Prosper
Prosper is a UK FCA-authorized wealth-tech platform offering UK consumers zero-fee access to ISAs, SIPPs, GIAs, a savings marketplace of 50+ FSCS-protected products, private market investments, and pay-as-you-go financial guidance, all within a single mobile app.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Prosper does
Prosper (legal entity: Prosper Savings Limited) is a UK FCA-authorized wealth-tech platform founded in 2021 by Ricky Knox and Nick Perrett, both former Tandem Bank co-founders. It offers UK consumers a single app combining tax-efficient wrappers — Stocks and Shares ISA, Personal Pension (SIPP), General Investment Account (GIA), and Cash ISA — alongside a Savings Marketplace of 50+ FSCS-protected cash products and access to private market investments for professional investors. The platform is built on partner infrastructure: SECCL (Octopus Group) provides custody, Griffin Bank hosts the Prosper Wallet and Simple Saver, Bondsmith distributes savings products, and TrueLayer powers Open Banking payments. Roughly £600M+ in customer assets are held on the platform.
The business model is product-led growth with zero annual platform fees on any portfolio size and refunded fund fees on 30+ ETFs from BlackRock, Vanguard, and Fidelity. Monetization relies on retaining interest on uninvested cash held in the Prosper Wallet, receiving a share of interest paid by partner banks on savings products, fee revenue sharing on a subset of funds, and £200/hour pay-as-you-go financial guidance (first session free). The firm raised ~£4M+ pre-seed, £3.2M of angel capital in November 2023, £520K in April 2024, and ~£5M in January 2025 led by Fuel Ventures with participation from Andreessen Horowitz, MMC Ventures, ComplyAdvantage, Connect Ventures, Roosh Ventures, Portfolio Ventures, Capital One, and Tandem. Headcount is reported at 11–50 with an additional 100 jobs committed at a new Cardiff back office.
Prosper's distribution is exclusively digital — self-serve through the iOS/Android app and website — supported by content marketing, earned media in major UK publications (Daily Mail, The Times, Telegraph, This is Money), Prosper Live events, and AI assistant integrations. Target segments are mass affluent individuals and HNW individuals in the UK only. A September 2025 data breach affecting 17.6 million accounts is a material operational risk that operations continued through.
Prosper firmographics
Firmographics- Name
- Prosper
- Legal name
- Prosper Savings Limited
- Website
- https://prosper.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prosper is a UK FCA-authorized wealth-tech platform offering UK consumers zero-fee access to ISAs, SIPPs, GIAs, a savings marketplace of 50+ FSCS-protected products, private market investments, and pay-as-you-go financial guidance, all within a single mobile app.
- Ownership category
- akta.pro rank
Prosper industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)
Keywords
Where Prosper is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Prosper business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interest on uninvested cash: Prosper retains interest on cash left uninvested in investment products and cash held in Prosper Wallet. Also receives a share of interest paid by banks on savings products.
- Financial guidance services: Pay-as-you-go financial guidance at £200 per hour (VAT excluded), with first session free
- Fund fee revenue sharing: Receives a share of interest/fees from banks and fund managers on savings and investment products placed through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | £0 annual platform fee on any portfolio size |
| Usage-based | Pay-as-you-go | Financial guidance at £200/hour (VAT excluded) |
| Unit Pricing | Monthly | Cash ISA at 4.5% (market-leading rate) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Prosper product offering
Product offeringCore offering
Prosper is a UK digital wealth management platform offering tax-efficient investment products (Stocks and Shares ISA, Personal Pension/SIPP, General Investment Account, and Cash ISA), a savings marketplace with 50+ FSCS-protected products from UK banks, access to 200+ funds and 30+ zero-cost ETFs from BlackRock, Vanguard, and Fidelity, curated private market investments, and pay-as-you-go expert financial guidance. The platform charges £0 annual platform fees and integrates custody via SECCL, banking via Griffin Bank, and savings infrastructure via Bondsmith.
Product overview
Prosper is a UK-based wealth-tech platform offering a unified financial platform for growing and managing wealth across generations. The product portfolio consists of tax-efficient investment products (Stocks and Shares ISA, Personal Pension/SIPP, General Investment Account), savings products (Cash ISA, Savings Marketplace), investment funds (over 200 funds including The Standard Fund), private market access, and financial guidance services. The platform is built around a zero annual platform fee model with refunded fund fees on 30+ funds. Key infrastructure partners include SECCL (custodian), Griffin Bank (wallet and cash ISA), and Bondsmith (savings management).
Differentiator
Problem solved
Functional benefit
Products and services
- Stocks and Shares ISA
Quantifiable outcome
- Zero annual platform fee on any portfolio size vs Hargreaves Lansdown charging £1,125 annually on £250,000 investment
- +1 more outcomes
Companies that use Prosper
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Prosper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Prosper partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SECCL (Octopus Group)coreSECCL serves as the custodian to hold investment assets, regulated by FCA and wholly owned by Octopus Group. Provides custody, clearing, settlement and associated services.
- TrueLayercoreOpen Banking provider used for account linking and payment initiation from users' Nominated Bank Accounts to Prosper accounts.
- Griffin BankcoreGriffin Bank Ltd provides Prosper Wallet holding account and Prosper Simple Saver, regulated by PRA and FCA.
- Bondsmith Savings LtdcoreManages savings account services including access to 50+ savings products from UK banks with FSCS protection.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Prosper competitors and assessment
Company assessmentDirect peers
- Hargreaves Lansdown: UK's largest direct-to-consumer investment platform offering ISAs, SIPPs, funds and ETFs. Prosper directly benchmarks its £0 platform fee against Hargreaves Lansdown's £1,125 fee on a £250k portfolio, making it the most cited competitor.
- AJ Bell: Major UK investment platform offering ISAs, SIPPs and a broad fund range. Featured directly on Prosper's comparison page (£625 platform fee on a £250k portfolio), making it a direct peer in the mass-affluent self-directed segment.
- interactive investor: UK flat-fee investment platform offering ISAs, SIPPs and GIAs. Listed on Prosper's competitive comparison page (£179.88–£479.88 fee band), serving the same mass-affluent and DIY investor base.
- Moneybox: UK digital wealth app offering ISAs, pensions, and savings. Profiled on Prosper's comparison page (£1,137 fee) as a mobile-first, self-directed competitor targeting a similar under-40 mass-affluent demographic.
- Nutmeg: JPMorgan-owned UK digital wealth manager offering ISAs, SIPPs and managed portfolios. Competes with Prosper in the mass-affluent digital wealth category with a similar robo/digital-led proposition.
- Wealthify: UK digital investment and pension platform offering ISA, SIPP and JISA products with managed/themed portfolios. Targets the same low-cost, digital-first mass-affluent customer as Prosper.
- Moneyfarm: UK and Italian digital wealth manager offering ISAs, SIPPs and managed portfolios. Comparable in business model, target customer (mass-affluent), and emphasis on low-cost diversified investing.
- Bestinvest: UK investment platform offering ISAs, SIPPs and funds with a low-cost/fee-led positioning. Direct peer in the self-directed mass-affluent segment, especially in the SIPP consolidation use case.
- Trading 212: Commission-free UK/EU investing and savings app offering ISAs and GIA. Competes for the same self-directed, mobile-first, low-cost-investing customer that Prosper targets.
Broad incumbents
- Vanguard UK Personal Investor: Vanguard's UK retail investing platform offers low-cost ETFs and ISAs/SIPPS and is one of the underlying asset managers (alongside BlackRock and Fidelity) whose fund fees Prosper refunds — a broader incumbent and indirect competitor in the low-cost UK platform market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Prosper social profiles
Digital presenceProsper compliance and trust
Trust signalCompliance2 records
Prosper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosper leadership team
Management profileNumber of profiles
Profiles4 records
Prosper funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosper
What does Prosper do?
Prosper is a UK digital wealth management platform offering tax-efficient investment products (Stocks and Shares ISA, Personal Pension/SIPP, General Investment Account, and Cash ISA), a savings marketplace with 50+ FSCS-protected products from UK banks, access to 200+ funds and 30+ zero-cost ETFs from BlackRock, Vanguard, and Fidelity, curated private market investments, and pay-as-you-go expert financial guidance. The platform charges £0 annual platform fees and integrates custody via SECCL, banking via Griffin Bank, and savings infrastructure via Bondsmith.
Is Prosper a public or private company?
Prosper is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prosper founded?
Prosper was founded in 2021. It employs 51 to 100 people.
Where is Prosper based?
Prosper is headquartered in London, United Kingdom, in the Europe region.
How does Prosper make money?
Three revenue lines are on record. Interest on uninvested cash is the primary driver. The others are financial guidance services and fund fee revenue sharing.
Who are Prosper's main competitors?
Direct peers on record are Hargreaves Lansdown, AJ Bell, interactive investor, Moneybox, Nutmeg, Wealthify, Moneyfarm, Bestinvest and Trading 212. Vanguard UK Personal Investor is listed as a broad incumbent.
Does Prosper have an API?
No public API is recorded for Prosper.
What industry is Prosper in?
Prosper's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms. Its NAICS code is 523940 and its SIC code is 6282.