Lalo

What Lalo does

Lalo (legal entity Love All Little Ones Inc.) is a Brooklyn, New York-based direct-to-consumer baby and toddler products company founded in 2019. The company designs and sells premium, design-forward baby gear and accessories across three primary categories — Mealtime (flagship The Chair high chair, Hook-On Chair, Booster, Bento Box, utensils, bibs, splat mats, and The Stainless Collection tableware), Playtime (The Play Kit, Play Gym II, Play Kitchen, Play Tent, Workbench, The Play Boxes subscription), and Bathtime (The Bath Tub, 3-in-1 Potty, Wipeable Changing Pad, towels, bath toys) — totaling 98 SKUs. Core technology centers on non-toxic, PFAS-free, BPA-free materials with FSC-certified beech wood, organic Turkish cotton, FDA-grade silicone, and ASTM/Prop 65 safety compliance; product differentiation rests on multi-stage designs that grow with the child (e.g., The Chair converting to a Booster, the Bath Tub converting to a sensory bin, the 3-in-1 Potty converting to a step stool) and crevice-free construction for easy cleaning. The Hook-On Chair's adjustable 4-level footrest is the company's first-of-kind product feature.

Lalo's business model is premium one-time-purchase DTC commerce with omnichannel expansion. Hero products retail from $9.99 (Foam Bath Puzzles) to $740 (Play Kitchen + Fridge + Shopping Cart bundle), with The Chair at $225 and the Play Kit at $375. Primary distribution is the meetlalo.com Shopify storefront, supplemented since March 2025 by Target's 750+ U.S. retail locations and Target.com, Amazon marketplace, and Babylist registry partnership. Marketing leans heavily on Instagram, TikTok, and YouTube with celebrity endorsements (Blake Lively, Khloé Kardashian), earned media in Architectural Digest, Fast Company (Most Innovative Companies 2023), and Good Housekeeping, plus an email community ("Lalo Fam") and editorial blog (Lalo Lowdown). The brand has raised approximately $15.7M across a $5.6M seed (Willow Growth Partners, July 2021) and a $10.1M Series A (Spin Master Ventures-led, June 2023), operates with 11-50 employees, and serves design-conscious millennial and Gen Z parents of 0-3 year-olds seeking safe, multi-functional, aesthetically modern baby products.

Name

Lalo

Legal name

Love All Little Ones Inc.

Website

https://meetlalo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lalo is a Brooklyn-based DTC baby and toddler products brand (founded 2019) selling premium non-toxic high chairs, play kits, bathtubs, and tableware across Mealtime, Playtime, and Bathtime categories via its website, Target (750+ stores), and Amazon, serving design-conscious millennial and Gen Z parents of 0-3 year-olds.

Ownership category

akta.pro rank

Product category

Baby & Toddler Products

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Baby Bath & Cleansing (CRABAJAA)

Keywords

• Baby high chairs
• Toddler mealtime products
• Non-toxic baby gear
• Play furniture
• Bathtime essentials

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Lalo generates revenue through direct-to-consumer sales of baby and toddler products including high chairs, play furniture, tableware, bath products, and accessories via its e-commerce website. The company also sells through Amazon, Target retail locations, and registry partners.
2. Retail/Distribution Revenue: Omnichannel revenue through Target's 750+ physical locations and online platform, as well as Amazon marketplace presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lalo designs, manufactures, and sells premium non-toxic baby and toddler products across three categories: Mealtime (high chairs, booster seats, tableware, feeding accessories), Playtime (play tables, play gyms, play kitchens, developmental toys), and Bathtime (multi-stage bath tubs, potties, changing pads, towels). The company sells direct-to-consumer via its own e-commerce site and Amazon, with omnichannel expansion through 750+ Target retail locations and baby registry partners such as Babylist.

Product overview

Lalo is a direct-to-consumer baby and toddler products company founded in 2019, offering premium non-toxic products across three main categories: Mealtime, Playtime, and Bathtime. The mealtime collection centers on The Chair, an award-winning flagship high chair system featuring a multi-stage design that grows from infant to toddler, complemented by The Hook-On Chair for portable use, The Booster for transitional seating, and tableware including The Bento Box, Utensils, Smock Bib, and The Tower for food arrangement. The play collection features The Play Kit (award-winning play table and chair set), The Play Gym II (collapsible developmental play gym with organic cotton play mat and FDA-grade silicone toys), The Play Kitchen, The Play Table, The Play Chair, Play Mat, Giant Coloring Sheets, Art Cards, and The Caddy for organization. The bathtime line includes The Bath Tub (multi-stage tub from newborn to sit-and-splash), The 3-in-1 Potty for potty training, The Wipeable Changing Pad, Foam Bath Puzzles, Bath Toy Bin, and comprehensive towel collections. Lalo also offers The Stainless Collection of plastic-free stainless steel tableware. Products are sold direct-to-consumer through their website and Amazon, and are available in over 750 Target retail locations. The company emphasizes non-toxic materials, PFAS-free construction, and design-forward aesthetics that fit modern home decor.

Differentiator

Problem solved

Functional benefit

Products and services

• The Chair The flagship multi-stage high chair designed to grow with the child from infant through toddler years. Features bucket-style seats, no-slip scuff-free legs, and a crevice-free design for easy cleanup. Priced at $225 regular ($149 on sale) with multiple color options.
• The Hook-On Chair A compact hook-on high chair designed for travel and small spaces. Features adjustable footrest with 4 levels, FDA-grade silicone tray (BPA and PFAS-free), machine-washable fabric, and compact fold design with included carry bag. Supports children from approximately 4-6 months up to 37 lbs.
• The Play Kit An award-winning play table and set of two play chairs sized perfectly for little ones to create, learn, snack, and socialize. Made with FSC-certified sustainably sourced beech wood and non-toxic plastic. Features crevice-free design for easy cleanup.
• The Play Gym II A collapsible play gym designed for growing and learning from day one, featuring an organic cotton play mat, sustainably sourced beech plywood frame, and FDA-grade silicone toy elements. Includes a sit-up and play panel and sensory toys (sensory ball, bell, teether toys) adjustable to 2 heights.
• The Play Kitchen A pretend play kitchen set sized for toddlers, crafted from non-toxic materials and designed with a timeless aesthetic that fits any home decor.
• The Bath Tub A multi-stage bath tub that grows with the child from newborn to sit-and-splash stage. Features removable infant insert with soft foam backrest for newborns and contoured support for infants. Can be converted into a sensory bin for use beyond early years.

Quantifiable outcome

• 4.7 out of 5 stars rating (2,105 reviews) for flagship The Chair product
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• It's LayeredminorGTM or Marketing Partner · 4 March 2026Lalo participates in It's Layered community activation platform launched March 2026 for family and CPG brands. The platform rewards consumer participation in brand communities rather than just purchases, enabling parents to earn points through engagement activities.
• Tariff-Related Legal ProceedingsminorOthers · 20 February 2026Lalo was among the companies that filed tariff-related lawsuits as part of over 1,800 cases pending before the U.S. Court of International Trade following the Supreme Court's ruling on Trump's tariffs.
• TargetcoreChannel Partner/ Reseller/ Distributor · 20 March 2025Major retail partnership launched in March 2025 with Lalo products available across 750+ Target locations and online. Lalo is part of Target's strategy to revamp its baby aisles by adding premium brands like Lalo and Joie to grow the category.
• BabylistminorChannel Partner/ Reseller/ DistributorBaby registry partner where Lalo products are featured as registry picks and can be purchased as gifts through the platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8o1TqsN_BoiPzADYzLXjeg
• Instagraminstagram.com/lalo
• TikToktiktok.com/@lalo
• Xx.com/meetlalo
• Facebookfacebook.com/meetlalodotcom
• LinkedInlinkedin.com/company/lalobaby

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lalo