GIVA

Name

GIVA

Legal name

Indiejewel Fashions Private Limited

Website

https://giva.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GIVA is an Indian omnichannel jewelry retailer selling 925 silver, gold, and lab-grown diamond jewelry through 300+ stores, e-commerce, and marketplace partners, primarily targeting millennial and Gen Z women seeking affordable everyday fine jewelry.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Bridal Gemstone Jewelry (Non-diamond center stones) (CRAKACAE)

Keywords

• Fine jewelry retail
• Silver jewelry
• Lab-grown diamonds
• D2c jewelry brand
• Omnichannel retail

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: GIVA generates revenue through direct-to-consumer sales of jewelry products including 925 sterling silver, gold, and lab-grown diamond jewelry. Products are sold through owned e-commerce channels (website and app) and company-owned retail stores. Revenue grew 89% to ₹518 crore in FY25.
2. Corporate Gifting: B2B corporate gifting program offering bulk purchase options for business clients through dedicated corporate gifting page and partnerships.
3. Gift Cards: GIVA gift cards sold as prepaid cards for gifting purposes, providing upfront cash flow.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

GIVA designs, sources, and sells branded fine jewelry across 925 sterling silver, gold (9K, 14K, 18K), and lab-grown diamond categories through its D2C website (giva.co), mobile app, and 300+ physical retail stores across India and Sri Lanka. The portfolio is organized under sub-brands Heer by GIVA (gold and lab-grown diamond), Onnme (demi-fine gold-plated jewelry), and VEDA (premium ethically sourced gold and lab-grown diamond). Adjacent lifestyle offerings include Eau De Parfum fragrances, watch charms, gift cards, and personalised jewelry, supported by omnichannel services such as same-day/next-day delivery and a lifetime buyback on lab-grown diamonds.

Product overview

GIVA is a multi-category D2C jewellery brand operating across four store concepts: GIVA (925 sterling silver jewellery as the core offering), Heer by GIVA (gold and lab-grown diamond jewellery in 9K-18K gold), Onnme (demi-fine gold-plated jewellery), and VEDA (premium jewellery with ethical gold and lab-grown diamonds). The company has expanded beyond jewellery into adjacent categories including fragrances (Eau De Parfum collection), watch charms (via boAt collaboration), and gifting solutions. GIVA sells through its own D2C e-commerce platform, physical retail stores (350+ across India and Sri Lanka), and major marketplace partners including Amazon, Myntra, Flipkart, Nykaa Fashion, and Shoppers Stop. The brand targets millennials and Gen Z consumers seeking affordable, design-led fine jewellery for everyday wear rather than occasion-only purchases.

Differentiator

Problem solved

Functional benefit

Brands

• VEDA: Premium jewellery sub-brand featuring ethically sourced gold, lab-grown diamonds, and made-to-order service with heritage craftsmanship and conscious luxury positioning.
• Heer by GIVA
• Onnme

Products and services

• GIVA Silver Jewellery GIVA's core product line featuring 925 sterling silver jewelry across rings, necklaces, pendants, bracelets, earrings, anklets, chains, mangalsutras, nose pins, and toe rings for everyday wear by individual consumers.
• Heer by GIVA Sub-brand offering gold and lab-grown diamond jewelry in 9K, 14K, and 18K gold with diamond accents, including engagement rings, wedding jewelry, and everyday gold pieces with 0% making charges.
• Onnme by GIVA Demi-fine jewelry line offering gold-plated and layered jewelry pieces at accessible price points, positioned between fashion and fine jewelry for everyday consumers.
• VEDA Premium Jewelry Premium jewelry sub-brand featuring ethically sourced gold and lab-grown diamonds with a made-to-order service (12-14 day delivery), positioned as heritage craftsmanship and conscious luxury for affluent consumers.
• GIVA Lab-Grown Diamond Jewelry Lab-grown diamond jewelry line integrated across GIVA's silver and gold collections, priced 50-60% below mined diamonds and supported by lifetime buyback policies.
• GIVA Men's Jewellery Dedicated men's jewelry collection featuring rings, bracelets, chains, and earrings in silver and oxidised silver finishes, targeting young male consumers for everyday self-expression and gifting.
• GIVA Kids Jewellery Jewellery collection for children including bracelets, anklets, earrings, and pendants designed for kids from infancy through age 8, with safe and comfortable designs for special occasions.
• GIVA Gift Cards Digital gift cards available for purchase with flexible denomination options, allowing customers to gift jewelry to friends and family.
• GIVA Personalised Jewellery Customisable jewelry pieces including lockets and pendants that can be personalised with engravings, photos, or custom gemstone selections.
• GIVA Eau De Parfum Collection Premium Eau De Parfum collection featuring six scents available in 100ml (₹1,899), 50ml (₹1,199), and gift set formats, positioned as lifestyle 'Invisible Jewellery' for modern Indian consumers.
• GIVA Go One-Day Delivery Service Rapid-commerce delivery service offering one-day delivery of fine jewelry orders within 24 hours in Mumbai, Bengaluru, Hyderabad, and Delhi through strategically located dark stores.
• B2B Corporate Gifting B2B corporate gifting program with a dedicated partnership page offering branded jewelry in bulk for employee, client, and channel-partner gifting by businesses.

Quantifiable outcome

• 89% revenue growth in FY25 to ₹518 crore
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• boAtcoreGTM or Marketing Partner · 6 March 2026Co-designed Chrome Ivory premium smartwatch with GIVA jewellery brand elements, targeting women who view wearables as lifestyle accessories. Available across major Indian e-commerce platforms and retail stores.
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMulti-brand marketplace distribution partner for GIVA jewellery products across India.
• MyntracoreChannel Partner/ Reseller/ DistributorFashion e-commerce platform partner. GIVA and Palmonas brands showing 90% YoY growth on platform during Big Fashion Festival.
• Shoppers StopcoreChannel Partner/ Reseller/ DistributorMulti-brand retail partnership through Shoppers Stop stores across India.
• Reliance Trends (Ajio)coreChannel Partner/ Reseller/ DistributorMulti-brand retail distribution through Reliance Trends and Ajio e-commerce platforms.
• FlipkartminorChannel Partner/ Reseller/ DistributorE-commerce marketplace distribution partner for GIVA products.
• Nykaa FashionminorChannel Partner/ Reseller/ DistributorBeauty and fashion e-commerce platform distribution partner.
• PantaloonsminorChannel Partner/ Reseller/ DistributorFashion retail chain partnership for multi-brand distribution.

Scale indicators7 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• CaratLane (Titan): Online-first fine jewellery brand owned by Titan that sells gold, diamond and lab-grown diamond jewellery through D2C and a growing store network. Direct competitor to GIVA on price points, lab-grown positioning, omnichannel execution, and target demographic of young urban Indian consumers.
• BlueStone: India-origin digital-first fine jewellery retailer offering gold, diamond and platinum pieces with omnichannel stores; merged with CaratLane in 2024. Competes head-on with GIVA on D2C positioning, made-to-order digital catalogue, and contemporary design-led branding.
• Palmonas: D2C demi-fine and 925 silver jewellery brand targeting women aged 20–40 with affordable everyday pieces. Myntra confirmed 90% YoY growth alongside GIVA, making it the closest direct peer on positioning, pricing tier, and digital-first acquisition model.
• SUKKHI Designer Jewellery: India-based online jewellery brand selling fashion and demi-fine jewellery at ₹500–₹5,000 price points with a Bollywood-led marketing playbook. Highly comparable to GIVA's silver/core range pricing and audience targeting.
• Candere (Kalyan Jewellers): Online jewellery vertical of Kalyan Jewellers offering gold, diamond and PLP jewellery across price tiers. Direct comparator on D2C catalogue breadth, online-first customer journey, and adjacent store-network leverage.

Broad incumbents

• Tanishq (Titan Company): India's largest organised fine jewellery retailer across gold, diamond and platinum with ~3,000+ stores. Provides the omnichannel, scale and brand-equity benchmark GIVA is attempting to build, with overlap particularly strong in Heer by GIVA's gold and bridal range.
• Malabar Gold & Diamonds: One of India's largest gold and diamond jewellery chains with multi-country presence. Indirect but material competitor on gold category, especially in tier-2 markets where GIVA is also expanding stores.
• Kalyan Jewellers: Pan-India and Middle East gold and diamond jewellery retailer with strong Bollywood ambassador model (Rashmika Mandanna, Amitabh Bachchan). Comparable to GIVA on celebrity-driven GTM and premium positioning of new launches.
• Senco Gold & Diamonds: Listed Indian gold and diamond jewellery retailer with focus on affordable fine jewellery, growing online (Senco Gold Live) and franchise store presence. Comparable on affordable-fine positioning and East/North India store network overlap with GIVA.

Emerging players

• Melano (Pipa Bella): Online and offline affordable fine-jewellery brand focused on contemporary designs and ₹500–₹5,000 price band. Comparable to GIVA's silver core on everyday-wear positioning and Gen Z targeting, though with smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GIVAOfficial
• Facebookfacebook.com/GIVA.official
• LinkedInlinkedin.com/company/giva-co
• Instagraminstagram.com/giva.co
• Xx.com/givajewellery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds12 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIVA