Yonder

What Yonder does

Yonder is a UK-regulated fintech, founded in early 2021 by former ClearScore executives Tim Chong (CEO), Harry Jell (CTO) and Theso Jivajirajah (CRO), that issues Mastercard-branded rewards credit and debit cards paired with a curated lifestyle partner redemption network. The product family comprises four tiers — The Free Credit Card, The Full Credit Card (£15/month, 5x points, with travel insurance and airport lounge access), The Free Debit Card, and The Full Debit Card (£15/month, 4x points) — supported by an award-winning mobile app that drives ~15 opens per member per week, real-time notifications, in-app points management, bill splitting, and customer support. Underwriting is differentiated by an open banking-based credit assessment that enables access for the UK's roughly 5 million 'credit-invisible' individuals, including expats and new UK residents who lack traditional credit history; card issuance is conducted via Transact Payments Limited (FCA/Gibraltar regulated) and the Top-up account is operated by Griffin Bank (FCA/PRA regulated, FSCS-protected). Yonder monetises through three streams: £15/month membership fees on the Full tier, commission on the £12.6M+ of annualised member spend directed to 300+ lifestyle partners across dining, travel, wellness, shopping and entertainment, and standard interchange on Mastercard network transactions.

The go-to-market is product-led and self-serve via iOS/Android and web, targeting UK millennials and Gen Z with soft-credit eligibility checks and rapid onboarding; distribution is reinforced by a 4.6-star Trustpilot rating, organic social, content marketing, and a referral programme. As of 2025 the company reports 80,000+ members with 100% year-on-year member growth and is in active international expansion — having launched in the Netherlands in 2024 via Yonder Technology Netherlands B.V. with cards issued by Transact Payments Malta Limited — and has extended the product surface into eSIM (via 1GLOBAL), flights, hotels, and airport lounge booking. Capitalisation includes a £20M seed (March 2022), a £62.5M Series A (£12.5M equity + £50M debt, April 2023), a £23.4M round (September 2024, valuation exceeding £100M, led by Repeat and RTP Global with Latitude), and a strategic minority investment from NatWest in April 2025. The company is headquartered in Shoreditch, London, with 70 employees as of the latest careers page.

Name

Yonder

Legal name

Yonder Technology Ltd

Website

https://yonder.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Yonder is a UK fintech issuing Mastercard rewards credit and debit cards backed by a 300+ partner lifestyle platform, serving 80,000+ millennial and Gen Z members including expats and credit-invisible customers.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Loyalty, Points Currency & Stored Value Payments (THALAHAK)

akta.pro secondary industries

Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB), Credit Score Monitoring & Credit Building (FSAGADAE), Cross-border Payments & FX for E-commerce (CRAFALAF)

Keywords

• Rewards credit cards
• Consumer credit products
• Lifestyle rewards platform
• Open banking credit assessment
• Challenger fintech cards

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Fees: Monthly membership fees from credit and debit card tiers: Free tier (no monthly fee) and Full tier at £15/month for premium benefits including 5x points, travel insurance, and airport lounge access
2. Partner Commission: Commission-based model where Yonder earns a percentage of total spend at partner locations. Partners pay only when members spend, aligning incentives. Partners include dining, travel, entertainment, wellness, and retail brands
3. Interchange Revenue: Standard interchange fees from card transactions processed through Mastercard network on credit and debit card spend

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yonder is a UK-based consumer fintech that issues Mastercard-branded rewards credit and debit cards (four tiers: Free Credit, Full Credit, Free Debit, Full Debit) paired with a points-based lifestyle rewards programme redeemable across 300+ partner brands in dining, travel, shopping, entertainment, and wellness. The company uses open banking and transaction data to assess creditworthiness for credit-invisible and expat customers, and delivers the experience through an award-winning mobile app with no FX fees abroad.

Product overview

Yonder is a UK-based challenger financial services company offering a portfolio of Mastercard-branded rewards credit and debit cards alongside a lifestyle rewards platform. The core product family consists of four cards — The Free Credit Card, The Full Credit Card (credit), The Free Debit Card, and The Full Debit Card (debit) — each differentiated by monthly fee, points earning rate (1x to 5x), and bundled perks (travel insurance, airport lounges). All four cards are supported by Yonder's award-winning mobile app and share access to a unified rewards programme redeemable across 300+ partner brands in dining, travel, shopping, entertainment, and wellness. Additional value-added services include Yonder eSIM (international data via 1GLOBAL), travel insurance, airport lounge access, and flight/hotel booking (via Yonder Travel). A Top-Up Account (operated by Griffin Bank) allows credit card members to supplement their credit limit with their own funds. The company is authorised and regulated by the FCA and is expanding internationally, having launched in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• The Free Credit Card A rewards credit card with no monthly fee, earning 1x points on all spending with no fees for international transactions. Suitable for customers seeking basic rewards without an ongoing cost. Representative APR 31.6% variable.
• The Full Credit Card A premium rewards credit card priced at £15/month, earning 5x points on all spending and including travel insurance, airport lounge access, and additional travel perks. Representative APR 65.1% variable (66.0% on homepage).
• The Free Debit Card A rewards debit card with no monthly fee, earning 1x points on everyday spending and no fees abroad. Requires topping up with the user's own money to spend.
• The Full Debit Card A premium rewards debit card priced at £15/month, earning 4x points on spending with travel cover, airport lounges, and other premium extras included.
• Yonder eSIM An eSIM data service for Yonder members travelling abroad, providing mobile data connectivity via a digital SIM provisioned by 1GLOBAL. Data plans are purchased in-app by country or region, with complimentary data for Full tier members.

Quantifiable outcome

• 80,000+ members as of 2025, 100% year-over-year growth
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• MastercardcoreTechnology or IntegrationYonder cards run on Mastercard network, accepted at over 44 million locations globally. Mastercard provides the payment infrastructure and exchange rates (without markups) for international transactions.
• Transact Payments LimitedcoreTechnology or IntegrationIssues Yonder cards pursuant to Mastercard license. TPL is an e-money institution authorized and regulated by the Gibraltar Financial Services Commission.
• Griffin BankcoreTechnology or IntegrationOperates the Yonder Top-up account, providing FSCS-protected banking services. Griffin is authorized by PRA and regulated by FCA.
• 1GLOBAL (Netherlands) B.V.coreTechnology or IntegrationProvides telecommunications infrastructure for Yonder eSIM services, enabling mobile data connectivity for members traveling abroad.
• 300+ Lifestyle PartnerscoreChannel Partner/ Reseller/ DistributorDining, travel, entertainment, wellness, and retail brands that offer rewards to Yonder members. Commission-based model where partners pay a percentage of member spend. Includes Urban, ELEAT, Turo, Kricket, Suku Saunas, and Trainline among others.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Curve: UK-based all-in-one payment card consolidation platform with a Mastercard-backed rewards programme (Curve Pay, Cashback, and partner perks). Closely comparable consumer proposition to Yonder's consolidated credit + rewards wallet.
• Zilch: UK-based consumer credit and payments platform offering a Mastercard with rewards/BNPL mechanics and an app-first experience. Closely comparable on credit + lifestyle rewards targeting UK Gen Z.
• Tandem Bank: UK digital challenger bank offering credit cards and a mobile-first experience targeting younger consumers. Comparable in product scope and target audience though with a different rewards philosophy.
• Kroo Bank: UK app-based digital bank offering current accounts with cashback rewards. Comparable target segment (Millennials/Gen Z) and rewards-driven proposition, though currently more focused on current accounts than credit cards.

Broad incumbents

• Monzo: One of the UK's largest digital challenger banks offering current accounts, credit products, and partner rewards. Competes with Yonder for the same Millennial/Gen Z segment with a much broader product suite.
• Revolut: Global digital bank with a UK presence offering multi-currency cards, rewards, and travel perks. Directly overlaps with Yonder on no-FX spending and lifestyle rewards, but at vastly greater scale.
• Starling Bank: UK digital challenger bank providing personal and business accounts. Competes in the same digitally-native UK consumer segment, though with a more generalist rather than rewards-led proposition.
• Capital One UK: Established UK credit card issuer with rewards cards. Directly competes on the credit card product axis but does not offer Yonder's lifestyle partner experience or open banking underwriting.
• American Express UK: Global premium credit card network with Membership Rewards and lifestyle/dining partner perks. Overlaps with Yonder on the rewards and lifestyle experience axis at the high-spend end.

Emerging players

• ClearScore: UK credit marketplace founded by the same team that founded Yonder. Compares as a customer-acquisition and credit-data adjacency: ClearScore routes users to card products and could either partner with or compete against Yonder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yondercard
• Instagraminstagram.com/yondercard
• Facebookfacebook.com/yondercard
• Xx.com/yondercard

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yonder