GP Bullhound

What GP Bullhound does

GP Bullhound is a privately held technology advisory and investment firm headquartered at 78 St James's Street, London, founded in 1999 by Per Roman and Hugh Campbell. The firm provides M&A advisory, capital raising, and strategic transaction services to technology companies, alongside direct investment activity through its Bullhound Capital funds. It operates across three sector coverage lines — Business Software & AI, Consumer Technology, and Digital Services — and has advised on landmark transactions for clients including Strava, Accenture, Apple, Google, NVIDIA, WPP, BlackRock, CVC, and General Atlantic, with cumulative transaction value exceeding $35 billion.

The firm's underlying technology consists of proprietary data, benchmarking analytics, and AI capabilities that support deal sourcing, valuation, and the firm's recurring publications including the European SaaS Survey, Technology Predictions reports, and the annual Northern Tech Awards. It does not sell a software product; its offering is professional services, investment management, and thought-leadership research. Revenue is generated through advisory fees on M&A and capital-raising mandates and through investment returns and management fees on the Bullhound Capital fund series, which has invested in companies including Spotify, Revolut, DeliveryHero, Unity, Whoop, HackerOne, RavenPack, and Quixel.

GP Bullhound serves three primary customer segments: technology entrepreneurs and founders seeking exits or growth capital, private equity and growth-equity firms requiring execution support, and strategic acquirers pursuing technology targets. The firm operates from 11 offices in the UK (London, Manchester), the US (New York, San Francisco), Continental Europe (Stockholm, Berlin, Paris, Madrid, Luxembourg), and Asia (Hong Kong, Kuala Lumpur), with regulated entities under the FCA, FINRA/SEC, and the CSSF in Luxembourg.

Name

GP Bullhound

Legal name

GP Bullhound Advisory Limited

Website

https://gpbullhound.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

GP Bullhound is a London-headquartered technology advisory and investment firm providing M&A advisory, capital raising, and growth capital services to technology companies. Operating across 11 offices in Europe, the US, and Asia, the firm also deploys its own capital via Bullhound Capital.

Ownership category

akta.pro rank

Product category

Technology Investment Banking & Advisory

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (52591)

SIC

Investment Advice (6282)

akta.pro primary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Technology investment banking
• M&A advisory services
• Capital raising advisory
• Venture capital investing
• Technology sector research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. M&A Advisory Services: GP Bullhound acts as exclusive financial advisor to technology companies on M&A transactions including acquisitions, mergers, and divestitures. The firm earns advisory fees for facilitating landmark transactions.
2. Capital Raising Advisory: The firm advises technology companies on raising capital through growth investments, Series funding rounds, and other capital transactions. GP Bullhound connects companies with financial investors and earns advisory fees on successful capital raises.
3. Investment Management / Bullhound Capital: GP Bullhound deploys its own capital through investment funds, including Bullhound Capital, making direct investments in technology companies. The firm has invested in companies including Spotify, Revolut, DeliveryHero, Unity, Whoop, HackerOne, RavenPack, and Quixel.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GP Bullhound is a technology advisory and investment firm providing M&A advisory, capital raising, and strategic transaction advice to technology companies, founders, and investors. The firm also deploys its own capital through Bullhound Capital, making direct investments in growth-stage technology businesses, and publishes sector research including the European SaaS Survey and Technology Predictions reports.

Product overview

GP Bullhound is a technology advisory and investment firm providing M&A advisory, capital raising, and strategic advisory services to technology companies. The firm operates across three main service areas: technology investment banking (advising on transactions including M&A and capital raises), investment management (through Bullhound Capital funds), and industry research and publications (reports on SaaS, consumer subscription software, fintech, and technology predictions). The firm also organizes industry events including the Northern Tech Awards and Allstars Awards. GP Bullhound does not offer a software product or platform; its offering consists entirely of advisory services, investment management, and research publications.

Differentiator

Problem solved

Functional benefit

Brands

• Bullhound Capital: Investment arm of GP Bullhound focused on venture capital and growth investments in technology companies.

Products and services

• M&A Advisory Services Exclusive financial advisory services to technology companies on M&A transactions including acquisitions, mergers, and divestitures. The firm acts as sell-side and buy-side advisor, executing cross-border transactions and connecting clients with global strategic acquirers. Notable transactions include Flo Health's $200M+ Series C with General Atlantic, Instaleap's sale to Instacart, Peak's sale to UiPath, and AB Tasty's merger with VWO.
• Capital Raising Advisory Advisory services to technology companies on raising capital through growth investments and Series funding rounds. The firm connects companies with financial investors including growth equity, venture capital, and private equity firms, and has advised transactions including Sdui's fundraise with Bain Capital, Matawan's negotiations with Antin Infrastructure Partners, and UBI Solutions' investment by RAISE.
• Bullhound Capital (Investment Management) Direct investment arm of GP Bullhound deploying the firm's own capital into growth-stage technology companies through multiple funds (including Fund IV and Fund VI). Bullhound Capital has invested in companies such as Spotify, Revolut, DeliveryHero, Unity, Whoop, HackerOne, RavenPack, Quixel, Stratio, and Q-CTRL, generating returns through capital appreciation and exits including Unity's 2020 NYSE IPO.

Quantifiable outcome

• Over $35bn in transaction value generated for clients
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Houlihan Lokey: Global independent investment bank with deep technology M&A advisory practice. Closest direct competitor in mid-to-large-cap tech advisory; Eric Crowley recently joined Houlihan Lokey from GP Bullhound, indicating direct talent overlap.
• FT Partners: The leading independent investment bank exclusively focused on fintech. A specialist tech-focused advisory peer; both firms compete for exclusive sell-side and capital raising mandates in technology sub-sectors.
• Robert W. Baird: Global middle-market investment bank with a substantial technology and software coverage practice. Multiple GP Bullhound team members previously worked at R.W. Baird, indicating direct talent and capability overlap.
• Lincoln International: Global mid-market investment bank with strong European and US technology M&A practices. Comparable in size, structure, and sector focus, serving growth-stage technology companies with cross-border transaction capabilities.
• Centerview Partners: Elite independent advisory firm focused on high-stakes M&A and strategic advisory. While not tech-specialized like GP Bullhound, comparable boutique positioning and competes for premium tech M&A mandates at the large-cap end.

Broad incumbents

• Evercore: Large independent investment bank with global technology M&A and capital markets advisory. Larger and broader than GP Bullhound, but competes for the same large-cap tech mandates and IPO advisory work.
• Lazard: Global investment bank with significant technology, media, and telecommunications practice. Bulge-bracket peer that competes with GP Bullhound on larger cross-border tech M&A mandates.
• PJT Partners: Independent advisory-focused investment bank with strong technology practice. Competes with GP Bullhound on tech M&A advisory and capital raising for growth-stage companies.
• Moelis & Company: Global independent investment bank with technology and software coverage. Competes for tech M&A mandates and is comparable in boutique positioning relative to bulge-bracket firms.
• Jefferies: Full-service global investment bank with a strong technology and growth equity practice. Larger and more diversified than GP Bullhound but competes in tech M&A and capital raising.

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gp-bullhound
• Xx.com/GPBullhound

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments104 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP Bullhound