GP Bullhound
GP Bullhound is a London-headquartered technology advisory and investment firm providing M&A advisory, capital raising, and growth capital services to technology companies. Operating across 11 offices in Europe, the US, and Asia, the firm also deploys its own capital via Bullhound Capital.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GP Bullhound does
GP Bullhound is a privately held technology advisory and investment firm headquartered at 78 St James's Street, London, founded in 1999 by Per Roman and Hugh Campbell. The firm provides M&A advisory, capital raising, and strategic transaction services to technology companies, alongside direct investment activity through its Bullhound Capital funds. It operates across three sector coverage lines — Business Software & AI, Consumer Technology, and Digital Services — and has advised on landmark transactions for clients including Strava, Accenture, Apple, Google, NVIDIA, WPP, BlackRock, CVC, and General Atlantic, with cumulative transaction value exceeding $35 billion.
The firm's underlying technology consists of proprietary data, benchmarking analytics, and AI capabilities that support deal sourcing, valuation, and the firm's recurring publications including the European SaaS Survey, Technology Predictions reports, and the annual Northern Tech Awards. It does not sell a software product; its offering is professional services, investment management, and thought-leadership research. Revenue is generated through advisory fees on M&A and capital-raising mandates and through investment returns and management fees on the Bullhound Capital fund series, which has invested in companies including Spotify, Revolut, DeliveryHero, Unity, Whoop, HackerOne, RavenPack, and Quixel.
GP Bullhound serves three primary customer segments: technology entrepreneurs and founders seeking exits or growth capital, private equity and growth-equity firms requiring execution support, and strategic acquirers pursuing technology targets. The firm operates from 11 offices in the UK (London, Manchester), the US (New York, San Francisco), Continental Europe (Stockholm, Berlin, Paris, Madrid, Luxembourg), and Asia (Hong Kong, Kuala Lumpur), with regulated entities under the FCA, FINRA/SEC, and the CSSF in Luxembourg.
GP Bullhound firmographics
Firmographics- Name
- GP Bullhound
- Legal name
- GP Bullhound Advisory Limited
- Website
- https://gpbullhound.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GP Bullhound is a London-headquartered technology advisory and investment firm providing M&A advisory, capital raising, and growth capital services to technology companies. Operating across 11 offices in Europe, the US, and Asia, the firm also deploys its own capital via Bullhound Capital.
- Ownership category
- akta.pro rank
GP Bullhound industry classification
Industry- Product category
- Technology Investment Banking & Advisory
- NAICS
- Portfolio Management and Investment Advice (52394), Open-End Investment Funds (52591)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)
Keywords
Where GP Bullhound is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
GP Bullhound business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- M&A Advisory Services: GP Bullhound acts as exclusive financial advisor to technology companies on M&A transactions including acquisitions, mergers, and divestitures. The firm earns advisory fees for facilitating landmark transactions.
- Capital Raising Advisory: The firm advises technology companies on raising capital through growth investments, Series funding rounds, and other capital transactions. GP Bullhound connects companies with financial investors and earns advisory fees on successful capital raises.
- Investment Management / Bullhound Capital: GP Bullhound deploys its own capital through investment funds, including Bullhound Capital, making direct investments in technology companies. The firm has invested in companies including Spotify, Revolut, DeliveryHero, Unity, Whoop, HackerOne, RavenPack, and Quixel.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
GP Bullhound product offering
Product offeringCore offering
GP Bullhound is a technology advisory and investment firm providing M&A advisory, capital raising, and strategic transaction advice to technology companies, founders, and investors. The firm also deploys its own capital through Bullhound Capital, making direct investments in growth-stage technology businesses, and publishes sector research including the European SaaS Survey and Technology Predictions reports.
Product overview
GP Bullhound is a technology advisory and investment firm providing M&A advisory, capital raising, and strategic advisory services to technology companies. The firm operates across three main service areas: technology investment banking (advising on transactions including M&A and capital raises), investment management (through Bullhound Capital funds), and industry research and publications (reports on SaaS, consumer subscription software, fintech, and technology predictions). The firm also organizes industry events including the Northern Tech Awards and Allstars Awards. GP Bullhound does not offer a software product or platform; its offering consists entirely of advisory services, investment management, and research publications.
Differentiator
Problem solved
Functional benefit
Brands
- Bullhound Capital: Investment arm of GP Bullhound focused on venture capital and growth investments in technology companies.
Products and services
- M&A Advisory Services Exclusive financial advisory services to technology companies on M&A transactions including acquisitions, mergers, and divestitures. The firm acts as sell-side and buy-side advisor, executing cross-border transactions and connecting clients with global strategic acquirers. Notable transactions include Flo Health's $200M+ Series C with General Atlantic, Instaleap's sale to Instacart, Peak's sale to UiPath, and AB Tasty's merger with VWO.
- Capital Raising Advisory Advisory services to technology companies on raising capital through growth investments and Series funding rounds. The firm connects companies with financial investors including growth equity, venture capital, and private equity firms, and has advised transactions including Sdui's fundraise with Bain Capital, Matawan's negotiations with Antin Infrastructure Partners, and UBI Solutions' investment by RAISE.
- Bullhound Capital (Investment Management) Direct investment arm of GP Bullhound deploying the firm's own capital into growth-stage technology companies through multiple funds (including Fund IV and Fund VI). Bullhound Capital has invested in companies such as Spotify, Revolut, DeliveryHero, Unity, Whoop, HackerOne, RavenPack, Quixel, Stratio, and Q-CTRL, generating returns through capital appreciation and exits including Unity's 2020 NYSE IPO.
Quantifiable outcome
- Over $35bn in transaction value generated for clients
- +1 more outcomes
Companies that use GP Bullhound
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
GP Bullhound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GP Bullhound partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
GP Bullhound competitors and assessment
Company assessmentDirect peers
- Houlihan Lokey: Global independent investment bank with deep technology M&A advisory practice. Closest direct competitor in mid-to-large-cap tech advisory; Eric Crowley recently joined Houlihan Lokey from GP Bullhound, indicating direct talent overlap.
- FT Partners: The leading independent investment bank exclusively focused on fintech. A specialist tech-focused advisory peer; both firms compete for exclusive sell-side and capital raising mandates in technology sub-sectors.
- Robert W. Baird: Global middle-market investment bank with a substantial technology and software coverage practice. Multiple GP Bullhound team members previously worked at R.W. Baird, indicating direct talent and capability overlap.
- Lincoln International: Global mid-market investment bank with strong European and US technology M&A practices. Comparable in size, structure, and sector focus, serving growth-stage technology companies with cross-border transaction capabilities.
- Centerview Partners: Elite independent advisory firm focused on high-stakes M&A and strategic advisory. While not tech-specialized like GP Bullhound, comparable boutique positioning and competes for premium tech M&A mandates at the large-cap end.
Broad incumbents
- Evercore: Large independent investment bank with global technology M&A and capital markets advisory. Larger and broader than GP Bullhound, but competes for the same large-cap tech mandates and IPO advisory work.
- Lazard: Global investment bank with significant technology, media, and telecommunications practice. Bulge-bracket peer that competes with GP Bullhound on larger cross-border tech M&A mandates.
- PJT Partners: Independent advisory-focused investment bank with strong technology practice. Competes with GP Bullhound on tech M&A advisory and capital raising for growth-stage companies.
- Moelis & Company: Global independent investment bank with technology and software coverage. Competes for tech M&A mandates and is comparable in boutique positioning relative to bulge-bracket firms.
- Jefferies: Full-service global investment bank with a strong technology and growth equity practice. Larger and more diversified than GP Bullhound but competes in tech M&A and capital raising.
Market position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GP Bullhound social profiles
Digital presenceGP Bullhound financial estimates
Financial estimateRevenue estimate
Valuation estimate
GP Bullhound leadership team
Management profileNumber of profiles
Profiles17 records
GP Bullhound subsidiaries and ownership
Company hierarchySubsidiaries1 record
GP Bullhound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GP Bullhound M&A and investment
M&A and investmentM&A2 records
Investments104 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GP Bullhound
What does GP Bullhound do?
GP Bullhound is a technology advisory and investment firm providing M&A advisory, capital raising, and strategic transaction advice to technology companies, founders, and investors. The firm also deploys its own capital through Bullhound Capital, making direct investments in growth-stage technology businesses, and publishes sector research including the European SaaS Survey and Technology Predictions reports.
Is GP Bullhound a public or private company?
GP Bullhound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GP Bullhound founded?
GP Bullhound was founded in 1999. It employs 101 to 250 people.
Where is GP Bullhound based?
GP Bullhound is headquartered in London, United Kingdom, in the Europe region.
How does GP Bullhound make money?
Three revenue lines are on record. M&A Advisory Services are the primary driver. The others are capital Raising Advisory and investment Management / Bullhound Capital.
Who are GP Bullhound's main competitors?
Direct peers on record are Houlihan Lokey, FT Partners, Robert W. Baird, Lincoln International and Centerview Partners. Broad incumbents are Evercore, Lazard, PJT Partners, Moelis & Company and Jefferies.
Does GP Bullhound have an API?
No public API is recorded for GP Bullhound.
What industry is GP Bullhound in?
GP Bullhound's product category is Technology Investment Banking & Advisory. Its primary akta.pro industry code is FSAAAAAO, Investor Education, Research & Portfolio Analytics Services (Retail). Its NAICS code is 52394 and its SIC code is 6282.