks hydration scores, 40+ colorful wallpapers, GlowStudio for custom glow patterns with up to 6 colors, drink type tracking across 60+ beverages, and additional sound reminders. Sold to existing HidrateSpark bottle owners; 1 month free trial for new users.
• Corporate Bulk Sales / Custom Branded Bottles B2B offering of custom-branded HidrateSpark smart bottles supplied in bulk to enterprise clients for corporate wellness programs, featuring custom colors and company branding. Customers include Apple, Google, Netflix, Instagram, Mayo Clinic, the American Heart Association, and the Denver Broncos. Sold quote-based through a dedicated corporate sales channel.
• HidrateSpark PRO Smart Water Bottle (previous generation)

Quantifiable outcome

• Accuracy within 3% of manual recordings
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• AppleflagshipChannel Partner/ Reseller/ Distributor · 1 January 2024Apple serves as a major retail distribution partner, selling HidrateSpark products in Apple stores worldwide. HidrateSpark also integrates with Apple's Find My Network for bottle tracking and ecosystem.
• Apple HealthcoreTechnology or IntegrationHealth app integration allowing users to sync hydration data with Apple Health for comprehensive health tracking.
• FitbitcoreTechnology or IntegrationIntegration with Fitbit fitness trackers allowing hydration data to sync with fitness activity levels.
• Health ConnectcoreTechnology or IntegrationAndroid health platform integration for syncing hydration data with other health metrics.
• Withings Health MatecoreTechnology or IntegrationIntegration with Withings smart scales and health devices for comprehensive health monitoring.
• Mayo ClinicflagshipStrategic or Co-development PartnerNIH-funded clinical study validating HidrateSpark's accuracy within 3% of manual recordings with Nurses and Surgeons at Mayo Clinic Rochester. Ongoing clinical research partnership.
• Cleveland ClinicflagshipStrategic or Co-development PartnerClinical research partner conducting studies on hydration and health outcomes using HidrateSpark technology.
• Duke UniversityflagshipStrategic or Co-development PartnerLeading the PUSH (Prevention of Urinary Stones with Hydration) clinical trial with 600+ participants since 2017, testing HidrateSpark's effectiveness in preventing stone recurrence.
• Children's Hospital of PhiladelphiacoreStrategic or Co-development PartnerClinical research partner studying pediatric hydration patterns.
• Penn MedicinecoreStrategic or Co-development PartnerClinical research partner conducting hydration studies using HidrateSpark technology.
• GooglecoreGTM or Marketing PartnerCorporate wellness program customer using HidrateSpark for employee hydration programs.
• NetflixcoreGTM or Marketing PartnerCorporate wellness program customer using HidrateSpark for employee hydration programs.
• American Heart AssociationcoreGTM or Marketing PartnerCorporate wellness partner promoting hydration for cardiovascular health.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cirkul: Cirkul sells personalized flavored water bottles with cartridge-based flavoring and a companion app, targeting the same hydration-conscious consumer with a hardware-plus-consumable model.
• LARQ: LARQ makes premium self-cleaning, insulated smart water bottles sold DTC and in retail at similar price points to HidrateSpark. It is the most direct head-to-head competitor in the connected hydration category.

Broad incumbents

• Thermos: Thermos is the legacy global leader in insulated drinkware and bottles. While not a 'smart' bottle, it competes for the same hydration occasion and shelf space at retail.
• YETI: YETI is a premium drinkware and cooler brand with strong retail presence and a similar premium pricing posture, competing for the same health-conscious, on-the-go consumer wallet share.
• Owala: Owala (a Helen of Troy brand) sells feature-rich insulated water bottles (FreeSip lid, etc.) at similar $25–$45 price points, increasingly competing for HidrateSpark's value-conscious hydration buyer.
• CamelBak: CamelBak is an established hydration brand (bottles and reservoirs) with broad retail distribution and sports/outdoor positioning, overlapping with HidrateSpark's fitness and wellness use cases.
• Brita: Brita (owned by Clorox) dominates the household water filtration category. While not a smart bottle, it competes for the consumer's daily hydration decision and the retail shelf set.
• Takeya: Takeya makes insulated sport bottles and cold-brew coffee makers at premium-but-accessible prices, overlapping with HidrateSpark's active-consumer use case.
• Simple Modern: Simple Modern is a fast-growing DTC-first insulated drinkware brand with broad Amazon and retail distribution, competing for the same middle-to-premium hydration consumer.
• Nalgene: Nalgene is an iconic reusable water bottle brand with strong collegiate/outdoor positioning and broad retail distribution, anchoring the entry-level reusable hydration category HidrateSpark sits above.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hidratespark
• LinkedInlinkedin.com/company/hidratespark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HidrateSpark