What touchland does

Touchland is a US-based sensorial personal care brand founded in 2018 by Andrea Lisbona (founder and CEO) and Ruggero Grammatico (co-founder and CTO), originally launched in Spain before expanding to the United States via a Kickstarter campaign. The company designs and sells premium hand sanitizers and body/hair fragrance mists formulated with 70% ethyl alcohol combined with skincare-active ingredients (aloe vera, hyaluronic acid, niacinamide, panthenol, ginseng, ginger, peptides, Detoskin, Vitasource, and Madecassoside) and delivered through a patented capless micro-mist spray mechanism. Fragrances across 15+ named SKUs spanning Fruity Floral, Warm Woods, Warm Floral, Gourmand, and Fresh families are developed in partnership with Givaudan's master perfumers. Products include the Power Mist Hand Sanitizer ($10), Power Essence Body & Hair Fragrance Mist ($20), Premium Glow Essence Body Mist ($26), and a silicone case/accessory line ($6-$25), with limited-edition collections licensed through Disney (Mickey/Minnie), Sanrio (Hello Kitty), Peanuts (Snoopy), and Crocs.

The business model is primarily direct-to-consumer and premium-retail omnichannel. Touchland sells through touchland.com (with a Subscribe & Save program offering 10% off monthly, bi-monthly, or quarterly deliveries and a Touch Points loyalty rewards program), plus Amazon, Faire (B2B wholesale), and 2,500+ US retail doors across Sephora, Ulta Beauty, Sephora @ Kohl's, and Aerie. Pricing is unit-based with tiered subscription discounts and free shipping above $40. Reported TTM net sales through March 31, 2025 were approximately $130M with EBITDA of approximately $55M; Touchland ranks as the No. 2 hand sanitizer brand in the US behind Purell and the fastest-growing brand in the category.

In May 2025, Church & Dwight Co., Inc. (NYSE: CHD) completed the acquisition of Touchland for $700M in cash and restricted stock at closing, with up to $180M in contingent earnouts tied to 2025 net sales targets (total potential consideration of $880M), providing the brand access to a national consumer-goods distribution network for further retail and category expansion.

Name

touchland

Legal name

Touchland LLC

Website

https://touchland.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Touchland designs and sells skincare-infused hand sanitizers and body/hair fragrance mists via patented capless micro-mist devices, sold DTC and through Sephora, Ulta Beauty, Amazon, and 2,500+ US stores; now a Church & Dwight subsidiary.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

akta.pro secondary industries

Hand Sanitizers & Cleansing Sprays (CRABAEAJ), Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

Keywords

• Hand sanitizer products
• Body fragrance mists
• Personal care accessories
• Skincare-infused hygiene
• Premium personal care

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Touchland generates revenue through direct-to-consumer sales via touchland.com and through major retail channels including Sephora, Ulta Beauty, Amazon, and other retailers. The company sells hand sanitizers ($10-12), body/hair fragrance mists ($20-26), and accessories. With approximately $130 million in net sales for the twelve months through March 2025, Touchland is the fastest-growing hand sanitizer brand in the US and ranks No. 2 in the category behind Purell.
2. Subscription (Subscribe & Save): Touchland offers a Subscribe & Save program providing 10% discount on regular purchases, enabling recurring revenue through subscription orders with monthly, bi-monthly, or quarterly delivery options.
3. Wholesale Distribution: Revenue generated through wholesale relationships with retailers including Sephora, Ulta Beauty, Sephora @ Kohl's, and Aerie, as well as through the Faire B2B marketplace for wholesale inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Touchland designs, manufactures and sells sensorial personal care products including 70% ethyl alcohol hand sanitizers delivered via micro-mist, skincare-infused body and hair fragrance mists, and protective accessory cases. The brand combines effective sanitization with hydrating ingredients (aloe vera, hyaluronic acid, niacinamide, panthenol) and premium fragrances developed with Givaudan perfumers. Products are sold direct-to-consumer and through major retail partners across the United States.

Product overview

Touchland is a sensorial self-care brand that transforms everyday essentials into elevated experiences through skincare-forward formulations, distinctive design, and mood-enhancing fragrances. The core product portfolio consists of three main lines: Power Mist Hydrating Hand Sanitizers (15+ scents, 70% alcohol, aloe-infused micro-mist format), Premium Hand Sanitizers (Glow Mist with Detoskin/Vitasource for skin radiance; Gentle Mist with Madecassoside/Niacinamide for sensitive skin), and Body & Hair Fragrance Mists (Power Essence with hyaluronic acid/niacinamide/panthenol; premium Glow Essence with added ginseng/ginger/peptides). These are complemented by accessory lines including Hand Mist Cases (9 signature colors), Body & Hair Mist Cases (8 colors), and Touchette pouches. The brand offers various scent families across its products including Fruity Floral, Warm Woods, Gourmand, Fresh, and Floral notes, developed in partnership with Givaudan master perfumers. Products are sold through touchland.com, Amazon, and major retailers including Sephora, Sephora at Kohl's, ULTA Beauty, and Aerie, with subscription options for recurring purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Mist Hydrating Hand Sanitizer Core hand sanitizer line enriched with aloe vera and essential oils, delivered in a fine micro-mist. Contains 70% ethyl alcohol v/v as active ingredient. Available in 15+ scents including Frosted Mint, Lemon Lime Spritz, Berry Bliss, Beach Coco, Velvet Peach and Vanilla Blossom.
• Premium Glow Mist Hand Sanitizer Revitalizing premium hand sanitizer enriched with Detoskin and Vitasource that leaves hands sanitized, hydrated and visibly restores skin's youthful glow. Dye-free formula.
• Premium Gentle Mist Hand Sanitizer Ultra-soothing premium hand sanitizer enriched with Madecassoside and Niacinamide designed for sensitive skin; leaves hands sanitized, hydrated and soft.
• Power Essence Body & Hair Fragrance Mist Skincare-infused fragrance mist for body and hair enriched with hyaluronic acid, niacinamide and panthenol to hydrate, refresh and leave skin and hair smooth. Available in eight scents including Peachy Lychee, Mango Mojo, Vanilla Velvet, Cashmere Woods, Golden Amber, Sparkling Bergamot and Rich Pistachio.
• Glow Essence Body & Hair Fragrance Mist Premium body and hair fragrance mist in Blush Rose scent, infused with ginseng, ginger and peptides to revitalize skin and hair and provide radiant, hydrated appearance. Priced at $26.
• Hand Mist Case Rubber silicone protective case for Touchland hand sanitizer with metal keyring, compatible with the capless bottle design. Available in nine signature colors plus special editions. Priced at $6-8.
• Body & Hair Mist Case Soft silicone case for Touchland Body & Hair Fragrance Mists with seamless O-ring for clipping to bags. Available in eight signature colors. Priced at approximately $16-18.
• Touchette Pouch Stylish neoprene fabric pouch designed for Touchland hand sanitizer with snap hook for attaching to belt loops, bags and accessories. Features zipper enclosure and comes in multiple colors. Priced at $20.
• Bundles & Sets Pre-configured product bundles including Power Mist Bundles (Citrus Burst, Essential Icons, Floral Dreams, Fresh Release, Fruity Delights, Ultimate Collection) and Body Mist Bundles (Golden Glow, Tropical Escape, Warm Embrace, Mood Elixir), available with subscription options offering 10% savings.
• Special Edition Collaborations Limited-time product collaborations including Disney Mickey Mouse and Minnie Mouse sets, Touchland x Hello Kitty Set, Crocs x Touchland Hand Mist Case with Jibbitz charms, and Peanuts x Touchland Duo featuring Beach Coco sanitizer and Coco Haze body mist.

Quantifiable outcome

• No. 2 hand sanitizer brand in US market behind Purell
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GivaudancoreStrategic or Co-development PartnerTouchland fragrances are formulated in partnership with Givaudan's master perfumers, enabling the brand to deliver clean, modern fragrances that go beyond typical sanitizers or body mists. Givaudan's expertise in fragrance creation is central to Touchland's value proposition of uplifting, mood-enhancing scents.
• PCX Sustainability PartnersminorStrategic or Co-development PartnerTouchland is an official PCX Sustainability Partner, committing to reduce plastic in products and fund legacy plastic waste cleanup. Since 2021, Touchland has enabled removal of over 564,000 kilograms of plastic waste by supporting projects in Thailand and India.
• Instagram/MetaminorGTM or Marketing PartnerTouchland is cited as a success story for Instagram-focused marketing strategies by ShipBob, demonstrating effective use of the platform for DTC brand growth and customer acquisition.
• Peanuts Worldwide (Snoopy)minorGTM or Marketing PartnerSpecial Edition Peanuts x Touchland Collection featuring Beach Coco Hand Sanitizer and Coco Haze Body & Hair Fragrance Mist with Snoopy-inspired packaging.
• CrocsminorGTM or Marketing PartnerSpecial Edition Crocs x Touchland Hand Mist Case collaboration featuring 5 Jibbitz charms, available in 4 colors.
• DisneyminorGTM or Marketing PartnerSpecial Edition Disney collaborations including Mickey Mouse and Minnie Mouse Hand Sanitizer Sets with matching collectible cases.
• Sanrio (Hello Kitty)minorGTM or Marketing PartnerSpecial Edition Touchland x Hello Kitty Hand Sanitizer Set collaboration.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Purell (GOJO Industries): Purell is the No. 1 hand sanitizer brand in the US and Touchland's direct competitor. Both brands sell alcohol-based hand sanitizers through mass, drug, and prestige retail; Purell leads on clinical/functional credibility while Touchland leads on sensorial/premium beauty positioning.
• EO Products: EO Products is a natural personal care company whose hand sanitizer and body care lines directly overlap with Touchland's core offering. Both target premium, ingredient-conscious consumers in natural/grocery and beauty retail.
• Everyone (EO Everyone): Everyone is EO Products' mass-premium personal care brand offering scented hand sanitizers, soaps, and lotions. It competes with Touchland in natural/clean-beauty retailers and in the same under-$15 sanitizer price band.
• Sol de Janeiro: Sol de Janeiro is a premium body-care and fragrance brand best known for its Brazilian Bum Bum Cream and body mists. Directly comparable to Touchland's expansion into body & hair fragrance mists with skincare-forward formulations sold through Sephora and Ulta.
• Glossier: Glossier is a digitally native premium beauty brand built on DTC, Instagram-driven marketing, and clean minimalist design — Touchland's DTC playbook (touchland.com + Instagram + ShipBob fulfillment) closely mirrors Glossier's model, and both compete for the same prestige-channel consumer.

Broad incumbents

• Dr. Bronner's: Dr. Bronner's is a heritage natural personal care brand spanning soaps, sanitizers, lotions, and body care. Comparable to Touchland in clean-ingredient positioning and natural-channel distribution, though much broader in product portfolio.
• Bath & Body Works: Bath & Body Works is a US mass-premium personal care and fragrance retailer selling body mists, lotions, and hand sanitizers. It overlaps directly with Touchland's body & hair fragrance mist line and competes for similar gifting and self-care occasions.

Emerging players

• The Laundress: The Laundress is a premium, design-led personal and home care brand with a sensorial fragrance-forward positioning similar to Touchland's. Both compete in the same prestige specialty retail and DTC channels with elevated everyday essentials.
• Necessaire: Necessaire is a premium body-care brand built on clinical-grade, skincare-infused body products (lotions, washes, serums) sold DTC and through Sephora. Comparable to Touchland's positioning of everyday personal care as elevated skincare, especially in the body-care adjacency.
• Beekman 1802: Beekman 1802 is a goat-milk-based clean personal care brand sold through Ulta, Sephora, and DTC. Comparable to Touchland in channel mix, ingredient-led premium positioning, and lifestyle gifting collaborations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/touchlandofficial
• LinkedInlinkedin.com/company/touchland
• Instagraminstagram.com/touchland
• TikToktiktok.com/@touchland?lang=en
• Xx.com/touchland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about touchland