Prosper

Digital Wealth Managementprosper.co.uk

Prosper is a UK FCA-authorized wealth-tech platform offering UK consumers zero-fee access to ISAs, SIPPs, GIAs, a savings marketplace of 50+ FSCS-protected products, private market investments, and pay-as-you-go financial guidance, all within a single mobile app.

Company typePrivate
Founded2021
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2C
OfferingServices

What Prosper does

Prosper (legal entity: Prosper Savings Limited) is a UK FCA-authorized wealth-tech platform founded in 2021 by Ricky Knox and Nick Perrett, both former Tandem Bank co-founders. It offers UK consumers a single app combining tax-efficient wrappers — Stocks and Shares ISA, Personal Pension (SIPP), General Investment Account (GIA), and Cash ISA — alongside a Savings Marketplace of 50+ FSCS-protected cash products and access to private market investments for professional investors. The platform is built on partner infrastructure: SECCL (Octopus Group) provides custody, Griffin Bank hosts the Prosper Wallet and Simple Saver, Bondsmith distributes savings products, and TrueLayer powers Open Banking payments. Roughly £600M+ in customer assets are held on the platform.

The business model is product-led growth with zero annual platform fees on any portfolio size and refunded fund fees on 30+ ETFs from BlackRock, Vanguard, and Fidelity. Monetization relies on retaining interest on uninvested cash held in the Prosper Wallet, receiving a share of interest paid by partner banks on savings products, fee revenue sharing on a subset of funds, and £200/hour pay-as-you-go financial guidance (first session free). The firm raised ~£4M+ pre-seed, £3.2M of angel capital in November 2023, £520K in April 2024, and ~£5M in January 2025 led by Fuel Ventures with participation from Andreessen Horowitz, MMC Ventures, ComplyAdvantage, Connect Ventures, Roosh Ventures, Portfolio Ventures, Capital One, and Tandem. Headcount is reported at 11–50 with an additional 100 jobs committed at a new Cardiff back office.

Prosper's distribution is exclusively digital — self-serve through the iOS/Android app and website — supported by content marketing, earned media in major UK publications (Daily Mail, The Times, Telegraph, This is Money), Prosper Live events, and AI assistant integrations. Target segments are mass affluent individuals and HNW individuals in the UK only. A September 2025 data breach affecting 17.6 million accounts is a material operational risk that operations continued through.

Prosper firmographics

Firmographics

Name: Prosper
Legal name: Prosper Savings Limited
Website: https://prosper.co.uk
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 51–100 employees
Short description: Prosper is a UK FCA-authorized wealth-tech platform offering UK consumers zero-fee access to ISAs, SIPPs, GIAs, a savings marketplace of 50+ FSCS-protected products, private market investments, and pay-as-you-go financial guidance, all within a single mobile app.
Ownership category
akta.pro rank

Prosper industry classification

Industry

Product category: Digital Wealth Management
NAICS: Portfolio Management and Investment Advice (523940)
SIC: Investment Advice (6282)
akta.pro primary industry: Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

Wealth management platform
Investment accounts
Pension consolidation
Savings marketplace
Self-invested pension

Where Prosper is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Prosper business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Interest on uninvested cash: Prosper retains interest on cash left uninvested in investment products and cash held in Prosper Wallet. Also receives a share of interest paid by banks on savings products.
Financial guidance services: Pay-as-you-go financial guidance at £200 per hour (VAT excluded), with first session free
Fund fee revenue sharing: Receives a share of interest/fees from banks and fund managers on savings and investment products placed through the platform

Pricing tiers

Model	Billing	Price
Subscription	Annual	£0 annual platform fee on any portfolio size
Usage-based	Pay-as-you-go	Financial guidance at £200/hour (VAT excluded)
Unit Pricing	Monthly	Cash ISA at 4.5% (market-leading rate)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Prosper product offering

Product offering

Core offering

Prosper is a UK digital wealth management platform offering tax-efficient investment products (Stocks and Shares ISA, Personal Pension/SIPP, General Investment Account, and Cash ISA), a savings marketplace with 50+ FSCS-protected products from UK banks, access to 200+ funds and 30+ zero-cost ETFs from BlackRock, Vanguard, and Fidelity, curated private market investments, and pay-as-you-go expert financial guidance. The platform charges £0 annual platform fees and integrates custody via SECCL, banking via Griffin Bank, and savings infrastructure via Bondsmith.

Product overview

Prosper is a UK-based wealth-tech platform offering a unified financial platform for growing and managing wealth across generations. The product portfolio consists of tax-efficient investment products (Stocks and Shares ISA, Personal Pension/SIPP, General Investment Account), savings products (Cash ISA, Savings Marketplace), investment funds (over 200 funds including The Standard Fund), private market access, and financial guidance services. The platform is built around a zero annual platform fee model with refunded fund fees on 30+ funds. Key infrastructure partners include SECCL (custodian), Griffin Bank (wallet and cash ISA), and Bondsmith (savings management).

Differentiator

Problem solved

Functional benefit

Products and services

Stocks and Shares ISA

Quantifiable outcome

Zero annual platform fee on any portfolio size vs Hargreaves Lansdown charging £1,125 annually on £250,000 investment
+1 more outcomes

Companies that use Prosper

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Prosper technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Prosper partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

SECCL (Octopus Group)coreTechnology or IntegrationSECCL serves as the custodian to hold investment assets, regulated by FCA and wholly owned by Octopus Group. Provides custody, clearing, settlement and associated services.
TrueLayercoreTechnology or IntegrationOpen Banking provider used for account linking and payment initiation from users' Nominated Bank Accounts to Prosper accounts.
Griffin BankcoreTechnology or IntegrationGriffin Bank Ltd provides Prosper Wallet holding account and Prosper Simple Saver, regulated by PRA and FCA.
Bondsmith Savings LtdcoreTechnology or IntegrationManages savings account services including access to 50+ savings products from UK banks with FSCS protection.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Prosper competitors and assessment

Company assessment

Direct peers

Hargreaves Lansdown: UK's largest direct-to-consumer investment platform offering ISAs, SIPPs, funds and ETFs. Prosper directly benchmarks its £0 platform fee against Hargreaves Lansdown's £1,125 fee on a £250k portfolio, making it the most cited competitor.
AJ Bell: Major UK investment platform offering ISAs, SIPPs and a broad fund range. Featured directly on Prosper's comparison page (£625 platform fee on a £250k portfolio), making it a direct peer in the mass-affluent self-directed segment.
interactive investor: UK flat-fee investment platform offering ISAs, SIPPs and GIAs. Listed on Prosper's competitive comparison page (£179.88–£479.88 fee band), serving the same mass-affluent and DIY investor base.
Moneybox: UK digital wealth app offering ISAs, pensions, and savings. Profiled on Prosper's comparison page (£1,137 fee) as a mobile-first, self-directed competitor targeting a similar under-40 mass-affluent demographic.
Nutmeg: JPMorgan-owned UK digital wealth manager offering ISAs, SIPPs and managed portfolios. Competes with Prosper in the mass-affluent digital wealth category with a similar robo/digital-led proposition.
Wealthify: UK digital investment and pension platform offering ISA, SIPP and JISA products with managed/themed portfolios. Targets the same low-cost, digital-first mass-affluent customer as Prosper.
Moneyfarm: UK and Italian digital wealth manager offering ISAs, SIPPs and managed portfolios. Comparable in business model, target customer (mass-affluent), and emphasis on low-cost diversified investing.
Bestinvest: UK investment platform offering ISAs, SIPPs and funds with a low-cost/fee-led positioning. Direct peer in the self-directed mass-affluent segment, especially in the SIPP consolidation use case.
Trading 212: Commission-free UK/EU investing and savings app offering ISAs and GIA. Competes for the same self-directed, mobile-first, low-cost-investing customer that Prosper targets.

Broad incumbents

Vanguard UK Personal Investor: Vanguard's UK retail investing platform offers low-cost ETFs and ISAs/SIPPS and is one of the underlying asset managers (alongside BlackRock and Fidelity) whose fund fees Prosper refunds — a broader incumbent and indirect competitor in the low-cost UK platform market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Prosper compliance and trust

Trust signal

Compliance2 records

Prosper financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Prosper leadership team

Management profile

Number of profiles

Profiles4 records

Prosper funding detail

Funding detail

Funding overview

Funding rounds9 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Prosper M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosper

What does Prosper do?

Is Prosper a public or private company?

Prosper is a private company. It is classified as venture growth investor backed and is currently operating.

When was Prosper founded?

Prosper was founded in 2021. It employs 51 to 100 people.

Where is Prosper based?

Prosper is headquartered in London, United Kingdom, in the Europe region.

How does Prosper make money?

Three revenue lines are on record. Interest on uninvested cash is the primary driver. The others are financial guidance services and fund fee revenue sharing.

Who are Prosper's main competitors?

Direct peers on record are Hargreaves Lansdown, AJ Bell, interactive investor, Moneybox, Nutmeg, Wealthify, Moneyfarm, Bestinvest and Trading 212. Vanguard UK Personal Investor is listed as a broad incumbent.

Does Prosper have an API?

No public API is recorded for Prosper.

What industry is Prosper in?

Prosper's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms. Its NAICS code is 523940 and its SIC code is 6282.