Munro Vehicles
Munro Vehicles is a Glasgow-based manufacturer of purpose-built electric 4x4 vehicles (Series-M platform) for enterprise and government buyers in mining, defence, construction, utilities, emergency services, forestry, and agriculture, offering custom-built configurations with proprietary LFP battery technology.
- Company typePrivate
- Founded2018
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Munro Vehicles does
Munro Vehicles is a Glasgow-based manufacturer of purpose-built electric 4x4 vehicles designed for demanding industrial environments, trading through its legal entity All Terrain All Electric Ltd. The company sells a single unified platform, the Series-M, available in two power variants (M170 and M280) and three body styles (Utility, Truck, and Chassis Cab), with pricing from £69,662 to £82,495 ex-VAT per unit. Customers are enterprise and government buyers across mining, defence, construction, utilities, emergency services, forestry, agriculture, and tourism, with disclosed clients including Jakob Mining Vehicles (£50M+ partnership), Morgan Sindall Infrastructure, Denbighshire Council, and Gleneagles Hotel. The company operates a direct enterprise sales motion with no dealer network, combining off-the-shelf variants with aerospace-style custom builds engineered directly at the factory to customer specifications.
The Series-M is built on a proprietary ladder-frame chassis (5mm S355 structural steel with aluminium body panels) with permanent 4x4, locking differentials, coil-sprung live axles, and a permanent magnet axial flux motor producing up to 280kW and 700Nm torque. The 85kWh in-house developed LFP battery pack uses 400V architecture across 3 packs and 24 modules, certified to UN ECE R100 with an ISO 26262-compliant BMS, supporting 130kW DC rapid charging (15-80% in 30 minutes) and a 170-mile real-world range. A proprietary thermal management system with bi-directional heat pump and waste heat scavenging enables up to 16 hours of off-highway operation between charges. The company claims 60% operational cost reduction and 83.2t lifetime CO2e savings versus diesel alternatives, validated by an independent Tunley Environmental assessment.
Revenue is generated through one-time vehicle sales, specialist custom builds, and fleet leasing arrangements. As of late 2025, Munro held 246 preliminary orders worth £17M and a qualified sales pipeline of £68-70M, but actual revenue remains undisclosed and the company employs only 1-10 people against a target of 300 manufacturing jobs over six years. Total identified funding is approximately £4.75M across four rounds (2022-2025), all led by impact investor Elbow Beach Capital. Production capacity is targeted to scale from 50 vehicles by mid-2024 to 2,500 units annually by 2027. The June 2026 leadership restructuring, bringing in Avinash Rugoobur as CEO and Tim Holbrow as CFO alongside co-founder Russell Peterson moving to CPO, signals preparation for a commercial scale-up phase.
Munro Vehicles firmographics
Firmographics- Name
- Munro Vehicles
- Legal name
- All Terrain All Electric Ltd
- Website
- https://munro-ev.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Munro Vehicles is a Glasgow-based manufacturer of purpose-built electric 4x4 vehicles (Series-M platform) for enterprise and government buyers in mining, defence, construction, utilities, emergency services, forestry, and agriculture, offering custom-built configurations with proprietary LFP battery technology.
- Ownership category
- akta.pro rank
Munro Vehicles industry classification
Industry- Product category
- Electric Commercial Vehicles
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)
- SIC
- Miscellaneous Transportation Equipment (3790), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
- akta.pro secondary industry
- Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)
Keywords
Where Munro Vehicles is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Munro Vehicles business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Direct sales of Series-M electric 4x4 vehicles in Utility, Truck, and Chassis configurations. Revenue generated from upfront vehicle purchases with pricing from £69,662 to £82,495 ex-VAT depending on model.
- Custom/Specialist Vehicle Solutions: Custom builds and specialist configurations directly from Munro HQ, engineering vehicles to customer-specific operational requirements including specialist equipment integration and custom body configurations.
- Fleet Leasing: Flexible procurement options supporting direct purchase and leasing arrangements for commercial fleet buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | M170 - Ultra-capable base model with up to 170kW power, 600Nm torque, 2,250kg towing capacity |
| Unit Pricing | Pay-as-you-go | M280 - Ultimate utility vehicle with 280kW power, 700Nm torque, 3,500kg towing capacity, 170 mile range |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Munro Vehicles product offering
Product offeringCore offering
Munro Vehicles designs, engineers, and manufactures purpose-built all-electric 4x4 utility vehicles under the Series-M platform for demanding heavy-duty industrial and commercial applications. The vehicles are offered in two power variants (M170 with up to 170kW and M280 with 280kW) and three body styles (Utility, Truck, and Chassis Cab), supported by custom specialist integrations and bespoke configurations built directly at the Glasgow factory. Target sectors include mining, defence, construction, utilities, forestry, agriculture, and emergency services.
Product overview
Munro Vehicles offers a single unified product platform, the Series-M, available in two power variants (M170 and M280) and three body styles (Utility, Truck, and Chassis). The platform is purpose-built for extreme off-road and heavy industrial use across sectors including mining, defence, construction, utilities, emergency services, forestry, and agriculture. Munro differentiates by working directly with each customer to engineer vehicles around specific operational requirements, with custom body configurations and specialist integrations built directly at the factory. Both M170 and M280 variants share the same 85kWh LFP battery pack, 130kW DC charging capability, and robust ladder-frame chassis with coil-sprung live axles.
Differentiator
Problem solved
Functional benefit
Products and services
- Series-M M280 High-performance all-electric 4x4 utility vehicle delivering 280kW power, 700Nm torque, 3,500kg towing capacity, and up to 170 miles of real-world range. The M280 is the top-tier power variant positioned as the ultimate utility vehicle for demanding industrial applications including mining, defence, construction, and emergency services.
- Series-M M170 Ultra-capable all-electric 4x4 utility vehicle with up to 170kW power, 600Nm torque, 2,250kg towing capacity, and unrivalled off-road performance. The M170 is the base power variant built for the toughest environments across mining, defence, utilities, forestry, and agricultural applications.
- Series-M Utility Body Style Versatile 5-seat Series-M body style with a fully enclosed load area, rear door with heated glass, and 1,000kg payload capacity. Designed for secure transport and daily use in industrial fleet operations.
- Series-M Truck Body Style Rugged double-cab pick-up Series-M body style with open-bed utility, removable tailgate, and optional canvas cover. Built for hauling gear and handling tough terrain in mining, construction, and agricultural operations.
- Series-M Chassis Body Style Stripped-back 2-seat Series-M chassis cab variant with 3,300mm wheelbase and permanent four-wheel-drive, ready for custom builds and specialist applications including utility bodies, mobile workshops, and emergency response configurations.
- Munro Specialist Solutions Bespoke vehicle engineering service that builds custom Series-M configurations directly at the Munro HQ factory, including specialist equipment integration, custom body configurations, mobile workshop builds, and emergency response setups tailored to customer-specific operational requirements.
Quantifiable outcome
- 60% operational cost reduction vs diesel alternatives
- +4 more outcomes
Companies that use Munro Vehicles
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Munro Vehicles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Munro Vehicles partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The AAcoreStrategic partnership announced March 2024 with the UK's leading roadside assistance provider. The AA is supporting Munro vehicles with service and assistance capabilities.
- Gleneagles HotelminorFive-star hotel used Munro prototype vehicles for testing and validation on their challenging off-road course. Provided feedback and endorsement of vehicle capabilities.
- Upfitters, Coachbuilders & Specialist Vehicle ConverterscoreActively seeking partnerships with companies that can provide specialist vehicle configurations including utility bodies, mobile workshops, emergency response setups, and other industry-specific conversions.
- Tier-1 OEM SupplierscoreMunro works with proven Tier-1 OEM suppliers, primarily from the truck and bus sector, sourcing highly reliable components. Over 80% of Series-M suppliers are UK-based.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Munro Vehicles competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Munro Vehicles social profiles
Digital presenceMunro Vehicles compliance and trust
Trust signalCompliance2 records
Munro Vehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Munro Vehicles leadership team
Management profileNumber of profiles
Profiles4 records
Munro Vehicles funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Munro Vehicles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Munro Vehicles
What does Munro Vehicles do?
Munro Vehicles designs, engineers, and manufactures purpose-built all-electric 4x4 utility vehicles under the Series-M platform for demanding heavy-duty industrial and commercial applications. The vehicles are offered in two power variants (M170 with up to 170kW and M280 with 280kW) and three body styles (Utility, Truck, and Chassis Cab), supported by custom specialist integrations and bespoke configurations built directly at the Glasgow factory. Target sectors include mining, defence, construction, utilities, forestry, agriculture, and emergency services.
Is Munro Vehicles a public or private company?
Munro Vehicles is a private company. It is classified as venture growth investor backed and is currently operating.
When was Munro Vehicles founded?
Munro Vehicles was founded in 2018. It employs 11 to 50 people.
Where is Munro Vehicles based?
Munro Vehicles is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Munro Vehicles make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are custom/Specialist Vehicle Solutions and fleet Leasing.
Does Munro Vehicles have an API?
No public API is recorded for Munro Vehicles.
What industry is Munro Vehicles in?
Munro Vehicles's product category is Electric Commercial Vehicles. Its primary akta.pro industry code is IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides), with a secondary code of IMACAFAL, Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements). Its NAICS code is 33632 and its SIC code is 3790.